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What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

Why is that?

Because they know that these individual statistics all add up to the bottom line. 

The final score. 

If they can achieve even a small incremental improvement in these individual statistics for each player this will have a compound affect on the final score. 

And of course, it helps them know which players to give the most playing time too. 

In marketing your business you should be just as disciplined. Which products and which ads and which media should you give the most playing time?  Do you know?

What's the point of designing and implementing an advertising campaign if you don't know if it worked or if it was better than the last one? 

What a waste.

How do you know where the best place is to spend your advertising dollars? 

By tracking everything. 

Incoming calls, emails, walk-ins, website visitors, etc. 

Train yourself and your staff to always ask these questions.  Where did they come from?  How did they hear about you?  Which ad did they call on? 

Here is an example:  Let's say you place a classified ad in the newspaper at a cost of $135.00 offering a free report on your product.  You could track the incoming calls in many ways (for instance by directing them to a free recorded message with a unique extension number or simply by asking them where they heard about the offer when they call). 

Let's say you receive 12 calls on this ad and 2 of them end up as completed  sales.

What is your cost per prospect?

(Cost of Ad) / (Number of Calls) = Cost Per Prospect

$135.00 / 12 = $11.25

Your cost per prospect is $11.25


What is your conversion rate of prospects to sold clients?

(Number of Sold Clients) / (Number of Prospects)  = Conversion Rate

2 / 12 = .17 (or 17%)

Your conversion rate of prospects to sold clients is 17%


What is your cost per sold client?

(Cost of Ad) / (Number of Sold Clients) = Cost Per Sale

$135.00 / 2 = $67.50

Your marketing cost per sale is $67.50.


Now let's say you place a display ad in a large local corporate newsletter and it costs you $450.  You get 27 calls which turn into 4 sales. 

Which ad is performing better?

What is your cost per prospect for this ad?

(Cost of Ad) / (Number of Calls) = Cost Per Prospect

$450.00 / 27 = $16.67

Your cost per prospect is $16.67


What is your conversion rate of prospects to sold clients?

(Number of Sold Clients) / (Number of Prospects)  = Conversion Rate

4 / 27 = .15 (or 15%)

Your conversion rate of prospects to sold clients is 15%


What is your cost per sold client?

(Cost of Ad ) / (Number of Sold Clients) = Cost Per Sale

$450.00 / 4 = $112.50

Your marketing cost per sale is $112.50.

Depending on your products and profit margin both of these ads may be performing well enough to merit continuation.  However, based on this information we would want to look for other opportunities to expand our use of the classified ad first.

This may seem a little basic but this information is extremely valuable and often overlooked. 

The outcome of most athletic contests is normally decided by a very small margin,  sometimes by as little as tenths of an inch or hundredths of a second, missing that pass completion by half a step or missing one basket. 

One would suspect that most winners and losers in business are also determined by very small margins. 

Not giving that extra little bit of caring and customer service.  Not having your presentation skills honed, not including testimonials with your sales information.  Not having the most effective headline in your ad or not having a headline at all.

And worst of all, not knowing which ads are working and which should be put on the bench.

"If at first you don't succeed, try, try again.  Then quit.  There's no use being a damn fool about it."  - W.C. Fields

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting.  He currently specializes in marketing for mortgage brokers, loan officers and real estate agents.  For free mortgage marketing articles and much more visit: http://www.MortgageMarketingTips.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 13 / 2020

MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign - Times of San Diego
MarketInk: San Diego’s SouthNorte Beer’s Launches Advertising Campaign  Times of San Diego

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

As games resume, sports media tries to rebound from advertising 'wasteland' - PitchBook News & Analysis
As games resume, sports media tries to rebound from advertising 'wasteland'  PitchBook News & Analysis

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Trade groups oppose proposed D.C. sales tax on advertising - Washington Times
Trade groups oppose proposed D.C. sales tax on advertising  Washington Times

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19 - Cole of Duty
Global Programmatic Display Advertising Market 2025 Top Manufacturers Includes -Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc.- Impact Analysis of COVID-19  Cole of Duty

Inside Facebook’s exclusive clubs for its top advertisers - Financial Times
Inside Facebook’s exclusive clubs for its top advertisers  Financial Times

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Global Outdoor Advertising Market 2025 Impact Status Of COVID -19: Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media etc. - Cole of Duty
Global Outdoor Advertising Market 2025 Impact Status Of COVID -19: Clear Channel Outdoor, JCDecaux, Lamar Advertising, Outfront Media, Stroer Media etc.  Cole of Duty

New advertising campaign to prepare Britain for Brexit - Financial Times
New advertising campaign to prepare Britain for Brexit  Financial Times

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

ICF, A Digital Advertising firm Wins Multiple awards - Martechcube
ICF, A Digital Advertising firm Wins Multiple awards  Martechcube

Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks - Jewish Life News
Future Prospects of Native Advertising Software Market to 2026 and Understandings Shared in a Detailed Report – StackAdapt, Nativo, Sharethrough, TripleLift, Ligatus, Maximus, Outbrain.com , Nominal Technology, plista, PowerInbox, PowerLinks  Jewish Life News

Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025 - Cole of Duty
Global Cross-Platform and Mobile Advertising Market with (Covid-19) Impact Analysis: Size & Share Anticipates Increasing Growth by 2020-2025  Cole of Duty

Berkshire Hathaway Automates Digital Advertising - Martechcube
Berkshire Hathaway Automates Digital Advertising  Martechcube

COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc - Cole of Duty
COVID-19 impact on Global Outdoor Advertising Machines Market 2020 By Segment Forecasts 2026 | Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, etc  Cole of Duty

Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025 - Jewish Life News
Mobile Advertising Market: Demand, Share, Size, Industry Trends, Analysis and Forecast during 2020-2025  Jewish Life News

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth - Jewish Life News
Global Location-based Search and Advertising Market 2020 | Know the Companies List Could Potentially Benefit or Loose out From the Impact of COVID-19 | Top Companies: Foursquare, Xad, Groupon, Scanbuy, Shopkick, etc. | InForGrowth  Jewish Life News

Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Advertising Management Platform Market Report 2020 – Covering Impact of COVID-19, Financial Information, Developments, SWOT Analysis by Global Top Companies | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Global Online Advertising Market 2020:Enterprise Size, Solution Software and Services, Model, Applications, Technologies, Opportunities, Growth, Revenue and Forecast 2025 - Apsters News
Global Online Advertising Market 2020:Enterprise Size, Solution Software and Services, Model, Applications, Technologies, Opportunities, Growth, Revenue and Forecast 2025  Apsters News

PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC - Branding in Asia Magazine
PubMatic Promotes Sudipto Das to VP Advertising Solutions APAC  Branding in Asia Magazine

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Digital Billboard Advertising Market with COVID-19 Impact Analysis 2020-2026: Key Companies, Status Quo, Industry Structure, Supply & Demand, Size, and Competitive Landscape - Cole of Duty
Digital Billboard Advertising Market with COVID-19 Impact Analysis 2020-2026: Key Companies, Status Quo, Industry Structure, Supply & Demand, Size, and Competitive Landscape  Cole of Duty

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Programmatic Display Advertising Market In-Depth Analysis including key players Facebook, Google (Doubleclick), Alibaba - Cole of Duty
Programmatic Display Advertising Market In-Depth Analysis including key players Facebook, Google (Doubleclick), Alibaba  Cole of Duty

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

ANALYSIS: A tough gig for advertising agencies beyond the pandemic - AdNews
ANALYSIS: A tough gig for advertising agencies beyond the pandemic  AdNews

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Movies UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Movies UK

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024 - Cole of Duty
Digital Video Advertising Market 2019 Trends, Innovation, Growth Opportunities, Demand, Application, Top Companies and Industry Forecast 2024  Cole of Duty

Google to restrict advertising of unauthorized tracking technology - Reuters
Google to restrict advertising of unauthorized tracking technology  Reuters

Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising - 3rd Watch News
Outdoors Advertising Market SWOT Analysis by Key Players: Clear Channel Outdoor, JCDecaux, Lamar Advertising  3rd Watch News

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Why this Facebook advertising boycott is different - The Drum
Why this Facebook advertising boycott is different  The Drum

Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More - Cole of Duty
Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More  Cole of Duty

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020 - Cole of Duty
Global Advertising Agencie Service Market Size and Forecast to 2026: Industry Analysis by Types, Top Vendors, Regions, Demand & Outlook 2020  Cole of Duty

Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells - Daily Research Chronicles
Impact of Covid-19 on Advertising Billboard Lights Market Expected to Witness the Highest Growth 2027 with Top Key Players Osram, Philips, GE Lighting, Acuity Brands, Havells  Daily Research Chronicles

Italian Operators Penalised For Advertising Breaches - GamblingCompliance
Italian Operators Penalised For Advertising Breaches  GamblingCompliance

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

June sees a resurgence in digital advertising, volume up 27%: TAM AdEx - Exchange4Media
June sees a resurgence in digital advertising, volume up 27%: TAM AdEx  Exchange4Media

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc. - 3rd Watch News
Aerial Advertising Market 2020 Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread), Key Players – Air Amelia, High Exposure, Inc., Airsign, Van Wagner Aerial, etc.  3rd Watch News

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Digital Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Digital Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Five changes in social advertising for brands during COVID-19 - ClickZ
Five changes in social advertising for brands during COVID-19  ClickZ

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Best Report on Out-of-Home (OOH) Advertising Market 2020 and Demand, Revenue, Latest Business Insights and Development Analysis to 2026 withClear Channel Outdoor Holdings Inc.,JCDecaux,Lamar Advertising Company,Outfront Media Inc.,Stroer - 3rd Watch News
Best Report on Out-of-Home (OOH) Advertising Market 2020 and Demand, Revenue, Latest Business Insights and Development Analysis to 2026 withClear Channel Outdoor Holdings Inc.,JCDecaux,Lamar Advertising Company,Outfront Media Inc.,Stroer  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Advertising Video Production Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Advertising Video Production Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study - 3rd Watch News
2020 Social Networking Advertising Market – Global Industry Analysis, Growth, Opportunity & Forecast Research Study  3rd Watch News

Online Display Advertising Services Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Online Display Advertising Services Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Digital Display Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Marketing/Advertising Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Outdoor Advertising Machines Operating Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Outdoor Advertising Machines Operating Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc - 3rd Watch News
Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc  3rd Watch News

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Display Advertising System Market is booming worldwide Including Top Players Profiles like MediaMath, Sizmek, AdRoll, Choozle, Kenshoo, Adobe - 3rd Watch News
Display Advertising System Market is booming worldwide Including Top Players Profiles like MediaMath, Sizmek, AdRoll, Choozle, Kenshoo, Adobe  3rd Watch News

Opposition MPs decry lack of transparency around government's COVID-19 advertising spending - The Hill Times
Opposition MPs decry lack of transparency around government's COVID-19 advertising spending  The Hill Times

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
ERP Software for Advertising Agencies Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM - 3rd Watch News
Programmatic Display Advertising Platform Market Sizes by 2026 |FACEBOOK BUSINESS, ADWORDS, WORDSTREAM  3rd Watch News

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Reuters: Google to restrict advertising of unauthorized tracking technology - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology  Kyiv Post

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

Are The New Slovak Regulations On Consumer Credit Advertisements Compliant With The EU Directive? - Media, Telecoms, IT, Entertainment - European Union - Mondaq News Alerts
Are The New Slovak Regulations On Consumer Credit Advertisements Compliant With The EU Directive? - Media, Telecoms, IT, Entertainment - European Union  Mondaq News Alerts

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Advertising Market: Agencies Are Rather Pessimistic About Business In 2020 - CEOWORLD magazine
Advertising Market: Agencies Are Rather Pessimistic About Business In 2020  CEOWORLD magazine

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page - Social Media Today
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page  Social Media Today

Third of top brands likely to suspend social media spending, survey finds - Financial Times
Third of top brands likely to suspend social media spending, survey finds  Financial Times

Facebook Removes Trump Ads Displaying Symbol Used by Nazis - The New York Times
Facebook Removes Trump Ads Displaying Symbol Used by Nazis  The New York Times

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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