Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the ...

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...

By Rachel Joyner PARIS (Reuters) - France is once again gripped by football fever -- a year after the men's national team triumphed on the world stage, the ...

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.

GURUGRAM, India , June 17, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline ...

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...

Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...

Dublin, June 17, 2019 -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...

Professional development experience offers e-learning courses and live events to help educate marketers undergoing transformation in their space. CANNES ...

ITHACA, NY — Connor Sheffield of Oswego was part of the Ithaca College Ad Lab team that won the American Advertising Federation's National Student ...

The Procter & Gamble Company (PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington's Thrive Global, ...

ATHENS, Greece, June 17, 2019 /PRNewswire/ -- Beat, a division of Daimler and BMW's joint venture FREE Now and the fastest growing ride-hailing app in ...

It would make sense that as tools are deployed more widely to protect against desktop ad fraud and to improve brand safety, criminals would move to the mobile ...

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, ...

Some of the United States' biggest pharmaceutical companies sued the Trump administration to try and block a rule that would force them to put the price of their ...

LONDON, June 17, 2019 /PRNewswire/ -- Leading Augmented Reality company INDE is proud to announce a partnership with Brookfield Properties to launch ...

Speaking with Business Insider at the Cannes Lions International Festival of Creativity, Facebook's VP of global marketing solutions Carolyn Everson said that ...

Major U.S. drug companies filed a lawsuit Friday in federal court to block a Trump administration rule mandating that drugmakers display prices in television ...

ROCKVILLE, MD—Choice Hotels International has launched a nationwide, multi-media creative advertising campaign featuring the tagline “Our Business is You ...

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...

While 64% of adults think it's positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way ...

All The Wing was trying to do was “mute the mansplainers” and start a conversation! But recently the company found itself in a fix when two subway station ads ...

Cars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...

In their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;

CANNES, France and STAMFORD, Conn., June 17, 2019 /PRNewswire/ -- The 2020 U.S. election cycle is expected to be the most expensive in history with an ...

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...

Retailers can create ads using organic posts from other channels that have branded *content*.

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...

The International Paralympic Committee's (IPC) Chief Marketing and Communications Officer Craig Spence has challenged the advertising industry to do more ...

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer ...

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...

BERLIN (AP) — A German court has fined two gynecologists for violating a ban on advertising abortions, the first such case to be tried since the rules were ...

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...

The Advertising Standards Authority in the UK is now dead-set on banning 'harmful' gender stereotypes from appearing in all ads.

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...

San Diego, California -- DVEO ® a well respected supplier to leading telco TV/OTT and cable operators around the world, will demonstrate their latest ad ...

The ethical advertising coalition known as the Conscious Advertising Network (CAN) has now officially launched. Its aim? To stop advertising abuse by ensuring ...

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...

The most hotly anticipated debut at this year's Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars ...

Workers keen to buy more luxury goods keep toiling away.

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...

(By Bob McCurdy) Last week's blog focused on the importance of selling before an opportunity materializes, which quickly brought to mind the many parallels ...

For the past 20 years at Ithaca College, Scott Hamula, associate professor and chair of the Department of Strategic Communication in the Roy H. Park School of ...

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising ...

While the veritable explosion of ways that people can watch TV has been a blessing for consumers, it's been something of a curse for local advertisers. A new ...

June 15th, 2019 by Zachary Shahan. Yet again, before sharing the 20 most popular CleanTechnica articles of the past week, I'm going to force you to read my ...

(Bloomberg) -- Facebook Inc. gained as much as 2.5%, making it one of the few tech names moving higher in early Friday trading, after reports that it's making ...

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...

It's early June and rainbows are already popping up on limited editions of everything from beer bottles to mouthwash bottles in unprecedented amounts this year ...

Newcomers to sports betting, and particularly daily fantasy sports (DFS), could be forgiven for not knowing much about the history of FanDuel and DraftKings.

Signs popping up around Knoxville advertising for clown dating and time travel are marketing materials for a new brand called Dismembers Only.

The Federal Trade Commission has charged some dealership groups twice with deceptive advertising. The FTC says the rules are easy to follow.

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...

South Carolina has passed a new law that keeps protein grown in a laboratory from stem cells as advertising as “meat.”

More than 12 million people in the UK will block ads on a personal computer or smartphone this year. That's a quarter of all internet users, who are now opting ...

"Advertising is a lost art. The work sucks, and there is obviously no talent in the industry." Renowned art director George Lois, who arguably kick-started the ...

A court in Berlin has found two gynaecologists guilty of advertising how they carry out abortions in their clinic, fining them two thousand euros each. A pair of ...

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.

When companies, organizations and other entities plan to buy advertising in Oklahoma, choosing local publications helps ensure community journalism exists.

Hello from the Pacific Northwest! This is my first newsletter created from my new home of Bainbridge Island. Unfortunately my belongings haven't arrived yet, and ...

William Hill, one of Europe's leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a ...

The Online automotive advertising industry is tapping up the growing penetration of mobile phones and digitisation. Digital advertising is becoming increasingly ...

The U.S. Army announced it will reallocate its marketing, advertising and recruiting funds following an internal audit.

Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to ...

Ad industry veterans may debate the value of awards shows, but there's one benefit no one can deny: the value of bringing some of the world's top creative ...

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a ...

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...

Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we ...

Check out these three must-see quotes from the personalized online-apparel company's earnings call.

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...

Thom Yorke looks to be teasing something new, via the now accepted medium of rampant capitalism. A bunch of textbook 'mysterious' adverts have popped up ...

Allergan picked Spark Foundry to be its U.S. media agency of record after a review that included Omnicom Media Group, Horizon and Merkle, Adweek reported, ...

There's the problem of plenty, and the intense inevitability to stand out from the crowd. Necessity is the mother of invention.

Advertising for marijuana is more dangerous than for tobacco, said a group of public health researchers in a recent medical journal op-ed. In the regulatory ...

Instagram advertisers can now promote organic posts as ads that appear in other users' feeds.

The Netflix Truthers are out there. You can't attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix.

A new study explores how firms can configure advertising investments to respond to shareholder complaints and limit the damage of these public battles.

PHILADELPHIA (CN) — An atheist organization seeking to advertise on Scranton-area buses pushed the Third Circuit on Wednesday to strike down the county's ...

In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...

With an ad-buying platform Xandr Invest, AT&T's (T) Xandr will likely allow advertisers to put ads on premium and brand *content* on AT&T-owned assets such as ...

Online advertisers have warned that a new Apple feature designed to protect iPhone users' privacy could lead to a rise in advertising fraud.

Hershey's knows how to tug on consumers' heartstrings, and is the most effective consumer packaged goods advertiser on television, according to a new study ...

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.

Ad revenues on U.S. podcasts hit an estimated all-time high of $479 million in 2018, up 53 percent from the previous year.

It's hard to imagine LinkedIn being around back in 2003 - when 'Friends' was still one of the top-rating shows on TV. But it was there - LinkedIn has been around ...

Location: Halifax, NS, Canada. We're a North American nonprofit print and digital publisher based in downtown Halifax looking for a people-loving extrovert to ...

Particularly around inclusivity and allowing consultancies to attend the event.

A local hospital is cutting the cost to taxpayers to the tune of $2.5 million through the now renamed Kansas Expocentre.

Just past its one-year mark, Time's Up Advertising has named its first executive director, Christena J. Pyle, a veteran of Adcolor and Omnicom who says she feels ...

It's a good time to be a news junkie. The social and streaming platforms are hungry for news programming because it can help build a loyal audience.