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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

The advertising information channel free online ebooks tips news how to do it yourself articles

Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resource updated Mon. January / 21 / 2019

Blowback suggests Gillette is no Nike | Advertising  AdAge.com

Gillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...


The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


7 TV Commercials That Were More Activism Than Advertising (VIDEO)  Montana Standard

Gillette isn't the only brand to strike an activist angle, nor is it the only one to spark controversy.


Google slapped with more than $56 million in fines over advertising in Europe  WLS-TV

French data regulator CNIL accused the tech company of practicing a "lack of transparency" in its advertising.


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need to ...


Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Tombras Café not limited to advertising group's employees  Knoxville News Sentinel

I didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...


Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Global Mobile Advertising Market 2018-2022" report has been added to ResearchAndMarkets.com's offering. The mobile ...


Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


The new politics of advertising  WND.com

The latest Gillette advertisement seemed to defy logic when it insulted huge swaths of their customers. Or was there a method to their madness?


Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


A Russian start-up wants to use satellites for advertising  Realnoe vremya

A futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...


Biocoop is giving TV advertising a try  FreshPlaza.com

FreshPlaza is the number one portal for the *fresh* produce industry, offering the latest news, job advertisements, pricewatching, and photo reports.


Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


The Power of Pictures in Advertising  The Frisky

The aim for advertisements is to momentarily stop the audience and get their attention long enough to make an impression that gets the viewer to pick up the ...


South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers  Talking Influence

With everyone calling for more rules around paid advertising on social media, South Africa's Advertising Regulatory Board is proposing a new code of conduct ...


Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AU

How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?


What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington Post

The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...


The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  Forbes

The National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.


Use of competitor's trademark in keyword advertising deemed non-actionable  Lexology

Keyword advertising is a popular way for companies to increase their online exposure. Offered by search engine *service* providers, it involves the use…


Quip Toothbrushes To Stop Advertising With Ben Shapiro Following March For Life Rally  HuffPost

Quip said it was dropping the conservative commentator after its ad was "read in a venue we did not endorse."


What is Hyperlocal Advertising?  In Your Area

In very simple terms, Hyperlocal advertising is the advertising of any product or *service* (or any advertising really) that targets a very specific geographical ...


Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs  Telecompaper

French infrastructure operator TDF has taken part in project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled ...


Mobile Advertising Market: Technological Revolution Fueling Market Growth - Press Release  Digital Journal

This press release was orginally distributed by SBWire. Pune, India -- (SBWIRE) -- 01/21/2019 -- Mobile Advertising Industry Overview. Latest market research ...


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Happy Tax sues H&R Block, alleging false advertising  Accounting Today

Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.com

As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...


Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


France Télévisions teams up with TDF for targeted advertising over DTT  Digital TV Europe

France Télévisions' advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the ...


Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


Allegation of surreptitious advertising: Amazon is no longer allowed to show Pastewka-result  The News Article Insiders

An episode of the series “Pastewka” must not be broadcast due to surreptitious advertising. The Bavarian land centre for new media has banned to show in the ...


How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


What Advertisers Expect, and Publishers Should Deliver: A Five-Step Checklist for Small and Mid-Sized Publishers  MarTech Advisor

Augustin Ory, CEO, The Moneytizer, gives 5 basic tips for small and medium-sized publishers to keep in mind in the new year to best navigate this quickly ...



AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout  The New York Times

AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...


What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


Cigarette advertising before smoking was officially bad for your health  NEWS.com.au

It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.


This Ad Marketplace Uses Packages as a Prime Advertising Space  Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school ...


I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


Rouhani: Iran ICT ministry must prevent SMS advertising  Trend News Agency

The Ministry of Information and Communications Technology of Iran must prevent the cases of SMS advertising.


How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth Today

A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.


Google hit with £44m fine over advertising practices.  ITProPortal

UPDATE: Google has been fined 50 million Euros (£44m) by the French data regulator CNIL. Advertisement. CNIL said the fine, a new record for the nation, ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


New Gillette advertisement takes on #MeToo topics and asks 'Is this the best a man can get?'  KTRK-TV

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" ...


It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work?  RIABiz

The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.


The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR)  Fairfield Current

First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...


Sorrell's S4 Capital seeks more deals in digital-only drive  Reuters

Martin Sorrell is on the lookout for acquisitions to expand his new advertising venture S4 Capital, aiming to capitalize on the disruption sweeping the industry by ...


Tipico launches new advertising campaign to strengthen brand profile  AffiliateINSIDER

Tipico Sportwetten, a German-language online bookmaker, has made a bid to enhance its brand profile and boost coverage for the latter half of the 2018/19 ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


White Label Marketing Helps Businesses with Small Budgets Get Big Advertising Results Using Facebook - Press Release  Digital Journal

Maidstone, Kent - The flexibility that digital advertising allows has made it possible to significantly increase online visibility for small businesses. Facebook ...


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...


Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate'  Daily Mail

A cannabis oil firm is using an NHS-style logo on its advertising leaflet – prompting the Health *Service* to warn against 'misleading' use of the brand.


Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


Sharing Data for Deals? More Like Watching It Go With a Sigh  The New York Times

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...


5 things we learned about AT&T’s media and advertising business in 2018  Digiday

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...


PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily Star

SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


Programmatic advertising on course for expansive year as engage:BDR adds further integrations  Small Caps

Advertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...


International Advertising Association World Congress to be held in India in Feb  Business Standard

Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month.


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


How Kiwi edtech Kami gained six million users without any advertising and secured a $1.4 million investment  SmartCompany.com.au

Kiwi edtech Kami has raised $1.4 million in its Series A round, and with six million users already, it's setting out to disrupt classrooms across the world.


Advertising and academia are controlling our thoughts. Didn’t you know?  The Guardian

By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.


Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...


Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


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   free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.


More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.


Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.


How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

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