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Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency


This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don't remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There's another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car -- specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks -- other advertising outlets, such as radio and online, we'll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget - Part 2: Thinking Small" for more information on shrinking your ad.

2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.

Here's how it worked for PWC.

The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 26 / 2019

Advertising casualties of the pivot to privacy - Digiday
Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


Activision Blizzard's Advertising Business Is Gaining Momentum - The Motley Fool
Activision Blizzard's Advertising Business Is Gaining Momentum  The Motley Fool

Analysts believe advertising is a $500 million opportunity -- but that could prove conservative.


Meituan Joins Amazon’s Virtuous Circle - Bloomberg
Meituan Joins Amazon’s Virtuous Circle  Bloomberg

A jump in advertising revenue suggests the newly profitable Chinese internet company is building a toll booth akin to the U.S. e-commerce giant.


Advertising Week New York Evolves - with Tech, Culture, and Data at the Table - Grit Daily
Advertising Week New York Evolves - with Tech, Culture, and Data at the Table  Grit Daily

Advertising Week New York is coming up September 23-26 and Grit Daily will be there to cover it with a number of features and exclusives.


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud - Los Angeles Times
Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud  Los Angeles Times

Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils - CNET
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Leaner WPP prepares for a new era of advertising - Financial Times
Leaner WPP prepares for a new era of advertising  Financial Times

Shortly after becoming chief executive of WPP last year, Mark Read called the advertising group's 150 top directors to a week-long meeting in Brooklyn to ...


Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One
Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising  News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post - Salisbury Post
Biz Roundup: Seminar focuses on online advertising strategies - Salisbury Post  Salisbury Post

Learn how to make the most of online advertising. SALISBURY — Local businesses have a chance to hear from an industry insider about how to hit the mark ...


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


12 Strategies To Keep In Mind When Designing Advertising For E-Commerce - Forbes
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  Forbes

Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Quibi Head of Partnerships and Advertising Tim Connolly Departs - Variety
Quibi Head of Partnerships and Advertising Tim Connolly Departs  Variety

Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the company.


Audit queries advertising on energy policy - 7NEWS
Audit queries advertising on energy policy  7NEWS

The auditor-general has found serious flaws with the Environment Department's energy advertising campaign Powering Forward.


Weedmaps to stop advertising unlicensed pot businesses - The Associated Press
Weedmaps to stop advertising unlicensed pot businesses  The Associated Press

LOS ANGELES (AP) — The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow ...


Controversial Maxime Bernier billboards to stay up, ad firm says - National Post
Controversial Maxime Bernier billboards to stay up, ad firm says  National Post

Petitions have sprung up calling on billboard owners, Pattison Outdoor Advertising, to take the ads down.


Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California - Boing Boing
Paul Bunyan and other fiberglass advertising giants ride again at Bell Plastics in Hayward California  Boing Boing

Before we had several tiny screens to entertain us on road trips, we were confined to but one: the window. Imagine being stuffed into the back seat of your mom's ...


Your Illinois News Radar » *** UPDATED x1 *** False advertising? - The Capitol Fax Blog
Your Illinois News Radar » *** UPDATED x1 *** False advertising?  The Capitol Fax Blog

Thursday, Aug 22, 2019. * Illinois Republican Party fundraising email… Recently, Illinois Democrat State Senator Martin Sandoval, an outspoken critic of ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


oOh!media's profits suffer from lean billboard advertising - AdNews
oOh!media's profits suffer from lean billboard advertising  AdNews

A weak July and August, but a positive outlook for the fourth quarter.


Tillamook creamery accused of falsely advertising dairy products - KGW.com
Tillamook creamery accused of falsely advertising dairy products  KGW.com

SALEM, Ore. — A class-action lawsuit claims that an Oregon creamery association falsely advertises the source of its milk, a report said. The lawsuit was filed by ...


8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day - Adweek
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day  Adweek

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public ...


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. and Viacom Inc. creates a larger media company better positioned to pursue advanced advertising technology and ad-supported ...


Carlson Hemorrhaging Advertisers After Offensive Comments - TPM
Carlson Hemorrhaging Advertisers After Offensive Comments  TPM

Fox News host Tucker Carlson's recent comments about white supremacy being a “hoax” have driven off yet more advertisers from his show.


72andSunny wins advertising mandate from Singapore-based startup Hmlet - Mumbrella Asia
72andSunny wins advertising mandate from Singapore-based startup Hmlet  Mumbrella Asia

Singapore-based startup Hmlet has appointed 72andSunny as its brand partner. Hmlet which had raised US$40 million in a Series B round of funding offers ...


10 marketing and advertising companies helping with CCPA regulation - Business Insider
10 marketing and advertising companies helping with CCPA regulation  Business Insider

Business Insider has identified the leading companies that are helping marketers navigate privacy regulations.


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems - HuffPost
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo - Insta Newsletters
Programmatic Advertising Platform Market 2019 Upcoming Trends of Industry Players Like: DataXu Inc, MediaMath Inc, AOL Inc. (Verizon Communications Inc.), AppNexus Inc, Adroll.com, Yahoo  Insta Newsletters

The latest research Programmatic Advertising Platform Market 2019-2024. A detailed study accumulated to offer Latest insights about acute features of the ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives - TVRev
MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives  TVRev

MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.


Location Advertising's Wasted Dollars: A Radio or TV Opportunity? - Radio & Television Business Report
Location Advertising's Wasted Dollars: A Radio or TV Opportunity?  Radio & Television Business Report

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality.


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Ethical advertising in the intelligent era - Marketing Interactive
Ethical advertising in the intelligent era  Marketing Interactive

Whose duty is it to protect the gullible from conspiracy theorists; the disenfranchised from polarising news cycles; or chronic gamblers from a gambling den�s ...


Amazon Management Talks One-Day Shipping, Video Advertising, and More - The Motley Fool
Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


With Players' Weekend's success, is MLB adding advertising patches to uniforms? - NJ.com
With Players' Weekend's success, is MLB adding advertising patches to uniforms?  NJ.com

Major League Baseball continues its recent Players' Weekend tradition over the next three days. A similarly drastic change to MLB uniforms might be coming in ...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


A Reality Check On Advertising Relevancy And Personalization - Forbes
A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising - Deadline
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


Planet Nine launches alternative to in-game advertising and digital currencies - VentureBeat
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


MLB Uniform Advertisements Could Be On The Way - Forbes
MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


Vlaams Belang outspends other parties on online advertising - The Brussels Times
Vlaams Belang outspends other parties on online advertising  The Brussels Times

Vlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Pinterest reports strong demand for advertising on its social-media service - AdAge.com
Pinterest reports strong demand for advertising on its social-media service  AdAge.com

The stock gained value on a second-quarter report highlighting revenue, users, and a 2019 forecast.


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Google Wants To Make Online Advertising Better, So It's Building A Sandbox - B&T
Google Wants To Make Online Advertising Better, So It's Building A Sandbox  B&T

Online advertisers face an inherent conflict. Collect too much user data and it is a breach of privacy, but collect too little and targeting becomes less effective.


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Brands Must Prepare For Advertising In A Cookie-Less World - AdExchanger
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


YouTube slapped with million-dollar fine by Feds for kids advertising violations - Fox Business
YouTube slapped with million-dollar fine by Feds for kids advertising violations  Fox Business

YouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.


Facebook's Expanding Search Advertising - Motley Fool
Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


The Manipulative Power of an Advertisement Of Professional Services - Justia Verdict
The Manipulative Power of an Advertisement Of Professional Services  Justia Verdict

The following is an advertisement that invites and incites thought and comment. The comments follow the words of the advertisement. The name of the author is ...


Capital versus Tucker Carlson - National Review
Capital versus Tucker Carlson  National Review

How Fox News host Tucker Carlson predicted the advertiser boycott against him.


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Amazon and DSPs Foresee an Advertising Utopia in CTV - Adweek
Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


Bravery And Other Essentials For Advertising Success - Radio Ink
Bravery And Other Essentials For Advertising Success  Radio Ink

(By Bob McCurdy) An article was published last week that did a deep dive on the marketing campaigns that have won “Effies” over the years. The Effie Awards ...


Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending - The Chronicle of Higher Education
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher Education

Three of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...


350.org On Challenging Facebook’s Fossil Fuel Advertising Profits - CleanTechnica
350.org On Challenging Facebook’s Fossil Fuel Advertising Profits  CleanTechnica

August 23rd, 2019 by The Beam. By Liam J. Kelly. If you aren't familiar with 350.org, the group is a grassroots movement pursuing a fossil-free future via ...


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program - B&T
Commbank Weighs In On The Alan Jones Saga, Says "No Further Advertising" Is Scheduled For Jones' Program  B&T

The Commonwealth Bank of Australia has finally weighed in on the Alan Jones saga, taking to Twitter to confirm “no further advertising” has been scheduled for ...


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


How Amazon Is Transforming Programmatic Advertising - Market Realist
How Amazon Is Transforming Programmatic Advertising  Market Realist

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.


It's about influence: Advertising in 2020 and beyond - The Media Online
It's about influence: Advertising in 2020 and beyond  The Media Online

While some believe the point is exaggerated, it's hard to argue against the idea in some basic form that increasingly, companies view their customers as ...


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Facebook to remove thousands of outdated interest targets for advertising - Marketing Land
Facebook to remove thousands of outdated interest targets for advertising  Marketing Land

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...


Your quick-start guide to podcast advertising - Marketing Land
Your quick-start guide to podcast advertising  Marketing Land

Podcasts have been around for over a decade, but it's only within the last few years that the format has begun to capture the attention of the general public.


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim - The New York Times
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York Times

Some of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...


Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see - University of Michigan News
Advertising in apps: Decisions behind those targeted, sometimes invasive ads we see  University of Michigan News

ANN ARBOR—Objectionable ad that offends your sensibilities come up in that new app you just bought? Feeling a little violated because an ad for something ...


Golf Channel exec talks TOUR Championship, 'Playing Through' feature - Atlanta Business Chronicle
Golf Channel exec talks TOUR Championship, 'Playing Through' feature  Atlanta Business Chronicle

Innovative commercial feature changing the viewing experience for golf fans.


Despite scandals, advertisers say YouTube Kids is effective - Digiday
Despite scandals, advertisers say YouTube Kids is effective  Digiday

When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...


20 NFL games advertisers can't afford to ignore - AdAge.com
20 NFL games advertisers can't afford to ignore  AdAge.com

We predict the NFL games advertisers won't want to miss.


Singapore advertisement sparks 'brownface' controversy - CNN
Singapore advertisement sparks 'brownface' controversy  CNN

An ethnically Chinese actor who allegedly darkened his skin to portray characters of different races in an advertisement has sparked a "brownface" controversy ...


'Waves of fury': the backlash that led advertisers to desert Alan Jones - The Guardian
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The Guardian

The king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...


Advertising company to remove N. Carolina billboard mocking congresswomen - Valley News Live
Advertising company to remove N. Carolina billboard mocking congresswomen  Valley News Live

MURPHY, N.C. (WTVC/CNN) – A North Carolina billboard that goes after four congresswomen is coming down, according to the advertising company behind ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Comcast Advertising Poaches FuboTV CFO Armijo - Multichannel News
Comcast Advertising Poaches FuboTV CFO Armijo  Multichannel News

Comcast Advertising has announced that veteran pay TV advertising executive Joel Armijo will replace longtime company denizen Bill Haase as the division's ...


Here's a running list of all the companies pulling advertising from Alan Jones - SBS News
Here's a running list of all the companies pulling advertising from Alan Jones  SBS News

It comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.


As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts - Newsweek
As #FireTuckerCarlson Trends, the Fox News Host's Advertisers Include a Pillow Company and Caribbean Resorts  Newsweek

Conservative host Tucker Carlson's nightly Fox News series, Tucker Carlson Tonight—described by the network as an "hour of spirited debate and powerful ...


Scientists call on Elections Canada to clarify policy on climate change advertising - Global News
Scientists call on Elections Canada to clarify policy on climate change advertising  Global News

The scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...


Move and win roundup: Week of August 26, 2019 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of August 26, 2019 | Advertising  Campaign Asia-Pacific

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.


Advertising in 2020 and beyond set for disruption - Business Daily
Advertising in 2020 and beyond set for disruption  Business Daily

Even if consumer privacy is not being unjustifiably violated, the monetisation of data by major platforms has become a social, political and regulatory.


Misleading fuel prices on advertising boards at service stations banned in Canberra - The Canberra Times
Misleading fuel prices on advertising boards at service stations banned in Canberra  The Canberra Times

Misleading fuel prices on advertising boards at *service* stations have been banned in the ACT. Discounters are now only able to show the true pump price, not ...


Geocon accused of breaching consumer laws over Canberra apartment advertising - ABC News
Geocon accused of breaching consumer laws over Canberra apartment advertising  ABC News

Construction giant Geocon misled consumers while advertising apartments in Canberra's south, the ACT's Commissioner for Fair Trading will allege.


John McGee: 'Advertising industry finally escapes shadows of recession' - Independent.ie
John McGee: 'Advertising industry finally escapes shadows of recession'  Independent.ie

Ten years ago, the Irish advertising industry was on its knees. As the full impact of the economic downturn took its steely grip, job losses, major cutbacks and ...


Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future - mUmBRELLA*
Commonwealth Bank says it won't be advertising on Alan Jones' radio show in the near future  mUmBRELLA*

One of the country's biggest brands, the Commonwealth Bank of Australia, or 'Commbank', has said it has no more planned advertising on Alan Jones' breakfast ...


Facebook is Letting More Advertisers Place Ads in Search Results - Search Engine Journal
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine Journal

More advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.


Are you compliant with AHPRA's advertising regulations? - Mirage News
Are you compliant with AHPRA's advertising regulations?  Mirage News

In an ever-more crowded modern business landscape, it is more imperative than ever that your practice stands out from the crowd. Advertising is, of...


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