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Prove It! - Give Your Marketing and Advertising More Credibility


Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?

Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.

Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.

Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.

Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.

Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.

Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.

Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.

And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 21 / 2018

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Amazon Has a Plan to Become Profitable. It's Called Advertising - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Called Advertising
AdAge.com
For years, Amazon kept advertising on the site subtle for fear of alienating shoppers who had become used to choosing what to buy based largely on customer reviews and price. Amazon has been slowly giving more prominent placement to sponsored products ...

and more »

Amazon has a plan to become profitable: advertising - Pittsburgh Post-Gazette

Pittsburgh Post-Gazette

Amazon has a plan to become profitable: advertising
Pittsburgh Post-Gazette
For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon.com was best served pouring money into the logistical nuts and bolts that have turned his company into the Wal-Mart of the web. More ...
Amazon strategy to generate profits through advertisingThe Siasat Daily

all 13 news articles »

NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl - Awful Announcing

Awful Announcing

NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl
Awful Announcing
The world won't know who's headed to the Super Bowl until after Sunday's conference championship games, but that didn't stop ESPN's Facebook account from taking its best guess. As first noticed by ABC 7 in Philadelphia, the NFL posted a promo last week ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super BowlCBSSports.com
Hyundai Teases Its Super Bowl Advertising During the AFC and NFC Championship GamesMarkets Insider

all 712 news articles »

Advertising's 'Mad Men' Bristle at the Digital Revolution - Wall Street Journal

Wall Street Journal

Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...


Forget product placement: now advertisers can buy storylines - The Guardian

The Guardian

Forget product placement: now advertisers can buy storylines
The Guardian
In the episode, broadcast on ABC, characters discussed P&G's award-winning ad campaign, “The Talk”, which features African American parents talking about racism to their children. The show's storyline involved character Dre Johnson – the father of the ...


Virginia business removes post advertising Tide Pod-themed doughnuts after backlash - wtvr.com

wtvr.com

Virginia business removes post advertising Tide Pod-themed doughnuts after backlash
wtvr.com
SUFFOLK, Va. – A Suffolk business removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A WTKR viewer sent a screenshot of the post by O'doodleDoo's Donuts before it was taken down: The doughnuts had frosting ...
Tide Pod Challenge: YouTube is removing 'dangerous' videosCNNMoney

all 135 news articles »

How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


United Airlines Unveils Advertising Campaign for Team USA and 2018 Winter Olympics - AirlineGeeks.com

AirlineGeeks.com

United Airlines Unveils Advertising Campaign for Team USA and 2018 Winter Olympics
AirlineGeeks.com
Gathering in a winter themed room emblazoned with the portraits of Olympic athletes and United Airlines employees alike, guests of the airline were able to get a first look at the airline's advertising campaign which would be released to the public and ...


US Advertising Slips 3% In December, Digital Slows - MediaPost Communications

US Advertising Slips 3% In December, Digital Slows
MediaPost Communications
U.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% over the same period a year ...


Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...


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