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How To Make Your Advertising Work!


Many believe that when it comes to advertising, it's a necessary evil.

At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They're all wrong.

Here's what you should be thinking about when putting together an advertising campaign:

1) Who am I trying to reach?
2) What medium will be the most effective to reach them?
3) How much is it going to cost?
4) What will my message be?

Hard to believe: Some of my client's advertising approach prior to working with them was basically, "I have this amount of money to spend so how much can I buy with it?" This was usually followed by a call to their favorite radio station, or to a television station carrying their favorite program and asking for rates.

Granted there are many, many choices when contemplating where to place your ad dollars and it can be very confusing given all the choices that are out there. Especially for example, when you call radio stations and every account executive tells you that their station is number one. That's why it helps to have experienced people on your side who can help you choose the best media mix for your ad dollars. Of course it make sense at this point to put in a plug for my agency, but if you want to get a better understanding of what is involved, refer to the four questions above. For example, "Who am I trying to reach?" means who is your target customer? Every retail or service oriented business has a target customer base and once you've established yours it will help in narrowing the list of possible media choices.

Many businesses put off advertising until they feel they need it. The truth is, if you have a business that sells products or services you need to advertise all the time, not just when you have excess inventory or sales are down.

I'm sure you've seen and heard many auto dealers advertising "red tag" or "tent sales". This approach is a quick hit type of campaign designed to move inventory but the end result is usually just a waste of ad dollars. Instead piling on these price driven ads and doing battle with every other dealer advertising in a similar way, these auto dealers would be smarter to concentrate on building their brand through consistent advertising and separating themselves from their competition with solid points that answer questions on consumer's minds like, "What will you do for me that the others won't?" "Why should I shop at your dealership?" "What makes your dealership different?" along with coming up with a clever branding image that makes them easy to remember when the consumer is in the market for a car if not now, down the road.

Yes, money talks. But if everyone is shouting the same thing like, "We'll save you money!" the consumer has no incentive to visit one dealer over the other.

Last but certainly not least is the importance of the message itself. Time and time again I'll hear or see a campaign where it's obvious the media buy was well executed but the message is muddled or confusing or worse, boring. If you're going to go through all the trouble and expense of putting together an ad campaign, make sure the message cuts through the clutter in a clever, creative way because that is what branding (getting people to remember your business) is all about.

So how do you make advertising work? Remember that establishing a budget, determining who your target customers are, careful planning, consistency, and a clever message will put you on the road to success.

Like what you've read? Want to read more? Visit The Eisenberg Agency web site at: http://www.eisenbergagency.com

E-mail: halacious@eisenbergagency.com.

Hal Eisenberg is an award winning copywriter, creative director, and owner of The Eisenberg Agency, an ad agency specializing in cut-through-the-clutter ads that get results.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 26 / 2019

Advertising casualties of the pivot to privacy - Digiday
Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


Activision Blizzard's Advertising Business Is Gaining Momentum - The Motley Fool
Activision Blizzard's Advertising Business Is Gaining Momentum  The Motley Fool

Analysts believe advertising is a $500 million opportunity -- but that could prove conservative.


Advertising Week New York Evolves - with Tech, Culture, and Data at the Table - Grit Daily
Advertising Week New York Evolves - with Tech, Culture, and Data at the Table  Grit Daily

Advertising Week New York is coming up September 23-26 and Grit Daily will be there to cover it with a number of features and exclusives.


Meituan Joins Amazon’s Virtuous Circle - Bloomberg
Meituan Joins Amazon’s Virtuous Circle  Bloomberg

A jump in advertising revenue suggests the newly profitable Chinese internet company is building a toll booth akin to the U.S. e-commerce giant.


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud - Los Angeles Times
Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud  Los Angeles Times

Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils - CNET
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


Leaner WPP prepares for a new era of advertising - Financial Times
Leaner WPP prepares for a new era of advertising  Financial Times

Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One
Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising  News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...


Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post - Salisbury Post
Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post  Salisbury Post

Learn how to make the most of online advertising. SALISBURY — Local businesses have a chance to hear from an industry insider about how to hit the mark ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


12 Strategies To Keep In Mind When Designing Advertising For E-Commerce - Forbes
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  Forbes

Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...


Quibi Head of Partnerships and Advertising Tim Connolly Departs - Variety
Quibi Head of Partnerships and Advertising Tim Connolly Departs  Variety

Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.


Editorial: Free advertising for Apple Card isn't coming from unit sales or market share - AppleInsider
Editorial: Free advertising for Apple Card isn't coming from unit sales or market share  AppleInsider

Apple Card is all over the news, in part because the physical legacy card it ships with can be scuffed up if you throw it in your jeans pocket with coins and keys.


Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year' - Marijuana Business Daily
Weedmaps announces it will stop advertising unlicensed cannabis retailers 'later this year'  Marijuana Business Daily

Online advertising giant Weedmaps.com announced Wednesday in a press release that it will begin requiring a state license number for all marijuana retail ...


Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California - Boing Boing
Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California  Boing Boing

Before we had several tiny screens to entertain us on road trips, we were confined to but one: the window. Imagine being stuffed into the back seat of your mom's ...


Audit queries advertising on energy policy - 7NEWS
Audit queries advertising on energy policy  7NEWS

The auditor-general has found serious flaws with the Environment Department's energy advertising campaign Powering Forward.


Twitter bans advertising from state-controlled news outlets - Engadget
Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


Your Illinois News Radar » *** UPDATED x1 *** False advertising? - The Capitol Fax Blog
Your Illinois News Radar » *** UPDATED x1 *** False advertising?  The Capitol Fax Blog

Thursday, Aug 22, 2019. * Illinois Republican Party fundraising email… Recently, Illinois Democrat State Senator Martin Sandoval, an outspoken critic of ...


oOh!media's profits suffer from lean billboard advertising - AdNews
oOh!media's profits suffer from lean billboard advertising  AdNews

A weak July and August, but a positive outlook for the fourth quarter.


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says - Toronto Star
Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says  Toronto Star

Controversial billboard advertisements promoting the People's Party of Canada and its anti-immigration policies will be removed following “overwhelming” ...


Tillamook creamery accused of falsely advertising dairy products - KGW.com
Tillamook creamery accused of falsely advertising dairy products  KGW.com

SALEM, Ore. — A class-action lawsuit claims that an Oregon creamery association falsely advertises the source of its milk, a report said. The lawsuit was filed by ...


8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day - Adweek
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  Adweek

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...


Global Digital Advertising Platforms Market 2019-2025 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek - Global Market News 24
Global Digital Advertising Platforms Market 2019-2025 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek  Global Market News 24

Global “”Digital Advertising Platforms market“” 2019 presents a widespread and elementary study of Digital Advertising Platforms business at the side of the ...


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...


Carlson Hemorrhaging Advertisers After Offensive Comments - TPM
Carlson Hemorrhaging Advertisers After Offensive Comments  TPM

Fox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.


10 marketing and advertising companies helping with CCPA regulation - Business Insider
10 marketing and advertising companies helping with CCPA regulation  Business Insider

Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


With Players' Weekend's success, is MLB adding advertising patches to uniforms? - NJ.com
With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.com

Major League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...


Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo - Insta Newsletters
Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo  Insta Newsletters

The latest research Programmatic Advertising Platform Market 2019-2024. A detailed study accumulated to offer Latest insights about acute features of the ...


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Amazon Management Talks One-Day Shipping, Video Advertising, and More - The Motley Fool
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


Vlaams Belang outspends other parties on online advertising - The Brussels Times
Vlaams Belang outspends other parties on online advertising  The Brussels Times

Vlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.


A Reality Check On Advertising Relevancy And Personalization - Forbes
A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising - Deadline
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


MLB Uniform Advertisements Could Be On The Way - Forbes
MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


72andSunny wins advertising mandate from Singapore-based startup Hmlet - Mumbrella Asia
72andSunny wins advertising mandate from Singapore-based startup Hmlet  Mumbrella Asia

Singapore-based startup Hmlet has appointed 72andSunny as its brand partner. Hmlet which had raised US$40 million in a Series B round of funding offers ...


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Pinterest reports strong demand for advertising on its social-media service - AdAge.com
Pinterest reports strong demand for advertising on its social-media service  AdAge.com

The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Brands Must Prepare For Advertising In A Cookie-Less World - AdExchanger
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report) - Tubefilter
YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report)  Tubefilter

YouTube appears to have decided on the next step it will take to attempt to boost child safety on its platform. Executives are finalizing a plans to stop running ...


Capital versus Tucker Carlson - National Review
Capital versus Tucker Carlson  National Review

How Fox News host Tucker Carlson predicted the advertiser boycott against him.


Facebook's Expanding Search Advertising - Motley Fool
Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


The Manipulative Power of an Advertisement Of Professional Services - Justia Verdict
The Manipulative Power of an Advertisement Of Professional Services  Justia Verdict

The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


350.org On Challenging Facebook’s Fossil Fuel Advertising Profits - CleanTechnica
350.org On Challenging Facebook’s Fossil Fuel Advertising Profits  CleanTechnica

August 23rd, 2019 by The Beam. By Liam J. Kelly. If you aren't familiar with 350.org, the group is a grassroots movement pursuing a fossil-free future via ...


Amazon and DSPs Foresee an Advertising Utopia in CTV - Adweek
Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending - The Chronicle of Higher Education
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program - B&T
Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program  B&T

The Commonwealth Bank of Australia has finally weighed in on the Alan Jones saga, taking to Twitter to confirm “no further advertising” has been scheduled for ...


Thank you to our GOLD Annual Sponsor Adventure Advertising - PenBayPilot.com
Thank you to our GOLD Annual Sponsor Adventure Advertising  PenBayPilot.com

West Bay Rotary would like to thank our GOLD annual sponsor Adventure Advertising . Adventure Advertising is a locally-owned advertising and marketing ...


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Facebook to remove thousands of outdated interest targets for advertising - Marketing Land
Facebook to remove thousands of outdated interest targets for advertising  Marketing Land

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...


FTC to Hold Workshop on Made in USA Advertising and Marketing Claims - Imperial Valley News
FTC to Hold Workshop on Made in USA Advertising and Marketing Claims  Imperial Valley News

Washington, DC - On September 26, 2019, the Federal Trade Commission will hold a half-day public workshop in Washington, DC to consider “Made in USA” ...


Your quick-start guide to podcast advertising - Marketing Land
Your quick-start guide to podcast advertising  Marketing Land

Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim - The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York Times

Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...


BIA Sees Local Political Advertising Topping $6.5B - Broadcasting & Cable
BIA Sees Local Political Advertising Topping $6.5B  Broadcasting & Cable

The 2020 election will generate more than $6.5 billion in local political ad spending, according to a new estimate from BIA Advisory Services.


CBD Companies Face Advertising Obstacles Amid Calls for FDA Regulation - Cheddar
CBD Companies Face Advertising Obstacles Amid Calls for FDA Regulation  Cheddar

While interest in CBD products is booming, many companies are still facing major obstacles when it comes to advertising on social media. As some business ...


Advertisers boycott Australian radio host over Ardern sock comment - Financial Times
Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

VW and others cut ties to shock jock Alan Jones for insulting New Zealand's prime minister.


20 NFL games advertisers can't afford to ignore - AdAge.com
20 NFL games advertisers can't afford to ignore  AdAge.com

We predict the NFL games advertisers won't want to miss.


Oops, an electric car advertising budget wasted - www.electrive.com
Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Despite scandals, advertisers say YouTube Kids is effective - Digiday
Despite scandals, advertisers say YouTube Kids is effective  Digiday

When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...


Transgender influencers are changing Brazil's advertising industry - BBC News
Transgender influencers are changing Brazil's advertising industry  BBC News

Companies hoping to reach new audiences are looking to influencers and YouTubers like Thiessa.


'Waves of fury': the backlash that led advertisers to desert Alan Jones - The Guardian
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The Guardian

The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...


Singapore advertisement sparks 'brownface' controversy - CNN
Singapore advertisement sparks 'brownface' controversy  CNN

An ethnically Chinese actor who allegedly darkened his skin to portray characters of different races in an advertisement has sparked a "brownface" controversy ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Read More Spotify beefs up its advertising-targeting features Spotify's advertising revenues grew by 34% to - Music Ally
Read More Spotify beefs up its advertising-targeting features Spotify's advertising revenues grew by 34% to  Music Ally

Spotify's advertising revenues grew by 34% to €165m in the second quarter of this year, and while that's less than 10% of the company's overall turnover, ads ...


As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts - Newsweek
As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts  Newsweek

Conservative host Tucker Carlson's nightly Fox News series, Tucker Carlson Tonight—described by the network as an "hour of spirited debate and powerful ...


Advertising company to remove N. Carolina billboard mocking congresswomen - ABC 12 News
Advertising company to remove N. Carolina billboard mocking congresswomen  ABC 12 News

MURPHY, N.C. (WTVC/CNN) – A North Carolina billboard that goes after four congresswomen is coming down, according to the advertising company behind ...


Scientists call on Elections Canada to clarify policy on climate change advertising - Global News
Scientists call on Elections Canada to clarify policy on climate change advertising  Global News

The scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...


Move and win roundup: Week of August 26, 2019 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of August 26, 2019 | Advertising  Campaign Asia-Pacific

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.


Geocon accused of breaching consumer laws over Canberra apartment advertising - ABC News
Geocon accused of breaching consumer laws over Canberra apartment advertising  ABC News

Construction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.


Misleading fuel prices on advertising boards at service stations banned in Canberra - The Canberra Times
Misleading fuel prices on advertising boards at service stations banned in Canberra  The Canberra Times

Misleading fuel prices on advertising boards at *service* stations have been banned in the ACT. Discounters are now only able to show the true pump price, not ...


John McGee: 'Advertising industry finally escapes shadows of recession' - Independent.ie
John McGee: 'Advertising industry finally escapes shadows of recession'  Independent.ie

Ten years ago, the Irish advertising industry was on its knees. As the full impact of the economic downturn took its steely grip, job losses, major cutbacks and ...


Advertising in 2020 and beyond set for disruption - Business Daily
Advertising in 2020 and beyond set for disruption  Business Daily

Even if consumer privacy is not being unjustifiably violated, the monetisation of data by major platforms has become a social, political and regulatory.


Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future - mUmBRELLA*
Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future  mUmBRELLA*

One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...


Red Bull doesn't give you wings: R10m lawsuit for false advertising settled - HeraldLIVE
Red Bull doesn't give you wings: R10m lawsuit for false advertising settled  HeraldLIVE

Red Bull is paying out unhappy customers who claim the company falsely promised them wings after drinking the energy drink.


Facebook is Letting More Advertisers Place Ads in Search Results - Search Engine Journal
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine Journal

More advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.


Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules - Marketing Land
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules  Marketing Land

Apple's WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web.


Instagram is going to become twice as annoying thanks to Facebook, it's claimed - Metro.co.uk
Instagram is going to become twice as annoying thanks to Facebook, it's claimed  Metro.co.uk

Brace yourself for big changes coming to the world's most popular photo-based social network.


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