We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
What I'm about to reveal are myths that most people think are 'true.'
They seem set in stone yet they are deadly to the advertiser.
I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!
There are essentially five common 'Newspaper And Magazine Advertising Myths'?
Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is?
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started?
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
Advertising Myth 2: Your company name needs to be prominent in the ad
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).
Advertising Myth 4: You should use a design agency to create your ads
Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.
All other design agencies will never get the results you should expect with your newspaper and magazine advertising.
In almost every case you are better equipped to create your own advertising rather than using a design agency.
You'll save thousands of dollars and almost certainly make more money from the advertising you create.
Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space
This is the number one mistake people make with their newspaper and magazine advertising.
You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.
So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.
You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!
JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.
Lake Country's favorite venue is also now the newest. The Ingleside Hotel, formerly Country Springs Hotel, has completed a 14 million dollar property renovation ...
Nestled along two miles of Delavan Lake's shoreline, Lake Lawn Resort is the ultimate year-round destination for conferences, groups, meetings and executive ...
Milwaukee's lakefront boasts many beautiful attractions one of them being the War Memorial Center. Here at the center we have spaces where we best engage ...
Milwaukee's historic East Side goes modern with the newly renovated Jan Serr Studio, an industrial-meets-modern events space located on the top floor of the ...
Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...
CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Adds details on advertising revenue, cost target, background)
FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.
Tribune News *Service*. Ludhiana, February 17. Around 3 pm, residents of Civil Lines, Ghumar Mandi, Ferozepur Road, were scared to hear loud chopper-like ...
Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
The global “Internet Advertising” market report comprises the thoroughly investigated data by the experts of the Internet Advertising market in classified form.
Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.
The Fyre Festival is once again in the spotlight with the release of two documentaries–one from Netflix and one from Hulu–of the failed concert. The idea of ...
Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Getting online advertisers to stop tracking you over Android may not be as easy it seems. New research has found that over 18,000 Android apps can create ...
Lamar Advertising (NASDAQ:LAMR) will be issuing its quarterly earnings data before the market opens on Wednesday, February 20th. Analysts expect the ...
WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
“Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital ...
L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...
The Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Advertising is not meant to be simply inane jingles and cavorting models, although it often is; there is supposed to be some serious psychology behind the ...
The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...
“Sports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Sports Analytics Market report represents ...
Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...
18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...
Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...
Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Next Tuesday, Toledo residents will have the opportunity to vote whether or not to give Lake Erie a Bill of Rights. After being added to the ballot in December, ...
AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."
An advertisement on Off Campus College Transport (OCCT) buses ignited controversy last week after the Women's Student Union (WSU) spoke out against a ...
The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Figures from the Advertising Association's Lead conference recently made for rather chilling reading, with advertising's public favourability standing at a record ...
PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.
Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.
Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...
As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause.
Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
In a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.
If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...
Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency's campaign for Guilford ...
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...
Brian Wieser is joining GroupM as its global president of business intelligence starting this week.
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.
AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...
We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Estonian press, united by the Estonian Newspaper Association, is convinced there is a need for law prohibiting local governments from selling ad space in their ...
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...
A bill to protect women's health got its first hearing on Monday.
Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
The HCM City Department of Transport's Management Centre of Public Transport will organise an auction for 11 bus advertising packages for the fourth time on ...
Five years ago, Webfluential was launched, a business which now represents 35000 global influencers with a reach into well over a billion people.
The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
Residents and parish councillors are opposed to an advertisement for a new housing development in a north Northumberland village. However, a retrospective ...
There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst ...
How native advertising became custom *content* and what it means for publishers.
Will an economic slowdown hurt the internet advertising industry? It depends on the stock.
When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...
The invite-only auction, which is I would say our new shiny toy that's getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says ...
The New York Times moved into the profit column in the fourth quarter, helped by gains in digital advertising and the biggest increase in online subscriber.
Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
India Cuyler, aka “Lady Tank,” pleaded guilty in federal court to using a cell phone to advertise and force a teen into sex. The incident happened at a Lexington ...
Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...
Just as Mad Men documented the historic shift in advertising from print to television, more prosaic figures released by ACMA late on Friday show the speed and ...
No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...
Mumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...
The advertising conglomerate Publicis takes another swing in the fight against global consultancies by rebranding its digital business arm.
OMAHA — SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...
“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.
Welcome to the Advertising and Media Insider newsletter.
ADVERTISING RELATED ARTICLES:
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.
LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
Marketing Tips For Small Business - Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market