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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resource updated Mon. May / 20 / 2019

R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Fox News Hires New Head of Advertising Sales  Hollywood Reporter

Jeff Collins, who is stepping in for Marianne Gambelli, has a strong background in digital.


Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Facebook Is Making a Change That'll Make it Less Creepy, and It's Bad News For Advertisers  Inc.

Users are about to be able to stop Facebook from tracking their activity on other sites, and it could make targeted advertising a lot more complicated.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UK

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...


PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni  Yahoo Finance

LAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...


How Pinterest plans to attract more self-serve advertisers  AdAge.com

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business Trends

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...


False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and Technology

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...


22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Advertising on Planet Vulcan  Adweek

1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Mobile Advertising Industry 2019 Supply and Demand- Prominent Players Google, Facebook, Twitter, Yahoo  The Market Bureau

The Global Mobile Advertising report aims to fulfil intelligence requirements considering global Mobile Advertising industry, production, sales, consumer ...


Half of Brits 'think advertising industry needs to change'  Prolific London

Almost half of UK consumers believe that advertising needs to change, according to new figures from Conversant. The research found that 48 per cent of Brits ...


Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Bill barring deceptive advertising by clinics clears Connecticut House  Norwich Bulletin

HARTFORD — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive advertising by ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Google's New Cookies Features May Hamper Online Advertising, Improve Privacy  CMSWire

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


As IGTV expands in Instagram app, advertisers push for more analytics  Digiday

Instagram has given IGTV, its home for long-form video *content*, more prominence in the app with a new tab on Instagram's Explore page. But despite the ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...


Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  Adweek

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...


McDonald’s Spent $50 Million on TV Advertising in April  Skift Table

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising?  USA TODAY

The Starbucks cup has been tossed from Sunday's episode of "Game of Thrones" but it still could equate to millions to billions in free advertising.


Antimonopoly watchdog suspects Russia's Otkritie Bank of inappropriate advertising  RAPSI

MOSCOW, May 20 (RAPSI) – The Federal Antimonopoly *Service's* Moscow directorate has opened a case against Otkritie Bank on suspicion of inappropriate ...


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers  Adweek

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


State Senate passes bill prohibiting deceptive advertising from health centers  WTNH.com

A bill to crack down on alleged deceptive advertising by crisis pregnancy centers in Connecticut is moving forward.


The rise of podcast advertising: 32% of Americans are tuning in  ClickZ

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper  The Navajo Post

WINDOW ROCK– During the graduation season, Navajo Nation President Jonathan Nez and Vice President Myron Lizer had the honor of attending several ...


Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne  Playbill.com

The May 13 gala featured performances from Broadway's Ain't Too Proud, Be More Chill, Hadestown, and more.


Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  Digiday

In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.


EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event  Cointelegraph

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...


Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Know How In-App Native Advertising Market Is Thriving Continuously By Top Key Players One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost, Flurry, Inc., Tune, Inc., Byyd and Amobee  Market Research Report

The Research Insights newly added a report, titled as Disaster Recovery Software Market, industry, analysis, research, share, growth, sales & trends and ...


Watch out Why Television Advertising Service Market is thriving worldwide by SWOT Analysis and Top Key Players Like British Broadcasting Corporation, CBS, Comcast Corporation, Viacom, Cox Communication, Gray Television.  Market Research Report

“A television advertisement is a span of television programming produced and paid for by an organization.TV reaches a much larger audience than local ...


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Is The Upfront Advertising Model Outdated?  Cheddar

The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief ...


Programmatic Native Advertising Platform Market SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks and Forecast 2019 To 2026  MajoReports

A new informative report on the global Programmatic Native Advertising Platform market titled as, Programmatic Native Advertising Platform has recently ...


Vivaldi 2.6 will block abusive advertisement by default  Ghacks Technology News

The upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.


IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital?  Radio Ink

(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...


Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller  The Wall Street Journal

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


Local Elections: Election and Advertisement Policies for All Candidates  TAPinto.net

Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through both information and ...


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


LED Advertising Board Market Astonishing Growth | Lighthouse, Absen, Unilumin  Journallic

HTF MI released a new market study on Global LED Advertising Board Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages ...


Lamar Advertising Co (NASDAQ:LAMR) Position Boosted by Rhumbline Advisers  Rockland Register

Rhumbline Advisers raised its stake in shares of Lamar Advertising Co (NASDAQ:LAMR) by 0.6% in the 1st quarter, according to the company in its most recent ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


Internet Advertising Market Comprehensive Study By Key Players 2019-2026  World Chronicle

The latest research on the Internet Advertising market applies both qualitative and quantitative data analysis to present an overview of the future adjacencies ...


Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light Reading

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...


Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBC

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


Fake News Is Getting a Big Boost From Real Companies  Mother Jones

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...


Mexico's press question president's commitment to press advertising reform  CPJ Press Freedom Online

When Andrés Manuel López Obrador won Mexico's presidential elections last year with a promise to drastically cut the millions of dollars the government spends ...


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Free online ebooks tips home remedies how to articles and information on advertising from the Advertising Information Channel.

 

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   free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.


More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.


Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.


Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.


How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

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