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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret


A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:

"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses - because it wasn't paying it's way"

$42,000 is a lot of money? in anyone's language!

What did I do? I simply analyzed his advertising expenses? and identified whether or not the ads were generating a strong yield for his investment.

And I'm willing to bet you could do the same for your business.

Right now, you're probably thinking... in the words of Pauline Hanson...

"Please Explain"

Listen. I've met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them "What return on investment do you receive as a result of your advertisement?"

To which 9 times out of 10, the answer is as good as a blank stare!

How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are!

Would you hire a salesperson and not 'give a toss' about how much income he was generating.

No! No! No!

So why on earth would you do it with your advertising dollar?

Some people say it's too hard. Their staff won't find out for them. My advice. Fire those staff, because they are costing you BIG money!

Listen, all you need to do is:

1.Code all your ads with a reference code to identify the source of the inquiry

2.Train your staff to ask one simple question: "Where did you hear about us?"

3.Enter the details into your computer.

4.Analyse the statistics.

And you need to be as specific as possible. One of my clients, a spit-roast caterer in Sydney measured the results of a series of ads in the local yellow pages directory. You know what he discovered? Only one of the directories was generating a strong return on investment - the rest were losing money!

Priceless knowledge. And in the world of advertising?

KNOWLEDGE IS POWER

So unless you want to be like John Wannamaker, the 'father of the modern department store' who once said "I know that half of my advertising is wasted, I just don't know which half it is" then grab the bull by the horns and start measuring the results of every ad you run? right now!

Yours in profits,

Scott Bywater
Copywriting That SELLS

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.

Here's the address: http://www.copywritingthatsells.com.au


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 20 / 2018

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It's Not Whether We Like Advertising, But If We ACCEPT Advertising - MediaPost Communications

It's Not Whether We Like Advertising, But If We ACCEPT Advertising
MediaPost Communications
Last week, I said we didn't like advertising. Admittedly, that was a blanket statement. In response, MediaPost reader Kevin VanGundy wrote: “I've been in advertising for 39 years and I think the premise that people don't like advertising is wrong ...


Father sues McDonald's over 'advertising' of Happy Meals - BBC News

BBC News

Father sues McDonald's over 'advertising' of Happy Meals
BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...


What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...Business Insider
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal

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Advertising has an ageism problem - AdAge.com (blog)

AdAge.com (blog)

Advertising has an ageism problem
AdAge.com (blog)
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...


Selling Native Advertising? Here's What You Should Know - Folio Magazine

Folio Magazine

Selling Native Advertising? Here's What You Should Know
Folio Magazine
Recently, MediaRadar published a trend report about native advertising. Every day, we see custom content weaving its way into just about every form of consumable content. Native continues to be one of the most popular methods in which advertisers can ...


Connekt's New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies - MarTech Series

MarTech Series

Connekt's New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies
MarTech Series
The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt's patent gives consumers the opportunity to interact ...

and more »

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek

Adweek

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising
Adweek
The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys.
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio AdvertisingDigital Music News

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Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands - MarTech Series

MarTech Series

Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
MarTech Series
This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ...

and more »

Hospital Spending on Advertising Soars - Managed Care magazine

Kaiser Health News

Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer AdvertisingKaiser Health News
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tviSpot.tv
Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tviSpot.tv
iSpot.tv
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Paid Content Promotion: Advertising Audiences Actually Want - The Content Standard by Skyword

The Content Standard by Skyword

Paid Content Promotion: Advertising Audiences Actually Want
The Content Standard by Skyword
Here's a theory: companies still think creative product advertising counts as content marketing. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. But until directors break free from the siloed ...


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