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Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.
And even if you have each of these things running at their peak, there are many other subtle "little" tricks you can use to increase the responsiveness of your mailings, which is what it's all about, right?
Because this means...
You'll Be Increasing Your Cash-Flow As Well!
And remember, in whatever you're doing: All you need is 5-or-6 little steps that each increase your response rates 1 or 2 %, and before you know it, you've got a lot more money pouring in than you did before.
So don't start neglecting the subtle differences -- this is usually what separates the people who are marginally successful, from the people who are wildly successful.
First, always hand-address your envelopes. Why? As my mentor Gary Halbert taught me from "Day 1", you'll always open a hand-addressed letter because you think its "personal" mail -- as opposed to a sales letter or a bill.
Remember, if your letter never gets opened, I promise you... you'll never make the sale.
Second, in your corner card (which is the upper left-hand corner of the front of your envelope, where your name and address goes), DON'T put your company's name!
Put your name and then your address.
See, your prospects are programmed into thinking as soon as they see the name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,
Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.
Also, try to use the "decorative" postage stamps the post office has and not the "standard" stamps with a U.S. Flag. I always tell my clients to use the ones that say "Happy Birthday" on them.
After all, who doesn't like opening a personal letter that says "Happy Birthday" on it? P.S. I know having your letters hand-addressed is a pain. Honestly, I do.
And I have seen some software out there that is "almost" close to human handwriting, but the amount of variation from letter-to-letter isn't quite there yet.
If you see software that can simulate "real" handwriting, I'd sure appreciate you letting me know so I can tell the rest of my subscribers.
Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
Wall Street Journal
Amazon Forecast to Be No. 3 Digital Advertising Player in 2018
Wall Street Journal
The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ...
Amazon share of digital advertising market on the rise
Amazon is now the third-biggest ad platform in the United States
Breakfast Briefing: Amazon blows past web advertising expectations
What you need to know in advertising today - Business Insider
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The sale comes just eight months after Meredith Corp., which publishes such titles as People, Better Homes and Gardens, and Entertainment Weekly, completed its purchase of the iconic magazine. Meredith also listed several other titles, including ...
Time Magazine Sold to Salesforce Founder Marc Benioff for $190 Million
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Eerie Trump-Putin mashup portrait featured as Time magazine's cover photo
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...
Will Facebook Advertising Survive After the Cambridge Analytica ...
2-Day Conference: Ensuring Compliance with Advertising & Promotional Requirements for Drugs & Medical Devices ...
Maryville Daily Times
DUBLIN--(BUSINESS WIRE)--Sep 19, 2018--The "Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices" conference has been added to ResearchAndMarkets.com's offering. Federal regulation of the ...
A Guide To Advertising Week New York 2018 Panels
Advertising Week New York panels offer the rare opportunity to learn from some of today's top marketers. Here are some of our top picks for panels you should check out during the event—including a special event from AList! Note: unless otherwise noted ...
Aurora News Register
Dogs gaining prominence in world of advertising
Aurora News Register
While on the topic of advertisements, have you ever noticed on TV commercial a couple sitting on a white sofa in a room that was carpeted with white carpet? We've always wondered who would buy and then try to keep clean a white sofa, let alone the ...
Social Video Advertising Platform Precise TV Earns Google Premier Partner Status
Precise TV, a global social video advertising platform based in London, Sydney and New York, today announced it has achieved Google Premier Partner status; the highest earned rank on the Google Partner Programme. This partnership will enable Precise ...
Dealer Marketing Magazine
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that ...
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