We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
What I'm about to reveal are myths that most people think are 'true.'
They seem set in stone yet they are deadly to the advertiser.
I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!
There are essentially five common 'Newspaper And Magazine Advertising Myths'?
Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is?
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started?
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
Advertising Myth 2: Your company name needs to be prominent in the ad
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).
Advertising Myth 4: You should use a design agency to create your ads
Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.
All other design agencies will never get the results you should expect with your newspaper and magazine advertising.
In almost every case you are better equipped to create your own advertising rather than using a design agency.
You'll save thousands of dollars and almost certainly make more money from the advertising you create.
Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space
This is the number one mistake people make with their newspaper and magazine advertising.
You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.
So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.
You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!
JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.
Father sues McDonald's over 'advertising' of Happy Meals
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...
What you need to know in advertising today
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis
With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...
Advertising has an ageism problem
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand ... - Adweek
iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising
iHeartMedia to acquire audio advertising trade platform Jelli
IHeartMedia acquires tech company Jelli to boost programmatic advertising
Kaiser Health News
Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising
Playing on fear and fun, hospitals follow pharma in direct-to ...
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tv
National Hog Farmer
USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
National Hog Farmer
A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ...
Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ...
Eleven Sports awards STV UK advertising brief
The deal will see STV represent all of Eleven's digital platforms and sponsorship agreements and forms part of STV's three-year strategy to drive its own digital advertising growth. A new partnership will enable advertisers to target their products and ...
The State Of Advertising Has Never Been Worse
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...
Paid Content Promotion: Advertising Audiences Actually Want
The Content Standard by Skyword
Here's a theory: companies still think creative product advertising counts as content marketing. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. But until directors break free from the siloed ...
ADVERTISING RELATED ARTICLES:
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.
LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
Marketing Tips For Small Business - Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market