Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them.

My advice for writing captions is to never describe what readers can see for themselves in your photo.

If your photo shows a man in a golf shirt, for example, don't place a caption beneath the photo that simply says "New Golf Shirt." Instead, write a subhead that communicates a benefit that the reader cannot see, one that the photographer could never capture. Write something like this:

NEVER A HOLE IN ONE: Our new Glengarry Golf Shirt features a Teflon fabric protector that forms an invisible shield around fibers for superb protection against tears and punctures.

My second piece of solicited advice (you subscribed to the newsletter, after all) is to start your captions, whenever possible, with a pithy intro phrase. In five words or fewer, capture the essence of what you are saying with a clever word play, like the one above. Here's another example.

My local newspaper ran a story about the problem that my city is facing this summer with some homeowners watering their lawns every day when they should be watering every other day to conserve water. The story was illustrated with a photograph of a city bylaw officer, in uniform, at the door of a homeowner who was in the very act of breaking the bylaw. The photo caption began:

LAWN ORDER: Bylaw Enforcement Officer Jack Phillips issues a warning to homeowner . . .

That caption put a smile on my face and forced me to read the story. Your captions and subheads will do the same if you make them clever, interesting and laden with benefits that interest your readers.

ABOUT THE AUTHOR
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 20 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Junk food TV advertising likely highest when kids are watching ... - ABC News

ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study says550 KTSA

all 2 news articles »

Inside ESPN's content and advertising partnership with Cycle - Digiday

Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...


What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising - Adweek

Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...


P&G Ends its YouTube Advertising Boycott, But With a Catch - Bloomberg

Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...

and more »

IBM-Salon Media joint project - Blockchain resolution for digital ... - AMBCrypto

AMBCrypto

IBM-Salon Media joint project - Blockchain resolution for digital ...
AMBCrypto
AdLedger, a consortium has recently joined hands with IBM and Salon Media to develop an insurance verification platform for digital media corporations, built on the blockchain. According to recent reports and announcements made by IBM, the companies ...
IBM-Backed Blockchain Trial Takes Aim at Advertising's MiddlemenCoindesk
IBM And Salon Media Pilot Blockchain Project To Prevent Fraud In Advertising IndustryCointelegraph
Can Blockchain Solve Advertising's Supply Chain Transparency Issues?Adweek
MarTech Series -cryptona.co (press release) -Crypto Daily (press release)
all 26 news articles »

Can Blockchain Repair the Broken Digital Advertising Space? - The Merkle

The Merkle

Can Blockchain Repair the Broken Digital Advertising Space?
The Merkle
Elsewhere online, where advertising proliferates, some 40 percent of millennials already use adblockers, and that number is on the rise. As for Gen-Z, their tolerance for ads is next to zero, and Gen-Alpha integrates technology into their everyday ...

and more »

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California - CBS San Francisco Bay Area

CBS San Francisco Bay Area

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California
CBS San Francisco Bay Area
SACRAMENTO (AP) — Selling or advertising LGBT conversion therapy may soon be classified as a fraudulent business practice in California. The state Assembly passed a bill Thursday to crack down on people selling conversion therapy as a way to change ...

and more »

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ... - Variety

Variety

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ...
Variety
Coca-Cola is joining the ranks of advertisers hoping to connect to consumers while they are on the road. In decades past, that might not have been possible. A potential customer would not remain one, after all, if he or she were behind the wheel and ...

and more »

Cryptocurrencies Being Phased Out of Online Advertising - Lawfuel (blog)

Cryptocurrencies Being Phased Out of Online Advertising
Lawfuel (blog)
Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media. With three tech giants banning ads, the industry is facing increased hurdles to sustain itself. What happened. Beginning ...


UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise - Reuters

Nasdaq

UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise
Reuters
Says market environment remains difficult (Adds share price, second analyst comment, detail on U.S.). By Mathieu Rosemain. PARIS, April 19 (Reuters) - French advertising group Publicis on Thursday delivered better-than-expected sales growth driven by a ...
Advertising group Publicis' Q1 sales beat forecasts, shares riseNasdaq

all 20 news articles »

Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market