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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 22 / 2020

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Why VIZIO Is Getting Into The Advertising Business  Forbes

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Get Ahead of Competition With New SocialPeta Advertising Intelligence Database  Yahoo Finance

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How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

Out of Home Advertising Association of America Launches Biweekly News Service - Yahoo Finance
Out of Home Advertising Association of America Launches Biweekly News Service  Yahoo Finance

Factbox: How Social Media Services Handle Political Ads - The New York Times
Factbox: How Social Media Services Handle Political Ads  The New York Times

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising - Yahoo Finance
Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising  Yahoo Finance

Kelley Drye Launches Advertising and Privacy Law Resource Center - Ad Law Access
Kelley Drye Launches Advertising and Privacy Law Resource Center  Ad Law Access

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Hispanic Radio Conference - Radio Advertising: Dead Or Alive? - Radio Ink
Hispanic Radio Conference - Radio Advertising: Dead Or Alive?  Radio Ink

Proposed digital advertising tax bad for business | COMMENTARY - Baltimore Sun
Proposed digital advertising tax bad for business | COMMENTARY  Baltimore Sun

Brand advertising is broken. Here's why. - The Drum
Brand advertising is broken. Here's why.  The Drum

NBCUniversal Exec Touts Peacock Advertising Ambitions - Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions  Hollywood Reporter

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority - Olean Times Herald
OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority  Olean Times Herald

Longtime FTC Advertising Official to Leave the Agency - Bloomberg Law
Longtime FTC Advertising Official to Leave the Agency  Bloomberg Law

Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts - Business Insider
Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts  Business Insider

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’ - Variety
Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’  Variety

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024 - Yahoo Finance
Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024  Yahoo Finance

New agreement locks in 25 percent more revenue from WMATA's advertising network - MassTransitMag.com
New agreement locks in 25 percent more revenue from WMATA's advertising network  MassTransitMag.com

Former Trump Aide Named Advertising Agency CEO - Patch.com
Former Trump Aide Named Advertising Agency CEO  Patch.com

Merkle launches digital advertising solution for retailers to monetize their customer data - MarTech Today
Merkle launches digital advertising solution for retailers to monetize their customer data  MarTech Today

AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising - Auto Remarketing
AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising  Auto Remarketing

Lamar Advertising Company Announces Proposed Private Offering of Senior Notes - Associated Press
Lamar Advertising Company Announces Proposed Private Offering of Senior Notes  Associated Press

A New Decade Dawns – The Shaping of the Advertising Ecosystem - MarTech Series
A New Decade Dawns – The Shaping of the Advertising Ecosystem  MarTech Series

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - CNBC
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  CNBC

Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook - Investor's Business Daily
Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook  Investor's Business Daily

Advertising's Share of Time Spent With Media Continues To Erode - Editor And Publisher Magazine
Advertising's Share of Time Spent With Media Continues To Erode  Editor And Publisher Magazine

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Spanish jeweller TOUS in false advertising probe - RFI
Spanish jeweller TOUS in false advertising probe  RFI

Can Basic Attention Token (BAT) Solve the Traditional Advertising Problem? - CryptoTicker
Can Basic Attention Token (BAT) Solve the Traditional Advertising Problem?  CryptoTicker

Presidential candidates spend millions on social media advertising - KCAU 9
Presidential candidates spend millions on social media advertising  KCAU 9

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

With Impeachment in the News, Ads Are Staying Away From Politics - The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics  The New York Times

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

How the BBC is setting the bar for creative outdoor advertising - Econsultancy
How the BBC is setting the bar for creative outdoor advertising  Econsultancy

If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33% - Simply Wall St
If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33%  Simply Wall St

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Programmatic Display Advertising Market 2020 World Trend, Segmentation And Opportunities Forecast To 2025 – Dagoretti News - Dagoretti News
Programmatic Display Advertising Market 2020 World Trend, Segmentation And Opportunities Forecast To 2025 – Dagoretti News  Dagoretti News

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Advertisers Revolted Against Firings In Des Moines - Radio Ink
Advertisers Revolted Against Firings In Des Moines  Radio Ink

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts - Lexology
Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts  Lexology

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Amy Kean's nine advertising predictions for 2020 - Shots
Amy Kean's nine advertising predictions for 2020  Shots

Zara is advertising jeans that look like they are being modelled by a ghost - Metro.co.uk
Zara is advertising jeans that look like they are being modelled by a ghost  Metro.co.uk

Uncertainty is the new digital advertising reality - The Drum
Uncertainty is the new digital advertising reality  The Drum

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

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Forbrukerrådet: New Study’s Conclusion – The Advertising Industry Are Law Breakers On A Massive Scale  Security Boulevard

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising - The Guardian
Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

Super Bowl 2020: the ins and outs of the big game's advertisers - The Drum
Super Bowl 2020: the ins and outs of the big game's advertisers  The Drum

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Microsoft Advertising to deprecate average position after all  Search Engine Land

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

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Experiential Advertising Agency Services Market is booming Globally with Deutsch, Televerde, Ansira, Antiantiand Forecast 2020 To 2027 – Dagoretti News  Dagoretti News

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

News Corp Sells Video-Advertising Startup Unruly - Wall Street Journal
News Corp Sells Video-Advertising Startup Unruly  Wall Street Journal

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Did you know how to get rid of annoying advertising on Apple TV?  Industry Global News 24

Hulu gets creative in effort to reinvent TV for streaming - AdAge.com
Hulu gets creative in effort to reinvent TV for streaming  AdAge.com

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Chipotle Won the Advertising Battle Last Quarter - QSR magazine
Chipotle Won the Advertising Battle Last Quarter  QSR magazine

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'Ghost signs' offer glimpse into SC's advertising past  Charleston Post Courier

Statement from the Publisher: TFWA advertising - The Moodie Davitt Report - The Moodie Davitt Report
Statement from the Publisher: TFWA advertising - The Moodie Davitt Report  The Moodie Davitt Report

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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Dr. Oz: Don't Eat Breakfast, It's an Advertising Ploy  Newsmax

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Diversity, A Banned Word Love Poem  Chicago Reader

ANOTHER OPINION: Facebook enables disinformation with advertising policy - Goshen News
ANOTHER OPINION: Facebook enables disinformation with advertising policy  Goshen News

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What to expect from advertising in 2020 - The Media Online
What to expect from advertising in 2020  The Media Online

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Facebook Says It Won’t Back Down From Allowing Lies in Political Ads  The New York Times

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YouTube advertisers blindsided by climate change denial videos  The Verge

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New advertisement policy in pipeline for Noida  Hindustan Times

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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AR puts the person in personalized advertising  ClickZ

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Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain  Motor1

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Vibrant paintings inspired by advertising and cartoons from The New Yorker in the 1950s  Creative Boom

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CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

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Zee Entertainment Q3 Results: Profit Misses Estimates As Advertising Revenue Falls  BloombergQuint

More than half of Facebook's 7 million advertisers are now using Story ads - AdAge.com
More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

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Spotify launches 'Streaming Ad Insertion' tool for podcast advertising  Music Business Worldwide

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‘Arrogant’ crack and heroin seller jailed after advertising drug business on T-shirt  Metro Newspaper UK

TikTok explores curated content feed to lure advertisers - Financial Times
TikTok explores curated content feed to lure advertisers  Financial Times

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How data can put the emotion back into advertising  CampaignLive

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ADVERTISEMENT: Remote Removal of Ayin Hara -over 65 Yeshuos Seen!  Yeshiva World News

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