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Using The Popularity of Celebrities and Current Events to Promote Your Business


In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.

The idea is to build mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.

To get an idea of the type of traffic, have a look at these sites:

http://buzz.yahoo.com

http://50.lycos.com

http://www.wordtracker.com

http://www.google.com/press/zeitgeist.html

Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.

The Strategy

After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?

There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.

The Indirect Model

This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.

This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are:

Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.

Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow.

Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics. http://www.fasbnet.com/celeb/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 17 / 2019

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Cannes Lions bingo: The advertising industry's top buzzwords in 2019  Quartz

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With streaming, TV advertising is getting more targeted than ever  Greater Baton Rouge Business Report

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How Do We Boost Transparency in Digital Advertising?  ExchangeWire

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Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising  PRNewswire

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IQ Data Introduces IQ Audiences Leverages Mobile AdIDs to Simplify Advertising  MarTech Advisor

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VidMob raises $25M for its video advertising tools  TechCrunch

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Amazon’s Advertising Business Is in a Transition  Investorplace.com

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Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

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What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

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Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

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Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

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NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

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WPP and iHeartMedia join forces to lure more audio branding business  AdAge.com

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Facebook reaches deal with advertisers over bad video metrics  AdAge.com

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Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call  AdAge.com

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DVEO® to Highlight Advertising and Playout Server Solutions at Broadcast Asia 2019- Including PlayServer, Server Side Ad Insertion, 250 Stream Groomer, and Dozer IP Error Correction and More  ThomasNet News

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How Unilever used DNA analysis to reduce stereotypical thinking among marketers  Marketing Dive

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The Conscious Advertising Network is here, but do we need it?  MobileMarketing Magazine

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Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


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TikTok prepares to woo advertisers at Cannes  Financial Times

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3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...


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Associate Professor Named Distinguished Advertising Educator  Ithaca College

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...


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FanDuel, DraftKings face new lawsuit over alleged false advertising  CalvinAyre.com

FanDuel and DraftKings might have returned to respectability, but a law firm believes they still have some responsibility to pay back players from their ...


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New Partnership Aims To Bridge The Linear-OTT Gap For Local Advertisers  Forbes

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It's complicated: advertising cannabis  talkbusiness.net

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Facebook Gains, Beating Peers, After Crypto, Advertising Reports  Yahoo Finance

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R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

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IC Advertising Students Win National Competition  Ithaca College

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Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

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New South Carolina Law Bans Lab Grown Protein from Advertising as Meat  Drovers Magazine

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William Hill selects 72andSunny for European advertising  Prolific London

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Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’  Netimperative

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13 Global Creative Leaders Whose Ideas Are Advancing Advertising Worldwide  Adweek

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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

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Stitch Fix Management Talks Advertising, Tariffs, and More  The Motley Fool

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Marketers Turn Up Podcast Advertising  The Wall Street Journal

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Allergan reportedly hires Spark Foundry as US advertising agency  BioPharma Dive

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Thom Yorke is teasing 'stuff' via the medium of advertising  Dork Magazine

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Marijuana Advertising Is More Dangerous Than Tobacco Ads, Researchers Say  Barron's

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Instagram Lets Advertisers Boost Organic Posts as Feed Ads  Search Engine Journal

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The Netflix Advertising Fantasy is Probably Just a Fantasy  TVRev

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We're hiring an Advertising Sales Representative and Coordinator  Lion's Roar

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Companies battling shareholder complaints have a potent weapon-advertising  Science Daily

A new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.


North Face apologizes after openly gloating about gaming Wikipedia for free advertising - The Verge
North Face apologizes after openly gloating about gaming Wikipedia for free advertising  The Verge

In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...


Bus Advertising Advocacy Debated at Third Circuit - Courthouse News Service
Bus Advertising Advocacy Debated at Third Circuit  Courthouse News Service

PHILADELPHIA (CN) — An atheist organization seeking to advertise on Scranton-area buses pushed the Third Circuit on Wednesday to strike down the county's ...


AT&T Brings Xandr Invest to Expand Advertising Footprint - Yahoo Finance
AT&T Brings Xandr Invest to Expand Advertising Footprint  Yahoo Finance

With an ad-buying platform Xandr Invest, AT&T's (T) Xandr will likely allow advertisers to put ads on premium and brand *content* on AT&T-owned assets such as ...


Study: Hershey's leads the pack for most effective TV advertising among CPGs - Marketing Dive
Study: Hershey's leads the pack for most effective TV advertising among CPGs  Marketing Dive

Hershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...


Advertisers warn Apple's privacy tech could fuel rise in online fraud - Telegraph.co.uk
Advertisers warn Apple's privacy tech could fuel rise in online fraud  Telegraph.co.uk

Online advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.


Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks - Forbes
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Revenues from podcast advertising are projected to hit $1 billion by 2021 - AdAge.com
Revenues from podcast advertising are projected to hit $1 billion by 2021  AdAge.com

Ad revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.


Time’s Up Advertising Names First Executive Director - Adweek
Time’s Up Advertising Names First Executive Director  Adweek

Just past its one-year mark, Time's Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels ...


A Brief History of Advertising on LinkedIn [Infographic] - Social Media Today
A Brief History of Advertising on LinkedIn [Infographic]  Social Media Today

It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...


As the Advertising Industry Changes, Cannes Tries to Keep Pace - Adweek
As the Advertising Industry Changes, Cannes Tries to Keep Pace  Adweek

Particularly around inclusivity and allowing consultancies to attend the event.


Stormont Vail pays Expocentre $2.5M for renaming, advertising rights - KSNT News
Stormont Vail pays Expocentre $2.5M for renaming, advertising rights  KSNT News

A local hospital is cutting the cost to taxpayers to the tune of $2.5 million through the now renamed Kansas Expocentre.


From one banner ad to a global industry – digital advertising 25 years on - The Drum
From one banner ad to a global industry – digital advertising 25 years on  The Drum

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to ...


LGBTQ-inclusive advertising is a win with these consumer groups - YouGov US
LGBTQ-inclusive advertising is a win with these consumer groups  YouGov US

Nearly a quarter (24%) of Americans say they would be more likely to do business with companies that are known to be LGBTQ-friendly.


The Pitch: Advertising and marketing news for 6.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 6.11.19  RichmondBizSense

Correction: Orange Creative is a Richmond-based firm. An earlier version incorrectly described it as based in another part of Virginia. Stolen Moment wrapped ...


The Rise of Amazon Advertising Report - Business Insider - Business Insider
The Rise of Amazon Advertising Report - Business Insider  Business Insider

Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.


Alternative Retailing Technologies Market Players Attention On More Moderen Advertising Techniques To Pressure Income - ZMR News Blog
Alternative Retailing Technologies Market Players Attention On More Moderen Advertising Techniques To Pressure Income  ZMR News Blog

The “Alternative Retailing Technologies Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” A fundamental outline of the ...


What advertisers should know about the Facebook and Google probes - AdAge.com
What advertisers should know about the Facebook and Google probes  AdAge.com

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...


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