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Advertising Headlines and How to Write Them


1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them.

2. Appeal to your reader's self-interest with your headline
Make every headline you write appeal to the interests of your prospect and not those of the company that is selling the product. Instead of saying SPIRITOL WILL CURE YOUR HEADACHE, say GOT A HEADACHE? CURE IT WITH SPIRITOL. Begin your headlines with YOU rather than WE.

3. Sell your product in your headline
David Ogilvy, an advertising pioneer of the 1960s and 1970s says that, on average, five times as many people read your headline as read your copy. So it follows that unless your headline sells your product, you have wasted 90% of your money. So your headline should do some selling whenever possible.

4. Include your selling promise in your headline
The best headlines promise readers a benefit, such as fewer cavities, cheaper gas, whiter clothes. Your selling promise is simply the greatest benefit that you are advertising about your product, so include it in your headline. This often makes for headlines of at least 12 words. People read long headlines as long as they (1) promise a benefit, (2) complement an intriguing visual, and (3) are part of an attractive ad design. Don't shy away from long headlines. A headline is too long only when it uses one word more than is needed to sell its message.

5. Name what you are advertising in your headline
If the headline is all that your prospects read, then at least tell them the name of what you are selling. If the name sticks, your ad will have at least made your readers familiar with your product. And that is a vital role in advertising - keeping your product's name at the top of the consumer's mind.

6. Avoid award-winning cleverness in your headlines
Puns and literary allusions may be clever (to you) but they don't necessarily sell your product. In the average newspaper, your headline competes with 350 others for your reader's attention. Readers skim fast through these headlines. And readers do not stop long to decipher obscure headlines. Clever headlines, while they may win awards at advertising galas, often serve to draw attention to themselves and away from the product. Don't write clever headlines just for the sake of it.

7. Say things in the positive in headlines
Avoid negatives in your headlines for two reasons. First of all, negative statements leave a negative impression, while positive statements leave a positive impression. SPRINTAB CURES YOUR HEADACHE is a positive way of saying SPRINTAB WILL NOT LET YOUR HEADACHE STAY FOR LONG. Stick with the positive.

Secondly, statements phrased in a negative way often mislead readers. They think your negative way of phrasing a positive thing says the opposite of what it actually says. Thus, some readers will see the headline OUR BEEF CONTAINS NO ADDITIVES, but will mistake it to have said OUR BEEF CONTAINS ADDITIVES. This headline is better re-written as OUR BEEF IS 100% PURE.

8. Avoid "IF" headlines
Be declarative in your headlines. Avoid conditional phrases, such as IF YOU BUY THIS LAMP, YOU'LL SAVE MONEY ON YOUR ELECTRIC BILL, and IF YOU NEED A PLUMBER, CALL JOE'S PLUMBING. Conditional phrases drain the power from your headlines.

You are better off: (1) putting the prospect right into your headlines, (2) assuming that your prospect has the need that you are addressing and (3) speaking as though the prospect is already satisfied with your product. For example: WATCH YOUR ELECTRIC BILL SHRINK WITH THIS ELECTRIC LAMP, or "JOE'S PLUMBING SAVED MY HOUSE FROM FLOODING."

9. Say things in the present tense in your headlines
Put vigour and drama into your headlines by saying things in the present tense instead of in the past or future tense. The present tense is stronger and more immediate than the past tense: "I SAVED $1,000 WITH MY MIDLAND BANK MORTGAGE" is weaker than "I AM SAVING $1,000 WITH MY MIDLAND BANK MORTGAGE."

The present tense is stronger than the future tense: T.E.S.T. COMPUTERS WILL MAKE YOU MORE PRODUCTIVE is weaker than T.E.S.T. COMPUTERS MAKE YOU MORE PRODUCTIVE.

10. Make headlines work with the visual, not the body copy
Make your headline tell one part of the story and have your visual tell the other part. Don't use a headline to repeat what the visual is saying. And don't simply illustrate the headline. Let the headline and the visual work together. Avoid blind headlines that make no sense unless the reader reads the body copy underneath them. The majority of readers only read headlines, so you must write headlines that are complete in themselves.

Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. (http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.


Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Sat. February / 16 / 2019

Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


In Retrospect: Three Advertising Takeaways From 2018  MarTech Series

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswire

CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideo

Attribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...


Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada  The Daily Telescope

CANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.


Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


Perhaps advertising would help pay for Trump's wall  The Bozeman Daily Chronicle

With another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...


Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Amazon Has a Big Advertising Business. Walmart Wants One Too  Bloomberg

So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.


To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.


Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC  Fairfield Current

Anchor Capital Advisors LLC grew its holdings in shares of Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% in the fourth quarter, according to the company ...


Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


Accountability Program Targets Targeted Advertising  Lexology

In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing…


Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


Gambling ads to be banned from child-friendly sites and games  The Guardian

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Wallingford coalition protests I-91 billboard advertising marijuana  Meriden Record-Journal

By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...


Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Super Bowl Advertising Recall  ADOTAS

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...


Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


Cloud Advertising Market and Its Detail Analysis by Key Players Like Amazon Web , Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated - Press Release  Digital Journal

Large and small businesses (SMEs) are adopting a marketing cloud platform because they can take advantage of features such as flexibility and robustness of ...


Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


To compare or not to compare  Bizcommunity.com

The ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...


Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Global Led Advertising Board Market Insights Report 2018 – Barco, Ledman, Optec Display, Teeho, Lighthouse, Unilumin, FORMETCO, AOTO  Cryptocurrency News

The global “Led Advertising Board” Market research report enlists the vital and practical information with regards to market situation. The present scenario of Led ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


NFL's Playoff Advertising Share Has Increased By 19% Since 2014  Forbes

The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...


GoDaddy empowers in its 'Make the World You Want' campaign | Advertising  AdAge.com

GoDaddy 'Make the World You Want' campaign promotes message of empowerment and stars influencers including Accidental Icon' Lyn Slater and Ayesha ...


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019  MediaPost Communications

Criteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.


Inside the ad tech firm Disney will get in its Fox acquisition  AdAge.com

TrueX could help Walt Disney reimagine TV advertising.


Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Advertising for 3 new trash trucks up for Monroe council approval  Monroe News Star

Monroe's Public Works department will ask the city council to approve advertising for bids for three new trash knuckle boom loader trucks.


Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


Mac malware attack found to hide payload in advertising graphics  AppleInsider

A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...


Warnings on SF soda advertising on hold as appeals court blocks ordinance  San Francisco Chronicle

A groundbreaking San Francisco ordinance meant to curb soda consumption by slapping health warnings on sugary-beverage advertisements suffered a ...


UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business Wire

IAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.


Advertising posters on poles in Carlow village taken down over attempts to go 'poster free'  Carlow Live

Advertising posters on poles in Rathvilly village have now been taken down by the owners, Rathvilly Tidy Towns have confirmed. In a statement on Facebook, ...


Why is Panama City Beach advertising for spring tourism after Hurricane Michael?  The Northwest Florida Daily News

The idea is that, instead of slowing recovery work by getting in the way, tourists will pump more dollars into the area, thereby helping businesses recoup losses ...


The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests  Ganjapreneur

“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.


Comedy Central Stops Advertising With Every Comedian’s Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


What impact will 5G have on marketing and advertising?  MarTech Today

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine Land

Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...


Augmented Reality for Advertising Market 2019-2025: Augmented Pixels,Aurasma,Blippar,Catchoom,Wikitude,BBDO, Google,Leo Burnett,McCANN,NGRAIN,Total Immersion - Press Release  Digital Journal

This market research report on Augmented Reality for Advertising Market studied by Application (Media & Entertainment, Automobile, Customer *Service*, Retail), ...


Annaly Capital Management Inc. (NLY)'s Financial Results Comparing With Lamar Advertising Company (REIT) (NASDAQ:REIT)  The Hi New Ulm

Annaly Capital Management Inc. (NYSE:NLY) and Lamar Advertising Company (REIT) (NASDAQ:REIT) are two firms in the REIT - Diversified that compete ...


PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and Mail

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.


The country advertising for 'moral' executioners  Newstalk ZB

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.


Woolworths’ Valentine’s Day advertising campaign fail  Business Day

After social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...


UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018  Ukraine open for business

The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.


Facebook and Google still offer the best value for mobile advertisers (Singular report)  TechCrunch

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull ...


Instagram influencers are selling you drugs and medical devices  Vox.com

Big pharma is partnering with influencers to make #sponcon.


Do social media influencers signify the slow death of style?  South China Morning Post

Fashion journalist Katherine Zarrella laments the lack of creativity and individuality among influencers, whose task it is to sell because they are paid to wear ...


Advertising Increase for Newton News  Newton News

Over the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...


WWE Advertising Undertaker’s Appearance  Wrestling World

WWE has started advertising his appearance at a signing event recently.


PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam  PaZimbabwe

Lorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...


Experts: How brands can make video and TV work for them - Advertising  BizReport

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact ...


In search of bigger brand budgets, Amazon is beefing up its brand metrics  Digiday

Amazon is trying to prove to marketers that it can not only sell their products but sell new customers on buying their products with a new metric.


Dosh Adds $40 Million in New Funding For Cash-Back Advertising App  Xconomy

Austin--- Dosh has added $40 million in new funding to further develop its mobile app that offers users cash back on certain purchases. The money is.


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The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.


The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.


Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.


5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.


The ONLY Type Of Advertising People LOVE!!
Can it be? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.


If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were.

 

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