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Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 22 / 2018

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Stop Burying Digital Advertising - Inside Higher Ed (blog)

Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...


Obamacare: Death By A Thousand Advertising Cuts - Forbes

Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...

and more »

Apple Could Become a Multibillion-Dollar Ad Business - Barron's - Barron's

Barron's

Apple Could Become a Multibillion-Dollar Ad Business - Barron's
Barron's
Apple could repeat the success Amazon.com has recently seen, though perhaps on a smaller scale.
SEC FORM 4 - SEC.govSEC.gov
SEC FORM 4 - SEC.govSEC.gov

all 71 news articles »

The facts behind some of the advertising in the MacArthur-Kim contest - Burlington County Times

Burlington County Times

The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...

and more »

Apple Advertising: Their Next Multi-Billion Dollar Business? - WebProNews

WebProNews

Apple Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

and more »

Lisbon Tech International Advertising Festival Now Open for Entries - Branding in Asia Magazine

Lisbon Tech International Advertising Festival Now Open for Entries
Branding in Asia Magazine
... the Lisbon Tech International Advertising Festival, a spin-off of the Lisbon International Advertising Festival. This new festival is exclusively focused on Digital, Innovation, and Technology. “This new spin-off of the Lisbon Advertising Festival ...

and more »

InMobi Acquires US Based Advertising and Data Company, Pinsight Media - MarTech Series

MarTech Series

InMobi Acquires US Based Advertising and Data Company, Pinsight Media
MarTech Series
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership ...


14 Ways Print Advertising Can Provide New Audience Potential For Your Company - Forbes

Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Forbes
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


Advertising Litigator Holly Melton Joins Crowell & Moring as Partner in New York - PR Newswire (press release)

Advertising Litigator Holly Melton Joins Crowell & Moring as Partner in New York
PR Newswire (press release)
NEW YORK, Oct. 22, 2018 /PRNewswire/ -- Crowell & Moring LLP is pleased to announce the addition of advertising lawyer Holly A. Melton to its New York office as a partner. A seasoned litigator with nearly 20 years of experience, Melton will be a key ...

and more »

Netflix Is Being Accused of "False Advertising," Racism Over its Personalized Imagery - The Fashion Law (blog)

The Fashion Law (blog)

Netflix Is Being Accused of "False Advertising," Racism Over its Personalized Imagery
The Fashion Law (blog)
“With a catalog spanning thousands of titles and a diverse member base spanning over 137 million accounts [in over 190 countries], recommending the titles that are just right for each member is crucial,” according to Netflix. In order to not only ...

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