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Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.

Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising

The accountability and efficiency of search marketing, behavioral targeting and publisher inventory yield management can look pretty compelling to a media planner compared to the relative lack of trackability of a TV spot today. What happens when you combine the best of these worlds? Let's look at a scenario that might take place when these worlds are combined.

It may easy to write this off as the ramblings of a guy who has spent too much time in the technology industry but before you do that, consider the following:
? All major search engines keep a search history indicating your interests, needs, likes, etc.
? Forrester projects that over half of TV households with have a DVR device by 2009.
? Today, most DVRs keep track of what we could be considered a "search history" of everything that your household has watched and what you plan to record in the future.
? With your implicit approval, that "search history" of your TV behavior could be combined with your online search and surfing behavior which would create a profile that would be quite precise regarding your preferences and interests. Whether one company delivers all of this technology (e.g., Microsoft or AOL) or a deal is done between DVR suppliers and search engines, this can easily be accomplished.
? Most people's broadband Internet access is provided by cable companies today. Setting a cookie applicable to both the TV and internet access is relatively trivial.
? Tacoda, a leading behavioral targeting company, has over 80% of the North American Internet audience in their network. They have a wide variety of non-personal demographic information about their users.

So let's fast forward five years and look at a scenario with a couple in their late 30's we'll call Mike and Jill. Periodically, they talk about the need for a vacation but have had a hard time agreeing on a location. Jill's idea of a great getaway is a "spa weekend" with mud baths, cucumber bodywraps, aroma therapy and countless other "treatments" that sound like some form of torture to Mike. Meanwhile, what Mike would really like to do is make a trip to a Final Four as his alma mater is in the Top 10 and he's sure they are going to make it a long ways in the "Big Dance". Whenever he talks with his buddies about the "Big Dance", Jill is confused Mike has never liked to dance.

One thing they can agree on is their enjoyment of watching Alias together although they are watching Jennifer Garner for different reasons. The rest of Mike's TV viewing largely consists of watching ESPN, Fox Sports and ESPN2 so he can be smarter than his buddies when it comes to filling out his bracket. Meanwhile, Jill loves watching the Travel Channel and shows on other networks about "getaways" whether they are about "romantic getaways" or "girls' weekends".

During the week, Mike often eats his lunch at his desk while reading some of his favorite websites (www.foxsports.com, www.ESPN.com, etc.). He's checking out the latest rankings to see where his alma mater is ranked and analysis from experts on the "Road to San Diego" (the site of the 2010 Final Four). He notices one of the ads on the webpage he's reading is about a San Diego vacation. Though he's never been to San Diego, he knows it has a nice climate and gets the bright idea that he could kill two birds with one stone if he suggests that a trip to San Diego would be a nice place for a trip with Jill and another couple friend (the husband of that couple also happens to be a college buddy who enjoys hoops as much as he does). Suddenly, the $500 daily spa fee doesn't sound too bad for Mike if it means he can attend the Final Four.

Since Jill had Arizona in mind for a "spa weekend", he figures he needs to sell Jill on San Diego. He surfs over to his DVR home page to see if he can find some shows that highlight San Diego that he can highlight and record for Jill. It turns out one of the shows is in 30 minutes on the Travel Channel so he's able to record it for later viewing even though he and Jill aren't home at that moment. It also turns out that one of the past episodes of Alias had Jennifer Garner's character incognito at a beach party at the Hotel del Coronado in San Diego (she snuck into the private party by swimming in from the ocean in scuba gear with a party dress in stow).

Over dinner that evening, Mike brings up the idea of San Diego as a great location for a vacation and that late March is a particularly nice time to visit (failing to mention that the timing happens to coincide with the Final Four). He lets her know that he's marked some San Diego shows for her to watch including the Alias episode since they have a "Season Pass" for Alias (i.e., it records/stores all Alias episodes). Jill is surprised and impressed that Mike has gone to this trouble.

Meanwhile, let's take a look at what's going on behind the scenes. The cookie that the cable company has stored is keeping track of various actions that Mike and Jill are taking (sites they visited, shows they watched, searches they performed). This behavior is combined with the ad marketplace system running at Google or the particular search provider of choice. This system is similar to Google's Adwords system or Overture's Precision Match. In the future, it's likely to include "behavioral targeting" attributes as well.

In this ad marketplace, millions of similar actions are aggregated and offered up to what by 2010 will be millions of advertisers for sale in a real time automated auction. These marketers will have established their spending levels, behavioral and demographic profiles. In the time it takes for an average search to complete, several advertisements have already been sold against each of the programs recorded for Jill. On the media outlets' sites, they are doing additional optimization (aka "inventory yield management"). This optimization determines what the optimal type of ad to serve is. In one situation it might be a textual advertisement while in other cases, it might be a more traditional form of TV ad.

As Jill goes to watch the shows Mike has teed up, the ad delivery system is poised to take action. The way in which the ads are viewed will be dependent on the couple's billing preference with the cable provider (yet another yield management variable). They may have chosen the free cable option that requires them to watch ads at set periods. As the show starts, a number of advertisements appear at the bottom of the screen. A couple of these have a dollar sign next to them indicating that they can reduce their cable bill if they watch them. This is attractive particularly since Jill wants to watch them anyway since they are infomercials for a San Diego area spa. She can choose to watch them now or later.

Later on in the evening she checks her email before going to bed. The ad delivery system knows this is the same person who has been watching ads about San Diego area attractions so it serves up some discount offers for packages to San Diego which she emails to Mike with a message about how excited she is about going to San Diego. Who knew that an ad delivery system could enhance marital harmony?!

Will these sort of events transpire five years from now? My belief is that they are largely foreseeable. Undoubtedly, the specifics won't take place exactly like this, but it's not a huge leap to get to this place with consumers and businesses that are more than willing to benefit from the experience.

If you buy all or part of this scenario, what does it mean for the parties most financially vested in the ad marketplace - media outlets, ad agencies and marketers? It means further evolution in their business models. Perhaps the most radical impact will be on ad agencies that have already seen their business evolve. In part two, I'll make the provocative statement that Google will be the largest ad agency in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound insights.

If you want to have more fun with the previous scenario, you can weave in various other variables that include, but aren't limited to, the following factors:
? Product placement evolution. At one time there was a website that allowed you to buy products that were shown in TV programs. Think about that woven into the aforementioned ad marketplace. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on.
? User reviews. User ratings of various advertiser products could become another variable determining which ads get served. Amazon-like collaborative filtering can be facilitated thus increasing content consumption.

Will Google be the biggest ad agency in the world by 2010?
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. If you buy some of these factors, there are inevitable industry changes that will happen to the ad industry. I will make the provocative statement that Google will be the largest "ad agency" in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound strategic insights.

Dramatic industry shifts usually don't happen from obvious places. Ample evidence of that exists if you look at various businesses whether you look at the music business, the encyclopedia business, the newspaper classified business, the retailing business or many others. Companies that too narrowly define their competition inevitably have their business cratered from unexpected places. Aggressive, growth-oriented companies whether they are Google or Wal-Mart don't care about pre-existing industry dividing lines. If it wasn't them, some other organization would gladly eat away at incumbents' businesses even though the leaders of the change are attractive "bogeymen" for those under attack.

If you take a step back, the purpose of ads and search are to connect buyers with someone selling what buyers want (even if they don't know they want it yet). In both cases, fees are collected from the people who have something to sell for connecting them with buyers of those items. No one is rushing to categorize Google as an ad agency -- "they're in the Search business". You don't have to study Google very hard to realize they aren't limiting themselves to the "search business" which is increasingly hard to define in any case. It's important to recognize that Google isn't charging for search; their income is from advertising. As the old saying goes, if it looks and quacks like a duck, it is a duck. If they were considered an ad agency, they'd already be in the top 5 with a much stronger trajectory than any of the top 5 agencies.

You may be saying, "wait a minute, they are more like a media outlet than an ad agency" (which is largely true today) but withhold judgment for a moment and some interesting insights can be drawn. To begin with, they are already doing media planning if the business has a high volume of clicks and it's highly likely they are working on ways to make that easier (and thus scale to smaller advertisers).

If I walked into most offices of the leaders of the largest ad agencies in the world today and stated that Google/Yahoo/MSN are their competitors, at best I'd get a polite laugh. They may say that I don't "get" the ad agency business. Having been on both sides of the challenger/incumbent equation, I can say unequivocally that not "getting it" is usually an advantage for the challenger. The challenger isn't shackled by the current way of thinking and perhaps more importantly, the current business model. Like virtually every other company (especially a public company), Google and "their competitors" are inspired by what will make them the largest sum of money. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. Comparing some of the assets that agencies have versus Google is instructive. I'll put these in context of some of the criteria I used to evaluate the ad agencies that I worked with when I held large ad budgets.

1. Efficiency with my budget: When my team owned the relationship/budget with an agency, I counseled them to look for padding and inefficiencies as the model shifted from a commission-based model (which had its own issues) to a salary multiplier that seemed like a fair approach based upon the number of people on the account. Furthermore, it was hard to know how well the agency negotiated with media outlets to get the best CPMs. With Google's Adwords, you bid on how much you are willing to pay for a click which can range from pennies to dollars depending on the term. Google has a great feature where if you bid $1.50 for a click and the next highest bidder is $0.75, they'll adjust what they charge you to $0.76. This looks like a more efficient way of spending my ad dollars and infinitely more trackable.

2. Consumer insight/research: I've worked with some fabulous media buyers and account planners. Their ability to dive into various syndicated research to identify the media properties with the optimal demo/psycho-graphics often impressed me. However when you combine the almost unbelievable volumes of click behavior across many thousand websites that provides a very robust picture of brand motivation and preferences. It's an approach virtually any cold-blooded capitalist selling stuff would appreciate and is unrivaled by other means of capturing actual buyer behavior.

3. Ability to reach my target buyers where they "live": Google's Adsense offering (i.e., syndication of their contextual search ads) has major implications and makes them look an awful lot like a media agency. Not only does Google serve up ads on their own high-traffic site, they are syndicating their ads to virtually every nook and cranny of the web. As an advertiser, it gives them an efficient way to reach into highly targeted sites that would be impossible to buy in a manual manner. Anecdotally, I'm seeing Google ads on all kinds of obscure and relatively low traffic sites that happen to be highly relevant to me professionally or personally.

4. Ability to service local, regional and international markets: This has at least two dimensions: First, can you run particular ads for people who live in particular geographies whether that is England, New England or Boston? Second, is it easy to localize the advertisements themselves? Particularly on the first point, it's much easier to do this with Google than the machinations an agency has to go through to make it happen (e.g., working with dozens of different media outlets around the country/world). On the second point, it's comparing apples and oranges since localization of text ads is easy compared to localization of ads that involve more than simple text. That said, they cover many languages and countries today so it's a straightforward process.

5. Focus on driving results vs. their ego: Since much of the execution of a campaign on Google is strictly driven by machines, there is no ego involved. From time to time, one runs up against this dynamic with agency creatives where they are more focused on winning awards than selling your product.

6. Creative work: This is an area where it would appear that agencies have a clear advantage if for no other reason that the creative palette is very limited with Google today. If you look at some of the trends outlined in part one combined with increased bandwidth and broadband penetration in the next five years it seems inevitable that the Google creative palette provides won't be so limited. The advantage Google has in this scenario is that the cost to launch and test a new campaign is low so creatives can refine their creative and copy while avoiding the high stakes and slow turnaround of typical campaigns of today that are bogged down by approvals at the client level. This quick turnaround should shift creatives perspective from thinking of how limited their palette is to relishing the opportunity to get immediate feedback on campaign ideas that may be conceived of, executed and killed/expanded in less than a day.

7. Account service: This is an area where agencies should maintain a clear advantage for the foreseeable future as people-oriented service is a core part of their value proposition. As Google and others gain an increasing share of their customers' wallets, there will be an expectation of increased account service for large accounts. In a competitive market, Google will respond if Yahoo or MSN try to offer better service. This factor can diminish the inherent advantage agencies have.

8. Media neutrality: Most agencies like to claim media-neutrality but it's virtually impossible to find in practice. The core obstacle is that the client's budgets aren't media neutral. There are often different teams, let alone different budgets for different media - print, online, broadcast, etc. This makes it virtually impossible for agencies to be media neutral. The philosophy behind Google's technology is media neutral. It just so happens that it's all executed on HTML webpages right now. Take the notion of delivering ads in the content you prefer to consume, on the device (PC, mobile device, etc.) you happen to be using at the moment and delivering the most relevant ad at the moment you consume it and extend it beyond online. It's not hard to imagine this happening when your TV and radio have their own IP addresses along with your more traditional computing devices (this is already in process).

9. CRM: Marketers and agencies working on their behalf spend large sums of money to create and maintain an accurate customer database that helps paint a picture of their customers' behaviors, likes & dislikes, demographics etc. It's not unusual for a marketer to spend millions each year just keeping their database up to date with basic information such as addresses. Meanwhile, Google's customers do much of the maintenance work themselves as their cookies capture every web search, links you clicked on and when you did it. One area that Yahoo & MSN have a clear advantage over Google is a much larger database of demographic information via their email/IM users (certainly one of the drivers for Google launching Gmail to much fanfare). Combine the demographic information with the surfing and searching behavior, and there isn't an agency in the world who wouldn't die to get their hands on that rich picture of their clients' customers.

Conclusion
Is Google explicitly out to get the agencies' business? Unlikely. It just so happens that when you look at the natural progression of their activities, it ends up dramatically impacting the agency business. The ironic thing is that they are probably spending significant sales & marketing resources cultivating agency relationships with complete sincerity. Like many other successful businesses, over time they will have more and more channel conflict where parties who were previously 100% complementary start to step on each others' toes. In the end, Google won't look like an ad agency anymore than eBay or Craigslist look like a newspaper classifieds business, but they will capture money from the same customers as the business that they are pilfering. It's the agency leaders that should ask themselves what facets of Google's business do they need to develop or co-opt. Agency leaders would be wise to ensure they don't have blinders on regarding their current business and their partners, or they are liable to be victims of an inevitable force.

Dave Chase is a partner with Altus Alliance, which specializes in driving revenue traction for emerging businesses. Before joining Altus Alliance, Chase spent nearly 20 years in the industry with over a dozen years at Microsoft in various senior marketing and general management roles, including his role as MSN's managing director for industry marketing and relations. In that capacity, he was responsible for MSN taking a leadership role within the Interactive Marketing industry to grow Online's share of the overall ad market in concert with AOL, CNET, Yahoo!, Google and other market leaders.

Chase played leadership roles in launching several new businesses within Microsoft including Microsoft's entry into the enterprise software and server business which is now an $8B business. Starting at the dawn of the commercial Internet, he was integral in Microsoft's entry into consumer internet businesses that achieved both critical and financial success.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 13 / 2020

MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign - Times of San Diego
MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign  Times of San Diego

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

Trade groups oppose proposed D.C. sales tax on advertising - Washington Times
Trade groups oppose proposed D.C. sales tax on advertising  Washington Times

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19  Cole of Duty

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

New advertising campaign to prepare Britain for Brexit - Financial Times
New advertising campaign to prepare Britain for Brexit  Financial Times

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

ICF, A Digital Advertising firm Wins Multiple awards - Martechcube
ICF, A Digital Advertising firm Wins Multiple awards  Martechcube

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Blockchain in Media Advertising and Entertainment Market 2025 Top Manufacturers Includes -IBM, Microsoft, SAP, Accenture, AWS, etc.- Impact Analysis of COVID-19  Cole of Duty

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks - Jewish Life News
Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks  Jewish Life News

Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025 - Cole of Duty
Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025  Cole of Duty

Berkshire Hathaway Automates Digital Advertising - Martechcube
Berkshire Hathaway Automates Digital Advertising  Martechcube

Global Outdoors Advertising Market 2020 Industry Statistics – Clear Channel Outdoor, Titan Outdoor, Outfront Media - Jewish Life News
Global Outdoors Advertising Market 2020 Industry Statistics – Clear Channel Outdoor, Titan Outdoor, Outfront Media  Jewish Life News

COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc - Cole of Duty
COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc  Cole of Duty

Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025 - Jewish Life News
Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025  Jewish Life News

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth - Jewish Life News
Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth  Jewish Life News

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Mobile Advertising Software Market comprehensive analysis forecast 2020-2027 with top key players like DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - Jewish Life News
Mobile Advertising Software Market comprehensive analysis forecast 2020-2027 with top key players like DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll  Jewish Life News

PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC - Branding in Asia Magazine
PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC  Branding in Asia Magazine

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Global Advertising Agency Software Market 2025 : KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, etc. – COVID-19 Outbreak Analysis - Cole of Duty
Global Advertising Agency Software Market 2025 : KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, etc. – COVID-19 Outbreak Analysis  Cole of Duty

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

ANALYSIS: A tough gig for advertising agencies beyond the pandemic - AdNews
ANALYSIS: A tough gig for advertising agencies beyond the pandemic  AdNews

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Movies UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Movies UK

Advertising Perfect Storm - Radio Ink
Advertising Perfect Storm  Radio Ink

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024 - Cole of Duty
Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Google to restrict advertising of unauthorized tracking technology - Reuters
Google to restrict advertising of unauthorized tracking technology  Reuters

Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising - 3rd Watch News
Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising  3rd Watch News

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Global Programmatic Advertising Display Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul etc. - 3rd Watch News
Global Programmatic Advertising Display Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul etc.  3rd Watch News

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020 - Cole of Duty
Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020  Cole of Duty

Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells - Daily Research Chronicles
Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells  Daily Research Chronicles

Italian Operators Penalised For Advertising Breaches - GamblingCompliance
Italian Operators Penalised For Advertising Breaches  GamblingCompliance

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

June sees a resurgence in digital advertising, volume up 27%: TAM AdEx - Exchange4Media
June sees a resurgence in digital advertising, volume up 27%: TAM AdEx  Exchange4Media

Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc. - 3rd Watch News
Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc.  3rd Watch News

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Social Networking Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Social Networking Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Best Report on Out-of-Home (OOH) Advertising Market 2020 and Demand, Revenue, Latest Business Insights and Development Analysis to 2026 withClear Channel Outdoor Holdings Inc.,JCDecaux,Lamar Advertising Company,Outfront Media Inc.,Stroer - 3rd Watch News
Best Report on Out-of-Home (OOH) Advertising Market 2020 and Demand, Revenue, Latest Business Insights and Development Analysis to 2026 withClear Channel Outdoor Holdings Inc.,JCDecaux,Lamar Advertising Company,Outfront Media Inc.,Stroer  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study - 3rd Watch News
2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study  3rd Watch News

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Online Advertising Platform Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Advertising Agency Billing Software Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Advertising Agency Billing Software Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Facebook Sees Growing Ad Boycott in Protest Against Handling of Speech - The Wall Street Journal
Facebook Sees Growing Ad Boycott in Protest Against Handling of Speech  The Wall Street Journal

Out-of-Home (OOH) Advertisement Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Focus Media, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Exterion Media, etc. - Jewish Life News
Out-of-Home (OOH) Advertisement Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Focus Media, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Exterion Media, etc.  Jewish Life News

What home-grown video apps have to offer to lure advertisers as they race to replace TikTok - Best Media Info
What home-grown video apps have to offer to lure advertisers as they race to replace TikTok  Best Media Info

Demand Side Platforms (DSP) For Programmatic Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Demand Side Platforms (DSP) For Programmatic Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Opposition MPs decry lack of transparency around government's COVID-19 advertising spending - The Hill Times
Opposition MPs decry lack of transparency around government's COVID-19 advertising spending  The Hill Times

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - 3rd Watch News
Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  3rd Watch News

ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Reuters: Google to restrict advertising of unauthorized tracking technology - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology  Kyiv Post

Assessment of the Audio Advertising Industry, 2020-2025 - Smartphones Will Account for a Significant Share of the Market - Yahoo Finance
Assessment of the Audio Advertising Industry, 2020-2025 - Smartphones Will Account for a Significant Share of the Market  Yahoo Finance

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

Are The New Slovak Regulations On Consumer Credit Advertisements Compliant With The EU Directive? - Media, Telecoms, IT, Entertainment - European Union - Mondaq News Alerts
Are The New Slovak Regulations On Consumer Credit Advertisements Compliant With The EU Directive? - Media, Telecoms, IT, Entertainment - European Union  Mondaq News Alerts

ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices - Gwinnettdailypost.com
ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices  Gwinnettdailypost.com

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

Extensive Study on Experiential Advertising Agency Services Market 2025 by Growth Factors, Applications, Regional Analysis, Key Players - Market Research Publicist
Extensive Study on Experiential Advertising Agency Services Market 2025 by Growth Factors, Applications, Regional Analysis, Key Players  Market Research Publicist

Regional markets crucial for media and entertainment industry: Deloitte-FICCI report - ETBrandEquity.com
Regional markets crucial for media and entertainment industry: Deloitte-FICCI report  ETBrandEquity.com

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