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Vinyl Banners for the Right Occasion


The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).

I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner - usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.

Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).

For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.

If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3' x 20' street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.

Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I can't tell you how many banners I have seen where the sun shines through them. Most consumers don't understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.

Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 19 / 2019

What if We All Just Sold Non-Creepy Advertising? - The New York Times
What if We All Just Sold Non-Creepy Advertising?  The New York Times

The big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.


Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules - Fortune
Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules  Fortune

Dame Products sued New York's MTA after it rejected an ad campaign for Dame's sex toys geared toward women.


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Mobile Advertising Markets to 2024: Asia-Pacific Steers the Momentum - Yahoo Finance
Mobile Advertising Markets to 2024: Asia-Pacific Steers the Momentum  Yahoo Finance

DUBLIN, June 19, 2019 /PRNewswire/ -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...


Advertising is content in newspapers - Gasconade County Republican
Advertising is content in newspapers  Gasconade County Republican

I bet you've never considered this before — but if you think about it you would admit it — you read a newspaper as much for the advertising as you do the articles ...


Advertisers and digital media companies form a new Global Alliance for Responsible Media - TechCrunch
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunch

Many of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...


The U.K. Has Banned 'Harmful Gender Stereotypes' in Advertisements - Reason
The U.K. Has Banned 'Harmful Gender Stereotypes' in Advertisements  Reason

Men can't cook, and women are bad at sports. Those stereotypes are just two of many that, as of last week, are illegal in British advertisements. Indeed, the ...


Project OAR’s bid to standardize addressable TV advertising moves into phase two - Digiday
Project OAR’s bid to standardize addressable TV advertising moves into phase two  Digiday

For Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.


The Changing Culture Of Media Advertisements - Forbes
The Changing Culture Of Media Advertisements  Forbes

How has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...


Targeted TV Advertising Is Taking Off - The Wall Street Journal
Targeted TV Advertising Is Taking Off  The Wall Street Journal

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...


Quibi Books $100M In Advertising, Two Thirds Of Its Launch-Year Inventory - Deadline
Quibi Books $100M In Advertising, Two Thirds Of Its Launch-Year Inventory  Deadline

Quibi, the mobile video platform led by Jeffrey Katzenberg and Meg Whitman, sold $100 million in advertising inventory for its first year.


OpenAP and NCC Media partner to expand advanced advertising on TV - AdAge.com
OpenAP and NCC Media partner to expand advanced advertising on TV  AdAge.com

Two TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...


UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance
UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry ...


Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal
Google’s Ad Dominance Explained in Three Charts  The Wall Street Journal

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...


Advertisers have got lazy and must be more creative says Verizon's chief marketer - CNBC
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBC

Verizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...


Illinois to double tourism advertising budget | National News - KPVI News 6
Illinois to double tourism advertising budget | National News  KPVI News 6

Illinois is set to double its advertising budget to attract tourists to the state.


Drugmakers sue to stop rule requiring list prices in consumer advertising - MedCity News
Drugmakers sue to stop rule requiring list prices in consumer advertising  MedCity News

The Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...


City Heights Activists Call For More Regulation Of Billboards Advertising Marijuana - KPBS
City Heights Activists Call For More Regulation Of Billboards Advertising Marijuana  KPBS

Activists and community leaders from City Heights want more regulation of billboards advertising marijuana.


How advertising can repurpose itself to serve cities in more sustainable ways - Phys.Org
How advertising can repurpose itself to serve cities in more sustainable ways  Phys.Org

Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand ...


NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership - Adweek
NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership  Adweek

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ...


How Facebook's Libra Will Turbo-Charge Its Ad Empire - Fortune
How Facebook's Libra Will Turbo-Charge Its Ad Empire  Fortune

Facebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...


Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic? - Adweek
Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic?  Adweek

Values aren't reflected in the subject of a show that your organization's ad appears before or after.


Anderson Advertising expands client roster - AZ Big Media
Anderson Advertising expands client roster  AZ Big Media

An influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility ...


Online Advertising for Big Brands Gets ‘Ugly’ - The Wall Street Journal
Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street Journal

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.


Craft show organizer believes rival stole advertising signs - ABC 12 News
Craft show organizer believes rival stole advertising signs  ABC 12 News

Part of what helps to make their arts and craft show so successful-- advertising.


WFA Finds 'State Of Advertising' Shifting From Awareness To Performance 06/19/2019 - MediaPost Communications
WFA Finds 'State Of Advertising' Shifting From Awareness To Performance 06/19/2019  MediaPost Communications

If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by he World ...


Price extensions now supported in Microsoft Advertising Editor - Search Engine Land
Price extensions now supported in Microsoft Advertising Editor  Search Engine Land

Price extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...


Gender Stereotypes Banned in British Advertising - The New York Times
Gender Stereotypes Banned in British Advertising  The New York Times

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”


Facebook Will Try to Fix Its Reputation With Advertisements - Yahoo Finance
Facebook Will Try to Fix Its Reputation With Advertisements  Yahoo Finance

The company will double its ad spending over the next two to three years.


Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising - MarTech Series
Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising  MarTech Series

Unity Technologies, the company powering more than 60% of all AR and VR *content* and serving more than 11B ads each month, has revealed the results of an ...


Spotify now allows advertisers to specifically target podcast listeners - The Verge
Spotify now allows advertisers to specifically target podcast listeners  The Verge

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...


Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies - Business Insider
Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly roundup of all the big stories we've been covering. Send me tips or feedback at ...


Jacob Poore Elected to American Advertising Federation (AAF) Board of Directors - Inland Empire
Jacob Poore Elected to American Advertising Federation (AAF) Board of Directors  Inland Empire

Above: (L) Jacob Poore, Lt. Governor, Steve Pacheco, President of AAF National and Lisa Delaney, District Governor. Riverside, CA – Jacob Poore, ...


Unity Bulks Up Advertising Capabilities with Responsive AR Ads - Next Reality
Unity Bulks Up Advertising Capabilities with Responsive AR Ads  Next Reality

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the ...


P&G cozies up to creators as it looks to 'reinvent advertising' - Marketing Dive
P&G cozies up to creators as it looks to 'reinvent advertising'  Marketing Dive

Procter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...


Study: Agencies face cost, tech hurdles with AR advertising - Mobile Marketer
Study: Agencies face cost, tech hurdles with AR advertising  Mobile Marketer

Ad agencies face technical and cost hurdles in creating augmented reality (AR) campaigns for brands, according to a survey that Unity Technologies, the maker ...


Vienna Town Council Works to Ditch Public Advertising Requirement - Tysons Reporter
Vienna Town Council Works to Ditch Public Advertising Requirement  Tysons Reporter

Along with other legislative items, Vienna is working to kill a statewide requirement to advertise in local newspapers. Virginia code currently requires local.


Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma
Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...


10 Cheap Advertising Ideas for Your Small Business - Small Business Trends
10 Cheap Advertising Ideas for Your Small Business  Small Business Trends

If your small business is stuggling with a limited budget, here are 10 cheap advertising ideas to get the word out about your business for under $50.


Cannes 2019: The big six ponder the future of advertising - Live at Cannes - MM&M - Medical Marketing and Media
Cannes 2019: The big six ponder the future of advertising - Live at Cannes - MM&M  Medical Marketing and Media

If not quite a changing of the guard at the top of the holding companies, this year's Cannes welcomes some new faces – with some more familiar ones returning.


Vietnam Warns Brands About Advertising on YouTube; Philip Morris Suspends Influencer Marketing; NYC Sues For False Advertising - SHOOT Online
Vietnam Warns Brands About Advertising on YouTube; Philip Morris Suspends Influencer Marketing; NYC Sues For False Advertising  SHOOT Online

Vietnam Warns Brands About Advertising on YouTube Videos That Contain "Anti-State Propaganda"Vietnam's Ministry of Information and Communication has ...


Digital Advertising Growth Will Slow This Year, Magna Report Predicts - Adweek
Digital Advertising Growth Will Slow This Year, Magna Report Predicts  Adweek

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.


Consumer Heath Firms Commit To Cleaning Up Online Advertising - HBW Insight
Consumer Heath Firms Commit To Cleaning Up Online Advertising  HBW Insight

Bayer, GSK and P&G are among the industry players that have joined forces with tech giants such as Google and Facebook to form a new alliance with the ...


Why Is Comcast Focusing on Addressable TV Advertising? - Market Realist
Why Is Comcast Focusing on Addressable TV Advertising?  Market Realist

Cable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...


Drugmakers Sue Trump Administration to Halt Advertising Rule - Bloomberg
Drugmakers Sue Trump Administration to Halt Advertising Rule  Bloomberg

Some of the U.S.'s biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their drugs ...


Kendall Jenner Accused Of Stealth Advertising After Wearing Dress That Matches Coke Can - The Inquisitr News
Kendall Jenner Accused Of Stealth Advertising After Wearing Dress That Matches Coke Can  The Inquisitr News

Kendall Jenner has been accused of clever product placement after the reality star was seen carrying a Coca-Cola can that matched her dress as she left a ...


Google Lets Advertisers Promote YouTube Live Streams as Display Ads - Search Engine Journal
Google Lets Advertisers Promote YouTube Live Streams as Display Ads  Search Engine Journal

Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google's display.


REPORT: Measuring true impact in digital advertising - PhocusWire
REPORT: Measuring true impact in digital advertising  PhocusWire

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...


With streaming, TV advertising is getting more targeted than ever - Greater Baton Rouge Business Report
With streaming, TV advertising is getting more targeted than ever  Greater Baton Rouge Business Report

Cars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...


TV Advertising Agency Marketing Architects Announces Major Rebranding - Business Wire
TV Advertising Agency Marketing Architects Announces Major Rebranding  Business Wire

TV advertising agency Marketing Architects shares their investment model and focuses on using TV to reach major milestones in recent rebrand.


The Wing Lands in Boston and Finds an Advertising Double Standard - Fortune
The Wing Lands in Boston and Finds an Advertising Double Standard  Fortune

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...


How Wine Companies Build Their Brands With Little Advertising - Adweek
How Wine Companies Build Their Brands With Little Advertising  Adweek

Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...


2 of Advertising's Foremost Female Leaders Discuss Cannes Judging and the Changing Industry - Adweek
2 of Advertising's Foremost Female Leaders Discuss Cannes Judging and the Changing Industry  Adweek

Goodby Silverstein & Partners' Margaret Johnson and Ogilvy's Leslie Sims interviewed each other for Brandweek.


Instagram Lets Advertisers Promote Branded Content From Another Channel - Inc.
Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

Retailers can create ads using organic posts from other channels that have branded *content*.


What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry - Adweek
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...


Companies Encouraged To Review Advertising Practices To Ensure Social Media Influencers Are In Compliance - JD Supra
Companies Encouraged To Review Advertising Practices To Ensure Social Media Influencers Are In Compliance  JD Supra

Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social ...


Mars's three-point strategy to improve gender equality in its advertising - Marketing Week
Mars's three-point strategy to improve gender equality in its advertising  Marketing Week

Mars has outlined a three-part strategy to help improve gender equality in its advertising as it looks to “positively influence” society and “shape culture in a ...


How Decoupling Changed What Advertisers Need 06/18/2019 - MediaPost Communications
How Decoupling Changed What Advertisers Need 06/18/2019  MediaPost Communications

How Decoupling Changed What Advertisers Need - 06/18/2019.


Against Advertising - Jacobin magazine
Against Advertising  Jacobin magazine

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...


Making Downloadable Advertising Work - Forbes
Making Downloadable Advertising Work  Forbes

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...


NBCUniversal offers refunds to programmatic advertisers following ad insertion error - Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...


VidMob raises $25M for its video advertising tools - TechCrunch
VidMob raises $25M for its video advertising tools  TechCrunch

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...


DTC advertisers turn to search to evaluate their TV ads’ performance - Digiday
DTC advertisers turn to search to evaluate their TV ads’ performance  Digiday

DTC marketers are taking a closer look at the relationship between their ads running on TV and the search traffic to their sites and apps in terms of cost.


Display Advertising Stats: SEMrush Study Reveals Top GDN Trends - Search Engine Journal
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.


P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships - Yahoo Finance
P&G Reimagines Creativity to Reinvent Advertising Through Innovative New Creative Partnerships  Yahoo Finance

The Procter & Gamble Company (PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington's Thrive Global, ...


Choice Hotels launches new nationwide advertising campaign - Travel Daily News International
Choice Hotels launches new nationwide advertising campaign  Travel Daily News International

ROCKVILLE, MD. - Choice Hotels International, Inc. launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is ...


Blockchain in Media, Advertising, and Entertainment Market Size, Analytical Overview, Growth Factors, Demand and Trends Forecast to 2025 - Spaceflight News
Blockchain in Media, Advertising, and Entertainment Market Size, Analytical Overview, Growth Factors, Demand and Trends Forecast to 2025  Spaceflight News

Blockchain in Media, Advertising, and Entertainment Market Size, Analytical Overview, Growth Factors, Demand and Trends Forecast to 2025 | The Premier ...


Gambling Advertisers Rebuked For Targeting Children's App 06/19/2019 - MediaPost Communications
Gambling Advertisers Rebuked For Targeting Children's App 06/19/2019  MediaPost Communications

Four gambling companies have been reprimanded by the ASA for advertising on an app that was designed to appeal to under-18s. BBC reveals the companies ...


Facebook reaches deal with advertisers over bad video metrics - AdAge.com
Facebook reaches deal with advertisers over bad video metrics  AdAge.com

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.


Facebook to Boost Ad Spending as It Tries to Restore Reputation - The Wall Street Journal
Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...


Digital Advertising Trends To Watch In 2019 And Beyond - Forbes
Digital Advertising Trends To Watch In 2019 And Beyond  Forbes

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...


Cannes Lions bingo: The advertising industry's top buzzwords in 2019 - Quartz
Cannes Lions bingo: The advertising industry's top buzzwords in 2019  Quartz

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: We're in! - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: We're in!  Coeur d'Alene Press

Just over a month ago, The Dinner Party started on what is the most monumental undertaking of our 12 years in.


Advertising may make people miserable, but it still has its uses - The Economist
Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


Influence of alcohol advertisements on intentions to intervene in sexual assault situations - News-Medical.net
Influence of alcohol advertisements on intentions to intervene in sexual assault situations  News-Medical.net

College students who viewed alcohol advertisements that included objectified images of women were less likely than others to report intentions to intervene in ...


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize - Digiday
‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...


Will Addressable Advertising Stave Off A Decline In Television Ad Spending? - Forbes
Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  Forbes

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...


Gynecologists in Germany fined for abortion advertising - The Associated Press
Gynecologists in Germany fined for abortion advertising  The Associated Press

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...


Marketers Turn Up Podcast Advertising - The Wall Street Journal
Marketers Turn Up Podcast Advertising  The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...


Rapid TV News - Charter, Comcast, Cox collaborate on addressable advertising - Rapid TV News
Rapid TV News - Charter, Comcast, Cox collaborate on addressable advertising  Rapid TV News

The advertising arm of US cable giant Comcast has launched a new initiative designed to help the media industry deliver what it says is a sound, scalable and ...


Social Advertising Social Mediaing Market Report 2019: Rising Impressive Business Opportunities, Revenue Generation and Forecast to 2026 - TechZiffy
Social Advertising Social Mediaing Market Report 2019: Rising Impressive Business Opportunities, Revenue Generation and Forecast to 2026  TechZiffy

Social Advertising Social Mediaing Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast ...


Kantar rolls out four AI-powered advertising insight solutions - MobileMarketing Magazine
Kantar rolls out four AI-powered advertising insight solutions  MobileMarketing Magazine

Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, ...


LGBTQ-inclusive advertising is a win with these consumer groups - YouGov US
LGBTQ-inclusive advertising is a win with these consumer groups  YouGov US

Nearly a quarter (24%) of Americans say they would be more likely to do business with companies that are known to be LGBTQ-friendly.


3 Advertising Strategies That Can Be Applied to Your HR Department - Adweek
3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...


Associate Professor Named Distinguished Advertising Educator - Ithaca College
Associate Professor Named Distinguished Advertising Educator  Ithaca College

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...


France's women smash TV viewing records, advertising costs spike - Reuters
France's women smash TV viewing records, advertising costs spike  Reuters

France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the women's team is cruising through the ...


What advertisers should know about the Facebook and Google probes - AdAge.com
What advertisers should know about the Facebook and Google probes  AdAge.com

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...


Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices - CNBC
Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.


It's complicated: advertising cannabis - talkbusiness.net
It's complicated: advertising cannabis  talkbusiness.net

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...


Impero report reveals how consumers, marketers and talent see industry - The Drum
Impero report reveals how consumers, marketers and talent see industry  The Drum

Impero has released its Rebranding Advertising report, which outlines the key things the advertising industry needs to change to stay future-fit and relevant for ...


IC Advertising Students Win National Competition - Ithaca College
IC Advertising Students Win National Competition  Ithaca College

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...


New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers - Forbes
New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers  Forbes

While the veritable explosion of ways that people can watch TV has been a blessing for consumers, it's been something of a curse for local advertisers. A new ...


'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK - Scary Mommy
'Harmful' Gender Stereotypes Are Now Banned From All Advertising In UK  Scary Mommy

The Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.


Auto dealers wrestle with advertising regs - Automotive News
Auto dealers wrestle with advertising regs  Automotive News

The Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.


Cannes Lions: Is advertising bridging the digital vs traditional divide? - The Hindu
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The Hindu

With the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.


Time travel and clown dating — why a Knoxville man is advertising these services - Knoxville News Sentinel
Time travel and clown dating — why a Knoxville man is advertising these services  Knoxville News Sentinel

Signs popping up around Knoxville advertising for clown dating and time travel are marketing materials for a new brand called Dismembers Only.


How Has The U.S. Online Advertising Market Grown, And What's The Forecast Over The Next 5 Years? - Forbes
How Has The U.S. Online Advertising Market Grown, And What's The Forecast Over The Next 5 Years?  Forbes

The U.S. advertising market has seen a marked shift in dynamics over the last decade due to the rise of digital advertising. In terms of component growth, ...


Big Advertisers, Media, Agencies Form Alliance To Tackle Unsafe Digital Media 06/19/2019 - MediaPost Communications
Big Advertisers, Media, Agencies Form Alliance To Tackle Unsafe Digital Media 06/19/2019  MediaPost Communications

Sixteen of the world's largest advertisers have joined with agencies and media companies to try to take on the spiraling problem of unsafe and misleading digital ...


New South Carolina Law Bans Lab Grown Protein from Advertising as Meat - Drovers Magazine
New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers Magazine

South Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”


Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers - Business Insider
Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers  Business Insider

Speaking with Business Insider at the Cannes Lions International Festival of Creativity, Facebook's VP of global marketing solutions Carolyn Everson said that ...


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