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Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services - but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings - or simple quotes on beauty - and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing - and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 12 / 2019

eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis - eMarketer
eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis  eMarketer

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Enforcement Alert: Social Media Advertising - Brewers Association
Enforcement Alert: Social Media Advertising  Brewers Association

Senior Amazon Advertising Executive Joins Teikametrics - MarTech Series
Senior Amazon Advertising Executive Joins Teikametrics  MarTech Series

Forecast: US local advertising to top $161 billion | Dateline - Newspapers and Technology
Forecast: US local advertising to top $161 billion | Dateline  Newspapers and Technology

Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College News
Professor Barbara Allen receives award for book exploring lies in political advertising  Carleton College News

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2
Amazon Advertising: 3 Unique Ways to Sell Your Product  G2

A mobile advertising holiday roadmap for retailers - Retail Customer Experience
A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth - Business Wire
PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back - Kansas City Star
A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back  Kansas City Star

The Esports Ads launches esports advertising database - Esports Insider
The Esports Ads launches esports advertising database  Esports Insider

Online Advertising Market Increasing Demand with Leading key players:Amazon.Com, Inc., Aol, Inc. & More. - Eastlake Times
Online Advertising Market Increasing Demand with Leading key players:Amazon.Com, Inc., Aol, Inc. & More.  Eastlake Times

Comcast rebrands its ad sales division - Atlanta Business Chronicle
Comcast rebrands its ad sales division  Atlanta Business Chronicle

Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution - Editor And Publisher Magazine
Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution  Editor And Publisher Magazine

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

Turkish media censors find ice cream advertisements immoral - Ahval
Turkish media censors find ice cream advertisements immoral  Ahval

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth? - Forbes
Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth?  Forbes

Opinion: Twitter beats Facebook on political advertising, but work is still needed - UI The Daily Iowan
Opinion: Twitter beats Facebook on political advertising, but work is still needed  UI The Daily Iowan

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” - Multichannel News
MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising”  Multichannel News

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger - Yahoo Sports
Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger  Yahoo Sports

Maryland must walk fine line with election advertising law - Frederick News Post
Maryland must walk fine line with election advertising law  Frederick News Post

10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

Why Politicians Want Your Smart-TV Data - The Atlantic
Why Politicians Want Your Smart-TV Data  The Atlantic

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising - AdAge.com
Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

Billionaire Alastair Mactaggart on his plans to regulate advertising. - Business Insider
Billionaire Alastair Mactaggart on his plans to regulate advertising.  Business Insider

An Hour of Advertising with… Storythings' Anjali Ramachandran - The Drum
An Hour of Advertising with… Storythings' Anjali Ramachandran  The Drum

Why Twitter’s New Restrictions on Political Advertising Make No Sense - National Review
Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

CSPI report: We're not making progress on junk food advertising to kids - FoodNavigator-USA.com
CSPI report: We're not making progress on junk food advertising to kids  FoodNavigator-USA.com

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

SEC: Changes to Investment Advertising and Cash Solicitation Proposed - The National Law Review
SEC: Changes to Investment Advertising and Cash Solicitation Proposed  The National Law Review

How digital media has revolutionised advertising | Leadership - Business Chief Canada
How digital media has revolutionised advertising | Leadership  Business Chief Canada

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

Cryptocurrency advertising is rising, and Coinzilla is at the forefront - EconoTimes
Cryptocurrency advertising is rising, and Coinzilla is at the forefront  EconoTimes

Reddit: Here’s How to Change Your Advertising Personalization Preferences - Adweek
Reddit: Here’s How to Change Your Advertising Personalization Preferences  Adweek

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead - Search Engine Journal
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

New TripAdvisor China Venture Eyes Digital Advertising Revenues - Skift
New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech - AdExchanger
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

Advertising or art? Bristol restaurant asked to remove window signs - Turn to 10
Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

Old is new again as traditional advertising channels make strides - Econsultancy
Old is new again as traditional advertising channels make strides  Econsultancy

Why Don't Truth In Advertising Laws Apply To Political Ads? - wgbh.org
Why Don't Truth In Advertising Laws Apply To Political Ads?  wgbh.org

3 steps to help improve diversity in advertising (And why that's smart) - AdAge.com
3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey - MarTech Series
Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey  MarTech Series

The big problem with political advertising on social media - City A.M.
The big problem with political advertising on social media  City A.M.

Nine reports 'softness' in advertising dragging on earnings - AdNews
Nine reports 'softness' in advertising dragging on earnings  AdNews

General Election 2019: Facebook takes down 'political' advertising - BBC News
General Election 2019: Facebook takes down 'political' advertising  BBC News

The 2020 election ignites a new debate: Does political advertising belong on platforms? - Digiday
The 2020 election ignites a new debate: Does political advertising belong on platforms?  Digiday

Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising - North Bay Business Journal
Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising  North Bay Business Journal

Elizabeth Warren criticizes Twitter's political advertising ban - Axios
Elizabeth Warren criticizes Twitter's political advertising ban  Axios

Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds - Telegraph.co.uk
Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds  Telegraph.co.uk

Advertisers emerge as buyers for ad tech - Digiday
Advertisers emerge as buyers for ad tech  Digiday

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

The Rundown: Advertisers mull how much digital advertising is too much - Digiday
The Rundown: Advertisers mull how much digital advertising is too much  Digiday

Parimatch launches new advertising campaign featuring Conor McGregor - CalvinAyre.com
Parimatch launches new advertising campaign featuring Conor McGregor  CalvinAyre.com

Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge - Business Wire
Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge  Business Wire

Vermont environmental advocate sues Ben & Jerry’s for false advertising - Local 22/44 News
Vermont environmental advocate sues Ben & Jerry’s for false advertising  Local 22/44 News

Emotion: The Super Weapon Of Marketing And Advertising - Forbes
Emotion: The Super Weapon Of Marketing And Advertising  Forbes

Publicis Wins Global Nivea Advertising Account 11/11/2019 - MediaPost Communications
Publicis Wins Global Nivea Advertising Account 11/11/2019  MediaPost Communications

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

Google to Lift US Ban on Online Casino Advertising - HighstakesDB
Google to Lift US Ban on Online Casino Advertising  HighstakesDB

Programmatic Advertising Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US - News Obtain
Programmatic Advertising Market 2019| Key Manufacturers and Development for Global Regions (United States, Europe, Japan, China) Forecast up to 2026 | Research Industry US  News Obtain

How to Invest in Digital Advertising - The Motley Fool
How to Invest in Digital Advertising  The Motley Fool

Advertisers Finally Get Involved in Shaping Audience Measurement - MediaVillage
Advertisers Finally Get Involved in Shaping Audience Measurement  MediaVillage

Art or advertising? Bristol board rules Chinese calligraphy will have to go - The Providence Journal
Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

Location-based Search and Advertising Market : Overview By Share, Trends, Growth Factors, Opportunities and Industry Segments Poised for Rapid Growth by 2029 - 5Gigs News
Location-based Search and Advertising Market : Overview By Share, Trends, Growth Factors, Opportunities and Industry Segments Poised for Rapid Growth by 2029  5Gigs News

Smaller Social Media Audiences Are What Advertisers Are Focusing On - WGN Radio - Chicago
Smaller Social Media Audiences Are What Advertisers Are Focusing On  WGN Radio - Chicago

Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump - The New York Times
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

The unequal aplication of advertising transparency - StopFake.org
The unequal aplication of advertising transparency  StopFake.org

Arlington students pushing back against vaping use, advertising - Poughkeepsie Journal
Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia Inquirer
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

Black Crowes Announce 2020 Reunion Tour Via… Subway Advertisement? - Variety
Black Crowes Announce 2020 Reunion Tour Via… Subway Advertisement?  Variety

OPINION: Industry trend shows readership is rising as advertising falls - Paris News
OPINION: Industry trend shows readership is rising as advertising falls  Paris News

Amazon advertising exec joins Boston e-commerce startup - Boston Business Journal
Amazon advertising exec joins Boston e-commerce startup  Boston Business Journal

SEC Proposes Changes in Advertising Rules - National Association of Plan Advisors
SEC Proposes Changes in Advertising Rules  National Association of Plan Advisors

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy' - Daily Mail
Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy'  Daily Mail

WPP comparable sales rise as advertising backs 2019 guidance - MarketWatch
WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

Asked about China, Twitter CFO says company focus is on markets where it is 'accessible' - CNBC
Asked about China, Twitter CFO says company focus is on markets where it is 'accessible'  CNBC

Interactive Advertising Market Global Opportunity Analysis and Industry Forecast, 2019 – 2025 - Market Expert
Interactive Advertising Market Global Opportunity Analysis and Industry Forecast, 2019 – 2025  Market Expert

'Influence' A Podcast About Advertising From WeTransfer - CULTR
'Influence' A Podcast About Advertising From WeTransfer  CULTR

False Advertising: "We were hungry to evolve and do more" - Dork Magazine
False Advertising: "We were hungry to evolve and do more"  Dork Magazine

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

AOC praises Twitter's decision to ban political advertising before 2020 - Fox News
AOC praises Twitter's decision to ban political advertising before 2020  Fox News

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