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Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency


This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don't remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There's another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car -- specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks -- other advertising outlets, such as radio and online, we'll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget - Part 2: Thinking Small" for more information on shrinking your ad.

2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.

Here's how it worked for PWC.

The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. December / 18 / 2018

Some advertisers leave Carlson show after immigrant comments - ABC News
  1. Some advertisers leave Carlson show after immigrant comments  ABC News
  2. Advertisers Are Leaving Tucker Carlson After Finally Realizing He Is Who He's Always Been  The Root
  3. Here Are The Advertisers Sticking With Tucker Carlson  HuffPost
  4. Advertisers Ditch Fox News' Tucker Carlson for Saying Immigration Makes US 'Dirtier'  The Daily Beast
  5. 'Tucker Carlson Tonight' Loses At Least 16 Advertisers After Immigration Comment  Hollywood Reporter
  6. View full coverage on Google News

What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from Pivotal's dire TV forecast to the CBS board's decision to deny Les Moonves' $120 million severance.


Borden Dairy hires Curiosity Advertising | Agency News - AdAge.com
Borden Dairy hires Curiosity Advertising | Agency News  AdAge.com

Borden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.


Legal and Public Health Issues in Drug Advertising Pricing Examined - Medical Bag
Legal and Public Health Issues in Drug Advertising Pricing Examined  Medical Bag

Direct-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.


Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation - PRNewswire
Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation  PRNewswire

BOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising ...


Facebook was manipulated by Russians, who used the same targeting tools that advertisers love - CNBC
Facebook was manipulated by Russians, who used the same targeting tools that advertisers love  CNBC

The same tools that made Facebook effective for marketers enabled abuse by Russians.


Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show  TVNewser

Newport Beach Ca.,-based insurance company Pacific Life has decided to suspend advertising on Tucker Carlson Tonight in response to remarks the host ...


What Directors Need to Know About Digital Advertising Fraud - Forbes
What Directors Need to Know About Digital Advertising Fraud  Forbes

In this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.


How Alexa Is Changing The Future Of Advertising - Forbes
How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations - Adweek
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  Adweek

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...


British industry watchdog bans sexist stereotypes in advertising - Fast Company
British industry watchdog bans sexist stereotypes in advertising  Fast Company

A new Advertising Standards Association code reflects what smart brands already know: Sexism doesn't (and shouldn't) sell.


CTV Advertising Is Booming And The TV Industry Is Rejoicing - Forbes
CTV Advertising Is Booming And The TV Industry Is Rejoicing  Forbes

CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want - WIRED
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


Camp Fire lawsuits target PG&E for advertising about its safety work - San Francisco Chronicle
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


How Savvy Advertising Helped Make Stereo Technology Mainstream - Smithsonian.com
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.com

Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.


The Future of Video Advertising Is Artificial Intelligence - Entrepreneur
The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


AT&T's advertising walled garden - Business Insider
AT&T's advertising walled garden  Business Insider

AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising - Adweek
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


After an ad boycott, Dollar Shave Club and others are back on Hannity - Fast Company
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast Company

Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...


London bans junk food advertising on public transportation - CNN
London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


DeltaDNA: In-game advertising becomes viable alternative to in-app purchases - VentureBeat
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeat

Free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.


5 Ways to Optimize PPC Advertising to Improve the Customer Experience - Search Engine Journal
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Interactive ads will be the new face of display advertising - Nieman Journalism Lab at Harvard
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

"Ad impressions and CTR numbers will become things of the past sooner than you think."


PG&E Sued for Spending on Advertising Instead of Fire Safety - Bloomberg
PG&E Sued for Spending on Advertising Instead of Fire Safety  Bloomberg

PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Denver online retailers caught in advertising sweep - The Denver Channel
Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18 - Forbes
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To - The New York Times
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York Times

Facebook has always sold data to advertisers, and it probably always will.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Digital Data Gives Billboard Owners More Reason to ‘Love a Good Traffic Jam’ - The New York Times
Digital Data Gives Billboard Owners More Reason to ‘Love a Good Traffic Jam’  The New York Times

The average one-way trip for commuters in the U.S. is close to a half-hour — plenty of time for marketers to target them in new ways through old media.


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go - Nintendo Life
Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go  Nintendo Life

The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.


Youth internship scheme failing despite $2.5m advertising blitz - The Guardian
Youth internship scheme failing despite $2.5m advertising blitz  The Guardian

The government's youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz.


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


How blockchain could change the advertising industry - The Enterprisers Project
How blockchain could change the advertising industry  The Enterprisers Project

Digital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


How Brands Can Use Digital Techniques to Improve Their TV Advertising - Adweek
How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019 - Allentown Morning Call
12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019  Allentown Morning Call

Twelve regional artists who work in mediums from acrylic to hand-cut stained glass and fiber have been chosen as the winners of the 5th annual ArtPop ...


The Best Target For Addressable TV Advertising Is Not The One You Think - Forbes
The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


Facebook testing search advertising as new revenue stream - Seeking Alpha
Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


Discovery: Advertising Impact Minimal, Buy The News - Seeking Alpha
Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


Disney in Deal With Google on Advanced Advertising - Broadcasting & Cable
Disney in Deal With Google on Advanced Advertising  Broadcasting & Cable

The Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.


Three local advertising agencies help Virginia Lottery with image, ads and strategy - Richmond.com
Three local advertising agencies help Virginia Lottery with image, ads and strategy  Richmond.com

The Virginia Lottery has tapped a new Richmond branding agency to help freshen up its brand 30 years after the first lottery ticket was sold in 1988.


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Fad or future? Video Advertising’s $28 Billion Question - MarTech Advisor
Fad or future? Video Advertising’s $28 Billion Question  MarTech Advisor

Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...


Farm Families of Mississippi advertising making an impact - Delta Farm Press
Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


Amazon Cyber Monday Sales Highlight its Expanding Advertising Business - Zacks.com
Amazon Cyber Monday Sales Highlight its Expanding Advertising Business  Zacks.com

Amazon's Thanksgiving holiday shopping sales reinforced its continued e-commerce domination and also highlighted its growing advertising business.


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


The state of advertising has never been better - Campaign US
The state of advertising has never been better  Campaign US

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' - Bitcoinist
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Amazon.com Is Getting Even More Serious About TV and Advertising - Motley Fool
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley Fool

The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  Adweek

iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...


Iceland’s orang-utan sends grim message on TV advertising - Financial Times
Iceland’s orang-utan sends grim message on TV advertising  Financial Times

The most successful television commercial this Christmas did not appear on television. The No Palm Oil ad from Iceland, the UK supermarket chain, featured a ...


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

As other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.


Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


Snapchat Still Isn't Attracting Advertisers - Motley Fool
Snapchat Still Isn't Attracting Advertisers  Motley Fool

Snap is struggling to grow its advertiser base, which is key to its self-serve platform.


Strip club exposes N.J. ban on BYOB advertising as unconstitutional - NJ.com
Strip club exposes N.J. ban on BYOB advertising as unconstitutional  NJ.com

Stiletto, a strip club with locations in Atlantic City and Carlstadt, filed a lawsuit challenging New Jersey's ban on BYOB advertising.


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


Piano teams up with True[x] to combine advertising and paywalls - TechCrunch
Piano teams up with True[x] to combine advertising and paywalls  TechCrunch

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...


YouTube drops paywall from some Originals, explores advertising - Marketing Land
YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


VUPD: Racist and homophobic flyers sent through external online advertising service - Vanderbilt University News
VUPD: Racist and homophobic flyers sent through external online advertising service  Vanderbilt University News

Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...


Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration - AdExchanger
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchanger

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Brands Need to Assert Control Over Their Video Advertising or Risk Overcomplicating the Industry - Adweek
Brands Need to Assert Control Over Their Video Advertising or Risk Overcomplicating the Industry  Adweek

A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and ...


Iowa Attorney General's Office sues Davenport business over alleged advertising scam - KCRG
Iowa Attorney General's Office sues Davenport business over alleged advertising scam  KCRG

DES MOINES, Iowa (KCRG) - The Iowa Attorney General's Office is suing a Davenport resident and alleging his business promised to create promotional items, ...


The 3 Must-Own Stocks In Social Media Advertising - Seeking Alpha
The 3 Must-Own Stocks In Social Media Advertising  Seeking Alpha

Social media advertising estimated revenue in H1 2018 is $13.1 billion (+37.89% Y/Y). It contributed 26% to H1's global digital ad sales of $49.5 billion (+23%


Chrome 71 stomps on abusive advertising - Naked Security
Chrome 71 stomps on abusive advertising  Naked Security

Google shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.


Hospital Spending on Advertising Soars - Managed Care magazine
Hospital Spending on Advertising Soars  Managed Care magazine

Hospitals have always advertised their services to ...


FDA Releases Draft Guidance on DTC Advertising - Policy & Medicine
FDA Releases Draft Guidance on DTC Advertising  Policy & Medicine

In October 2018, the United States Food and Drug Administration (FDA) released a draft guidance on how to present efficacy and risk information in ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) - Variety
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia - Skift
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  Skift

Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions.


Elk Grove Village ready to kick off its Bahamas Bowl advertising blitz - Chicago Daily Herald
Elk Grove Village ready to kick off its Bahamas Bowl advertising blitz  Chicago Daily Herald

Now that the matchup has been set, Elk Grove Village officials are making final preparations on promotional and advertising efforts just weeks ahead of the ...


Dick Maggiore: Crunch numbers to calculate advertising investment - Canton Repository
Dick Maggiore: Crunch numbers to calculate advertising investment  Canton Repository

An investment in advertising is key to driving sales and growing the organization, but despite its importance, ad budgeting is a difficult decision for many ...


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