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There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that's neglected by most online marketers is off-line advertising.
There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.
1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.
Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)
And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.
You can get free professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:
http://www.vistaprint.com
2) Flyers
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)
Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.
And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.
Here's a site that lets you create and print flyers or brochures online for free:
http://www.mybrochuremaker.com/
3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.
Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.
Here are a couple of sites to check out for this very sort of thing:
http://www.iditplates.net
http://www.magneticsigns.com
Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.
You've got a brain... use it!
Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.millenniummarketers.com
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Business Insider | What you need to know in advertising today Business Insider What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ... Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ... |
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Kaiser Health News | Hospital Spending on Advertising Soars Managed Care magazine But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA. Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tv Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tv |
MarTech Series | Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands MarTech Series This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ... |
National Hog Farmer | USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards National Hog Farmer A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ... |
EurekAlert | Study analyzes the impact of targeted Facebook advertising on the 2016 elections YubaNet Nov. 19, 2018 – Republican Donald Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these ... A study analyzes the impact of targeted Facebook advertising on the elections |
Forbes | The State Of Advertising Has Never Been Worse Forbes Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ... |
SportsPro Media | Eleven Sports awards STV UK advertising brief SportsPro Media The deal will see STV represent all of Eleven's digital platforms and sponsorship agreements and forms part of STV's three-year strategy to drive its own digital advertising growth. A new partnership will enable advertisers to target their products and ... |
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