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How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know. It always amazes me how many people forget to give their cards to friends and family. Even if you "think" your family knows what you do - you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it's much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it.

Make sure your cards are professionally printed and have no spelling mistakes. This may be the first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better. Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do - if you just have your name and phone number on your card it's likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, "Who can you possibly give 5 business cards to?" How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I sign in at the dentist/doctor/vet, go to meet with my child's teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you're not familiar with how to write one there are lots of articles online to help you.

First impressions are so important - did you know that you only have 15 seconds to capture someone's attention when they see your advertising in a newspaper or magazine? Yes, 15 short seconds - not long to make a good impression is it? But you know what? It takes even less than that to make a bad impression.

So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Make sure that any print ads REALLY do a terrific job for you - get feedback from people you trust. Just because you think something looks good, doesn't mean it will sell your product. Test the ad in the paper one week, make a change to it and put it in the paper the next week (on the same day of the week) and see which ad gets the most response for you. Always test your ads this way. You're wasting money if you don't.

Create advertising that has the following traits - well designed (get help if you need it), is truthful (don't stretch the truth either) and tells the customer the benefits to them if they buy and lastly requests an action - something like - "call now to order", "order today, supply limited".

First impressions count when meeting in person even more! Every person in business should have a 15 second "script" explaining what you do ready to tell a prospective client at anytime. I know some people say that it sounds too rehearsed to be "ready" - I say it sounds like you're prepared to do business. I'd rather do business with someone who is prepared, than someone who is still fumbling around trying to figure out what they're supposed to be doing. An example of a 15 second script might be: "Hi my name is Sally Jones and I am a communications specialist who helps ensure your technology hardware all speaks the same language, so that when your computer tells the printer to print it will!" If you met Sally Jones, heard her introduction and got her card, you would likely remember her because she explained what she did very clearly, but also in a unique way. Not many computer technicians would explain their jobs this way. Find a unique way to explain what you do.

Imagine you step into an elevator and right in front of you is the MOST IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What would YOU say??

Does everything that leaves your office have your company name and/or web address on it? It should! That includes your vehicle, stationery, delivery driver's t-shirts, etc - everything!

Every day will provide you with opportunities to tell people about your business - don't miss them! Don't be afraid to ask for a cross-promotional opportunity. Team up with other businesses to make your profile larger, and your business will grow much faster.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 22 / 2020

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database - Yahoo Finance
Get Ahead of Competition With New SocialPeta Advertising Intelligence Database  Yahoo Finance

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

Out of Home Advertising Association of America Launches Biweekly News Service - Yahoo Finance
Out of Home Advertising Association of America Launches Biweekly News Service  Yahoo Finance

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising - Yahoo Finance
Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising  Yahoo Finance

Kelley Drye Launches Advertising and Privacy Law Resource Center - Ad Law Access
Kelley Drye Launches Advertising and Privacy Law Resource Center  Ad Law Access

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Proposed digital advertising tax bad for business | COMMENTARY - Baltimore Sun
Proposed digital advertising tax bad for business | COMMENTARY  Baltimore Sun

Brand advertising is broken. Here's why. - The Drum
Brand advertising is broken. Here's why.  The Drum

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority - Olean Times Herald
OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority  Olean Times Herald

Longtime FTC Advertising Official to Leave the Agency - Bloomberg Law
Longtime FTC Advertising Official to Leave the Agency  Bloomberg Law

NBCUniversal Exec Touts Peacock Advertising Ambitions - Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions  Hollywood Reporter

Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts - Business Insider
Walmart's ad execs to know, hot DTC companies, iHeartMedia breaks hearts  Business Insider

Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’ - Variety
Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’  Variety

Hispanic Radio Conference - Radio Advertising: Dead Or Alive? - Radio Ink
Hispanic Radio Conference - Radio Advertising: Dead Or Alive?  Radio Ink

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024 - Yahoo Finance
Lamar Advertising Company Announces Conditional Redemption of 5 3/8% Senior Notes Due 2024  Yahoo Finance

New agreement locks in 25 percent more revenue from WMATA's advertising network - MassTransitMag.com
New agreement locks in 25 percent more revenue from WMATA's advertising network  MassTransitMag.com

Former Trump Aide Named Advertising Agency CEO - Patch.com
Former Trump Aide Named Advertising Agency CEO  Patch.com

Merkle launches digital advertising solution for retailers to monetize their customer data - MarTech Today
Merkle launches digital advertising solution for retailers to monetize their customer data  MarTech Today

AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising - Auto Remarketing
AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising  Auto Remarketing

Lamar Advertising Company Announces Proposed Private Offering of Senior Notes - Associated Press
Lamar Advertising Company Announces Proposed Private Offering of Senior Notes  Associated Press

Spanish jeweller TOUS in false advertising probe - RFI
Spanish jeweller TOUS in false advertising probe  RFI

A New Decade Dawns – The Shaping of the Advertising Ecosystem - MarTech Series
A New Decade Dawns – The Shaping of the Advertising Ecosystem  MarTech Series

Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook - Investor's Business Daily
Facebook Stock Gets Price-Target Increase On Positive Advertising Outlook  Investor's Business Daily

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Presidential candidates spend millions on social media advertising - KCAU 9
Presidential candidates spend millions on social media advertising  KCAU 9

FTC Advertising Atty Who Led POM Wonderful Case To Retire - Law360
FTC Advertising Atty Who Led POM Wonderful Case To Retire  Law360

Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020 - MediaPost Communications
Advertising's Share Of Time Spent With Media Continues To Erode 01/21/2020  MediaPost Communications

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

With Impeachment in the News, Ads Are Staying Away From Politics - The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics  The New York Times

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Sign spinning isn’t just about advertising, it’s a sport too - WBTV
Sign spinning isn’t just about advertising, it’s a sport too  WBTV

How the BBC is setting the bar for creative outdoor advertising - Econsultancy
How the BBC is setting the bar for creative outdoor advertising  Econsultancy

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33% - Simply Wall St
If You Had Bought Saylor Advertising.Inc (TYO:2156) Shares Five Years Ago You’d Have Made 33%  Simply Wall St

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - CNBC
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  CNBC

Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Amy Kean's nine advertising predictions for 2020 - Shots
Amy Kean's nine advertising predictions for 2020  Shots

Advertisers Revolted Against Firings In Des Moines - Radio Ink
Advertisers Revolted Against Firings In Des Moines  Radio Ink

AdTech Roundup: Top Coolest Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Coolest Things in Advertising Technology  MarTech Series

Can Basic Attention Token (BAT) Solve the Traditional Advertising Problem? - CryptoTicker
Can Basic Attention Token (BAT) Solve the Traditional Advertising Problem?  CryptoTicker

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts - Lexology
Pharmaceutical and life sciences advertising to healthcare professionals - guidance from the courts  Lexology

Uncertainty is the new digital advertising reality - The Drum
Uncertainty is the new digital advertising reality  The Drum

Zara is advertising jeans that look like they are being modelled by a ghost - Metro.co.uk
Zara is advertising jeans that look like they are being modelled by a ghost  Metro.co.uk

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020 - Adweek
U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

Online Advertising Platform Market 2020 Report By Market Research.Biz Shows In-Depth Insights With Major Key Players - Melanian News
Online Advertising Platform Market 2020 Report By Market Research.Biz Shows In-Depth Insights With Major Key Players  Melanian News

The streaming wars aim to kick off a new era in TV advertising - CNBC
The streaming wars aim to kick off a new era in TV advertising  CNBC

Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain - Motor1
Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain  Motor1

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Did you know how to get rid of annoying advertising on Apple TV? - Industry Global News 24
Did you know how to get rid of annoying advertising on Apple TV?  Industry Global News 24

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Windstream Pushes Misleading Advertising Claims Against Charter - Wall Street Journal
Windstream Pushes Misleading Advertising Claims Against Charter  Wall Street Journal

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Chipotle Won the Advertising Battle Last Quarter - QSR magazine
Chipotle Won the Advertising Battle Last Quarter  QSR magazine

Statement from the Publisher: TFWA advertising - The Moodie Davitt Report - The Moodie Davitt Report
Statement from the Publisher: TFWA advertising - The Moodie Davitt Report  The Moodie Davitt Report

Dr. Oz: Don't Eat Breakfast, It's an Advertising Ploy - Newsmax
Dr. Oz: Don't Eat Breakfast, It's an Advertising Ploy  Newsmax

Diversity, A Banned Word Love Poem - Chicago Reader
Diversity, A Banned Word Love Poem  Chicago Reader

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

Nearly $1 billion spent on political advertising in 2019 | TheHill - The Hill
Nearly $1 billion spent on political advertising in 2019 | TheHill  The Hill

Can revenue-hungry retailers rise to meet digital advertising's opportunity? - Marketing Dive
Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

ANOTHER OPINION: Facebook enables disinformation with advertising policy - Goshen News
ANOTHER OPINION: Facebook enables disinformation with advertising policy  Goshen News

Company pitches real revenue from virtual advertising - My Citizens News
Company pitches real revenue from virtual advertising  My Citizens News

Super Bowl 2020: the ins and outs of the big game's advertisers - The Drum
Super Bowl 2020: the ins and outs of the big game's advertisers  The Drum

New Subway boss John Chidsey seizes control of ad budget - New York Post
New Subway boss John Chidsey seizes control of ad budget  New York Post

New advertisement policy in pipeline for Noida - Hindustan Times
New advertisement policy in pipeline for Noida  Hindustan Times

YouTube advertisers blindsided by climate change denial videos - The Verge
YouTube advertisers blindsided by climate change denial videos  The Verge

Ad Rewind: 2019's memorable advertising and marketing moments - RichmondBizSense
Ad Rewind: 2019's memorable advertising and marketing moments  RichmondBizSense

Television’s Biggest Advertisers Spent Almost $10 Billion in 2019 - Adweek
Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

The Pitch: Advertising and marketing news for 1.14.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 1.14.20  RichmondBizSense

Vibrant paintings inspired by advertising and cartoons from The New Yorker in the 1950s - Creative Boom
Vibrant paintings inspired by advertising and cartoons from The New Yorker in the 1950s  Creative Boom

CenturyLink Settles a Case for Deceptive Advertising - Cord Cutters News, LLC
CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

Standard text ads will live on a bit longer, Microsoft Advertising says - Search Engine Land
Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

From internet to billboards, Ukraine's advertising market continues to grow - Kyiv Post
From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

Maryland French Tax on Digital Platform Advertising - The National Law Review
Maryland French Tax on Digital Platform Advertising  The National Law Review

Zee Entertainment Q3 Results: Profit Misses Estimates As Advertising Revenue Falls - BloombergQuint
Zee Entertainment Q3 Results: Profit Misses Estimates As Advertising Revenue Falls  BloombergQuint

Foxtel Media to continue representing sales for NBC Universal in renewed advertising agreement - mUmBRELLA*
Foxtel Media to continue representing sales for NBC Universal in renewed advertising agreement  mUmBRELLA*

Spotify will use everything it knows about you to target podcast ads - The Verge
Spotify will use everything it knows about you to target podcast ads  The Verge

How data can put the emotion back into advertising - CampaignLive
How data can put the emotion back into advertising  CampaignLive

ADVERTISEMENT: Remote Removal of Ayin Hara -over 65 Yeshuos Seen! - Yeshiva World News
ADVERTISEMENT: Remote Removal of Ayin Hara -over 65 Yeshuos Seen!  Yeshiva World News

TikTok explores curated content feed to lure advertisers - Financial Times
TikTok explores curated content feed to lure advertisers  Financial Times

Tourism advertising needs thought: Expert - The Weekly Times
Tourism advertising needs thought: Expert  The Weekly Times

Radio advertising revenue down by 6% in 2019 - AdNews
Radio advertising revenue down by 6% in 2019  AdNews

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