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Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market. Focusing in on your niche market will allow you to find only those that are ready, willing and able to buy what you have to offer.

Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.

Defining your Market

In order to find these people you must first determine who they are. This might sound like a simple or perhaps insignificant question at first but it can possibly make or break the success of your sales if you don't give it some serious thought. Here's how to get started.

Think about the following and jot down all those that might apply to people interested in your products or services. Don't rule out any category completely. Think about each group of people and how they might apply.

Age Group:

infants, Children, teens, young adults, baby boomers, middle aged, elderly or all.

Gender:

Male, female or both

Marital status:

single, married, divorced, widowed or all

Ethnic or religious backgrounds

Occupations:

Executives, doctors, lawyers, housewives, business owners, teachers, blue collar, white collar, students, out of work, etc.

Health Status:

healthy, diseased, home bound, active, sedentary, etc.

Interests:

sports, hiking, music, arts, computers, reading television, animals, home decorating, cars, walking, running, relaxation, health conscious, age conscious, physical fitness, etc.

Income status:

low income, middle income, high income, no income.

Education:

high school dropout, high school, college, MBA PHD, hates school, loves school, etc.

Certainly all categories are not listed above, however these can get you started on thinking about all the possibilities.

Next, it's important to determine what benefits you are offering. Examine your products or services carefully listing all the benefits that you can think of. Perhaps take a poll of your existing customers and ask them what it is they like about your products or services. What benefits them the most.

Once you have a listed all of the benefits, think about what people would be interested in these benefits based on your list above. Then put them together to assist you in reaching a market that will bring you sales.

Reaching Your Target Market

Search engines are the best way of finding a targeted market because those searching on the web can type in exactly what they are searching for and receive the targeted traffic the search engines so proudly advertise.

But attaining good placement on the search engines is often difficult and time consuming.

Ezines and newsletters are a very effective alternative.

Most ezines cover specific subjects such as finance, marketing, health, internet, etc. Your job will be to find an ezine whose topic matches your target market. To do this you must locate an ezine directory. Directories usually list contact information, advertising rates, and circulation. Once you find a targeted ezine then place your ad. Be sure your ad includes as many of your product benefits as the ad will allow.

The idea is to define your target market specifically enough so that you can find the appropriate place to advertise and then create sales messages that make your readers feel you are talking directly to them.

You'll be amazed at the amount of traffic you can receive by finding your target market and reaching them in the appropriate location.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. Elizabeth's sites can be viewed here: http://www.pro-marketing-online.com http://www.homenotion.com

Copyright © 2004 Adlite Enterprises All Rights Reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. August / 07 / 2020

ITV suffers steepest advertising slump in its history amid pandemic - MarketWatch
  1. ITV suffers steepest advertising slump in its history amid pandemic  MarketWatch
  2. ITV First-Half Advertising, Studio Revenue Drop Amid Pandemic  Hollywood Reporter
  3. ITV sees signs of advertisers' return after profits halve  Yahoo Finance
  4. UK ITV's first-half earnings drop 50% after COVID-19 hits advertising  Reuters
  5. View Full Coverage on Google News

News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue - The Wall Street Journal
News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue  The Wall Street Journal

Facebook bars pro-Trump PAC from advertising, citing repeated false posts - WHTC News
Facebook bars pro-Trump PAC from advertising, citing repeated false posts  WHTC News

Google wants a bigger chunk of Spotify and Pandora's revenue - Business Insider - Business Insider
Google wants a bigger chunk of Spotify and Pandora's revenue - Business Insider  Business Insider

Muralist restores historic advertising artwork | Local News - Beloit Daily News
Muralist restores historic advertising artwork | Local News  Beloit Daily News

The Advertising Production Club of NYC: Sponsoring The Future - Printing Impressions
The Advertising Production Club of NYC: Sponsoring The Future  Printing Impressions

ViacomCBS Q2 Profit Slides on Advertising Declines Amid Coronavirus - Variety
ViacomCBS Q2 Profit Slides on Advertising Declines Amid Coronavirus  Variety

Times online advertising and subscription revenue exceeds print revenue - Crain's New York Business
Times online advertising and subscription revenue exceeds print revenue  Crain's New York Business

Travel Brands Doubled U.S. TV Advertising in July - Skift
Travel Brands Doubled U.S. TV Advertising in July  Skift

How a virtual advertising 'camp' saved internships for 200 students - AdAge.com
How a virtual advertising 'camp' saved internships for 200 students  AdAge.com

Lamar Advertising earnings drop - The Advocate
Lamar Advertising earnings drop  The Advocate

Gannett and Tribune newspaper chains see subscriber growth amid plunging advertising. - The New York Times
Gannett and Tribune newspaper chains see subscriber growth amid plunging advertising.  The New York Times

97.9 The Hill and Chapelboro.com Establish the Community Nonprofit Advertising Fund - Chapelboro.com
97.9 The Hill and Chapelboro.com Establish the Community Nonprofit Advertising Fund  Chapelboro.com

Digital Advertising Company Mediaocean Acquires Symsys - Martechcube
Digital Advertising Company Mediaocean Acquires Symsys  Martechcube

BHW1 rebrands to AmpliFi Advertising - The Spokesman-Review
BHW1 rebrands to AmpliFi Advertising  The Spokesman-Review

Gates a useless advertising tool for the Developer - Villages-News
Gates a useless advertising tool for the Developer  Villages-News

What Fashion, Beauty Companies Are Saying About Advertising - WWD
What Fashion, Beauty Companies Are Saying About Advertising  WWD

Why Microsoft's Potential TikTok Acquisition Probably Isn't About Advertising - AdExchanger
Why Microsoft's Potential TikTok Acquisition Probably Isn't About Advertising  AdExchanger

Meet the Press Blog: Latest news, analysis and data driving the political discussion - NBC News
Meet the Press Blog: Latest news, analysis and data driving the political discussion  NBC News

Top 2 Advertising/Marketing Stocks To Buy In 2020 - Forbes
Top 2 Advertising/Marketing Stocks To Buy In 2020  Forbes

Podcast advertising to hit $1 billion in 2021 - Fox Business
Podcast advertising to hit $1 billion in 2021  Fox Business

Wilkes-Barre police issue warning over advertising scam - fox56.com
Wilkes-Barre police issue warning over advertising scam  fox56.com

WCS Issues Scam Alert on "Sports Media Advertising" Company - Williamson Source
WCS Issues Scam Alert on "Sports Media Advertising" Company  Williamson Source

Advertise with Us - Tommie Media
Advertise with Us  Tommie Media

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement - Social Media Today
Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement  Social Media Today

Black-Owned Media Companies Call for Advertisers to Start Spending - Black Enterprise
Black-Owned Media Companies Call for Advertisers to Start Spending  Black Enterprise

Advertising for the 'reasonable consumer' in food and beverage labeling - Food Dive
Advertising for the 'reasonable consumer' in food and beverage labeling  Food Dive

‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now - Digiday
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now  Digiday

Roku balances short-term advertising shadows against long-term streaming growth - S&P Global
Roku balances short-term advertising shadows against long-term streaming growth  S&P Global

AIG Life & Retirement Launches We See the Future in You Advertising Campaign at 2020 PGA Championship - Business Wire
AIG Life & Retirement Launches We See the Future in You Advertising Campaign at 2020 PGA Championship  Business Wire

Audi Isn’t The First Automaker To Slip On An Advertising Banana Peel - Forbes
Audi Isn’t The First Automaker To Slip On An Advertising Banana Peel  Forbes

KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO] - TVRev
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]  TVRev

Lamar Advertising removes anti-mask billboards, declines to display 3 of 4 ads from anti-racism group - The Spokesman-Review
Lamar Advertising removes anti-mask billboards, declines to display 3 of 4 ads from anti-racism group  The Spokesman-Review

Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization - PR Web
Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization  PR Web

Paid advertisement controversy rattles Korean YouTube industry - The Jakarta Post - Jakarta Post
Paid advertisement controversy rattles Korean YouTube industry - The Jakarta Post  Jakarta Post

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing - PR Web
etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing  PR Web

Lamar Advertising Company Announces Second Quarter Ended June 30, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Second Quarter Ended June 30, 2020 Operating Results  GlobeNewswire

How to Create Video Advertising Campaigns for the Long Run - Entrepreneur
How to Create Video Advertising Campaigns for the Long Run  Entrepreneur

Lamar Advertising (LAMR) Misses Q2 FFO and Revenue Estimates - Yahoo Finance
Lamar Advertising (LAMR) Misses Q2 FFO and Revenue Estimates  Yahoo Finance

Mediavine Integrates with Centro's Basis Programmatic Advertising Platform - PRNewswire
Mediavine Integrates with Centro's Basis Programmatic Advertising Platform  PRNewswire

We banned advertising for cigarettes. Should we do the same for SUVs? - GreenBiz
We banned advertising for cigarettes. Should we do the same for SUVs?  GreenBiz

TikTok gives advertisers an emergency ripcord in case Trump gets his ban - AdAge.com
TikTok gives advertisers an emergency ripcord in case Trump gets his ban  AdAge.com

After more than 1,000 firms boycotted Facebook, what's next for ads on social media? - CNBC
After more than 1,000 firms boycotted Facebook, what's next for ads on social media?  CNBC

Global Online Advertising Market Outlook Industry Analysis, Size, Share, Growth, Trends and Forecast, 2026 - AlgosOnline
Global Online Advertising Market Outlook Industry Analysis, Size, Share, Growth, Trends and Forecast, 2026  AlgosOnline

Google rolls out audio ad tools for publishers and advertisers - Business Insider
Google rolls out audio ad tools for publishers and advertisers  Business Insider

Disney Plus subscriber numbers are soaring — but that's not the whole story - Business Insider - Business Insider
Disney Plus subscriber numbers are soaring — but that's not the whole story - Business Insider  Business Insider

Trump campaign restarts TV advertising with spots slamming Biden - POLITICO
Trump campaign restarts TV advertising with spots slamming Biden  POLITICO

How attitudes towards feminism shape responses to sexualised advertising - Warc
How attitudes towards feminism shape responses to sexualised advertising  Warc

Coca-Cola comes out of advertising lockdown with 'manifesto for change' commercial - Netimperative
Coca-Cola comes out of advertising lockdown with 'manifesto for change' commercial  Netimperative

Lamar Advertising Co (LAMR) Q2 2020 Earnings Call Transcript - Nasdaq
Lamar Advertising Co (LAMR) Q2 2020 Earnings Call Transcript  Nasdaq

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania - MarTech Series
Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania  MarTech Series

Facebook has been barely impacted by big advertisers' boycott — here's why - TNW
Facebook has been barely impacted by big advertisers' boycott — here's why  TNW

Scrutiny of bailout pushes Householder’s Enterprise into advertising frenzy - The Newark Advocate
Scrutiny of bailout pushes Householder’s Enterprise into advertising frenzy  The Newark Advocate

Snap CMO Kenny Mitchell Says New B2B Campaign Targeting Advertisers Highlights The ‘Snapchat Generation’ - Forbes
Snap CMO Kenny Mitchell Says New B2B Campaign Targeting Advertisers Highlights The ‘Snapchat Generation’  Forbes

OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent - MarTech Series
OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent  MarTech Series

Advertising Revenues Projected To Decline In 2020 Worldwide - Forbes
Advertising Revenues Projected To Decline In 2020 Worldwide  Forbes

Advertisers: Start building your 3D asset library now - Verizon Communications
Advertisers: Start building your 3D asset library now  Verizon Communications

Amazon Sponsored Advertising - How to Optimise Your Way to a Profitable Q4 - World First Foreign Currency Exchange
Amazon Sponsored Advertising - How to Optimise Your Way to a Profitable Q4  World First Foreign Currency Exchange

Sam’s Club Partners With Button and Rakuten Advertising - Martechcube
Sam’s Club Partners With Button and Rakuten Advertising  Martechcube

Sam's Club Partners With Button and Rakuten Advertising to Transform Its Affiliate Program Through Reach™ - PRNewswire
Sam's Club Partners With Button and Rakuten Advertising to Transform Its Affiliate Program Through Reach™  PRNewswire

Lamar Advertising REIT : CO/NEW MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q) - marketscreener.com
Lamar Advertising REIT : CO/NEW MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)  marketscreener.com

New Jersey's COVID-19 Advertising Campaign Targets 30-something's 'Risky Behaviors' - TAPinto.net
New Jersey's COVID-19 Advertising Campaign Targets 30-something's 'Risky Behaviors'  TAPinto.net

Fiat Chrysler Reorders Its Advertising Around Digital Demands - Forbes
Fiat Chrysler Reorders Its Advertising Around Digital Demands  Forbes

More Than 1,000 Companies Boycotted Facebook. Did It Work? - The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

US Podcast Advertising To Top $1 Billion Next Year 08/04/2020 - MediaPost Communications
US Podcast Advertising To Top $1 Billion Next Year 08/04/2020  MediaPost Communications

The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach - AdExchanger
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach  AdExchanger

COVID-19 Impacts: In-Game Advertising Market Will Accelerate at a CAGR of Almost 20% Through 2020-2024 | Increasing Popularity of Mobile Gaming to Boost Growth | Technavio - Business Wire
COVID-19 Impacts: In-Game Advertising Market Will Accelerate at a CAGR of Almost 20% Through 2020-2024 | Increasing Popularity of Mobile Gaming to Boost Growth | Technavio  Business Wire

Global Online Display Advertising Platforms Market 2020 and estimated to grow in near Future, Growth, Supply Demand and Analysis by Types 2020-2026 - Market Research Posts
Global Online Display Advertising Platforms Market 2020 and estimated to grow in near Future, Growth, Supply Demand and Analysis by Types 2020-2026  Market Research Posts

Google’s Advertising Haul Comes Up Short for First Time - The Wall Street Journal
Google’s Advertising Haul Comes Up Short for First Time  The Wall Street Journal

Got Milk? returns to advertising with spots by Weber Shandwick - PR Week
Got Milk? returns to advertising with spots by Weber Shandwick  PR Week

Mobile Advertising Market Statistics, Revenue, Cost, Gross Margin, Dynamics, Competitive Landscaping And Impact Of COVID-19 - Market Research Posts
Mobile Advertising Market Statistics, Revenue, Cost, Gross Margin, Dynamics, Competitive Landscaping And Impact Of COVID-19  Market Research Posts

Fox posts lower quarterly profit on decline in advertising revenue - Fox Business
Fox posts lower quarterly profit on decline in advertising revenue  Fox Business

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together - MarTech Series
Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together  MarTech Series

Brands continue to lean heavily on programmatic advertising, IAB says - Marketing Dive
Brands continue to lean heavily on programmatic advertising, IAB says  Marketing Dive

ViacomCBS Sets Launch Of EyeQ, A Comprehensive Offering For Advertisers - Deadline
ViacomCBS Sets Launch Of EyeQ, A Comprehensive Offering For Advertisers  Deadline

BCE Profits Plunge 64% In Q2 As Advertising Revenue Evaporates - MENAFN.COM
BCE Profits Plunge 64% In Q2 As Advertising Revenue Evaporates  MENAFN.COM

Pinterest shares close up 36% on user growth and advertising in Q2 - CNBC
Pinterest shares close up 36% on user growth and advertising in Q2  CNBC

Walmart rolls out measurement tool to take on Amazon Advertising - Business Insider
Walmart rolls out measurement tool to take on Amazon Advertising  Business Insider

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry - The New York Times
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads - PRNewswire
Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

Pinterest Looks Good as Online Advertising Improves - Motley Fool
Pinterest Looks Good as Online Advertising Improves  Motley Fool

Advertising trade bodies united in distaste for 'junk food' TV and online ad ban - The Drum
Advertising trade bodies united in distaste for 'junk food' TV and online ad ban  The Drum

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC - Yahoo Sport UK
MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC  Yahoo Sport UK

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

Disney Slashed Ad Spending on Facebook Amid Growing Boycott - The Wall Street Journal
Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

Why this Facebook advertising boycott is different - The Drum
Why this Facebook advertising boycott is different  The Drum

Joe Biden airs Texas TV ads as polls show close race with Donald Trump - The Texas Tribune
Joe Biden airs Texas TV ads as polls show close race with Donald Trump  The Texas Tribune

Advertisement: American Advertisement | Review - Pitchfork
Advertisement: American Advertisement | Review  Pitchfork

Hindu temple ad runs in Times Square despite opposition - Associated Press
Hindu temple ad runs in Times Square despite opposition  Associated Press

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

Google will ban ads from running on stories spreading debunked coronavirus conspiracy theories - CNBC
Google will ban ads from running on stories spreading debunked coronavirus conspiracy theories  CNBC

Target, MTV Blocked Ads From News Mentioning ‘George Floyd’ and ‘Protests’ - The Wall Street Journal
Target, MTV Blocked Ads From News Mentioning ‘George Floyd’ and ‘Protests’  The Wall Street Journal

As Trump Pushes Into Portland, His Campaign Ads Turn Darker - The New York Times
As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Facebook Boycott: Starbucks and Diageo to Pull Ads - The New York Times
Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

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