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Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

1. Attempting to outspend your competitor

As soon as Yellow Pages has convinced you to increase the prominence of your ad, they get your competitors to match or outbid you. This becomes an annual auction, with some categories containing pages of half and full page ads. A buyer can be overwhelmed with choice and may make their decision before they even get to your ad. Priority in listing is given to those who have advertised the longest in a category for a given ad size. You can only get closer to the front by upsizing your ad or if someone else closer to the front ceases advertising.

2. Putting all your eggs in the Yellow Pages basket

An advertising decision is something you should only make after you have developed a marketing strategy. Many businesses rush into advertising in the Yellow Pages, just because that's what everyone else does. You don't become a leader by following the herd. You need to consider your payback for your investment in this marketing channel. Ask your Yellow Pages consultant how many leads a particular size ad generates in your category. Then ask yourself how many of these leads will you convert into sales, and then decide whether this is a good investment.

3. Engaging in destructive Head to Head Competition

When you advertise in the Yellow Pages, not only can potential customers see your ad and your offer, so can your competitors. This can result in price competition that can turn your product or service into a commodity. Yellow Pages make comparison shopping easy for buyers and market research easy for competitors.

4. Spending too much on prominence

When spending on a Yellow Pages ad, you can invest in size and color. Size is important, but what you put in the ad, your copy, is far more important. It is better to go down a size and spend the money you save on a copywriter. Good copy can generate up to 20 times the response as poor copy. color is also important, but not as important as size, so go up a size rather than go to color, which is expensive for its return. If your category is cluttered with large ads, investing in your copy is essential.

5. Relying on Yellow Pages free design service

Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thousands of ads you can't really expect any special attention- especially as there is no charge for the service! When they design your ad, they will appeal to your vanity rather than to your customers. So they will put "Joe's Plumbing" in the headline. But buyers don't care who Joe is, and are far more interested in why they should use Joe. This requires some marketing analysis of your points of difference and ultimate service benefits, which won't happen in 15 minutes!

6. Putting your ad in the wrong category

If you are a plumber, the decision of where to place your ad is easy. But if your business is in a fairly specialised market such as oil refinery plumbing, there probably isn't a good category for you. In fact, for many B2B businesses Yellow Pages is a poor marketing tool. Ask yourself the question, where would a buyer look to find out about your business- it might not even be in the Yellow Pages.

7. Depending on old technology advertising

Every year internet advertising increases, with less being spent on print advertising. Yellow Pages is now available online and for certain businesses this is a better option, particularly with a link to their website. When being sold paper Yellow Pages ads, you may be offered complimentary online advertising. However, unless your ad is near the front, you will be invisible to buyers who rarely will browse further than three pages. It is also worth paying for a link to your website.

The Yellow Pages consultants are on commission to sell you advertising. They only interested in getting you to spend as much as possible, not on providing the best marketing solution for your business. Advertising is not the same as marketing! Good marketing advice on whether and how you should advertise is money well spent. Not only can this increase sales, but it can save you thousands of dollars in advertising.

Before making a decision on Yellow Pages advertising, you should consider all your marketing channels, and make decisions on how much you invest in each dependent on their ability to attract leads. Having determined how much you will invest in Yellow Pages, do some market analysis and invest in your ad copy. This is particularly important for larger ad sizes. Yellow Pages advertising can be rewarding, but should only be considered as just one part of your overall marketing strategy.

Copyright 2005 Empower Business Solutions

Dr Greg Chapman assists small to medium sized businesses with business planning, business systems and marketing strategy. To find out how you can Multiply Your Profits & Make Your Business Run without You, and to find out How Good Your Business Really Is with a Free Online Business Medical, go to Empower Business Solutions website at: http://www.empowersolutions.com.au


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. February / 16 / 2019

Advertising, Subscriptions To Drive CBS's Fiscal 2019 - Forbes
Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


MannKind - Scripts, Advertising, And Cash - Seeking Alpha
MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


In Retrospect: Three Advertising Takeaways From 2018 - MarTech Series
In Retrospect: Three Advertising Takeaways From 2018  MarTech Series

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity - Adweek
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


3 Key Advertising Takeaways From the IBM Think Conference - Adweek
3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Digital Turbine: A Mobile Advertising Platform Play - Seeking Alpha
Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


Timeline: Lee Clow’s 50 Years in Advertising - Adweek
Timeline: Lee Clow’s 50 Years in Advertising  Adweek

Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers - Adweek
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Tips to Help Advertisers Survive and Thrive in the Gig Economy - Adweek
Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Broward judge violated rules by advertising Democratic endorsement, commission says - Miami Herald
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard - Tribune-Review
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-Review

Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...


Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer - PRNewswire
Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswire

CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...


Why Quick Serves Should Invest in Out-of-Home Advertising - QSR magazine
Why Quick Serves Should Invest in Out-of-Home Advertising  QSR magazine

In today's world of social media and digital ads, traditional billboards almost seem archaic. Yet, the billboard industry is actually growing, largely because of its ...


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC - Marketing Dive
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity - Business Insider
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business Insider

As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.


Deeper Dive—Data Plus Math plots a path for attribution in TV advertising - FierceVideo
Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideo

Attribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...


Big Drop In Advertising Giants Shares - Forbes
Big Drop In Advertising Giants Shares  Forbes

WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.


Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada - The Daily Telescope
Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada  The Daily Telescope

CANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


Perhaps advertising would help pay for Trump's wall - The Bozeman Daily Chronicle
Perhaps advertising would help pay for Trump's wall  The Bozeman Daily Chronicle

With another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...


Mediacorp 'radically restructures' advertising rate - Marketing Interactive
Mediacorp 'radically restructures' advertising rate  Marketing Interactive

Mediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam - WKYC.com
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Two new advertising sales reps join News-Review - Petoskey News-Review
Two new advertising sales reps join News-Review  Petoskey News-Review

PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.


Amazon Has a Big Advertising Business. Walmart Wants One Too - Bloomberg
Amazon Has a Big Advertising Business. Walmart Wants One Too  Bloomberg

So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.


Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising - WBAL TV Baltimore
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV Baltimore

Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing.


Amazon's Promising Advertising Growth Story - Seeking Alpha
Amazon's Promising Advertising Growth Story  Seeking Alpha

Amazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.


6 Non-Advertising Ways That Facebook Can Grow - Seeking Alpha
6 Non-Advertising Ways That Facebook Can Grow  Seeking Alpha

Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...


It turns out the World Record Egg was created by a 29-year-old advertising creative - CNBC
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 - GeekWire
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers - Business Insider
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business Insider

Hello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies' - The Guardian
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.


Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC - Fairfield Current
Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC  Fairfield Current

Anchor Capital Advisors LLC grew its holdings in shares of Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% in the fourth quarter, according to the company ...


Accountability Program Targets Targeted Advertising - Lexology
Accountability Program Targets Targeted Advertising  Lexology

In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing…


The Pitch: Advertising and marketing news for 2.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.12.19  RichmondBizSense

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency's campaign for Guilford ...


Sprint sues AT&T over the company's use of '5G E,' claims false advertising - USA TODAY
Sprint sues AT&T over the company's use of '5G E,' claims false advertising  USA TODAY

AT&T's labeling of its 4G LTE network as "5G E" isn't just drawing the ire of the tech world. Sprint is now suing claiming it is "false advertising."


Opportunities for Advertising With Augmented Reality Are More Popular Than Ever - Adweek
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...


Advertising and Sponsorships - Construction.com
Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


Gambling ads to be banned from child-friendly sites and games - The Guardian
Gambling ads to be banned from child-friendly sites and games  The Guardian

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...


5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand - Entrepreneur
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years - Adweek
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Best newspaper for legal advertising - Mad River Union
Best newspaper for legal advertising  Mad River Union

Kevin L. Hoover Mad River Union ARCATA – It's all systems go for removal of the McKinley statue from the Plaza, with its paperwork ready to go, at least one ...


Loft under fire for its outdated portrayal of women in advertising campaign - The Japan Times
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


NBCUniversal Guaranteed The Upside's Advertising Buy on the Movie's Ticket Sales - Adweek
NBCUniversal Guaranteed The Upside's Advertising Buy on the Movie's Ticket Sales  Adweek

NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is ...


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily
Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Agency Brief: Meet your new Advertising Hall of Famers - AdAge.com
Agency Brief: Meet your new Advertising Hall of Famers  AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl - AdAge.com
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Gun Safety Devices Get Caught in Online Advertising Bans - The Wall Street Journal
Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Super Bowl Advertising Recall - ADOTAS
Super Bowl Advertising Recall  ADOTAS

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Google Is Investing Advertising Proceeds at a Record Pace -- Hooray! - Motley Fool
Google Is Investing Advertising Proceeds at a Record Pace -- Hooray!  Motley Fool

After another record year, the search giant is spending more than ever on new business.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


Amazon Advertising class: Nail these 7 essential growth hacks - ClickZ
Amazon Advertising class: Nail these 7 essential growth hacks  ClickZ

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success steps.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash - Seeking Alpha
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


The Racism of 19th-Century Advertisements - JSTOR Daily
The Racism of 19th-Century Advertisements  JSTOR Daily

Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.


Cloud Advertising Market and Its Detail Analysis by Key Players Like Amazon Web , Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated - Press Release - Digital Journal
Cloud Advertising Market and Its Detail Analysis by Key Players Like Amazon Web , Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated - Press Release  Digital Journal

Large and small businesses (SMEs) are adopting a marketing cloud platform because they can take advantage of features such as flexibility and robustness of ...


Marin IJ advertising staff - Marin Independent Journal
Marin IJ advertising staff  Marin Independent Journal

Lori wrangles the cast of the advertising department by promoting fun and education at work. Her mission is to make sure the team provides the “best exposure ...


Your Guide to Avoiding a Cringeworthy Advertisement in 2019 - Inc.
Your Guide to Avoiding a Cringeworthy Advertisement in 2019  Inc.

An out-of-touch, cringeworthy ad can have dire consequences for your brand. Here's how to avoid creating one in the coming year.


AT& T to resume advertising on YouTube - Marketplace APM
AT& T to resume advertising on YouTube  Marketplace APM

AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...


To compare or not to compare - Bizcommunity.com
To compare or not to compare  Bizcommunity.com

The ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...


African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 - NPR
African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86  NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...


Roundup: Equity in business workshop / Top advertising student / Chicken recall - Greater Baton Rouge Business Report
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Google: Still ‘early days’ for performance advertising on YouTube - Marketing Land
Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Super Bowl LIII advertisers that added the most followers | Special: Super Bowl - AdAge.com
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.com

With Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?


Alphabet drops after revealing declining advertising prices and rising costs - Granite Gazette
Alphabet drops after revealing declining advertising prices and rising costs  Granite Gazette

reported Monday that beat expectations across the board. Still, the stock fell 3 percent in extended trading, on continuing pressure on advertising prices and ...


Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests - Ganjapreneur
Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests  Ganjapreneur

“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.


Squarespace skips Super Bowl, bows new campaign starring Idris Elba - AdAge.com
Squarespace skips Super Bowl, bows new campaign starring Idris Elba  AdAge.com

Squarespace sits out Super Bowl, bows campaign starring Idris Elba directed by Spike Jonze.


Global Led Advertising Board Market Insights Report 2018 – Barco, Ledman, Optec Display, Teeho, Lighthouse, Unilumin, FORMETCO, AOTO - Cryptocurrency News
Global Led Advertising Board Market Insights Report 2018 – Barco, Ledman, Optec Display, Teeho, Lighthouse, Unilumin, FORMETCO, AOTO  Cryptocurrency News

The global “Led Advertising Board” Market research report enlists the vital and practical information with regards to market situation. The present scenario of Led ...


Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025 - Market Reports
Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025  Market Reports

Analytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


NFL's Playoff Advertising Share Has Increased By 19% Since 2014 - Forbes
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  Forbes

The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...


New leader at Northlich: “Advertising no longer resembles advertising” - Soapbox Cincinnati
New leader at Northlich: “Advertising no longer resembles advertising”  Soapbox Cincinnati

Northlich, now in its 70th year as a Cincinnati marketing and advertising agency, just named Pat Pujolas as its executive creative director, a spot held by only ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News - U.S. News & World Report
Buy, Hold or Sell: The Outlook for 9 Internet Advertising Stocks | Stock Market News | US News  U.S. News & World Report

Will an economic slowdown hurt the internet advertising industry? It depends on the stock.


Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019 - MediaPost Communications
Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019  MediaPost Communications

Criteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.


Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video) - Greek Reporter
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek Reporter

An advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Advertising for 3 new trash trucks up for Monroe council approval - Monroe News Star
Advertising for 3 new trash trucks up for Monroe council approval  Monroe News Star

Monroe's Public Works department will ask the city council to approve advertising for bids for three new trash knuckle boom loader trucks.


Over 14% growth recorded in advertising expenditure in 2018 - BusinessLine
Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


Mac malware attack found to hide payload in advertising graphics - AppleInsider
Mac malware attack found to hide payload in advertising graphics  AppleInsider

A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...


WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business - Adweek
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Publicis rebrands its digital consulting arm Publicis Sapient - Fast Company
Publicis rebrands its digital consulting arm Publicis Sapient  Fast Company

The advertising conglomerate Publicis takes another swing in the fight against global consultancies by rebranding its digital business arm.


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