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How You Can Create Advertising That Sells


A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.

Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.

Sounds like a poor way to do business, doesn't it?

I often ask clients (as tactfully as possible), why they have run a particular ad. I get a lot of blank stares. A few tense moments will pass while the client tries to think of a clever answer. "To get the company name out in front of the public so I can get more business." they reply, with some relief.

This poor soul has just described a lack of a well defined goal, which leads almost inevitably to what I call an institutional ad. An institutional ad can best be described as one which identifies the advertiser and lists address, telephone number, hours of operation, and (maybe) the company logo. That's it. What a terrible waste of money!

Unless your company grosses a billion dollars a year, you can't afford to do institutional ads. If your company does gross over a billion dollars a year...you're probably too smart to run institutional ads.

Every ad you run must result in increased sales and profits and an enhanced image for your company. Every ad should make the customer a solid offer and give the customer sound reasons to buy from you now. Remember, the customer is sitting back and asking, "What can you do for me?" If you're careful to answer that question with a powerful offer and reasons to buy now, you're on your way to advertising success...which results in increased sales and profits.

How can you improve your chances of increasing sales?

Let's look at some profit-producing ideas...

SEEK PROFESSIONAL HELP

Very few businesses are prepared or qualified to produce quality advertising. If you spend more than $2,000 per month in advertising, you should seriously consider hiring a qualified advertising professional. There are any number of skilled freelancers who can develop strategy, and create your marketing materials with a keen eye to using proven methods and techniques.

Good advertising talent always pays it's own way through increased sales and profits, improved cost-effectiveness, reduced selling costs, and shortened selling cycles.

If your resources are limited, don't feel lost. There's no reason why you can't learn to write an effective ad. That's what the rest of this article is all about...how *you* can create advertising that sells.

FOLLOW A PROVEN FORMULA

One of the oldest and most useful formulas for ad design takes its name from the opera Aida by Giuseppe Verde. In this case the letters A-I-D-A stand for ATTENTION, INTEREST, DESIRE, AND ACTION.

In it's simplest form this formula serves as a structural blueprint. It guides us to: (1) Get the prospect's Attention, (2) Foster his or her Interest in your offer, (3) build Desire for your product or service and (4) Generate some type of Action on the part of the buyer.

As we expand on each of these elements individually, you'll discover for yourself how to apply the formula to your specific situation.

ATTENTION (The Headline)

Hit your prospect right between the eyes with a magic wand. How? With a powerful benefit headline. The headline is the most important single element of your ad. You have two to three seconds to stop the reader as he or she passes by. You must stop the reader, and interest them in your benefit, if you expect them to read further.

A powerful headline will (1) stop the reader (2) isolate and qualify your best prospects, and (3) pull your reader into the sub-heads and body copy.

How do you write the attention-getting headline? First, carefully review all the benefits of-use of your product or service. Second, take your most important benefit and weave that benefit into your headline. Use action words to describe the benefit to one individual reader.

Here are some examples...

"Save 50% On Office Supplies...Send For Your Free Catalog Today !"

"How YOU Can Create Advertising That SELLS!"

"New! Amazing Techniques That You Can Use To Land A High-Paying Job...Today!"

"How To Design Profit-Producing Web Sites That SELL!"

APPEALING TO BUSINESS EXECUTIVES

When writing your ad to a business-to-business audience you should keep in mind the six key benefits most likely to get attention:

1.Save Money 2.Save Time 3.Increase Sales 4.Increase Profits 5.Enhance Image 6.Boost cash flow

Most other benefits are subordinate to these key six. I call them the"Business Benefit Six-Pack." Show your customer how your product or service provides these benefits, and you will dramatically improve your results.

INTEREST AND DESIRE> (The Offer, Body Copy, Benefits-Benefits- Benefits)

You build interest in your product or service (and the desire to buy) by making the customer a compelling offer and by describing as many benefits as possible in simple and interesting terms.

Tip # 1: Top ad pros always write the ad first, then buy whatever space necessary to display the ad message with clarity and power.

Tip # 2: Words sell...graphic design displays the words in a visually appealing way. Don't confuse the two. No amount of trendy design will make a poorly written ad sell for you. Good design reinforces good copy...it cannot take the place of it! The implication for internet marketers is that content is king. Avoid glitsy, moving graphics that only distract from your message and increase load times. Good design and good copy should work synergistically.

Tip #3: Long copy sells...as long as it's good copy. I call it "greased slide" copy. You get the reader on the top of the slide when he reads a powerful headline, and he can't get off until he has taken the action asked for (i.e., ordered the product, made the trip to the store, dialed the phone, clicked the order/inquiry button, filled out the on-line order, etc.).

ACTION(Ask For The Order)

Now comes the moment of truth. You must ask for the order. Give reasons for the customer to buy now...and make it easy for him to do so. In direct response marketing, this will involve a coupon for mail orders, a toll-free order line, an e-mail address, an on-line order form, a fax order line..any means to make it easy and simple to order!

Take the fear out of the purchase. Give solid guarantees. Offer secure ordering for on-line customers. Show testimonials from satisfied customers.

Show what the customer is going to lose if he doesn't order now.

If you are a retailer, include a map to your store(s) (newcomers love them). Show the credit cards you accept, list the hours of operation, tell them about your friendly staff, include a special coupon or other incentive. In other words, "Roll out the red carpet."

INVEST IN FUTURE PROFITS

So there you have it. A primer on good advertising. If I've piqued your interest to learn more, then check out the other articles available at this resource.

Remember, bad advertising...no matter what the media...is an unproductive expense.

Good advertising is an investment in future profits!

Good advertising and good management go together. You can't have a successful business on-line or off-line---without both.

Thom Reece is CEO of Online Marketing Resource Center [http://www.E-ComProfits.com] and publisher of "Thom Reece's Web Marketing Strategies & Techniques Newsletter". Free subscripton at: http://www.WMSTDirect.com, mailto:thom@e-comprofits.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. July / 18 / 2019

Google suspends Viagogo from advertising over trust concerns - CNBC
  1. Google suspends Viagogo from advertising over trust concerns  CNBC
  2. Google suspends ticket site Viagogo from advertising  BBC News
  3. Google Outright Bans Viagogo from Advertising In Search Results  Digital Music News
  4. Viagogo ticketing company has been blocked by Google for advertising  RouteNote
  5. Google stops taking Viagogo's advertising pound  Complete Music Update
  6. View full coverage on Google News

Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

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10 Agency Pros Share Their Best Podcast Advertising Tips - Forbes
10 Agency Pros Share Their Best Podcast Advertising Tips  Forbes

Members of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.


Netflix calls speculation that it's moving into selling advertising 'false' - Business Insider
Netflix calls speculation that it's moving into selling advertising 'false'  Business Insider

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It is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


Is the customer always right? Trump bashes Facebook but is its top advertising client - Washington Examiner
Is the customer always right? Trump bashes Facebook but is its top advertising client  Washington Examiner

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BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

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Inside the new visual identity being served up at McDonald's - AdAge.com
Inside the new visual identity being served up at McDonald's  AdAge.com

For the everyday consumer, the name McDonald's might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
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Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
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PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households - GlobeNewswire
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NEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...


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McDonald's, Nestlé and Virgin Media have now signed up to a new blockchain initiative that coud be used in digital ads supply chain.


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
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Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer - MarTech Series
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Pinnacle Advertising announced that Tracy Richards is joining the agency as their inaugural Chief Growth Officer.


JCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period - GlobeNewswire
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Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
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Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Google Advertising Database Faces Criticism Over Missing Political Ads, Errors - Cheddar
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  Cheddar

Following questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...


Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

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Ron Foth Advertising Wins Bob Evans AOR 07/19/2019 - MediaPost Communications
Ron Foth Advertising Wins Bob Evans AOR 07/19/2019  MediaPost Communications

Bob Evans Restaurants is appointing Ron Foth Advertising as its new AOR following a formal review involving three other finalists. McCann was the previous ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising - Food and Water Watch
Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


Lamar Advertising Reaches Analyst Target Price - Nasdaq
Lamar Advertising Reaches Analyst Target Price  Nasdaq

In recent trading, shares of Lamar Advertising Co (Symbol: LAMR) have crossed above the average analyst 12-month target price of $80.00, changing.


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


How an Advertisement's Environment Affects Its Success - Business News Daily
How an Advertisement's Environment Affects Its Success  Business News Daily

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Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
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Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
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Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


DeLand film studio lands lingerie advertising deal | Business - The West Volusia Beacon
DeLand film studio lands lingerie advertising deal | Business  The West Volusia Beacon

A commercial film studio based in Downtown DeLand is making a series of commercials for an Australian lingerie maker.


Key West leaders want mobile advertising trucks to disappear - Miami Herald
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A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord - Bloomberg
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


For advertisers, the Emmy halo effect is a thing of the past - AdAge.com
For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Advertising patches on uniforms are 'inevitable,' MLB executive says - Frederick News Post
Advertising patches on uniforms are 'inevitable,' MLB executive says  Frederick News Post

For something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...


Everyone at this new advertising agency has served time in prison - Fast Company
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Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


Advertising Deals Available On PSN & Steelers Now - Pittsburgh Sports Now
Advertising Deals Available On PSN & Steelers Now  Pittsburgh Sports Now

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FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity - 90min
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90min

The FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.


The rise of programmatic outdoor: What advertisers need to know - Marketing Week
The rise of programmatic outdoor: What advertisers need to know  Marketing Week

Programmatic trading has brought increased reach, greater targeting capabilities, and real-time measurement and optimisation to online advertising. And while ...


The Name's Advertising, Free Advertising - Freedom Philosophy - Being Libertarian
The Name's Advertising, Free Advertising - Freedom Philosophy  Being Libertarian

I typically write about genocide around the world, debt that could bankrupt the West, or the level of control Google and Facebook have over our lives. Last week I ...


Google suspends Viagogo from advertising amid pressure from MPs and campaigners - NME Live
Google suspends Viagogo from advertising amid pressure from MPs and campaigners  NME Live

Viagogo has been suspended by Google following claims that touts use the site to sell tickets at an inflated price.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move - Business Insider
The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


Weiwei awarded 230k euro in damages for advertising infringement - Hurriyet Daily News
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily News

A Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...


Internet advertising in Australia inches closer to $10 billion mark - Consultancy.com.au
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.au

Australia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


WPP should be the LVMH of advertising, says chief exec - Warc
WPP should be the LVMH of advertising, says chief exec  Warc

Mark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


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Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

It can be easy to focus solely on the Federal Trade Commission (FTC) when evaluating the regulatory landscape for advertising and marketing practices. United ...


Gym advertisement faces backlash online for its 'creepy and disappointing' message - Yahoo Finance
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A gym advertisement which tells customers to “get hot and sweaty with a teacher” has been criticised online for its “creepy and disappointing” message. Gymbox ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
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Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


This Is How Much Disney Is Spending On ‘Lion King’ Advertising - International Business Times
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business Times

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Google suspends secondary ticket seller Viagogo's advertising - Music Business Worldwide
Google suspends secondary ticket seller Viagogo's advertising  Music Business Worldwide

Secondary ticketing platform Viagogo has been dealt another major blow as Google has today (July 17) announced the suspension of the platform's advertising.


Continental challenge – advanced TV advertising across Europe and the US - Videonet
Continental challenge – advanced TV advertising across Europe and the US  Videonet

The way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Monetizing These Stocks Might Help U Boost Your Portfolio ::Innerscope Advertising Agency Inc, (OTC:INND) - News Planets
Monetizing These Stocks Might Help U Boost Your Portfolio ::Innerscope Advertising Agency Inc, (OTC:INND)  News Planets

Trading tendency “Loss” on Wednesday, July 17, 2019, of the Innerscope Advertising Agency Inc, INND of exchange OTC. Review Of The Innerscope ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Google Bans Paid Advertisements From Ticket Reseller Viagogo - Billboard
Google Bans Paid Advertisements From Ticket Reseller Viagogo  Billboard

Google has reportedly suspended secondary ticketing site Viagogo from placing paid advertisements on the search engine.


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

NOTICE OF DEFAULT AND FORECLOSURE SALE. 297 Old Bath Road, Wiscasset, Maine 04578. To: Maxine D. Croxford. 297 Old Bath Road. Wiscasset ...


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Behavioural advertising is out of control, warns UK watchdog - TechCrunch
Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


New Insight On Digital Advertising, And 'Better Ads' - Radio & Television Business Report
New Insight On Digital Advertising, And 'Better Ads'  Radio & Television Business Report

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's.


Advertisers Broke Local News, Can They Fix It? United For News' Jenen - BeetTV
Advertisers Broke Local News, Can They Fix It? United For News' Jenen  BeetTV

CANNES — Many observers saw the future destruction coming. Craigslist's local ads posed a clear threat to classifieds, social networks presented rival ...


CHART: Omnicom's growth areas with advertising leading the charge - AdNews
CHART: Omnicom's growth areas with advertising leading the charge  AdNews

Organic growth for advertising was 4.4% for the second quarter compared to the same three months last year.


Advertising Video on Demand Market booming Worldwide with Leading Vendors like Tubi, Inc., PopcornFlix, The Roku ChannelZype Inc. and Muvi LLC. - Market Expert
Advertising Video on Demand Market booming Worldwide with Leading Vendors like Tubi, Inc., PopcornFlix, The Roku ChannelZype Inc. and Muvi LLC.  Market Expert

Video on demand (VOD) is a programming system which allows users to select and watch/listen to video or audio *content* such as movies and TV shows ...


Display Advertising System Market Size Research Report 2019 Global Industry Growth & Key Manufacturers Analysis - Industry Stats News
Display Advertising System Market Size Research Report 2019 Global Industry Growth & Key Manufacturers Analysis  Industry Stats News

Display Advertising System Market research now available at Brand Essence Research encompasses an exhaustive Study of this business space with regards ...


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf - Adweek
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


Advertising and media execs really want Netflix to have ads - Digiday
Advertising and media execs really want Netflix to have ads  Digiday

Advertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.


Fool Advertising Trackers with Mozilla's 'Track This' - Lifehacker
Fool Advertising Trackers with Mozilla's 'Track This'  Lifehacker

Nobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...


UK watchdog singles out Google, Facebook in advertising probe - ZDNet
UK watchdog singles out Google, Facebook in advertising probe  ZDNet

The CMA wants to understand exactly how dominant the tech giants are in UK advertising.


Buckingham Palace is advertising a job for the Queen's new chef - Heart - Heart
Buckingham Palace is advertising a job for the Queen's new chef - Heart  Heart

The Queen is on the hunt for a chef to prepare meals for royal events - and you can live in Buckingham Palace.


Meet Facebook's most powerful advertising executives - Business Insider
Meet Facebook's most powerful advertising executives  Business Insider

Facebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.


Microsoft Advertising says it’s keeping average position reporting - Search Engine Land
Microsoft Advertising says it’s keeping average position reporting  Search Engine Land

Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...


Advertisers Are Wary of Breaking Up Google and Facebook - Wall Street Journal
Advertisers Are Wary of Breaking Up Google and Facebook  Wall Street Journal

Advertisers have griped about the power Google and Facebook wield over the digital ad market. But they are generally wary of breaking up the tech giants.


Cinema advertising buoyant as DCM reports record-breaking first-half spend - CampaignLive
Cinema advertising buoyant as DCM reports record-breaking first-half spend  CampaignLive

Young film-lovers are helping drive large audiences to UK cinemas.


Feud heats up over San Antonio lawyer’s advertising slogan - San Antonio Express-News
Feud heats up over San Antonio lawyer’s advertising slogan  San Antonio Express-News

San Antonio attorney Heather C. Tessmer wants a court to prevent a Florida lawyer from trademarking “Ever Argue With a Woman?” It's a slogan Tessmer has ...


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