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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret


A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:

"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses - because it wasn't paying it's way"

$42,000 is a lot of money? in anyone's language!

What did I do? I simply analyzed his advertising expenses? and identified whether or not the ads were generating a strong yield for his investment.

And I'm willing to bet you could do the same for your business.

Right now, you're probably thinking... in the words of Pauline Hanson...

"Please Explain"

Listen. I've met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them "What return on investment do you receive as a result of your advertisement?"

To which 9 times out of 10, the answer is as good as a blank stare!

How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are!

Would you hire a salesperson and not 'give a toss' about how much income he was generating.

No! No! No!

So why on earth would you do it with your advertising dollar?

Some people say it's too hard. Their staff won't find out for them. My advice. Fire those staff, because they are costing you BIG money!

Listen, all you need to do is:

1.Code all your ads with a reference code to identify the source of the inquiry

2.Train your staff to ask one simple question: "Where did you hear about us?"

3.Enter the details into your computer.

4.Analyse the statistics.

And you need to be as specific as possible. One of my clients, a spit-roast caterer in Sydney measured the results of a series of ads in the local yellow pages directory. You know what he discovered? Only one of the directories was generating a strong return on investment - the rest were losing money!

Priceless knowledge. And in the world of advertising?

KNOWLEDGE IS POWER

So unless you want to be like John Wannamaker, the 'father of the modern department store' who once said "I know that half of my advertising is wasted, I just don't know which half it is" then grab the bull by the horns and start measuring the results of every ad you run? right now!

Yours in profits,

Scott Bywater
Copywriting That SELLS

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.

Here's the address: http://www.copywritingthatsells.com.au


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 22 / 2018

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Northcraft, Miller take on new advertising roles with newspapers - Parkersburg News

Parkersburg News

Northcraft, Miller take on new advertising roles with newspapers
Parkersburg News
Photo by Jeff Baughan Lisa Northcraft, right, is the newly appointed advertising director of The Parkersburg News and Sentinel and The Marietta Times. Mary Jo Miller, left, is the newly appointed advertising manager for The Parkersburg News and ...


Why Blockchain Could Be The Downfall Of YouTube Advertising - Forbes

Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...


Senior Analyst Advertising Effectiveness and Modeling - mediabistro.com

Senior Analyst Advertising Effectiveness and Modeling
mediabistro.com
The Senior Analyst of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the ...


Amazon wants to give Facebook and Google a run for their money in advertising — here are the 6 execs making it ... - Business Insider

Business Insider

Amazon wants to give Facebook and Google a run for their money in advertising — here are the 6 execs making it ...
Business Insider
Amazon may be one of the world's most mysterious brands, but advertisers are still enamored of the company's wealth of data and its potential ability to challenge Facebook and Google's dominance in online advertising. Amazon's ad placements span ...

and more »

Northcraft, Miller take on new advertising roles - Marietta Times

Northcraft, Miller take on new advertising roles
Marietta Times
Northcraft started in advertising with the newspapers' parent company in 1997 as an ad representative with the Tyler Star News before becoming the advertising manager of the Star News and the Wetzel Chronicle. In 2006, The Green Tab was added under ...


Staff made the right call in advertising imbroglio - Chilkat Valley News

Staff made the right call in advertising imbroglio
Chilkat Valley News
Standing on the back deck of the F/V Wildfish in Bristol Bay last week, CVN advertising director Jasmine Taylor told me she was cutting out marijuana advertisements out of 300 odd editions of last week's CVN after staff from the post office warn... For ...


Amazon advertising is working directly with brands now, cutting out ad agencies - Digiday

Amazon advertising is working directly with brands now, cutting out ad agencies
Digiday
Amazon is increasingly working directly with brands on advertising deals. Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve ...


Advertising Groups Face a Costly Fight To Regain Trust - Wall Street Journal

Financial Times

Advertising Groups Face a Costly Fight To Regain Trust
Wall Street Journal
In response to advertisers' complaints, Twitter last week purged millions of fake followers. Unilever , the world's second-largest marketer after Procter & Gamble , said alongside results Thursday that it stepped up spending on ads in the half-year ...
Advertising group Publicis sees shares fall 9% on sales dropFinancial Times

all 44 news articles »

New advertising leader onboard - Marshfield Mail

Marshfield Mail

New advertising leader onboard
Marshfield Mail
Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ...


How AI Is Making Advertising More Efficient and Consumer-Focused - Adweek

Adweek

How AI Is Making Advertising More Efficient and Consumer-Focused
Adweek
In this war, they are little more than innocent bystanders forced to wade through disingenuous attempts at engagement and bombarded with disruptive advertising that serve little purpose other than getting in the way of the content they actually want to ...


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