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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 05 / 2020

Podcast advertising to hit $1 billion in 2021 - Fox Business
Podcast advertising to hit $1 billion in 2021  Fox Business

Top 2 Advertising/Marketing Stocks To Buy In 2020 - Forbes
Top 2 Advertising/Marketing Stocks To Buy In 2020  Forbes

Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising - ExchangeWire
Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising  ExchangeWire

Joe Biden Plans to Spend $280 Million for Advertising During the General Election - The Wall Street Journal
Joe Biden Plans to Spend $280 Million for Advertising During the General Election  The Wall Street Journal

Dallas-Fort Worth Advertising & Marketing Firms - Dallas Business Journal - New York Business Journal
Dallas-Fort Worth Advertising & Marketing Firms - Dallas Business Journal  New York Business Journal

How to change your Google advertising settings - The Verge
How to change your Google advertising settings  The Verge

Scrutiny of bailout pushes Householder’s Enterprise into advertising frenzy - The Newark Advocate
Scrutiny of bailout pushes Householder’s Enterprise into advertising frenzy  The Newark Advocate

Fox posts lower quarterly profit on decline in advertising revenue - Fox Business
Fox posts lower quarterly profit on decline in advertising revenue  Fox Business

Ghirardelli Defeats White Baking Chips False Advertising Claims Premised On Faulty Survey Evidence - Ad Law Access
Ghirardelli Defeats White Baking Chips False Advertising Claims Premised On Faulty Survey Evidence  Ad Law Access

ViacomCBS Sets Launch Of EyeQ, A Comprehensive Offering For Advertisers - Deadline
ViacomCBS Sets Launch Of EyeQ, A Comprehensive Offering For Advertisers  Deadline

MobiusTrend: The Rising of Holographic AR+AI Advertising - GlobeNewswire
MobiusTrend: The Rising of Holographic AR+AI Advertising  GlobeNewswire

Facebook has been barely impacted by big advertisers' boycott — here's why - TNW
Facebook has been barely impacted by big advertisers' boycott — here's why  TNW

Sam's Club Partners With Button and Rakuten Advertising - MarTech Series
Sam's Club Partners With Button and Rakuten Advertising  MarTech Series

Mediavine Integrates with Centro's Basis Programmatic Advertising Platform - PRNewswire
Mediavine Integrates with Centro's Basis Programmatic Advertising Platform  PRNewswire

National TV Advertising Fell 9% in June, Down 19% Since Pandemic - Variety
National TV Advertising Fell 9% in June, Down 19% Since Pandemic  Variety

Trump campaign restarts TV advertising with spots slamming Biden - POLITICO
Trump campaign restarts TV advertising with spots slamming Biden  POLITICO

Mega Poultry Producer in Hot Water Over Fowl Advertising: Faces Joint Lawsuit - VEGWORLD Magazine
Mega Poultry Producer in Hot Water Over Fowl Advertising: Faces Joint Lawsuit  VEGWORLD Magazine

After more than 1,000 firms boycotted Facebook, what's next for ads on social media? - CNBC
After more than 1,000 firms boycotted Facebook, what's next for ads on social media?  CNBC

California Wine Drinkers Lose BevMo False Advertising Suit - Bloomberg Law
California Wine Drinkers Lose BevMo False Advertising Suit  Bloomberg Law

Graffiti Use in Advertising or Goods: Copyright Questions - The National Law Review
Graffiti Use in Advertising or Goods: Copyright Questions  The National Law Review

FTC report highlights concerns with dealer advertising and add-on products - JD Supra
FTC report highlights concerns with dealer advertising and add-on products  JD Supra

COVID-19 Impacts: In-Game Advertising Market Will Accelerate at a CAGR of Almost 20% Through 2020-2024 | Increasing Popularity of Mobile Gaming to Boost Growth | Technavio - Yahoo Finance
COVID-19 Impacts: In-Game Advertising Market Will Accelerate at a CAGR of Almost 20% Through 2020-2024 | Increasing Popularity of Mobile Gaming to Boost Growth | Technavio  Yahoo Finance

If advertising works, there's no way it doesn't contribute to obesity - The Drum
If advertising works, there's no way it doesn't contribute to obesity  The Drum

UK advertisers pulled more than £1.1bn spend during Covid lockdown - The Guardian
UK advertisers pulled more than £1.1bn spend during Covid lockdown  The Guardian

UK Group Calls for Treating SUVs Like Cigarettes and Banning Advertising - Treehugger
UK Group Calls for Treating SUVs Like Cigarettes and Banning Advertising  Treehugger

Mowi USA and Mowi Ducktrap face lawsuit alleging deceptive marketing, advertising - SeafoodSource
Mowi USA and Mowi Ducktrap face lawsuit alleging deceptive marketing, advertising  SeafoodSource

Got Milk? returns to advertising with spots by Weber Shandwick - PR Week
Got Milk? returns to advertising with spots by Weber Shandwick  PR Week

Programmatic Display Advertising Platform Market Rising Growth With Keyplayer: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - Market Research Posts
Programmatic Display Advertising Platform Market Rising Growth With Keyplayer: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  Market Research Posts

COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential 08/04/2020 - MediaPost Communications
COVID And Beyond, Don't Underestimate Mobile Video's Advertising Potential 08/04/2020  MediaPost Communications

Apple and Microsoft just proved the power of advertising - ZDNet
Apple and Microsoft just proved the power of advertising  ZDNet

Brands continue to lean heavily on programmatic advertising, IAB says - Marketing Dive
Brands continue to lean heavily on programmatic advertising, IAB says  Marketing Dive

More Than 1,000 Companies Boycotted Facebook. Did It Work? - The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

‘Next Steps’ for Advertising Rule Coming: SEC Official - ThinkAdvisor
‘Next Steps’ for Advertising Rule Coming: SEC Official  ThinkAdvisor

Using a trademark in a domain for comparative advertising - Domain Name Wire
Using a trademark in a domain for comparative advertising  Domain Name Wire

Global Outdoor Advertising Machines Operating Market Demand To Witness a Significant Expansion Post Covid-19 by 2025 - JCDecaux, Burkhart Advertising, Clear Channel Outdoor, CBS, Stroer Media, Lamar Advertising etc. - Market Research Posts
Global Outdoor Advertising Machines Operating Market Demand To Witness a Significant Expansion Post Covid-19 by 2025 - JCDecaux, Burkhart Advertising, Clear Channel Outdoor, CBS, Stroer Media, Lamar Advertising etc.  Market Research Posts

New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania - European Gaming Industry News
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania  European Gaming Industry News

AMC Networks Beats Street, Stock Pops As Q2 Profit Dips On Charges & Ad Sales Softer On COVID-19 - Deadline
AMC Networks Beats Street, Stock Pops As Q2 Profit Dips On Charges & Ad Sales Softer On COVID-19  Deadline

Google’s Advertising Haul Comes Up Short for First Time - The Wall Street Journal
Google’s Advertising Haul Comes Up Short for First Time  The Wall Street Journal

Pinterest shares close up 36% on user growth and advertising in Q2 - CNBC
Pinterest shares close up 36% on user growth and advertising in Q2  CNBC

Microsoft-TikTok Deal Could Resurrect Tech Giant's Digital Advertising Efforts - Cheddar
Microsoft-TikTok Deal Could Resurrect Tech Giant's Digital Advertising Efforts  Cheddar

Vengo teams with National Entertainment Network, launches digital media platform for in-store advertising - Kiosk Marketplace
Vengo teams with National Entertainment Network, launches digital media platform for in-store advertising  Kiosk Marketplace

Pacvue Releases Report On Amazon's Q2 Advertising Growth During COVID-19 - PR Web
Pacvue Releases Report On Amazon's Q2 Advertising Growth During COVID-19  PR Web

Advertising Market 2020 Global Analysis, Trends, Forecast up to 2026 By Top Players Omnicom Group, WPP, Dentsu Inc., PublicisGroupe, IPG - Market Research Posts
Advertising Market 2020 Global Analysis, Trends, Forecast up to 2026 By Top Players Omnicom Group, WPP, Dentsu Inc., PublicisGroupe, IPG  Market Research Posts

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry - The New York Times
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising - AdExchanger
Trump Might Allow TikTok Acquisition (With Conditions); Adobe Spurns Political Advertising  AdExchanger

AIM organizes The 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards Presentation Ceremony and Winners' Sharing Se - ACROFAN USA
AIM organizes The 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards Presentation Ceremony and Winners' Sharing Se  ACROFAN USA

Microsoft Moves to Buy TikTok, Deepfake Identification Software, Facebook Advertising Growth Unchanged - BroadbandBreakfast.com
Microsoft Moves to Buy TikTok, Deepfake Identification Software, Facebook Advertising Growth Unchanged  BroadbandBreakfast.com

How much TikTok is paying for key roles as it goes on a hiring spree - Business Insider - Business Insider
How much TikTok is paying for key roles as it goes on a hiring spree - Business Insider  Business Insider

Outdoor Advertising Report 2020, Competitive Landscape, Trends, Opportunities and Top Manufacturers - Fairway Outdoor Advertising, EPAMEDIA, Lamar Advertising Company, Outfront Media Inc, Adam Outdoor Advertising, etc - Market Research Posts
Outdoor Advertising Report 2020, Competitive Landscape, Trends, Opportunities and Top Manufacturers - Fairway Outdoor Advertising, EPAMEDIA, Lamar Advertising Company, Outfront Media Inc, Adam Outdoor Advertising, etc  Market Research Posts

Paid advertisement controversy rattles Korean YouTube industry - The Korea Herald
Paid advertisement controversy rattles Korean YouTube industry  The Korea Herald

YouTube Creators Turn To Subscriptions As Advertising Revenue Implodes - Moguldom
YouTube Creators Turn To Subscriptions As Advertising Revenue Implodes  Moguldom

Digital Display Advertising Market with Covid-19 Pandemic Analysis, Growth Rate, New Trend Analysis & Forecast To 2024 | Key Players: SocialHi5, ReportGarden, Digital Business Development Ltd - Market Research Posts
Digital Display Advertising Market with Covid-19 Pandemic Analysis, Growth Rate, New Trend Analysis & Forecast To 2024 | Key Players: SocialHi5, ReportGarden, Digital Business Development Ltd  Market Research Posts

Advertisement for Bids | Legal Announcements | oanow.com - Opelika Auburn News
Advertisement for Bids | Legal Announcements | oanow.com  Opelika Auburn News

ADVERTISEMENT FOR BID | Legal Announcements - Daily Record-News
ADVERTISEMENT FOR BID | Legal Announcements  Daily Record-News

Antiques and Collecting: The art of advertising - Agri News
Antiques and Collecting: The art of advertising  Agri News

How to change Google advertising preferences - MobiGyaan
How to change Google advertising preferences  MobiGyaan

Arjun Pulijal advertised to Elderly Vice Head Of State of Advertising And Marketing at Capitol Records - D1SoftballNews.com
Arjun Pulijal advertised to Elderly Vice Head Of State of Advertising And Marketing at Capitol Records  D1SoftballNews.com

Google Announces New Digital Advertising Privacy Tools - Digital Information World
Google Announces New Digital Advertising Privacy Tools  Digital Information World

United States Advertising Market share forecast to witness considerable growth from 2020 to 2028 | By Top Leading Vendors - WPP, Omnicom Group, Dentsu Inc., PublicisGroupe - Market Research Posts
United States Advertising Market share forecast to witness considerable growth from 2020 to 2028 | By Top Leading Vendors - WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Market Research Posts

Covid-19: How brands are getting more bang for their advertising buck - Marketing Week
Covid-19: How brands are getting more bang for their advertising buck  Marketing Week

Impact of COVID-19 Pandemic on ERP Software for Advertising Agencies Market Trends, Size, Competitive Analysis and Forecast to 2024 - Market Research Posts
Impact of COVID-19 Pandemic on ERP Software for Advertising Agencies Market Trends, Size, Competitive Analysis and Forecast to 2024  Market Research Posts

Meredith Teams With Kroger To Provide Inventory, Targeting, Data To CPG Advertisers 08/04/2020 - MediaPost Communications
Meredith Teams With Kroger To Provide Inventory, Targeting, Data To CPG Advertisers 08/04/2020  MediaPost Communications

Corra Group Prepares for a Surge in Background Checks as Advertising and Entertainment Groups Return to Production - Benzinga
Corra Group Prepares for a Surge in Background Checks as Advertising and Entertainment Groups Return to Production  Benzinga

Twitter prepares to pay up to $250 million for using security data for advertising - CyberScoop
Twitter prepares to pay up to $250 million for using security data for advertising  CyberScoop

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

Inflight Advertising Market Size 2020 COVID-19 Impact, Industry Analysis, Key Players, Growth Prospects, Revenue, Production, New Development, Business Share, Global Trends and Forecast To 2024 - Market Research Posts
Inflight Advertising Market Size 2020 COVID-19 Impact, Industry Analysis, Key Players, Growth Prospects, Revenue, Production, New Development, Business Share, Global Trends and Forecast To 2024  Market Research Posts

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

How the world’s biggest advertisers are spending (or not) as the pandemic grinds on - Digiday
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on  Digiday

Lawmakers Push FTC to Investigate Online Advertisers Tracking and Selling of Consumers' Data - Nextgov
Lawmakers Push FTC to Investigate Online Advertisers Tracking and Selling of Consumers' Data  Nextgov

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads - PRNewswire
Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

As Major League Baseball begins to play ball again, advertisers clamor for ad time - CNN
As Major League Baseball begins to play ball again, advertisers clamor for ad time  CNN

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow - Digiday
Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow  Digiday

Advertising & Marketing: Introduction - Lexology
Advertising & Marketing: Introduction  Lexology

Advertising in India in a Pandemic - JURIST - Commentary - Legal News & Commentary - JURIST
Advertising in India in a Pandemic - JURIST - Commentary - Legal News & Commentary  JURIST

Header Bidding: Now a Top Priority for Programmatic Advertisers - Benzinga
Header Bidding: Now a Top Priority for Programmatic Advertisers  Benzinga

Google Bans "Coronavirus Beatdown" Drum Instrumental Single by Eddie Edwards from Advertising on Google - EIN News
Google Bans "Coronavirus Beatdown" Drum Instrumental Single by Eddie Edwards from Advertising on Google  EIN News

‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott - Digiday
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott  Digiday

Disney Slashed Ad Spending on Facebook Amid Growing Boycott - The Wall Street Journal
Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

People of Color Drive Culture. They Will Save Advertising - Adweek
People of Color Drive Culture. They Will Save Advertising  Adweek

CCPA Roll-Out Causes Havoc for Facebook Advertisers - Search Engine Journal
CCPA Roll-Out Causes Havoc for Facebook Advertisers  Search Engine Journal

These big companies have cut the most daily ad dollars during the Facebook boycott - Fortune
These big companies have cut the most daily ad dollars during the Facebook boycott  Fortune

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

Digital Video Ad Spend Keeps UK Advertising Afloat amid COVID-19 - eMarketer
Digital Video Ad Spend Keeps UK Advertising Afloat amid COVID-19  eMarketer

What do digital commerce advertising management platforms offer? - MarTech Today
What do digital commerce advertising management platforms offer?  MarTech Today

About Ad Age Leading National Advertisers 2020 - AdAge.com
About Ad Age Leading National Advertisers 2020  AdAge.com

Facebook Fails to Appease Organizers of Ad Boycott - The New York Times
Facebook Fails to Appease Organizers of Ad Boycott  The New York Times

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Advertisement: American Advertisement | Review - Pitchfork
Advertisement: American Advertisement | Review  Pitchfork

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

Target, MTV Blocked Ads From News Mentioning ‘George Floyd’ and ‘Protests’ - The Wall Street Journal
Target, MTV Blocked Ads From News Mentioning ‘George Floyd’ and ‘Protests’  The Wall Street Journal

As Trump Pushes Into Portland, His Campaign Ads Turn Darker - The New York Times
As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

Advertisers are trying to adapt to COVID-19 - Marketplace
Advertisers are trying to adapt to COVID-19  Marketplace

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