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There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising.
There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.
You can get free professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
http://www.vistaprint.com
2) Flyers
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)
Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.
Here's a site that lets you create and print flyers or brochures online for free:
http://www.mybrochuremaker.com/
3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.
Here are a couple of sites to check out for this very sort of thing:
http://www.iditplates.net
http://www.magneticsigns.com
Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.
You've got a brain... use it!
Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.millenniummarketers.com
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Adweek | Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium Adweek The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ... The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement Standard |
Ars Technica | Guitar Hero TV's planned shutdown spurs false advertising lawsuit Ars Technica A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ... |
Los Angeles Times | Digital ads represents half of US advertising sales for the first time, report says Los Angeles Times Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ... Has OTT Advertising's Time Arrived? |
Business Insider | What you need to know in advertising today Business Insider What you need to know in advertising today. Tanya Dua. 18h. IMG_8284.PNG Tanya Dua It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase. But there wasn't really a way ... |
Auto Remarketing | TRADER fills 2 new advertising team posts in response to recent technology growth Auto Remarketing TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ... |
Entrepreneur | The Advertising Industry Doesn't Need More Data- It Needs More Creativity Entrepreneur One of my favorite quotes, which I happily brandished as shield and weapon during my social and digital media marketing days is: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Coined by John Wanamaker, ... |
MediaPost Communications | Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising MediaPost Communications Search query results based on the keyword phrase “sexually explicit advertising” might surprise many, but not John Lemp, Revcontent's chief executive officer and founder, who has been fighting to rid the digital advertising industry of this content for ... |
Wall Street Journal | Amazon Forecast to Be No. 3 Digital Advertising Player in 2018 Wall Street Journal The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ... Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds Amazon is now worth $1000000000000 Here's why Amazon may beat Apple to $2 trillion |
Memphis Business Journal | 3 ways to transform a storefront using banner advertising Memphis Business Journal It's entirely possible to transform a store front without ever leaving the store. All it takes it a wide format printer, the right materials, and a few bright ideas. Using different types of print advertising such as banner advertising, point of ... |
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