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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resource updated Tue. July / 23 / 2019

Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


Amazon Advertising: The 2019 Guide  Search Engine Journal

Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.


LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

Myrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...


Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  Adweek

Because, honestly, a lot of these issues fall on the shoulders of big brands.


AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  Yahoo Finance

SANTA CLARA, Calif. , July 23, 2019 /CNW/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...


Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role  AdAge.com

Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency's North American chief ...


Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


MLB Considering Uniform Patch Advertising  The National Law Review

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


Digital Advertising Glossary For Marketing Your Local Business  Patch.com

Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...


Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


Online job advertising rises 15%; report lists largest firms  Staffing Industry Analysts

Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...


A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  GlobeNewswire

Tampa, Fla., July 23, 2019 (GLOBE NEWSWIRE) -- Current Initiatives (Current), is proud to announce a new joint project with Billy Mays III, son of advertising ...


Kroger to Get Advertising Revamp With New DDB New York Partnership  Winsight Grocery Business

The Kroger Co. has taken its next step in upping its marketing efforts, naming DDB New York as its first agency of record following a search that lasted several ...


MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Multichannel News

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson  JD Supra

Businesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...


Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising  All On Georgia

Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...


Second Stop: TechnoFrolics Introduces Out-of-Home Advertisers to the FrameGlide|Spin Browser Technology  Yahoo Finance

Spin-gliding through video - a popular museum technology pioneers new frontiers. SOMERVILLE, Mass., July 23, 2019 /PRNewswire/ -- With the public ...


Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


Classifieds | Classified advertising  Chicago Reader

JOBS DePaul University seeks Intermediate ERP Business Analyst/Developers for Chicago, IL location to analyze Enterprise Resource Planning software ...


Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research  PRNewswire

GURUGRAM, India, July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline...


The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

New data from web analytics firm SimilarWeb found an encouraging trend regarding Snap Inc (SNAP). “More people are visiting Snapchat to advertise,” ...


Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


How To Make Sense Of Advertising In The Streaming TV Industry  Forbes

It is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


Advertisers 'completely out of touch' with women, study shows - Bizwomen  The Business Journals

Brands should ditch 'the same tired tropes and empty clichés.'


Microsoft Advertising launches Experiments globally  PPC Land

Microsoft Advertising today launched Experiments globally, enabling advertisers to do clean A/B testings. An Experiment is a duplicate version of a campaign ...


BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Carousell appoints former Rakuten Marketing exec as managing director for advertising  Tech in Asia

JJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.


Programmatic Advertising Acting as a Differentiated Marketing Strategy Resulting in Increased Customer Base  Herald Space

New York, July 19, 2019 – Integration of newer technologies and adopting of advance business development strategies has boosted growth of numerous ...


'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Rise Media

In-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi  Rise Media

The research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...


Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024  CW57.TV

The LED Advertising Board Market report firstly introduced the LED Advertising Board industry basics: definitions, classifications, applications and market ...


In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male  Light Reading

In social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.


Macy's 'body-shaming' dinner plates. Plus, a prediction about the AT&T-CBS spat: Tuesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising  Novinite.com

The tourism industry and the Ministry of Tourism insist on increasing the finances for promoting tourism next year, Bulgaria's Minister of Tourism Nikolina ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Companies experiment with new retention, advertising tools: Debt relief  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


In-App Advertising Market 2019-2025 Overview, in-Depth Analysis, Forecasts, Applications, Shares & Insights  Rise Media

Here we have provided an in-depth study regarding the global In-App Advertising Market which completely analyses the past as well as recent In-App ...


Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


Woodstock Town Board asked to take action against advertising signs in business district  The Daily Freeman

WOODSTOCK, N.Y. — Town Board members are being asked to start a campaign that clears out what was called illegal billboards in the business district, ...


Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager  Adweek

She replaces Nancy Fletcher, who's led the OAAA since 1991.


CBS goes dark for many AT&T customers. And BBH loses a battle: Monday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


NetMedia Group takes over the management of financial platform Investing.com's European advertising space  Business Wire

NetMedia Group, media B2B leader in Europe in the world of business information, and Investing.com, second largest financial services and information.


Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Digital advertising, paid search, media budgets: 5 killer stats to start your week  Marketing Week

We arm marketers with all the numbers they need to tackle the week ahead.


How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Spain: 6% fall in TV advertising |  Advanced Television

Spain's TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm ...


PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households  GlobeNewswire

NEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...


Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


Direct to Consumer (DTC) Advertising Market to Eyewitness Massive Growth by 2026: Leading Key Players Xpress Marketing & Communication, Brandperx Corporation, Andy Dane Media, QMT Inc, DataTiger  Market Expert

Direct to consumer advertising (DTC) advertising is marketing that is aimed toward consumers when access to a product may require an intermediary.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


A New Platform Called AFOX Will Tokenize Media Buying Contracts  CoinDesk

Parsec, an advertising firm, has unveiled a pilot program for offering options and futures trades and settling digital advertising contracts on R3's Corda ...


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   free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.


More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.


Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.


How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

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