We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.
1. Offer an impressive benefit for the client
It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.
Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.
Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.
2. Make The Customer Believe Your Claims
What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.
3. Make The Layout & Design Reader Friendly
4. Stress What Is Unique
Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.
5. Attract Attention With Something New
Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.
6. Keep The Reader Involved
Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.
This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
Move Over, Television: What Type Of Advertising Tops All Others Combined?
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...
Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...
SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Obamacare: Death By A Thousand Advertising Cuts
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan University
October 20, 2018 - Twitter
This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
“They feel ignored by advertising. And at the same time, they feel they are stronger, sexier, cooler and more who they want to be than they ever have before,” said Keating. Current work for Exuviance, an anti-aging skin product line, illustrates how ...
What a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...
Apple Search Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...
Olean Times Herald
Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising Campaign
Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.
Burlington County Times
The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...
ADVERTISING RELATED ARTICLES:
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice. For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them.
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online. There's a lot of good copywriting around.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market