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Imaging Isn't Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They're doing it the wrong way!

There are two types of advertising. One is a complete waste of money. The other is highly effective, yet very few people know about it.

Brand Marketing, or "image advertising" is a total waste of money. It's easy to recognize. This is the sort of "getting your name out there" advertising we all see everyday. It is the type of advertising that only works for companies that have millions of dollars in their budget.

The advertiser tries to relay an image about how great the company is. They use large (expensive) ads with fancy logos, graphics, and colors to try to convince the prospect that the company is more professional, stronger, more trustworthy and competent than its competitors. It tries to make people feel that this is a company they should trust to do business with.

The problem is, the focus of this advertising is all me, me, me. The advertiser is suggesting you buy from him without actually telling the prospect what's in it for them. The essence of the sales message is "buy from me because I'm telling you I'm a great company." Specific, compelling reasons for a person to pick up the phone and call the advertiser are never given.

Fortunately for you, most of your competition doesn't know this, so it continues to produce this drivel.

Let your competition waste its money on "image advertising," and instead spend yours on advertising that creates calls from people who are ready, willing, and able to hire you to remodel their homes or offices. This type of advertising is called direct response.

Direct Response Advertising

Any advertising, in any media, can be direct response. The difference between direct response and brand marketing is that direct response is designed to produce an emotional response in the customer. It directs people to take action - an immediate response. This action could be a visit, call, purchasing decision, whatever.

In contrast, institutional advertising produces an emotional appeal to the ego of the person writing the ad. It's all me, me, me. At best, institutional advertising produces results sometime in the future (which may not arrive in time to benefit you, given today's hyper-competitive market).

Direct response doesn't waste time or space making empty boasts about the company. It concentrates on results now. It does this by telling a complete sales story. It is precise and compelling, focusing on your customer, not you. Furthermore, because it always makes a specific offer, its results are easily measurable and countable.

A good direct response ad contains all of the following:

1. A big, bold, powerful headline that attracts readership of the ad.

2. Interesting copy that tells the reader right up front, "what's in it for me."

3. Benefits that are expressed clear, evocative, and specific terms, not vague generalities. Avoid unproven claims of "the best" or "number one."

4. A specific offer.

5. A response device to respond to the offer. The prospect must be told exactly how to respond to the offer. It could be a phone call, mailing in a coupon, etc.

6. A deadline or cut-off date stated so that the prospect knows when to respond by.

If you incorporate these direct response elements into your advertising, you'll be light years ahead of your competition. They'll still be scratching their head, trying to figure out what you are doing while you're fielding more leads and your profits soar.

Knowing the difference between brand marketing and direct response advertising is a key weapon in today's ultra-competitive market. You need to make the decision: are you going to feed your ego or feed your wallet? Though it may make you feel good about your company, fancy logos, catchy slogans and "name recognition" advertising is wasteful and unprofitable. Maximize the effectiveness of your advertising dollars by creating ads that provide specific clear benefits to the customer.

Tyrell MacGregor is Managing Director of FootBridge Media, a Referral Marketing Company that specializes in client newsletter templates and website marketing solutions for home improvement contractors. Visit them at www.footbridgemedia.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. February / 16 / 2019

Advertising, Subscriptions To Drive CBS's Fiscal 2019 - Forbes
Advertising, Subscriptions To Drive CBS's Fiscal 2019  Forbes

CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.


MannKind - Scripts, Advertising, And Cash - Seeking Alpha
MannKind - Scripts, Advertising, And Cash  Seeking Alpha

Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.


How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity - Adweek
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  Adweek

The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...


3 Key Advertising Takeaways From the IBM Think Conference - Adweek
3 Key Advertising Takeaways From the IBM Think Conference  Adweek

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...


Digital Turbine: A Mobile Advertising Platform Play - Seeking Alpha
Digital Turbine: A Mobile Advertising Platform Play  Seeking Alpha

App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.


How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers - Adweek
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...


Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston - WBOY.com
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.com

Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.


Tips to Help Advertisers Survive and Thrive in the Gig Economy - Adweek
Tips to Help Advertisers Survive and Thrive in the Gig Economy  Adweek

We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...


L'Oreal Canada expands AI ambitions through online advertising - Glossy
L'Oreal Canada expands AI ambitions through online advertising  Glossy

L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...


18,000 Android Apps Track Users by Violating Advertising ID Policies - BleepingComputer
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...


Broward judge violated rules by advertising Democratic endorsement, commission says - Miami Herald
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami Herald

A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...


Sri Lanka advertising for executioners after plan to reinstate death penalty - CNN
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNN

Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.


Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer - PRNewswire
Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswire

CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...


Nine Of The Best Outdoor Advertising Campaigns - Forbes
Nine Of The Best Outdoor Advertising Campaigns  Forbes

Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.


IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC - Marketing Dive
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing Dive

Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...


Deeper Dive—Data Plus Math plots a path for attribution in TV advertising - FierceVideo
Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideo

Attribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...


Secrets of a successful Snapchat advertising strategy - Fourth Source
Secrets of a successful Snapchat advertising strategy  Fourth Source

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of.


Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada - The Daily Telescope
Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada  The Daily Telescope

CANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.


Taco Bell Nearly Doubles Television Advertising Spend in January - Skift Table
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.


Artificial Intelligence Meets Online Advertising At Trade Desk - Investor's Business Daily
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business Daily

Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.


RAF advert that challenges sexist advertising to debut on Channel 4 - The Independent
RAF advert that challenges sexist advertising to debut on Channel 4  The Independent

A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.


Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam - WKYC.com
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.com

According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...


Perhaps advertising would help pay for Trump's wall - The Bozeman Daily Chronicle
Perhaps advertising would help pay for Trump's wall  The Bozeman Daily Chronicle

With another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...


Amazon Has a Big Advertising Business. Walmart Wants One Too - Bloomberg
Amazon Has a Big Advertising Business. Walmart Wants One Too  Bloomberg

So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.


To attract direct response advertisers, Reddit adds more performance tools - Digiday
To attract direct response advertisers, Reddit adds more performance tools  Digiday

Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...


It turns out the World Record Egg was created by a 29-year-old advertising creative - CNBC
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBC

The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...


Revealed: Facebook enables ads to target users interested in 'vaccine controversies' - The Guardian
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The Guardian

Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.


Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018 - GeekWire
Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018  GeekWire

Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...


Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers - The CT Mirror
Pitched battle over bill to prohibit 'deceptive advertising' at faith-based pregnancy centers  The CT Mirror

A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...


Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC - Fairfield Current
Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC  Fairfield Current

Anchor Capital Advisors LLC grew its holdings in shares of Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% in the fourth quarter, according to the company ...


Smart Advertising Transaction Token is the future of Advertising Transactions - TechBullion
Smart Advertising Transaction Token is the future of Advertising Transactions  TechBullion

For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...


Accountability Program Targets Targeted Advertising - Lexology
Accountability Program Targets Targeted Advertising  Lexology

In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing…


Track Takeover: Art replaces advertising in SEPTA station - WHYY
Track Takeover: Art replaces advertising in SEPTA station  WHYY

Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...


You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why - Hilton Head Island Packet
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island Packet

A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.


Advertising and Sponsorships - Construction.com
Advertising and Sponsorships  Construction.com

Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...


How could Facebook’s use of blockchain affect marketing and advertising? - MarTech Today
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech Today

Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...


Gambling ads to be banned from child-friendly sites and games - The Guardian
Gambling ads to be banned from child-friendly sites and games  The Guardian

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...


5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand - Entrepreneur
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  Entrepreneur

We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...


Will Small Advertisers Stand By Facebook During A Downturn? - AdExchanger
Will Small Advertisers Stand By Facebook During A Downturn?  AdExchanger

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.


Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years - Adweek
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  Adweek

If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...


Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads - Wise Awareness
Cross-Channel Performance Advertising Platform Market Research 2019 | Top Players Covered : Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado, Sizmek, Kenshoo, AdRoll, Choozle, Twitter, Google Ads  Wise Awareness

When every business is competing to be the best, market research analysis report is one of the key factors that will help them climb the ladder of success.


Loft under fire for its outdated portrayal of women in advertising campaign - The Japan Times
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan Times

Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...


Wallingford coalition protests I-91 billboard advertising marijuana - Meriden Record-Journal
Wallingford coalition protests I-91 billboard advertising marijuana  Meriden Record-Journal

By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...


Advertising Trends You Should Consider in 2019 - Entrepreneur
Advertising Trends You Should Consider in 2019  Entrepreneur

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...


Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily
Taxing the Rich, and the “Woke” Advertising Trend  HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...


Super Bowl Advertising Recall - ADOTAS
Super Bowl Advertising Recall  ADOTAS

ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...


Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl - AdAge.com
Skittles on Broadway declares 'Advertising Ruins Everything' | Special: Super Bowl  AdAge.com

For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.


Gun Safety Devices Get Caught in Online Advertising Bans - The Wall Street Journal
Gun Safety Devices Get Caught in Online Advertising Bans  The Wall Street Journal

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


Advertising uber-analyst Brian Wieser takes role at GroupM - AdAge.com
Advertising uber-analyst Brian Wieser takes role at GroupM  AdAge.com

Brian Wieser is joining GroupM as its global president of business intelligence starting this week.


Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' - CNBC
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBC

Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.


MannKind - Afrezza Scripts, Advertising, Insurance, And Cash - Seeking Alpha
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking Alpha

Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...


Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising - Yahoo Finance
Guggenheim: What Snap Investors Need To Know About Instagram, Android And Advertising  Yahoo Finance

Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...


News on Facebook, Amazon, Netflix: Wake-Up Call | News - AdAge.com
News on Facebook, Amazon, Netflix: Wake-Up Call | News  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...


To compare or not to compare - Bizcommunity.com
To compare or not to compare  Bizcommunity.com

The ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...


Google: Still ‘early days’ for performance advertising on YouTube - Marketing Land
Google: Still ‘early days’ for performance advertising on YouTube  Marketing Land

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...


Roundup: Equity in business workshop / Top advertising student / Chicken recall - Greater Baton Rouge Business Report
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business Report

MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...


Super Bowl LIII advertisers that added the most followers | Special: Super Bowl - AdAge.com
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.com

With Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?


Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S. - Milwaukee Business Journal
Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S.  Milwaukee Business Journal

Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...


Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com
Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K.  Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.


NFL's Playoff Advertising Share Has Increased By 19% Since 2014 - Forbes
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  Forbes

The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...


GoDaddy empowers in its 'Make the World You Want' campaign | Advertising - AdAge.com
GoDaddy empowers in its 'Make the World You Want' campaign | Advertising  AdAge.com

GoDaddy 'Make the World You Want' campaign promotes message of empowerment and stars influencers including Accidental Icon' Lyn Slater and Ayesha ...


Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019 - MediaPost Communications
Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019  MediaPost Communications

Criteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.


Amazon Knows What You Buy. And It’s Building a Big Ad Business From It. - The New York Times
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York Times

The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.


Inside the ad tech firm Disney will get in its Fox acquisition - AdAge.com
Inside the ad tech firm Disney will get in its Fox acquisition  AdAge.com

TrueX could help Walt Disney reimagine TV advertising.


Beyond the Books: Charter schools spend millions on advertising - KUTV 2News
Beyond the Books: Charter schools spend millions on advertising  KUTV 2News

Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...


Advertising for 3 new trash trucks up for Monroe council approval - Monroe News Star
Advertising for 3 new trash trucks up for Monroe council approval  Monroe News Star

Monroe's Public Works department will ask the city council to approve advertising for bids for three new trash knuckle boom loader trucks.


Over 14% growth recorded in advertising expenditure in 2018 - BusinessLine
Over 14% growth recorded in advertising expenditure in 2018  BusinessLine

At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...


Mac malware attack found to hide payload in advertising graphics - AppleInsider
Mac malware attack found to hide payload in advertising graphics  AppleInsider

A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...


Warnings on SF soda advertising on hold as appeals court blocks ordinance - San Francisco Chronicle
Warnings on SF soda advertising on hold as appeals court blocks ordinance  San Francisco Chronicle

A groundbreaking San Francisco ordinance meant to curb soda consumption by slapping health warnings on sugary-beverage advertisements suffered a ...


UK broadcasters face advertising tipping point, new study finds - The Guardian
UK broadcasters face advertising tipping point, new study finds  The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...


Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors - Business Wire
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business Wire

IAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.


Advertising posters on poles in Carlow village taken down over attempts to go 'poster free' - Carlow Live
Advertising posters on poles in Carlow village taken down over attempts to go 'poster free'  Carlow Live

Advertising posters on poles in Rathvilly village have now been taken down by the owners, Rathvilly Tidy Towns have confirmed. In a statement on Facebook, ...


Why is Panama City Beach advertising for spring tourism after Hurricane Michael? - The Northwest Florida Daily News
Why is Panama City Beach advertising for spring tourism after Hurricane Michael?  The Northwest Florida Daily News

The idea is that, instead of slowing recovery work by getting in the way, tourists will pump more dollars into the area, thereby helping businesses recoup losses ...


The case against behavioral advertising is stacking up - TechCrunch
The case against behavioral advertising is stacking up  TechCrunch

No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...


Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests - Ganjapreneur
Connecticut Billboard Advertising Legal Cannabis In Massachusetts Draws Protests  Ganjapreneur

“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.


Comedy Central Stops Advertising With Every Comedian’s Worst Enemy - Vulture
Comedy Central Stops Advertising With Every Comedian’s Worst Enemy  Vulture

Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...


Opinion: Advertising & Media Through the Lens of a 16-Year Old - AdWorld
Opinion: Advertising & Media Through the Lens of a 16-Year Old  AdWorld

Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week working with ...


What impact will 5G have on marketing and advertising? - MarTech Today
What impact will 5G have on marketing and advertising?  MarTech Today

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising - 11Alive.com WXIA
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...


For retail advertisers, Shopping ads continue to overshadow text ads - Search Engine Land
For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine Land

Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...


Facebook says Nielsen could help break up the advertising duopoly - Business Insider
Facebook says Nielsen could help break up the advertising duopoly  Business Insider

Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...


PepsiCo says higher advertising costs, new product investments will dent profit this year - The Globe and Mail
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and Mail

PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.


Annaly Capital Management Inc. (NLY)'s Financial Results Comparing With Lamar Advertising Company (REIT) (NASDAQ:REIT) - The Hi New Ulm
Annaly Capital Management Inc. (NLY)'s Financial Results Comparing With Lamar Advertising Company (REIT) (NASDAQ:REIT)  The Hi New Ulm

Annaly Capital Management Inc. (NYSE:NLY) and Lamar Advertising Company (REIT) (NASDAQ:REIT) are two firms in the REIT - Diversified that compete ...


The country advertising for 'moral' executioners - Newstalk ZB
The country advertising for 'moral' executioners  Newstalk ZB

A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.


'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success - Comicbook.com
'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success  Comicbook.com

While many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.


Woolworths’ Valentine’s Day advertising campaign fail - Business Day
Woolworths’ Valentine’s Day advertising campaign fail  Business Day

After social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...


UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018 - Ukraine open for business
UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018  Ukraine open for business

The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.


Facebook and Google still offer the best value for mobile advertisers (Singular report) - TechCrunch
Facebook and Google still offer the best value for mobile advertisers (Singular report)  TechCrunch

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull ...


Do social media influencers signify the slow death of style? - South China Morning Post
Do social media influencers signify the slow death of style?  South China Morning Post

Fashion journalist Katherine Zarrella laments the lack of creativity and individuality among influencers, whose task it is to sell because they are paid to wear ...


Advertising Increase for Newton News - Newton News
Advertising Increase for Newton News  Newton News

Over the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...


WWE Advertising Undertaker’s Appearance - Wrestling World
WWE Advertising Undertaker’s Appearance  Wrestling World

WWE has started advertising his appearance at a signing event recently.


PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam - PaZimbabwe
PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam  PaZimbabwe

Lorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...


ADVERTISEMENT FOR BIDS - Jamestown Sun
ADVERTISEMENT FOR BIDS  Jamestown Sun

ADVERTISEMENT FOR BIDS FOR SALE OF IMPOUNDED/ ABANDONED VEHICLES CITY OF JAMESTOWN, NORTH DAKOTA NOTICE IS HEREBY GIVEN, ...


In search of bigger brand budgets, Amazon is beefing up its brand metrics - Digiday
In search of bigger brand budgets, Amazon is beefing up its brand metrics  Digiday

Amazon is trying to prove to marketers that it can not only sell their products but sell new customers on buying their products with a new metric.


Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G - Exchange4Media
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4Media

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...


Dosh Adds $40 Million in New Funding For Cash-Back Advertising App - Xconomy
Dosh Adds $40 Million in New Funding For Cash-Back Advertising App  Xconomy

Austin--- Dosh has added $40 million in new funding to further develop its mobile app that offers users cash back on certain purchases. The money is.


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