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Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.

Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising

The accountability and efficiency of search marketing, behavioral targeting and publisher inventory yield management can look pretty compelling to a media planner compared to the relative lack of trackability of a TV spot today. What happens when you combine the best of these worlds? Let's look at a scenario that might take place when these worlds are combined.

It may easy to write this off as the ramblings of a guy who has spent too much time in the technology industry but before you do that, consider the following:
? All major search engines keep a search history indicating your interests, needs, likes, etc.
? Forrester projects that over half of TV households with have a DVR device by 2009.
? Today, most DVRs keep track of what we could be considered a "search history" of everything that your household has watched and what you plan to record in the future.
? With your implicit approval, that "search history" of your TV behavior could be combined with your online search and surfing behavior which would create a profile that would be quite precise regarding your preferences and interests. Whether one company delivers all of this technology (e.g., Microsoft or AOL) or a deal is done between DVR suppliers and search engines, this can easily be accomplished.
? Most people's broadband Internet access is provided by cable companies today. Setting a cookie applicable to both the TV and internet access is relatively trivial.
? Tacoda, a leading behavioral targeting company, has over 80% of the North American Internet audience in their network. They have a wide variety of non-personal demographic information about their users.

So let's fast forward five years and look at a scenario with a couple in their late 30's we'll call Mike and Jill. Periodically, they talk about the need for a vacation but have had a hard time agreeing on a location. Jill's idea of a great getaway is a "spa weekend" with mud baths, cucumber bodywraps, aroma therapy and countless other "treatments" that sound like some form of torture to Mike. Meanwhile, what Mike would really like to do is make a trip to a Final Four as his alma mater is in the Top 10 and he's sure they are going to make it a long ways in the "Big Dance". Whenever he talks with his buddies about the "Big Dance", Jill is confused Mike has never liked to dance.

One thing they can agree on is their enjoyment of watching Alias together although they are watching Jennifer Garner for different reasons. The rest of Mike's TV viewing largely consists of watching ESPN, Fox Sports and ESPN2 so he can be smarter than his buddies when it comes to filling out his bracket. Meanwhile, Jill loves watching the Travel Channel and shows on other networks about "getaways" whether they are about "romantic getaways" or "girls' weekends".

During the week, Mike often eats his lunch at his desk while reading some of his favorite websites (www.foxsports.com, www.ESPN.com, etc.). He's checking out the latest rankings to see where his alma mater is ranked and analysis from experts on the "Road to San Diego" (the site of the 2010 Final Four). He notices one of the ads on the webpage he's reading is about a San Diego vacation. Though he's never been to San Diego, he knows it has a nice climate and gets the bright idea that he could kill two birds with one stone if he suggests that a trip to San Diego would be a nice place for a trip with Jill and another couple friend (the husband of that couple also happens to be a college buddy who enjoys hoops as much as he does). Suddenly, the $500 daily spa fee doesn't sound too bad for Mike if it means he can attend the Final Four.

Since Jill had Arizona in mind for a "spa weekend", he figures he needs to sell Jill on San Diego. He surfs over to his DVR home page to see if he can find some shows that highlight San Diego that he can highlight and record for Jill. It turns out one of the shows is in 30 minutes on the Travel Channel so he's able to record it for later viewing even though he and Jill aren't home at that moment. It also turns out that one of the past episodes of Alias had Jennifer Garner's character incognito at a beach party at the Hotel del Coronado in San Diego (she snuck into the private party by swimming in from the ocean in scuba gear with a party dress in stow).

Over dinner that evening, Mike brings up the idea of San Diego as a great location for a vacation and that late March is a particularly nice time to visit (failing to mention that the timing happens to coincide with the Final Four). He lets her know that he's marked some San Diego shows for her to watch including the Alias episode since they have a "Season Pass" for Alias (i.e., it records/stores all Alias episodes). Jill is surprised and impressed that Mike has gone to this trouble.

Meanwhile, let's take a look at what's going on behind the scenes. The cookie that the cable company has stored is keeping track of various actions that Mike and Jill are taking (sites they visited, shows they watched, searches they performed). This behavior is combined with the ad marketplace system running at Google or the particular search provider of choice. This system is similar to Google's Adwords system or Overture's Precision Match. In the future, it's likely to include "behavioral targeting" attributes as well.

In this ad marketplace, millions of similar actions are aggregated and offered up to what by 2010 will be millions of advertisers for sale in a real time automated auction. These marketers will have established their spending levels, behavioral and demographic profiles. In the time it takes for an average search to complete, several advertisements have already been sold against each of the programs recorded for Jill. On the media outlets' sites, they are doing additional optimization (aka "inventory yield management"). This optimization determines what the optimal type of ad to serve is. In one situation it might be a textual advertisement while in other cases, it might be a more traditional form of TV ad.

As Jill goes to watch the shows Mike has teed up, the ad delivery system is poised to take action. The way in which the ads are viewed will be dependent on the couple's billing preference with the cable provider (yet another yield management variable). They may have chosen the free cable option that requires them to watch ads at set periods. As the show starts, a number of advertisements appear at the bottom of the screen. A couple of these have a dollar sign next to them indicating that they can reduce their cable bill if they watch them. This is attractive particularly since Jill wants to watch them anyway since they are infomercials for a San Diego area spa. She can choose to watch them now or later.

Later on in the evening she checks her email before going to bed. The ad delivery system knows this is the same person who has been watching ads about San Diego area attractions so it serves up some discount offers for packages to San Diego which she emails to Mike with a message about how excited she is about going to San Diego. Who knew that an ad delivery system could enhance marital harmony?!

Will these sort of events transpire five years from now? My belief is that they are largely foreseeable. Undoubtedly, the specifics won't take place exactly like this, but it's not a huge leap to get to this place with consumers and businesses that are more than willing to benefit from the experience.

If you buy all or part of this scenario, what does it mean for the parties most financially vested in the ad marketplace - media outlets, ad agencies and marketers? It means further evolution in their business models. Perhaps the most radical impact will be on ad agencies that have already seen their business evolve. In part two, I'll make the provocative statement that Google will be the largest ad agency in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound insights.

If you want to have more fun with the previous scenario, you can weave in various other variables that include, but aren't limited to, the following factors:
? Product placement evolution. At one time there was a website that allowed you to buy products that were shown in TV programs. Think about that woven into the aforementioned ad marketplace. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on.
? User reviews. User ratings of various advertiser products could become another variable determining which ads get served. Amazon-like collaborative filtering can be facilitated thus increasing content consumption.

Will Google be the biggest ad agency in the world by 2010?
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. If you buy some of these factors, there are inevitable industry changes that will happen to the ad industry. I will make the provocative statement that Google will be the largest "ad agency" in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound strategic insights.

Dramatic industry shifts usually don't happen from obvious places. Ample evidence of that exists if you look at various businesses whether you look at the music business, the encyclopedia business, the newspaper classified business, the retailing business or many others. Companies that too narrowly define their competition inevitably have their business cratered from unexpected places. Aggressive, growth-oriented companies whether they are Google or Wal-Mart don't care about pre-existing industry dividing lines. If it wasn't them, some other organization would gladly eat away at incumbents' businesses even though the leaders of the change are attractive "bogeymen" for those under attack.

If you take a step back, the purpose of ads and search are to connect buyers with someone selling what buyers want (even if they don't know they want it yet). In both cases, fees are collected from the people who have something to sell for connecting them with buyers of those items. No one is rushing to categorize Google as an ad agency -- "they're in the Search business". You don't have to study Google very hard to realize they aren't limiting themselves to the "search business" which is increasingly hard to define in any case. It's important to recognize that Google isn't charging for search; their income is from advertising. As the old saying goes, if it looks and quacks like a duck, it is a duck. If they were considered an ad agency, they'd already be in the top 5 with a much stronger trajectory than any of the top 5 agencies.

You may be saying, "wait a minute, they are more like a media outlet than an ad agency" (which is largely true today) but withhold judgment for a moment and some interesting insights can be drawn. To begin with, they are already doing media planning if the business has a high volume of clicks and it's highly likely they are working on ways to make that easier (and thus scale to smaller advertisers).

If I walked into most offices of the leaders of the largest ad agencies in the world today and stated that Google/Yahoo/MSN are their competitors, at best I'd get a polite laugh. They may say that I don't "get" the ad agency business. Having been on both sides of the challenger/incumbent equation, I can say unequivocally that not "getting it" is usually an advantage for the challenger. The challenger isn't shackled by the current way of thinking and perhaps more importantly, the current business model. Like virtually every other company (especially a public company), Google and "their competitors" are inspired by what will make them the largest sum of money. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. Comparing some of the assets that agencies have versus Google is instructive. I'll put these in context of some of the criteria I used to evaluate the ad agencies that I worked with when I held large ad budgets.

1. Efficiency with my budget: When my team owned the relationship/budget with an agency, I counseled them to look for padding and inefficiencies as the model shifted from a commission-based model (which had its own issues) to a salary multiplier that seemed like a fair approach based upon the number of people on the account. Furthermore, it was hard to know how well the agency negotiated with media outlets to get the best CPMs. With Google's Adwords, you bid on how much you are willing to pay for a click which can range from pennies to dollars depending on the term. Google has a great feature where if you bid $1.50 for a click and the next highest bidder is $0.75, they'll adjust what they charge you to $0.76. This looks like a more efficient way of spending my ad dollars and infinitely more trackable.

2. Consumer insight/research: I've worked with some fabulous media buyers and account planners. Their ability to dive into various syndicated research to identify the media properties with the optimal demo/psycho-graphics often impressed me. However when you combine the almost unbelievable volumes of click behavior across many thousand websites that provides a very robust picture of brand motivation and preferences. It's an approach virtually any cold-blooded capitalist selling stuff would appreciate and is unrivaled by other means of capturing actual buyer behavior.

3. Ability to reach my target buyers where they "live": Google's Adsense offering (i.e., syndication of their contextual search ads) has major implications and makes them look an awful lot like a media agency. Not only does Google serve up ads on their own high-traffic site, they are syndicating their ads to virtually every nook and cranny of the web. As an advertiser, it gives them an efficient way to reach into highly targeted sites that would be impossible to buy in a manual manner. Anecdotally, I'm seeing Google ads on all kinds of obscure and relatively low traffic sites that happen to be highly relevant to me professionally or personally.

4. Ability to service local, regional and international markets: This has at least two dimensions: First, can you run particular ads for people who live in particular geographies whether that is England, New England or Boston? Second, is it easy to localize the advertisements themselves? Particularly on the first point, it's much easier to do this with Google than the machinations an agency has to go through to make it happen (e.g., working with dozens of different media outlets around the country/world). On the second point, it's comparing apples and oranges since localization of text ads is easy compared to localization of ads that involve more than simple text. That said, they cover many languages and countries today so it's a straightforward process.

5. Focus on driving results vs. their ego: Since much of the execution of a campaign on Google is strictly driven by machines, there is no ego involved. From time to time, one runs up against this dynamic with agency creatives where they are more focused on winning awards than selling your product.

6. Creative work: This is an area where it would appear that agencies have a clear advantage if for no other reason that the creative palette is very limited with Google today. If you look at some of the trends outlined in part one combined with increased bandwidth and broadband penetration in the next five years it seems inevitable that the Google creative palette provides won't be so limited. The advantage Google has in this scenario is that the cost to launch and test a new campaign is low so creatives can refine their creative and copy while avoiding the high stakes and slow turnaround of typical campaigns of today that are bogged down by approvals at the client level. This quick turnaround should shift creatives perspective from thinking of how limited their palette is to relishing the opportunity to get immediate feedback on campaign ideas that may be conceived of, executed and killed/expanded in less than a day.

7. Account service: This is an area where agencies should maintain a clear advantage for the foreseeable future as people-oriented service is a core part of their value proposition. As Google and others gain an increasing share of their customers' wallets, there will be an expectation of increased account service for large accounts. In a competitive market, Google will respond if Yahoo or MSN try to offer better service. This factor can diminish the inherent advantage agencies have.

8. Media neutrality: Most agencies like to claim media-neutrality but it's virtually impossible to find in practice. The core obstacle is that the client's budgets aren't media neutral. There are often different teams, let alone different budgets for different media - print, online, broadcast, etc. This makes it virtually impossible for agencies to be media neutral. The philosophy behind Google's technology is media neutral. It just so happens that it's all executed on HTML webpages right now. Take the notion of delivering ads in the content you prefer to consume, on the device (PC, mobile device, etc.) you happen to be using at the moment and delivering the most relevant ad at the moment you consume it and extend it beyond online. It's not hard to imagine this happening when your TV and radio have their own IP addresses along with your more traditional computing devices (this is already in process).

9. CRM: Marketers and agencies working on their behalf spend large sums of money to create and maintain an accurate customer database that helps paint a picture of their customers' behaviors, likes & dislikes, demographics etc. It's not unusual for a marketer to spend millions each year just keeping their database up to date with basic information such as addresses. Meanwhile, Google's customers do much of the maintenance work themselves as their cookies capture every web search, links you clicked on and when you did it. One area that Yahoo & MSN have a clear advantage over Google is a much larger database of demographic information via their email/IM users (certainly one of the drivers for Google launching Gmail to much fanfare). Combine the demographic information with the surfing and searching behavior, and there isn't an agency in the world who wouldn't die to get their hands on that rich picture of their clients' customers.

Conclusion
Is Google explicitly out to get the agencies' business? Unlikely. It just so happens that when you look at the natural progression of their activities, it ends up dramatically impacting the agency business. The ironic thing is that they are probably spending significant sales & marketing resources cultivating agency relationships with complete sincerity. Like many other successful businesses, over time they will have more and more channel conflict where parties who were previously 100% complementary start to step on each others' toes. In the end, Google won't look like an ad agency anymore than eBay or Craigslist look like a newspaper classifieds business, but they will capture money from the same customers as the business that they are pilfering. It's the agency leaders that should ask themselves what facets of Google's business do they need to develop or co-opt. Agency leaders would be wise to ensure they don't have blinders on regarding their current business and their partners, or they are liable to be victims of an inevitable force.

Dave Chase is a partner with Altus Alliance, which specializes in driving revenue traction for emerging businesses. Before joining Altus Alliance, Chase spent nearly 20 years in the industry with over a dozen years at Microsoft in various senior marketing and general management roles, including his role as MSN's managing director for industry marketing and relations. In that capacity, he was responsible for MSN taking a leadership role within the Interactive Marketing industry to grow Online's share of the overall ad market in concert with AOL, CNET, Yahoo!, Google and other market leaders.

Chase played leadership roles in launching several new businesses within Microsoft including Microsoft's entry into the enterprise software and server business which is now an $8B business. Starting at the dawn of the commercial Internet, he was integral in Microsoft's entry into consumer internet businesses that achieved both critical and financial success.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 23 / 2020

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
  1. Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN
  2. Advertisers strike social media deal over hate speech  Yahoo News
  3. Advertisers reach deal with social media on steps to curb harmful content  NBC News
  4. Advertisers strike deal with Facebook and YouTube on harmful content  Financial Times
  5. Tech giants strike deal with advertisers over hate speech  Tech Xplore
  6. View Full Coverage on Google News

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

Entertainment Marketing Strategists Discuss COVID-19 and Role of Targeted Advertising - Variety
Entertainment Marketing Strategists Discuss COVID-19 and Role of Targeted Advertising  Variety

EFF, CDT Sue Government To Obtain Records About Federal Agencies Pulling Advertising From Platforms - EFF
EFF, CDT Sue Government To Obtain Records About Federal Agencies Pulling Advertising From Platforms  EFF

Anne Donahue: Advertising ban on cannabis bill lost in the deal-making - vtdigger.org
Anne Donahue: Advertising ban on cannabis bill lost in the deal-making  vtdigger.org

Why marketers need to think like gamers when trying to understand mobile advertising - The Drum
Why marketers need to think like gamers when trying to understand mobile advertising  The Drum

Digital Advertising Spend Predicted To Grow 6% In 2020 - Digital Media Solutions
Digital Advertising Spend Predicted To Grow 6% In 2020  Digital Media Solutions

Johnstown council approves advertising for city manager position, sets salary at $120K to $125K - TribDem.com
Johnstown council approves advertising for city manager position, sets salary at $120K to $125K  TribDem.com

Upcoming FTC Workshop to Address Advertising and Data Security - JD Supra
Upcoming FTC Workshop to Address Advertising and Data Security  JD Supra

Finnish advertising market declined by 15% in August 2020, Sanoma continued to outperform the market - GlobeNewswire
Finnish advertising market declined by 15% in August 2020, Sanoma continued to outperform the market  GlobeNewswire

New Netsertive leaders to help clients 'deploy localized digital advertising' - Auto Remarketing
New Netsertive leaders to help clients 'deploy localized digital advertising'  Auto Remarketing

Sophos Marketing Launches the Next Generation of TV Advertising With The Virtual Production Shoot - Yahoo Finance
Sophos Marketing Launches the Next Generation of TV Advertising With The Virtual Production Shoot  Yahoo Finance

Adlucent’s Lift Mentality Technology Measures Advertising ROI - Martechcube
Adlucent’s Lift Mentality Technology Measures Advertising ROI  Martechcube

Illinois asked to spend more ad dollars on Black-owned media - Chicago Tribune
Illinois asked to spend more ad dollars on Black-owned media  Chicago Tribune

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider - Business Insider
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider  Business Insider

Sabrina Mergenthaler hired as DCN Advertising Representative - Dawson Community News
Sabrina Mergenthaler hired as DCN Advertising Representative  Dawson Community News

Leading sell-side advertising platform Names Katie Evans as COO - Martechcube
Leading sell-side advertising platform Names Katie Evans as COO  Martechcube

US B2B Digital Advertising Forecast: 2020-2021 - MarketingProfs.com
US B2B Digital Advertising Forecast: 2020-2021  MarketingProfs.com

SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs - JD Supra
SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs  JD Supra

Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

What Can Advertisers Expect This COVID Christmas? - AdExchanger
What Can Advertisers Expect This COVID Christmas?  AdExchanger

Myrtle Beach tourism industry faces challenges advertising to tourists during pandemic - WBTW
Myrtle Beach tourism industry faces challenges advertising to tourists during pandemic  WBTW

US Insurance Advertising Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
US Insurance Advertising Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

Renters claim false advertising, bad management, following Aurora storage unit theft - FOX31 Denver
Renters claim false advertising, bad management, following Aurora storage unit theft  FOX31 Denver

Advertising Billboard Lights Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2026 - The Daily Chronicle
Advertising Billboard Lights Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2026  The Daily Chronicle

Healthcare Advertising Market 2020 Global Industry Trends, Share, Size, COVID-19 Impact Analysis, and 2027 Forecasts Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi - The Daily Chronicle
Healthcare Advertising Market 2020 Global Industry Trends, Share, Size, COVID-19 Impact Analysis, and 2027 Forecasts Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi  The Daily Chronicle

North America Mobile Advertising Market to reach $103.02 billion and Growing at a CAGR of 17.22 during forecast period 2020-2025 - The Daily Chronicle
North America Mobile Advertising Market to reach $103.02 billion and Growing at a CAGR of 17.22 during forecast period 2020-2025  The Daily Chronicle

In-app Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027 - The Daily Chronicle
In-app Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green - Digiday
‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green  Digiday

Impact of COVID-19 on Outdoor Advertising Market Latest trending report is booming globally by Top Leading Players Clear, Channel, Outdoor, JCDecaux, etc - The Daily Chronicle
Impact of COVID-19 on Outdoor Advertising Market Latest trending report is booming globally by Top Leading Players Clear, Channel, Outdoor, JCDecaux, etc  The Daily Chronicle

OOH Advertising Market Growth Rate, Revenue, Manufacturers, Customer Needs and Forecast to 2027 - The Daily Chronicle
OOH Advertising Market Growth Rate, Revenue, Manufacturers, Customer Needs and Forecast to 2027  The Daily Chronicle

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Social Media Advertising Market Outlook On Rising Application, Revolutionary Trends & Potential Growth Ways 2026 - The Daily Chronicle
Social Media Advertising Market Outlook On Rising Application, Revolutionary Trends & Potential Growth Ways 2026  The Daily Chronicle

Invibes Advertising : Strengthened governance: Proposal to appoint two new board directors, including one independent director. - GlobeNewswire
Invibes Advertising : Strengthened governance: Proposal to appoint two new board directors, including one independent director.  GlobeNewswire

"Buzzworthy Businesses" with Pam Vasilevskis from Prism Advertising & Marketing - iwantabuzz.com
"Buzzworthy Businesses" with Pam Vasilevskis from Prism Advertising & Marketing  iwantabuzz.com

Advertising Market COVID 19 Increase Factors Outlook, Key Growth Trends on Key Players and Forecast to 2025 | Omnicom Group, WPP, Dentsu Inc., PublicisGroupe - The Daily Chronicle
Advertising Market COVID 19 Increase Factors Outlook, Key Growth Trends on Key Players and Forecast to 2025 | Omnicom Group, WPP, Dentsu Inc., PublicisGroupe  The Daily Chronicle

Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year' - The Daily Republican
Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year'  The Daily Republican

Audiences and Advertisers Seek Health and Wellness Content and Publishers are Seeing Green - Editor And Publisher Magazine
Audiences and Advertisers Seek Health and Wellness Content and Publishers are Seeing Green  Editor And Publisher Magazine

Advertising Billboard Lights Market Volume Analysis by 2026 - The Daily Chronicle
Advertising Billboard Lights Market Volume Analysis by 2026  The Daily Chronicle

Social Networking Advertising Market In-Depth Analysis including key players Facebook, LinkedIn, Google Edition, Twitter, Instagram - The Daily Chronicle
Social Networking Advertising Market In-Depth Analysis including key players Facebook, LinkedIn, Google Edition, Twitter, Instagram  The Daily Chronicle

Reducing Subscription Churn is Critical for Advertising Revenue - Editor And Publisher Magazine
Reducing Subscription Churn is Critical for Advertising Revenue  Editor And Publisher Magazine

Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom - MarTech Series
Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom  MarTech Series

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Door to Door Advertising Market 2020-2026 | Penguin Random House, DMS Advertising, McGraw-Hill Education, Hachette Livre, Global Flyer Distribution - The Daily Chronicle
Door to Door Advertising Market 2020-2026 | Penguin Random House, DMS Advertising, McGraw-Hill Education, Hachette Livre, Global Flyer Distribution  The Daily Chronicle

Covid-19 Impact on Global Display Advertising System Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc. | InForGrowth - The Daily Chronicle
Covid-19 Impact on Global Display Advertising System Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc. | InForGrowth  The Daily Chronicle

Inflight Advertising Market: 2020 Global Industry Size, Segments, Regional Outlook, Development Status, Key Players and Forecast to 2025 - The Daily Chronicle
Inflight Advertising Market: 2020 Global Industry Size, Segments, Regional Outlook, Development Status, Key Players and Forecast to 2025  The Daily Chronicle

On a Spiritual Quest for Authenticity, Americans Trade Religion for Advertising Campaigns and Internet Newsfeeds - Mosaic
On a Spiritual Quest for Authenticity, Americans Trade Religion for Advertising Campaigns and Internet Newsfeeds  Mosaic

Russian Avant Space plans to reach one billion people with advertising in space - SpaceWatch.Global
Russian Avant Space plans to reach one billion people with advertising in space  SpaceWatch.Global

Biden Campaign Expands Advertising in Georgia and Iowa - Courthouse News Service
Biden Campaign Expands Advertising in Georgia and Iowa  Courthouse News Service

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider - Business Insider
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider  Business Insider

Lawrence Yule defends billboards after Advertising Standards Authority complaints - New Zealand Herald
Lawrence Yule defends billboards after Advertising Standards Authority complaints  New Zealand Herald

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Amobee Announces Global Social Data Partnership With Lotame - MarTech Series
Amobee Announces Global Social Data Partnership With Lotame  MarTech Series

Why advertisers are betting on retailers like Kroger and CVS - Business Insider - Business Insider
Why advertisers are betting on retailers like Kroger and CVS - Business Insider  Business Insider

KYTC personnel to remove political signs and other advertising from right of way - KFVS
KYTC personnel to remove political signs and other advertising from right of way  KFVS

Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising 09/23/2020 - MediaPost Communications
Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising 09/23/2020  MediaPost Communications

Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020 - MediaPost Communications
Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020  MediaPost Communications

Legal Notice Advertising from the week of September 24, 2020 - Alachua County Today
Legal Notice Advertising from the week of September 24, 2020  Alachua County Today

Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns - ExchangeWire
Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns  ExchangeWire

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle - PR Web
Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - GlobeNewswire
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  GlobeNewswire

Arizona Beverages Sees False Advertising Claims Trimmed - Bloomberg Law
Arizona Beverages Sees False Advertising Claims Trimmed  Bloomberg Law

Framingham Advertising For Assistant Library Director - framinghamsource.com
Framingham Advertising For Assistant Library Director  framinghamsource.com

2020 MarTech Breakthrough Awards Program Recognizes Standout Marketing, Sales and Advertising Technologies - PR Web
2020 MarTech Breakthrough Awards Program Recognizes Standout Marketing, Sales and Advertising Technologies  PR Web

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Twitter faces class-action privacy lawsuit for sharing security info with advertisers - CNET
Twitter faces class-action privacy lawsuit for sharing security info with advertisers  CNET

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season - MarTech Series
IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season  MarTech Series

COVID-19 Recovery Analysis: Social Media Management Software Market | Increasing Social Media Advertising to Boost Market Growth | Technavio - Business Wire
COVID-19 Recovery Analysis: Social Media Management Software Market | Increasing Social Media Advertising to Boost Market Growth | Technavio  Business Wire

Legal Public Notices 9/23 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 9/23 issue | Legal Advertising  Orlando Weekly

Facebook gains after Oppenheimer hikes price target off advertising recovery confidence - Seeking Alpha
Facebook gains after Oppenheimer hikes price target off advertising recovery confidence  Seeking Alpha

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers - MarTech Series
MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers  MarTech Series

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees - Digiday
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees  Digiday

Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers 09/23/2020 - MediaPost Communications
Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers 09/23/2020  MediaPost Communications

TikTok And Netflix Are Cooking Up An Interesting New Strategy With TV Advertising On The Great British Bake Off - Forbes
TikTok And Netflix Are Cooking Up An Interesting New Strategy With TV Advertising On The Great British Bake Off  Forbes

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’ - The New York Times
Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’  The New York Times

Man Ray Exhibition Shows How a Mascara Advertisement Became Surrealist Art - WWD
Man Ray Exhibition Shows How a Mascara Advertisement Became Surrealist Art  WWD

Your favorite websites might be giving your data to countless advertisers - Mic
Your favorite websites might be giving your data to countless advertisers  Mic

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Chinese-tech-targeted-advertising-broken-Jing-Daily - Jing Daily
Chinese-tech-targeted-advertising-broken-Jing-Daily  Jing Daily

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

FTC to Host Virtual Advertising and Data Security Workshop - Lexology
FTC to Host Virtual Advertising and Data Security Workshop  Lexology

Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic - Campaign Middle East
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic  Campaign Middle East

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

The Pitch: Advertising and marketing news for 9.8.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 9.8.20  RichmondBizSense

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

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