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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2024

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Thanks to generative AI, advertising's business models will be reinvented  Fast Company

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Ahead of IPO, Reddit blends advertising into user posts  The Register

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Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit  The Business of Fashion

Kristen Cavallo Retires From Advertising After 30 Years in the Industry - Adweek
Kristen Cavallo Retires From Advertising After 30 Years in the Industry  Adweek

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Kristen Cavallo retires from advertising for political activism  Ad Age

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday
While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok  Digiday

Fox recalled for Iwo Jima service, advertising agency, TV show - Cleveland Jewish News
Fox recalled for Iwo Jima service, advertising agency, TV show  Cleveland Jewish News

Tesla flexes Model Y achievements with Cybertruck in rolling advertisement - TESLARATI
Tesla flexes Model Y achievements with Cybertruck in rolling advertisement  TESLARATI

Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024 - MediaPost Communications
Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024  MediaPost Communications

What a TikTok Ban Would Mean for Advertisers - Bloomberg
What a TikTok Ban Would Mean for Advertisers  Bloomberg

Electronic Advertising Provisions Become Law in VA - Brewers Association
Electronic Advertising Provisions Become Law in VA  Brewers Association

Advertising Sales Representative (Fargo) - KVLY
Advertising Sales Representative (Fargo)  KVLY

Advertise with Us - E&E News by POLITICO
Advertise with Us  E&E News by POLITICO

BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau - BMI, music
BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau  BMI, music

National columnist examines CFPB reverse mortgage advertising data - Yahoo Finance
National columnist examines CFPB reverse mortgage advertising data  Yahoo Finance

CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America - Editor And Publisher Magazine
CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America  Editor And Publisher Magazine

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OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023  PR Newswire

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Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media  Abccolumbia.com

Advertising Could Gobble Up The Grocery Business - AdExchanger
Advertising Could Gobble Up The Grocery Business  AdExchanger

Can advertising tell the truth? This vodka brand is giving it a shot - The Drum
Can advertising tell the truth? This vodka brand is giving it a shot  The Drum

Learning from the (Advertising) Pros | BU Today - Boston University
Learning from the (Advertising) Pros | BU Today  Boston University

Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com - TipRanks
Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com  TipRanks

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Advertising salary guide—why design jobs are in demand  Ad Age

Textured Hair Advertising Campaigns - Trend Hunter
Textured Hair Advertising Campaigns  Trend Hunter

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Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday?  InvestorsObserver

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Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase  Yahoo Finance

National CineMedia, Inc. Announces New $100 Million Share Repurchase Program - Yahoo Finance
National CineMedia, Inc. Announces New $100 Million Share Repurchase Program  Yahoo Finance

Court Tosses Out False Ad Case Over Sephora's "Clean" Line - The Fashion Law
Court Tosses Out False Ad Case Over Sephora's "Clean" Line  The Fashion Law

Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say. - Insideradio.com
Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say.  Insideradio.com

Private Equity Firms Investing in Advertising and Marketing Companies - Business Insider
Private Equity Firms Investing in Advertising and Marketing Companies  Business Insider

ADWEEK Names Ryan Joe Editor in Chief - Adweek
ADWEEK Names Ryan Joe Editor in Chief  Adweek

Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV - BeetTV
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV  BeetTV

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3 big reasons to be optimistic about advertising in 2024, survey reveals  The Drum

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Duval County Public Schools resumes search for new superintendent  WJXT News4JAX

Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use - AdExchanger
Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use  AdExchanger

Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc.  Defense World

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023 - Yahoo Finance
National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023  Yahoo Finance

What a TikTok Ban Would Mean for Advertisers - WiscNews
What a TikTok Ban Would Mean for Advertisers  WiscNews

Microsoft Advertising testing new interface similar to Google Ads - Search Engine Land
Microsoft Advertising testing new interface similar to Google Ads  Search Engine Land

Sunbelt Securities Inc. Purchases 503 Shares of Lamar Advertising (NASDAQ:LAMR) - Defense World
Sunbelt Securities Inc. Purchases 503 Shares of Lamar Advertising (NASDAQ:LAMR)  Defense World

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A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News  Campaign Asia

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A weary advertising spend canary in a slow start to the year  AdNews

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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MFE rises over 5% on strong Q1 advertising forecast  TradingView

Ayurvedic company in India banned from advertising certain products : Goats and Soda - NPR
Ayurvedic company in India banned from advertising certain products : Goats and Soda  NPR

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IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options.  Insideradio.com

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What Would a TikTok Ban or Sale Mean for Advertisers?  Adweek

GenAI in Advertising - EMARKETER
GenAI in Advertising  EMARKETER

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Free TV says further gambling advertising restrictions would significantly impact revenue  AdNews

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

Amazon apologizes after its AI advertising system makes costly error - Search Engine Land
Amazon apologizes after its AI advertising system makes costly error  Search Engine Land

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Microsoft shows another Bing popup advertisement to Windows users  Ghacks

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Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com  Fort Atkinson Online

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Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now  Ottawa Citizen

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Data: Advertising budgets impacted by privacy legislation & signal loss  Mobile Marketing

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Paper v pixels: Making a sustainable advertising choice  The Media Leader

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Goodbye Lady In Red: Massive Illegal West End Avenue Building Advertisement Comes Down  westsiderag.com

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Gazette wins top news, advertising honors from Wisconsin Newspaper Association  The Janesville Gazette

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Anomaly wins global brief to ‘supercharge’ Tonies audio platform  More About Advertising

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Egg freezing: 41 percent of clinics could be breaching advertising guidelines • PET  BioNews

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Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ...  PR Web

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Qinghai Spring Sinks After TV Show Finds TCM Firm Is Falsely Advertising Liquor's Health Benefits  Yicai Global

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Large Brands Are Still Advertising on Made-for-Advertising Sites  Adweek

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Pennsylvania now advertising in NYC, Chicago to push execs, business people to relocate to the state  Tri-State Alert

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Social Security: How we protect you from misleading advertising and communications  Terre Haute Tribune Star

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US oil production hits record levels under Biden  Vox.com

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Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest  Defense World

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Columbia man found guilty after advertising drugs on social media  WIS News 10

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Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

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HOAX: This post advertising vacancies at Naivas Supermarket is fraudulent  PesaCheck

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Resident raises concerns after sharing photo of dangerous feature being added to rental cars: 'Innovation doesn't have ...  The Cool Down

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DCPS begins re-advertising for superintendent position as search drags on  Yahoo! Voices

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Brands unknowingly wasting dollars on Made for Advertising sites  Search Engine Land

Advertise - exploreClarion
Advertise  exploreClarion

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TikTok advertisers will look to rivals if US Senate moves ahead on ban  Reuters.com

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MediaLink-UTA dispute signals end of an era for advertising excess  Campaign US

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‘Sneaky’ social media ads are luring young into gambling, say campaigners  The Guardian

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A US TikTok ban could fuel Meta's advertising dominance—but Google and YouTube stand to benefit as well  EMARKETER

Storyboard18 - Storyboard18
Storyboard18  Storyboard18

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Water brands face recent class action lawsuits over false advertising, microplastics, more  Top Class Actions

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Inside the 'made for advertising' crackdown—and why it isn't working  Ad Age

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Amazon Says It Sold Ads for Products Shoppers Couldn't Buy  Bloomberg

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Enduring Power of Attorney as an integral tool for asset protection and care assurance – legal insights  South China Morning Post

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FCC has new rule requiring cable and satellite TV providers to disclose all hidden fees in advertising  KMVT

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The 2024 BSM Summit Was a Great Success But The Advertising Industry Needs to Step Up in 2025 | Barrett Media  Barrett Sports Media

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The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear)  Media Makers Meet

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RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts  Hollywood Reporter

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SDSU student advertising team receives top honors at American Advertising Awards  SDSU Athletics

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How the TikTok ban threat is affecting advertisers and creators  Ad Age

Meet The Ad Tech Players Using Generative AI For Their Media Buys - AdExchanger
Meet The Ad Tech Players Using Generative AI For Their Media Buys  AdExchanger

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Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

Lamar Advertising (NASDAQ:LAMR) Shares Acquired by Raleigh Capital Management Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Acquired by Raleigh Capital Management Inc.  Defense World

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Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

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The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech  AdExchanger

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Concept Group partners with Numb3r Impact Agency for digital advertising innovations  Mediabrief

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PubMatic Ad Spending Spike With $1 Billion CPMs Caused by Server Error  Business Insider

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Amazon's Expanding Ad Business Is Challenging Meta, Google  Business Insider

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Google: advertising revenue 2023  Statista

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