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Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services - but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings - or simple quotes on beauty - and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing - and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 12 / 2020

Synamedia Introduces New Iris Advertising Solution - Sports Video Group
Synamedia Introduces New Iris Advertising Solution  Sports Video Group

MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era - GlobeNewswire
MobiusTrend: Digital Hologram AR Advertising vs. Traditional Advertising in 5G Era  GlobeNewswire

City of Pontotoc advertising for paving bids - Northeast Mississippi Daily Journal
City of Pontotoc advertising for paving bids  Northeast Mississippi Daily Journal

Advertising Agencies - Pacific Business News - New York Business Journal
Advertising Agencies - Pacific Business News  New York Business Journal

Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV - Martechcube
Brand advertising firm LoopMe Ties Brand Outcomes to Connected TV  Martechcube

Case: False Advertising/Procedure (D. Ariz.) - Bloomberg Law
Case: False Advertising/Procedure (D. Ariz.)  Bloomberg Law

DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits - Yahoo Finance
DaleGibbons 7FigureBusinessCoach Marketing Consultant Advertising Sales Profits  Yahoo Finance

Advertising and Media Leader Launches Meredith Data Studio - Martechcube
Advertising and Media Leader Launches Meredith Data Studio  Martechcube

In-Game Advertising Is Gaining Momentum Due To The Increasing Video Game Software Market Size, Driven By Rising Number Of Role-Playing Games Played On PC Consoles - GlobeNewswire
In-Game Advertising Is Gaining Momentum Due To The Increasing Video Game Software Market Size, Driven By Rising Number Of Role-Playing Games Played On PC Consoles  GlobeNewswire

Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year - Yahoo Finance
Mirriad Advertising (LON:MIRI) Shareholders Booked A 44% Gain In The Last Year  Yahoo Finance

NCAA college football cancellations could send networks, advertisers scrambling into 2021 - WHTC News
NCAA college football cancellations could send networks, advertisers scrambling into 2021  WHTC News

Amazon Becomes an Advertising Powerhouse - TheStreet
Amazon Becomes an Advertising Powerhouse  TheStreet

They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise - Forbes
They’re Desperate For Money, But Travel Companies Remain Reluctant To Advertise  Forbes

Advertising Stocks Face New, Major Challenge With Apple's iOS 14 - Seeking Alpha
Advertising Stocks Face New, Major Challenge With Apple's iOS 14  Seeking Alpha

Capitol recap: Illinois launches $5M advertising campaign to promote face coverings - Suburban Journals
Capitol recap: Illinois launches $5M advertising campaign to promote face coverings  Suburban Journals

FROM THE PUBLISHER: Journal offers advertising stimulus program - Sioux City Journal
FROM THE PUBLISHER: Journal offers advertising stimulus program  Sioux City Journal

Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn - The Daily Chronicle
Cross-Channel Performance Advertising Platform Market to Witness Huge Growth by 2026 | Facebook, Marin Software, Marilyn  The Daily Chronicle

U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows - CNBC
U.S. ban on China's TikTok could cut it off from app stores and advertisers, White House document shows  CNBC

4 Advertising Tools You Can Use to Drive More Sales - Business 2 Community
4 Advertising Tools You Can Use to Drive More Sales  Business 2 Community

LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020 - MediaPost Communications
LAMAR Advertising In Middle Of BLM Billboard Controversy 08/11/2020  MediaPost Communications

Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media - The Daily Chronicle
Outdoor Advertising Market is Thriving Worldwide | JCDecaux, Lamar Advertising, Outfront Media  The Daily Chronicle

Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA - Regulatory Focus
Asia-Pacific Regulatory Roundup: COVID-19 drives hard-line advertising enforcement at TGA  Regulatory Focus

Exclusive: U.S. ban on TikTok could cut it off from app stores, advertisers - White House document - Reuters
Exclusive: U.S. ban on TikTok could cut it off from app stores, advertisers - White House document  Reuters

BLM billboard to come down after NC property owner pressures advertising agency - WSOC Charlotte
BLM billboard to come down after NC property owner pressures advertising agency  WSOC Charlotte

The Growing Global Movement to End Outdoor Advertising - Inter Press Service
The Growing Global Movement to End Outdoor Advertising  Inter Press Service

House GOP super PAC adds $45M to fall advertising - Politico
House GOP super PAC adds $45M to fall advertising  Politico

Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic - Chelanpress
Southeast Asia Digital Advertising Market Drivers & Growth Opportunity Analysis Report to 2026 | Impact of COVID-19 Pandemic  Chelanpress

South Korea to ban 'backdoor online advertising' from September - MENAFN.COM
South Korea to ban 'backdoor online advertising' from September  MENAFN.COM

Out-of-Home Advertising Is Becoming More Digitally Driven - eMarketer
Out-of-Home Advertising Is Becoming More Digitally Driven  eMarketer

Univision Media Networks Advertising Revenue Drops Amid Pandemic - Hollywood Reporter
Univision Media Networks Advertising Revenue Drops Amid Pandemic  Hollywood Reporter

Lamar Advertising Reaches Analyst Target Price - Nasdaq
Lamar Advertising Reaches Analyst Target Price  Nasdaq

SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS - Industry Global News 24
SOUTH KOREA TO DISSUADE BACK DOOR ONLINE ADVERTISING EVILS  Industry Global News 24

Biden chooses Harris | Advertising - Winston-Salem Journal
Biden chooses Harris | Advertising  Winston-Salem Journal

Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider - Business Insider
Why brands like Anheuser-Busch are taking more advertising in-house - Business Insider  Business Insider

JW Player names advertising demand chief for EMEA - Digital TV Europe
JW Player names advertising demand chief for EMEA  Digital TV Europe

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others - Forbes
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others  Forbes

Muralist restores historic advertising artwork in Beloit | Local News - Gazettextra
Muralist restores historic advertising artwork in Beloit | Local News  Gazettextra

Official suggests residents subsidizing advertising for The Villages - Villages-News
Official suggests residents subsidizing advertising for The Villages  Villages-News

Legal Public Notices 8/12 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 8/12 issue | Legal Advertising  Orlando Weekly

Songs For Screens: How ‘Welcome Back’ Became a 2020 Advertising Anthem – Check Out New Version by Aloe Blacc (Exclusive) - Variety
Songs For Screens: How ‘Welcome Back’ Became a 2020 Advertising Anthem – Check Out New Version by Aloe Blacc (Exclusive)  Variety

Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast - Chelanpress
Pay-per-click (PPC) Advertising Market 2027 Opportunities, Applications, Drivers, Limitations, Companies, Countries, & Forecast  Chelanpress

Some US publishers to face advertising restrictions on Facebook - Big News Network
Some US publishers to face advertising restrictions on Facebook  Big News Network

News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue - The Wall Street Journal
News Corp Posts Wider Loss as Coronavirus Pummels Advertising Revenue  The Wall Street Journal

Sponsored: In-game advertising, the compliance perspective - Gamasutra
Sponsored: In-game advertising, the compliance perspective  Gamasutra

Greece to ban slot advertising, set minimum spin times - iGaming Business
Greece to ban slot advertising, set minimum spin times  iGaming Business

Advertising Revenues Projected To Decline In 2020 Worldwide - Forbes
Advertising Revenues Projected To Decline In 2020 Worldwide  Forbes

Trump ban could cut TikTok off from US app stores and advertisers - South China Morning Post
Trump ban could cut TikTok off from US app stores and advertisers  South China Morning Post

Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel' - Middle East Monitor
Ireland MP: Airbnb deliberately advertising West Bank homes as 'in Israel'  Middle East Monitor

In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026 - eRealty Express
In-App Advertising Market Analysis 2020: Size, Share, Sales, Growth, Revenue, Type, Application & Forecast To 2026  eRealty Express

Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever - Poynter
Advertising revenue at The New York Times plummets, but digital subscription gains are the best ever  Poynter

Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028 - My Amazon Echo
Online Advertising Market 2020 Future Trends, Dynamic Growth & Forecast To 2028  My Amazon Echo

Facebook bans pro-Trump super PAC from advertising on its platform - Fox Business
Facebook bans pro-Trump super PAC from advertising on its platform  Fox Business

Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025 - AlgosOnline
Cross-Channel Advertising Software Market Size, Historical Growth, Analysis, Opportunities and Forecast To 2025  AlgosOnline

Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive - eMarketer
Despite Short-Term Advertising Downturns, Esports Outlook Remains Positive  eMarketer

Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications - AlgosOnline
Outdoor Advertising Market to 2026: Growth Analysis by Manufacturers, Regions, Types and Applications  AlgosOnline

How a virtual advertising 'camp' saved internships for 200 students - AdAge.com
How a virtual advertising 'camp' saved internships for 200 students  AdAge.com

Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden - The New York Times
Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden  The New York Times

Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee - GamblingCompliance
Virginia Draft Regulations Include Strict Advertising Restrictions Similar To Tennessee  GamblingCompliance

Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects - My Amazon Echo
Interactive Advertising Market 2020-2023: Emerging Technologies, Business Trends, Regional Study, Top Global Segments Profiles and Future Prospects  My Amazon Echo

IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies - Yahoo Finance
IPS Partners with Advantage Software to Transform the Payables Lifecycle for Advertising Agencies and Marketing Companies  Yahoo Finance

BetMGM, NASCAR Partner For Advertising And In-Race Betting - Legal Sports Betting
BetMGM, NASCAR Partner For Advertising And In-Race Betting  Legal Sports Betting

ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts - Deadline
ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts  Deadline

Democrats' bid to unseat Wagner hits television with Schupp advertisement - STLtoday.com
Democrats' bid to unseat Wagner hits television with Schupp advertisement  STLtoday.com

Joe Biden Announces Elections Ad Buy Totaling $280 Million - The New York Times
Joe Biden Announces Elections Ad Buy Totaling $280 Million  The New York Times

Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently? - Simply Wall St
Do Its Financials Have Any Role To Play In Driving Vertoz Advertising Limited’s (NSE:VERTOZ) Stock Up Recently?  Simply Wall St

Pinterest shares close up 36% on user growth and advertising in Q2 - CNBC
Pinterest shares close up 36% on user growth and advertising in Q2  CNBC

‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry - The New York Times
‘A Big Correction’: Pandemic Brings Change to ‘Bloated’ Ad Industry  The New York Times

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement - Social Media Today
Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement  Social Media Today

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads - PRNewswire
Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads  PRNewswire

ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2 - MarTech Series
ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2  MarTech Series

More Than 1,000 Companies Boycotted Facebook. Did It Work? - The New York Times
More Than 1,000 Companies Boycotted Facebook. Did It Work?  The New York Times

Disney Slashed Ad Spending on Facebook Amid Growing Boycott - The Wall Street Journal
Disney Slashed Ad Spending on Facebook Amid Growing Boycott  The Wall Street Journal

As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets - Digiday
As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets  Digiday

Hulu Ads For $500? Streamer Makes Bid for Small Advertisers - Variety
Hulu Ads For $500? Streamer Makes Bid for Small Advertisers  Variety

Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves - The New York Times
Michigan Threatens to Slip From Trump as He Goes Quiet on Airwaves  The New York Times

How the world’s biggest advertisers are spending (or not) as the pandemic grinds on - Digiday
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on  Digiday

As Trump Pushes Into Portland, His Campaign Ads Turn Darker - The New York Times
As Trump Pushes Into Portland, His Campaign Ads Turn Darker  The New York Times

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Facebook Boycott: Starbucks and Diageo to Pull Ads - The New York Times
Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

How To Harness Effective Visuals In Advertising - Forbes
How To Harness Effective Visuals In Advertising  Forbes

Value Ad-ded: Benefits of The Interest-Based Advertising Model - Disruptive Competition Project
Value Ad-ded: Benefits of The Interest-Based Advertising Model  Disruptive Competition Project

Advertisers are trying to adapt to COVID-19 - Marketplace
Advertisers are trying to adapt to COVID-19  Marketplace

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

How to Improve the Efficiency of Advertising? - MarTech Series
How to Improve the Efficiency of Advertising?  MarTech Series

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google - Forbes
Amazon Advertising Drives Higher Returns For Retail Brands Than Facebook Or Google  Forbes

Every pandemic-themed TV commercial is an empty advertisement for advertising - The Washington Post
Every pandemic-themed TV commercial is an empty advertisement for advertising  The Washington Post

Facebook signals online advertising to take a big hit - DigitalCommerce360
Facebook signals online advertising to take a big hit  DigitalCommerce360

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

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