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Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.

Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising

The accountability and efficiency of search marketing, behavioral targeting and publisher inventory yield management can look pretty compelling to a media planner compared to the relative lack of trackability of a TV spot today. What happens when you combine the best of these worlds? Let's look at a scenario that might take place when these worlds are combined.

It may easy to write this off as the ramblings of a guy who has spent too much time in the technology industry but before you do that, consider the following:
? All major search engines keep a search history indicating your interests, needs, likes, etc.
? Forrester projects that over half of TV households with have a DVR device by 2009.
? Today, most DVRs keep track of what we could be considered a "search history" of everything that your household has watched and what you plan to record in the future.
? With your implicit approval, that "search history" of your TV behavior could be combined with your online search and surfing behavior which would create a profile that would be quite precise regarding your preferences and interests. Whether one company delivers all of this technology (e.g., Microsoft or AOL) or a deal is done between DVR suppliers and search engines, this can easily be accomplished.
? Most people's broadband Internet access is provided by cable companies today. Setting a cookie applicable to both the TV and internet access is relatively trivial.
? Tacoda, a leading behavioral targeting company, has over 80% of the North American Internet audience in their network. They have a wide variety of non-personal demographic information about their users.

So let's fast forward five years and look at a scenario with a couple in their late 30's we'll call Mike and Jill. Periodically, they talk about the need for a vacation but have had a hard time agreeing on a location. Jill's idea of a great getaway is a "spa weekend" with mud baths, cucumber bodywraps, aroma therapy and countless other "treatments" that sound like some form of torture to Mike. Meanwhile, what Mike would really like to do is make a trip to a Final Four as his alma mater is in the Top 10 and he's sure they are going to make it a long ways in the "Big Dance". Whenever he talks with his buddies about the "Big Dance", Jill is confused Mike has never liked to dance.

One thing they can agree on is their enjoyment of watching Alias together although they are watching Jennifer Garner for different reasons. The rest of Mike's TV viewing largely consists of watching ESPN, Fox Sports and ESPN2 so he can be smarter than his buddies when it comes to filling out his bracket. Meanwhile, Jill loves watching the Travel Channel and shows on other networks about "getaways" whether they are about "romantic getaways" or "girls' weekends".

During the week, Mike often eats his lunch at his desk while reading some of his favorite websites (www.foxsports.com, www.ESPN.com, etc.). He's checking out the latest rankings to see where his alma mater is ranked and analysis from experts on the "Road to San Diego" (the site of the 2010 Final Four). He notices one of the ads on the webpage he's reading is about a San Diego vacation. Though he's never been to San Diego, he knows it has a nice climate and gets the bright idea that he could kill two birds with one stone if he suggests that a trip to San Diego would be a nice place for a trip with Jill and another couple friend (the husband of that couple also happens to be a college buddy who enjoys hoops as much as he does). Suddenly, the $500 daily spa fee doesn't sound too bad for Mike if it means he can attend the Final Four.

Since Jill had Arizona in mind for a "spa weekend", he figures he needs to sell Jill on San Diego. He surfs over to his DVR home page to see if he can find some shows that highlight San Diego that he can highlight and record for Jill. It turns out one of the shows is in 30 minutes on the Travel Channel so he's able to record it for later viewing even though he and Jill aren't home at that moment. It also turns out that one of the past episodes of Alias had Jennifer Garner's character incognito at a beach party at the Hotel del Coronado in San Diego (she snuck into the private party by swimming in from the ocean in scuba gear with a party dress in stow).

Over dinner that evening, Mike brings up the idea of San Diego as a great location for a vacation and that late March is a particularly nice time to visit (failing to mention that the timing happens to coincide with the Final Four). He lets her know that he's marked some San Diego shows for her to watch including the Alias episode since they have a "Season Pass" for Alias (i.e., it records/stores all Alias episodes). Jill is surprised and impressed that Mike has gone to this trouble.

Meanwhile, let's take a look at what's going on behind the scenes. The cookie that the cable company has stored is keeping track of various actions that Mike and Jill are taking (sites they visited, shows they watched, searches they performed). This behavior is combined with the ad marketplace system running at Google or the particular search provider of choice. This system is similar to Google's Adwords system or Overture's Precision Match. In the future, it's likely to include "behavioral targeting" attributes as well.

In this ad marketplace, millions of similar actions are aggregated and offered up to what by 2010 will be millions of advertisers for sale in a real time automated auction. These marketers will have established their spending levels, behavioral and demographic profiles. In the time it takes for an average search to complete, several advertisements have already been sold against each of the programs recorded for Jill. On the media outlets' sites, they are doing additional optimization (aka "inventory yield management"). This optimization determines what the optimal type of ad to serve is. In one situation it might be a textual advertisement while in other cases, it might be a more traditional form of TV ad.

As Jill goes to watch the shows Mike has teed up, the ad delivery system is poised to take action. The way in which the ads are viewed will be dependent on the couple's billing preference with the cable provider (yet another yield management variable). They may have chosen the free cable option that requires them to watch ads at set periods. As the show starts, a number of advertisements appear at the bottom of the screen. A couple of these have a dollar sign next to them indicating that they can reduce their cable bill if they watch them. This is attractive particularly since Jill wants to watch them anyway since they are infomercials for a San Diego area spa. She can choose to watch them now or later.

Later on in the evening she checks her email before going to bed. The ad delivery system knows this is the same person who has been watching ads about San Diego area attractions so it serves up some discount offers for packages to San Diego which she emails to Mike with a message about how excited she is about going to San Diego. Who knew that an ad delivery system could enhance marital harmony?!

Will these sort of events transpire five years from now? My belief is that they are largely foreseeable. Undoubtedly, the specifics won't take place exactly like this, but it's not a huge leap to get to this place with consumers and businesses that are more than willing to benefit from the experience.

If you buy all or part of this scenario, what does it mean for the parties most financially vested in the ad marketplace - media outlets, ad agencies and marketers? It means further evolution in their business models. Perhaps the most radical impact will be on ad agencies that have already seen their business evolve. In part two, I'll make the provocative statement that Google will be the largest ad agency in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound insights.

If you want to have more fun with the previous scenario, you can weave in various other variables that include, but aren't limited to, the following factors:
? Product placement evolution. At one time there was a website that allowed you to buy products that were shown in TV programs. Think about that woven into the aforementioned ad marketplace. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on.
? User reviews. User ratings of various advertiser products could become another variable determining which ads get served. Amazon-like collaborative filtering can be facilitated thus increasing content consumption.

Will Google be the biggest ad agency in the world by 2010?
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. If you buy some of these factors, there are inevitable industry changes that will happen to the ad industry. I will make the provocative statement that Google will be the largest "ad agency" in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound strategic insights.

Dramatic industry shifts usually don't happen from obvious places. Ample evidence of that exists if you look at various businesses whether you look at the music business, the encyclopedia business, the newspaper classified business, the retailing business or many others. Companies that too narrowly define their competition inevitably have their business cratered from unexpected places. Aggressive, growth-oriented companies whether they are Google or Wal-Mart don't care about pre-existing industry dividing lines. If it wasn't them, some other organization would gladly eat away at incumbents' businesses even though the leaders of the change are attractive "bogeymen" for those under attack.

If you take a step back, the purpose of ads and search are to connect buyers with someone selling what buyers want (even if they don't know they want it yet). In both cases, fees are collected from the people who have something to sell for connecting them with buyers of those items. No one is rushing to categorize Google as an ad agency -- "they're in the Search business". You don't have to study Google very hard to realize they aren't limiting themselves to the "search business" which is increasingly hard to define in any case. It's important to recognize that Google isn't charging for search; their income is from advertising. As the old saying goes, if it looks and quacks like a duck, it is a duck. If they were considered an ad agency, they'd already be in the top 5 with a much stronger trajectory than any of the top 5 agencies.

You may be saying, "wait a minute, they are more like a media outlet than an ad agency" (which is largely true today) but withhold judgment for a moment and some interesting insights can be drawn. To begin with, they are already doing media planning if the business has a high volume of clicks and it's highly likely they are working on ways to make that easier (and thus scale to smaller advertisers).

If I walked into most offices of the leaders of the largest ad agencies in the world today and stated that Google/Yahoo/MSN are their competitors, at best I'd get a polite laugh. They may say that I don't "get" the ad agency business. Having been on both sides of the challenger/incumbent equation, I can say unequivocally that not "getting it" is usually an advantage for the challenger. The challenger isn't shackled by the current way of thinking and perhaps more importantly, the current business model. Like virtually every other company (especially a public company), Google and "their competitors" are inspired by what will make them the largest sum of money. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. Comparing some of the assets that agencies have versus Google is instructive. I'll put these in context of some of the criteria I used to evaluate the ad agencies that I worked with when I held large ad budgets.

1. Efficiency with my budget: When my team owned the relationship/budget with an agency, I counseled them to look for padding and inefficiencies as the model shifted from a commission-based model (which had its own issues) to a salary multiplier that seemed like a fair approach based upon the number of people on the account. Furthermore, it was hard to know how well the agency negotiated with media outlets to get the best CPMs. With Google's Adwords, you bid on how much you are willing to pay for a click which can range from pennies to dollars depending on the term. Google has a great feature where if you bid $1.50 for a click and the next highest bidder is $0.75, they'll adjust what they charge you to $0.76. This looks like a more efficient way of spending my ad dollars and infinitely more trackable.

2. Consumer insight/research: I've worked with some fabulous media buyers and account planners. Their ability to dive into various syndicated research to identify the media properties with the optimal demo/psycho-graphics often impressed me. However when you combine the almost unbelievable volumes of click behavior across many thousand websites that provides a very robust picture of brand motivation and preferences. It's an approach virtually any cold-blooded capitalist selling stuff would appreciate and is unrivaled by other means of capturing actual buyer behavior.

3. Ability to reach my target buyers where they "live": Google's Adsense offering (i.e., syndication of their contextual search ads) has major implications and makes them look an awful lot like a media agency. Not only does Google serve up ads on their own high-traffic site, they are syndicating their ads to virtually every nook and cranny of the web. As an advertiser, it gives them an efficient way to reach into highly targeted sites that would be impossible to buy in a manual manner. Anecdotally, I'm seeing Google ads on all kinds of obscure and relatively low traffic sites that happen to be highly relevant to me professionally or personally.

4. Ability to service local, regional and international markets: This has at least two dimensions: First, can you run particular ads for people who live in particular geographies whether that is England, New England or Boston? Second, is it easy to localize the advertisements themselves? Particularly on the first point, it's much easier to do this with Google than the machinations an agency has to go through to make it happen (e.g., working with dozens of different media outlets around the country/world). On the second point, it's comparing apples and oranges since localization of text ads is easy compared to localization of ads that involve more than simple text. That said, they cover many languages and countries today so it's a straightforward process.

5. Focus on driving results vs. their ego: Since much of the execution of a campaign on Google is strictly driven by machines, there is no ego involved. From time to time, one runs up against this dynamic with agency creatives where they are more focused on winning awards than selling your product.

6. Creative work: This is an area where it would appear that agencies have a clear advantage if for no other reason that the creative palette is very limited with Google today. If you look at some of the trends outlined in part one combined with increased bandwidth and broadband penetration in the next five years it seems inevitable that the Google creative palette provides won't be so limited. The advantage Google has in this scenario is that the cost to launch and test a new campaign is low so creatives can refine their creative and copy while avoiding the high stakes and slow turnaround of typical campaigns of today that are bogged down by approvals at the client level. This quick turnaround should shift creatives perspective from thinking of how limited their palette is to relishing the opportunity to get immediate feedback on campaign ideas that may be conceived of, executed and killed/expanded in less than a day.

7. Account service: This is an area where agencies should maintain a clear advantage for the foreseeable future as people-oriented service is a core part of their value proposition. As Google and others gain an increasing share of their customers' wallets, there will be an expectation of increased account service for large accounts. In a competitive market, Google will respond if Yahoo or MSN try to offer better service. This factor can diminish the inherent advantage agencies have.

8. Media neutrality: Most agencies like to claim media-neutrality but it's virtually impossible to find in practice. The core obstacle is that the client's budgets aren't media neutral. There are often different teams, let alone different budgets for different media - print, online, broadcast, etc. This makes it virtually impossible for agencies to be media neutral. The philosophy behind Google's technology is media neutral. It just so happens that it's all executed on HTML webpages right now. Take the notion of delivering ads in the content you prefer to consume, on the device (PC, mobile device, etc.) you happen to be using at the moment and delivering the most relevant ad at the moment you consume it and extend it beyond online. It's not hard to imagine this happening when your TV and radio have their own IP addresses along with your more traditional computing devices (this is already in process).

9. CRM: Marketers and agencies working on their behalf spend large sums of money to create and maintain an accurate customer database that helps paint a picture of their customers' behaviors, likes & dislikes, demographics etc. It's not unusual for a marketer to spend millions each year just keeping their database up to date with basic information such as addresses. Meanwhile, Google's customers do much of the maintenance work themselves as their cookies capture every web search, links you clicked on and when you did it. One area that Yahoo & MSN have a clear advantage over Google is a much larger database of demographic information via their email/IM users (certainly one of the drivers for Google launching Gmail to much fanfare). Combine the demographic information with the surfing and searching behavior, and there isn't an agency in the world who wouldn't die to get their hands on that rich picture of their clients' customers.

Conclusion
Is Google explicitly out to get the agencies' business? Unlikely. It just so happens that when you look at the natural progression of their activities, it ends up dramatically impacting the agency business. The ironic thing is that they are probably spending significant sales & marketing resources cultivating agency relationships with complete sincerity. Like many other successful businesses, over time they will have more and more channel conflict where parties who were previously 100% complementary start to step on each others' toes. In the end, Google won't look like an ad agency anymore than eBay or Craigslist look like a newspaper classifieds business, but they will capture money from the same customers as the business that they are pilfering. It's the agency leaders that should ask themselves what facets of Google's business do they need to develop or co-opt. Agency leaders would be wise to ensure they don't have blinders on regarding their current business and their partners, or they are liable to be victims of an inevitable force.

Dave Chase is a partner with Altus Alliance, which specializes in driving revenue traction for emerging businesses. Before joining Altus Alliance, Chase spent nearly 20 years in the industry with over a dozen years at Microsoft in various senior marketing and general management roles, including his role as MSN's managing director for industry marketing and relations. In that capacity, he was responsible for MSN taking a leadership role within the Interactive Marketing industry to grow Online's share of the overall ad market in concert with AOL, CNET, Yahoo!, Google and other market leaders.

Chase played leadership roles in launching several new businesses within Microsoft including Microsoft's entry into the enterprise software and server business which is now an $8B business. Starting at the dawn of the commercial Internet, he was integral in Microsoft's entry into consumer internet businesses that achieved both critical and financial success.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. July / 18 / 2019

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Google suspends Viagogo from advertising amid pressure from MPs and campaigners - NME Live
Google suspends Viagogo from advertising amid pressure from MPs and campaigners  NME Live

Viagogo has been suspended by Google following claims that touts use the site to sell tickets at an inflated price.


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Weiwei awarded 230k euro in damages for advertising infringement - Hurriyet Daily News
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily News

A Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...


Internet advertising in Australia inches closer to $10 billion mark - Consultancy.com.au
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.au

Australia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


WPP should be the LVMH of advertising, says chief exec - Warc
WPP should be the LVMH of advertising, says chief exec  Warc

Mark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Baidu and Snap Inc. Extend Sales Partnership; Plan to Extend Advertising in China - MarTech Advisor
Baidu and Snap Inc. Extend Sales Partnership; Plan to Extend Advertising in China  MarTech Advisor

Through this partnership, advertisers in these countries can leverage Snapchat's robust global reach and highly engaged community to grow their business ...


Advertising Techniques to Attract Your Audience's Attention - G2
Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Who's taking the stage at Advertising Week 2019 - Axios
Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
FTC: Regulatory & State >> State Attorneys General Take The Reins In Policing Deceptive Advertising - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

It can be easy to focus solely on the Federal Trade Commission (FTC) when evaluating the regulatory landscape for advertising and marketing practices. United ...


Gym advertisement faces backlash online for its 'creepy and disappointing' message - Yahoo Finance
Gym advertisement faces backlash online for its 'creepy and disappointing' message  Yahoo Finance

A gym advertisement which tells customers to “get hot and sweaty with a teacher” has been criticised online for its “creepy and disappointing” message. Gymbox ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


This Is How Much Disney Is Spending On ‘Lion King’ Advertising - International Business Times
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business Times

Disney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.


Google suspends secondary ticket seller Viagogo's advertising - Music Business Worldwide
Google suspends secondary ticket seller Viagogo's advertising  Music Business Worldwide

Secondary ticketing platform Viagogo has been dealt another major blow as Google has today (July 17) announced the suspension of the platform's advertising.


FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity - 90min
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90min

The FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.


Continental challenge – advanced TV advertising across Europe and the US - Videonet
Continental challenge – advanced TV advertising across Europe and the US  Videonet

The way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...


Monetizing These Stocks Might Help U Boost Your Portfolio ::Innerscope Advertising Agency Inc, (OTC:INND) - News Planets
Monetizing These Stocks Might Help U Boost Your Portfolio ::Innerscope Advertising Agency Inc, (OTC:INND)  News Planets

Trading tendency “Loss” on Wednesday, July 17, 2019, of the Innerscope Advertising Agency Inc, INND of exchange OTC. Review Of The Innerscope ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


One of the largest billboard companies nationally now has a Wichita office - Wichita Eagle
One of the largest billboard companies nationally now has a Wichita office  Wichita Eagle

Ashby, we hardly knew ya. Ashby St. Outdoor, an Arkansas-based billboard company that entered the Wichita market in 2016, has sold to Baton Rouge-based ...


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Google Bans Paid Advertisements From Ticket Reseller Viagogo - Billboard
Google Bans Paid Advertisements From Ticket Reseller Viagogo  Billboard

Google has reportedly suspended secondary ticketing site Viagogo from placing paid advertisements on the search engine.


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Mechanics' Lien for Advertising - Cranston Herald
Mechanics' Lien for Advertising  Cranston Herald

STATE OF RHODE ISLAND AND PROVIDENCE PLANTATIONS SUPERIOR COURT MECHANICS' LIEN FOR ADVERTISING Office of the Clerk of the Superior ...


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

NOTICE OF DEFAULT AND FORECLOSURE SALE. 297 Old Bath Road, Wiscasset, Maine 04578. To: Maxine D. Croxford. 297 Old Bath Road. Wiscasset ...


Google and Facebook under investigation again for advertising market power - CNET
Google and Facebook under investigation again for advertising market power  CNET

Under probe again for market power. Olly Curtis/Future Publishing via Getty Images. The UK's Competition and Markets Authority has kicked off a probe into ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


Drug Price in Advertising Rule Stopped - Managed Healthcare Executive
Drug Price in Advertising Rule Stopped  Managed Healthcare Executive

A federal judge stopped President Trump's drug price television ad requirement. U.S. District Judge Amit Mehta said that drug makers will not have to reveal their ...


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Behavioural advertising is out of control, warns UK watchdog - TechCrunch
Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


Online advertising targeting : a CNIL priority for 2019 - Data Protection Report
Online advertising targeting : a CNIL priority for 2019  Data Protection Report

Often questioned about online advertising targeting by both the public and professionals, the CNIL released its action plan for 2019-2020 with a view to ...


New Insight On Digital Advertising, And 'Better Ads' - Radio & Television Business Report
New Insight On Digital Advertising, And 'Better Ads'  Radio & Television Business Report

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections
With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


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