Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

PubMatic's survey finds programmatic players seek refuge in private marketplaces.

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.

It's one more criticism of the e-cigarette industry's effect on young people.

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...

Facebook announced it has launched a new privacy tool called Off-Facebook Activity so users can prevent their info from being sent for targeted advertising.

Search-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.

Great editorial Tuesday (“Stop gouging hotel visitors”). I have long resented paying a resort fee for things I don't use. Are these hidden costs bait and switch, ...

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...

Nanigans, an early Facebook marketing partner, is seeking a buyer for part of its business, an apparent casualty of Facebook's pivot to privacy.

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...

The interactive, annotated project celebrates 60 years of the show.

Over the last few weeks, SVA has highlighted students in our Voices se...

There are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.

Huawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.

Mesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.

In the last few months, a handful of class actions have been filed challenging label claims regarding the treatment of the animals providing the food item in ...

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.

MediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...

UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its 'real 5G' marketing.

If you're in the business of brewing (or any other advertising), be careful about trash talking the competition, even if what you are saying is "technically.

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...

The Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...

chembid has recently expanded its *service* portfolio of premium services with its new Product Ads, an additional *service* that allows suppliers to highlight product ...

The merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...

Amazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...

Renewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...

A federal judge on Monday trimmed a false advertising lawsuit the weight-loss company WW International Inc (formerly Weight Watchers) brought against upstart ...

head of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.

Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...

One of Australia's most prominent shock jocks has sparked an advertising boycott after telling his listeners that Australian prime minister Scott Morrison should ...

TRBusiness is delighted to announce that experienced media professional, Nicky Lane, has joined the company in an advertising and business development ...

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...

Decades ago, TV advertisers used to have what was called “hit lists” -- TV shows they weren't going to buy because of controversial, violent, inappropriate or ...

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...

Animal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.

Travel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...

The vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...

Fortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...

Advertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...

Cannabis lawyers say publishers seeking to advertise for cannabis brands should have an internal policy on what kind of advertising to accept and do due ...

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...

As called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.

Lee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...

Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile ...

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).

Facebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?

The decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.

More *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...

A Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...

By Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...

More marketers can now place ads in Facebook's search results, but there's a catch.

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...

Battle for starting spots? Waiting on a 5-star? All that and more for premium subscribers when they enter THE House!

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.

Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.

Watchdog says ads for internet speeds must alert customers to level of availability.

Long John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...

WeQ Influencers has partnered with TikTok to help brands and agencies deliver native advertising campaigns on the platform. Social marketing agency WeQ ...

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...

Norwin School District may use the popularity of its website to make money from digital advertising. The school board is considering hiring Thought Process ...

Directed by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.

Advertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...

Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. Twitter said in a statement ...

The Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...

Thursday morning the West Fargo Public School District, specifically Sheyenne High School and West Fargo High School, were being associated with a scam ...

Elections Canada has warned environmental groups that running ads about the dangers of climate change during the upcoming federal campaign could be ...

Contextual advertising works by only posting advertisements relevant to the *content* of the web page it's being hosted on. Makes sense, doesn't it? Learn more ...

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.

A series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.

QueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...

Koala Mattress, Anytime Fitness and Volkswagen Australia are the latest big-name brands to cut ties with Alan Jones' radio show.

Bookmakers across the UK are being forced to rethink their current advertising strategies associated with esports tournaments/events following a new report ...

@Scott you are correct on all counts and these are some good objectives. The challenge is "how" since the entire open ad-tech / ID syncing space relies on ...

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...