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Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. But every week, a K Mart catalogue arrives in our mail box. Every week, like clockwork, ads appear on television for K Mart specials ... there are always specials.

All of us in business, whatever our size, need to have an effective, efficient advertising strategy. If you can afford an all bells and whistles television advert and run it in prime time like K Mart, that's great. Most of us however, can't afford that type of advertising and have to find alternatives that are cheap, but still bring home the bacon.

A few years ago email looked like being a cure-all for those of us without huge budgets. Unfortunately, spammers killed the golden goose; it is now only effective for selling to those who have agreed to receive our messages. And even then, there's no guarantee that the messages we send will not be deleted by overactive spam filters long before they reach their intended destination. Adding to our misery is the anti-spam legislation in the US, AUS and various other countries that makes the task of legitimate marketers unnecessarily difficult when it comes to email marketing.

Fortunately, the "Spam Act 2003", at least in Australia doesn't outlaw sending commercial fax messages*. So suddenly, the fax has fallen back into favour because it has several additional advantages:

There are many service providers out there in cyberspace who provide a comprehensive faxing service. I pay my provider up front and can do a broadcast message to as many fax numbers as I please by clicking one button ... Send! When the broadcast has finished I receive an email message telling me how many were successful and unsuccessful and the cost for the transmissions. It beats hell out of doing it manually. The last transmission I sent involved 58 destinations that cost me $10.44 AU or $0.18 per A4 page. Of the 58 sent, all arrived.

Here's how I run my campaigns.

First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I'm selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I'm ready to broadcast.

Automatically extracting fax numbers in Australia, unlike extracting URLs is not illegal.

After the broadcast, sales and queries flow in up to a week or so later. So far, sales have far exceeded the expense for faxing and I've just completed faxing to real estate agencies in one Australian State. There are still thousands more to go in the remaining five States and two Territories.

My sales message consists of a standard A4 page that I created and saved as an Adobe PDF file.

It is worth noting that many target markets do not have their fax numbers displayed on the Internet. This being the case, do a little research as you design your strategy to determine whether getting fax numbers will be problematical. If so, find another target market. Once you've found one with fax numbers, the rest is fairly easy, provided your products or services fit their range of needs.

Another benefit I receive from the fax provider I use is a free fax number whereby people can fax me and the fax arrives as an email. This suits me perfectly as I only print those faxes for which I need a hardcopy. The rest I file in a relevant folder on my hard drive.

You should now be thinking about some opportunities to use broadcast faxing in your business. If you're in doubt, spend a few bucks to give faxing a test run. If it works as well for you as it does me, I'm sure you'll take to it like a duck to water.

Here's to many successful fax campaigns.

* - You need to check out the spam laws in your own country before embarking on a fax advertising campaign

Published June 2005. Copyright Robin Henry 2005.

Robin Henry is an educator, human resources specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by using smart processes, smart technology and personal development. He has a number of tertiary qualifications including a Master of Education degree majoring in education technology and online learning. He lives at Alice Springs In Central Australia. Visit Desert Wave Enterprises


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 13 / 2020

MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign - Times of San Diego
MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign  Times of San Diego

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Trade groups oppose proposed D.C. sales tax on advertising - Washington Times
Trade groups oppose proposed D.C. sales tax on advertising  Washington Times

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19  Cole of Duty

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

New advertising campaign to prepare Britain for Brexit - Financial Times
New advertising campaign to prepare Britain for Brexit  Financial Times

ICF, A Digital Advertising firm Wins Multiple awards - Martechcube
ICF, A Digital Advertising firm Wins Multiple awards  Martechcube

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19  Cole of Duty

Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks - Jewish Life News
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Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025 - Cole of Duty
Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025  Cole of Duty

Berkshire Hathaway Automates Digital Advertising - Martechcube
Berkshire Hathaway Automates Digital Advertising  Martechcube

Global Outdoors Advertising Market 2020 Industry Statistics – Clear Channel Outdoor, Titan Outdoor, Outfront Media - Jewish Life News
Global Outdoors Advertising Market 2020 Industry Statistics – Clear Channel Outdoor, Titan Outdoor, Outfront Media  Jewish Life News

COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc - Cole of Duty
COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc  Cole of Duty

Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025 - Jewish Life News
Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025  Jewish Life News

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth - Jewish Life News
Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth  Jewish Life News

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Global Online Advertising Market 2020:Enterprise Size, Solution Software and Services, Model, Applications, Technologies, Opportunities, Growth, Revenue and Forecast 2025 - Apsters News
Global Online Advertising Market 2020:Enterprise Size, Solution Software and Services, Model, Applications, Technologies, Opportunities, Growth, Revenue and Forecast 2025  Apsters News

PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC - Branding in Asia Magazine
PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC  Branding in Asia Magazine

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Global Advertising Agency Software Market 2025 : KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, etc. – COVID-19 Outbreak Analysis - Cole of Duty
Global Advertising Agency Software Market 2025 : KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, etc. – COVID-19 Outbreak Analysis  Cole of Duty

ANALYSIS: A tough gig for advertising agencies beyond the pandemic - AdNews
ANALYSIS: A tough gig for advertising agencies beyond the pandemic  AdNews

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Movies UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Movies UK

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024 - Cole of Duty
Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising - 3rd Watch News
Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising  3rd Watch News

Google to restrict advertising of unauthorized tracking technology - Reuters
Google to restrict advertising of unauthorized tracking technology  Reuters

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Why this Facebook advertising boycott is different - The Drum
Why this Facebook advertising boycott is different  The Drum

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Global Programmatic Advertising Display Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul etc. - 3rd Watch News
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Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020 - Cole of Duty
Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020  Cole of Duty

Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells - Daily Research Chronicles
Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells  Daily Research Chronicles

Italian Operators Penalised For Advertising Breaches - GamblingCompliance
Italian Operators Penalised For Advertising Breaches  GamblingCompliance

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

June sees a resurgence in digital advertising, volume up 27%: TAM AdEx - Exchange4Media
June sees a resurgence in digital advertising, volume up 27%: TAM AdEx  Exchange4Media

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc. - 3rd Watch News
Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc.  3rd Watch News

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Five changes in social advertising for brands during COVID-19 - ClickZ
Five changes in social advertising for brands during COVID-19  ClickZ

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Social Networking Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Social Networking Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Best Report on Out-of-Home (OOH) Advertising Market 2020 and Demand, Revenue, Latest Business Insights and Development Analysis to 2026 withClear Channel Outdoor Holdings Inc.,JCDecaux,Lamar Advertising Company,Outfront Media Inc.,Stroer - 3rd Watch News
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What’s Digital Commerce Advertising and what tools can help?  MarTech Today

2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study - 3rd Watch News
2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study  3rd Watch News

Online Display Advertising Services Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Online Display Advertising Services Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Outdoor Advertising Machines Operating Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Outdoor Advertising Machines Operating Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Out-of-Home (OOH) Advertisement Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Focus Media, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Exterion Media, etc. - Jewish Life News
Out-of-Home (OOH) Advertisement Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Focus Media, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Exterion Media, etc.  Jewish Life News

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What home-grown video apps have to offer to lure advertisers as they race to replace TikTok  Best Media Info

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Opposition MPs decry lack of transparency around government's COVID-19 advertising spending - The Hill Times
Opposition MPs decry lack of transparency around government's COVID-19 advertising spending  The Hill Times

Programmatic Advertising Display Market to Perceive Substantial Growth During 2020–2027 - Market Research Publicist
Programmatic Advertising Display Market to Perceive Substantial Growth During 2020–2027  Market Research Publicist

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - 3rd Watch News
Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  3rd Watch News

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ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Reuters: Google to restrict advertising of unauthorized tracking technology - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology  Kyiv Post

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

Extensive Study on Experiential Advertising Agency Services Market 2025 by Growth Factors, Applications, Regional Analysis, Key Players - Market Research Publicist
Extensive Study on Experiential Advertising Agency Services Market 2025 by Growth Factors, Applications, Regional Analysis, Key Players  Market Research Publicist

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

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Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Advertising Market: Agencies Are Rather Pessimistic About Business In 2020 - CEOWORLD magazine
Advertising Market: Agencies Are Rather Pessimistic About Business In 2020  CEOWORLD magazine

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page - Social Media Today
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page  Social Media Today

Third of top brands likely to suspend social media spending, survey finds - Financial Times
Third of top brands likely to suspend social media spending, survey finds  Financial Times

Facebook Removes Trump Ads Displaying Symbol Used by Nazis - The New York Times
Facebook Removes Trump Ads Displaying Symbol Used by Nazis  The New York Times

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

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