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Using The Popularity of Celebrities and Current Events to Promote Your Business


In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.

The Idea

Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.

The idea is to build mini sites that target this market.

We call these "pop surfer" sites.

It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.

To get an idea of the type of traffic, have a look at these sites:

http://buzz.yahoo.com

http://50.lycos.com

http://www.wordtracker.com

http://www.google.com/press/zeitgeist.html

Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.

The "Pop Surfer" Mini Site

The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.

When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.

The Strategy

After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?

There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.

The Indirect Model

This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.

This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.

Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.

There are several types of exchanges. The more popular ones are:

Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.

Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow.

Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics. http://www.fasbnet.com/celeb/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 22 / 2019

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Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

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Houston startup has created a less intrusive video advertising experience  InnovationMap

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The Case for Investing in AI for Advertising  Chief Marketer

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AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

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7 Types of Advertising (+Examples of How Brands Have Used Them)  G2 Crowd

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CareDx Accuses Natera of False Advertising in Second Lawsuit - GenomeWeb
CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


La Liga retains ISG for virtual advertising - SportsPro Media
La Liga retains ISG for virtual advertising  SportsPro Media

Mediapro extends with UK marketing agency for Spanish soccer signage.


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


RESAAS Launches Advertising Division to Service Inbound Demand - Investing News Network
RESAAS Launches Advertising Division to Service Inbound Demand  Investing News Network

RESAAS Services Inc. (TSXV:RSS, OTCQB:RSASF), a cloud-based technology platform for the real estate industry, is pleased to announce it has launched a ...


Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity  The New York Times

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.


Donald Trump’s ‘Game Of Thrones’ Meme Brought HBO $25.2 Million In Free Advertising - The Daily Caller
Donald Trump’s ‘Game Of Thrones’ Meme Brought HBO $25.2 Million In Free Advertising  The Daily Caller

It sounds like HBO might owe President Donald Trump a massive thank you. His "Game of Thrones" tweet earned the network $25.2 million in advertising.


False advertising lawsuits are on the rise: Marketer's Brief Podcast - AdAge.com
False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


Basic Attention Token (BAT) Price Performance Leading: The Digital Advertising Coin - Ethereum World News
Basic Attention Token (BAT) Price Performance Leading: The Digital Advertising Coin  Ethereum World News

While being very famous throughout the crypto-community despite lower in rank (25th by market capitalization) BAT is leading today against the US Dollar with ...


Digital Advertising's Unlikely Giant Killer: Amazon - Forbes
Digital Advertising's Unlikely Giant Killer: Amazon  Forbes

In 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...


Retail Briefing: Walmart is bulking up its advertising business - Digiday
Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...


Fursuit entrepreneur learns rocky lessons about advertising - Flayrah
Fursuit entrepreneur learns rocky lessons about advertising  Flayrah

Zweitesich, a fursuit "designer label", released their first line of partial fursuits to the general public on April 16th. The three available designs are currently being ...


Giant $14.5 million sign at Denver International Airport broken after 16 months - The Denver Post
Giant $14.5 million sign at Denver International Airport broken after 16 months  The Denver Post

Intended as a showpiece for the airport's ambition and Panasonic's LED technology, the $14.5 million government-funded sign has produced one headache ...


The Trade Desk Forays into China with Advertising Platform - Zacks.com
The Trade Desk Forays into China with Advertising Platform  Zacks.com

The Trade Desk (TTD) paves way for global advertisers to target audiences in China, launches programmatic ad-buying platform in the country.


NRF Premier Sponsorships - NRF News
NRF Premier Sponsorships  NRF News

Designed to promote your brand in an elevated way to key retailers and industry leaders.


Tucker Carlson's Show Is Bleeding Advertising Money - GQ Magazine
Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


CityFibre loses ASA battle over 'fake fibre' advertising - The INQUIRER
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRER

CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...


Opinion: Why the Droga5 acquisition is a good thing for advertising - AdAge.com
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.com

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.


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