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Does Post Card Advertising Really Work?


You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.

Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's limitations along with costs associated with it.

At this time, I also I need to dispel a myth that has been around for as long as there has been printed advertising. Many, many business people believe that if they do a 1 time mass mailing it should be a slam dunk in sales.

Let me be the first to say. "With over 36 years of selling to the public, it simply doesn't work that way!" If you plan on being in business longer than 1 day, then you must continually advertise to keep the clientele coming to you.

Advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.

So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.

So How Does Post Card Advertising Work?

You create an ad on a Post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't setup your address book you would need to do this before you do a mail merge.

Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.

So Where Do I Get Good Addresses From?

Before you can get good addresses, you must first know who it is you are wanting to target before you do your mail out. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you?

First, go to the large search engines and do some research to find out who uses your type of product and/or services. Once you uncover who they are, you then know who your target market will be.

As a side note, there are companies that do sell mailing lists that contain groups of people, organizations and businesses. It is all gathered and cataloged and based on personal interests and/or work related. You can buy these mailing lists or start your own.

Secondly you have to determine how often you will be sending your post cards out. The amount of times you repeat your message, to those you target, will determine how well they remember you. Let me show you how I am targeted by companies that I do business with and that get my attention as well as my order.

Example:

ImpactYourArea.com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. It could be product announcements, new product samples, promotions and/or valuable insight to generating more sales.

Some companies send me information at least once a month. Others 4 times a year. Then there are those companies that send me something only once a year.

Of those three company types which do you think I remember more? It would be those that send me something once a month.

From this example it should be clear that getting your message out repeatedly and often is how your prospects are going to remember you, your product and/or services.

So What Are The Limitations With Post Card Advertising?

Let's say you plan to send out 5000 post cards in a one time mailing. If you are targeting prospects that use your type of service or product, then statistically you should draw 1-2% in responses. Meaning that roughly 50 people may show some interest.

That doesn't necessarily mean you have converted the prospect into a buyer. It only means they have shown an interest in your offer and are willing to take it to the next step.

The next step, for them, is to find out a little bit more about your offer. These are your "Tire Kickers". Of those that responded your chance of converting them is also 1-2%.

So your chances of converting prospect to buyer, from your 1 time mail out could be 4-6 buyers from your original 5000 post card mail out.

Now most would say that the campaign was a failure. However, by the way this medium works it was right on target.

So How Do You Increase Response Rate?

Instead of sending out a 1 time mass mailing of 5000 post cards, consider sending out a smaller amount and do it in monthly increments. Repeat the mail out process once a month for 12-24 months.

So How Much Should You Send Out?

I would start small and build from that. This gives you the ability to spend a little at a time while measuring how each mail out converted. This keeps your advertising costs down and manageable.

Start with 500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years.

Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases. There is also a good chance that those you target may pass your offer onto someone else.

In conclusion, never allow the idea that advertising once will be the solution to gaining repeat business. Don't forget that post card advertising does work if you learn how to do it right and you repeat the process over and over.

Copyright 2005 © Woody Quiñones & www.Impactyourarea.com

About the Author: Woody Quiñones has been selling to the public since the age of 10. With over 36 years of marketing experience he has started several businesses with little or no money. Including his popular website, http://www.ImpactYourArea.com Woody is also an Authorized Kaeser & Blair Dealer, a published online writer, a licensed and certified locksmith of 17 years and can be located on numerous online business forums.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 12 / 2019

Enforcement Alert: Social Media Advertising - Brewers Association
Enforcement Alert: Social Media Advertising  Brewers Association

eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis - eMarketer
eMarketer Podcast: Amazon Advertising, Attitudes on Political Ads, a Retail Jobs Crisis  eMarketer

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Forecast: US local advertising to top $161 billion | Dateline - Newspapers and Technology
Forecast: US local advertising to top $161 billion | Dateline  Newspapers and Technology

Senior Amazon Advertising Executive Joins Teikametrics - MarTech Series
Senior Amazon Advertising Executive Joins Teikametrics  MarTech Series

Professor Barbara Allen receives award for book exploring lies in political advertising - Carleton College News
Professor Barbara Allen receives award for book exploring lies in political advertising  Carleton College News

Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com - Business Wire
Cross-Platform and Mobile Advertising Market Analysis, Trends, and Forecasts, 2025 - Global Market is Projected to Grow by US$260 Billion - ResearchAndMarkets.com  Business Wire

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

A mobile advertising holiday roadmap for retailers - Retail Customer Experience
A mobile advertising holiday roadmap for retailers  Retail Customer Experience

Amazon Advertising: 3 Unique Ways to Sell Your Product - G2
Amazon Advertising: 3 Unique Ways to Sell Your Product  G2

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth - Business Wire
PCMA Launches New Advertising Campaign; Featuring Bespoke Lending Solutions for the Mass Affluent and High Net-worth  Business Wire

A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back - Kansas City Star
A bizarre Kansas law prohibited advertising raw milk. So this farm couple fought back  Kansas City Star

The Esports Ads launches esports advertising database - Esports Insider
The Esports Ads launches esports advertising database  Esports Insider

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

Comcast rebrands its ad sales division - Atlanta Business Chronicle
Comcast rebrands its ad sales division  Atlanta Business Chronicle

2019 – 2020 Political Issue Advertising The Blessing and the Curse! - JD Supra
2019 – 2020 Political Issue Advertising The Blessing and the Curse!  JD Supra

Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution - Editor And Publisher Magazine
Fairbanks Daily News-Miner Goes Live with Brainworks New Stratica Advertising and CRM Solution  Editor And Publisher Magazine

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Turkish media censors find ice cream advertisements immoral - Ahval
Turkish media censors find ice cream advertisements immoral  Ahval

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

Opinion: Twitter beats Facebook on political advertising, but work is still needed - UI The Daily Iowan
Opinion: Twitter beats Facebook on political advertising, but work is still needed  UI The Daily Iowan

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising” - Multichannel News
MFM’s November Lunch and Learn to Highlight “Legalities of Controversial Advertising”  Multichannel News

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger - Yahoo Sports
Restaurant apologises for 'cashing in' on Remembrance Day by advertising 'Lest We Forget' burger  Yahoo Sports

Maryland must walk fine line with election advertising law - Frederick News Post
Maryland must walk fine line with election advertising law  Frederick News Post

Amazon Advertising Spending to Reach $10 Billion in 2019 - Marketplace Pulse
Amazon Advertising Spending to Reach $10 Billion in 2019  Marketplace Pulse

10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding - Kotaku
10 Questions I Have About That Weird Advertisement That Pops Up While Pooping In Death Stranding  Kotaku

Why Politicians Want Your Smart-TV Data - The Atlantic
Why Politicians Want Your Smart-TV Data  The Atlantic

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising - AdAge.com
Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

CSPI report: We're not making progress on junk food advertising to kids - FoodNavigator-USA.com
CSPI report: We're not making progress on junk food advertising to kids  FoodNavigator-USA.com

Billionaire Alastair Mactaggart on his plans to regulate advertising. - Business Insider
Billionaire Alastair Mactaggart on his plans to regulate advertising.  Business Insider

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

An Hour of Advertising with… Storythings' Anjali Ramachandran - The Drum
An Hour of Advertising with… Storythings' Anjali Ramachandran  The Drum

Why Twitter’s New Restrictions on Political Advertising Make No Sense - National Review
Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

SEC: Changes to Investment Advertising and Cash Solicitation Proposed - The National Law Review
SEC: Changes to Investment Advertising and Cash Solicitation Proposed  The National Law Review

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

How digital media has revolutionised advertising | Leadership - Business Chief Canada
How digital media has revolutionised advertising | Leadership  Business Chief Canada

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead - Search Engine Journal
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

Reddit: Here’s How to Change Your Advertising Personalization Preferences - Adweek
Reddit: Here’s How to Change Your Advertising Personalization Preferences  Adweek

Cryptocurrency advertising is rising, and Coinzilla is at the forefront - EconoTimes
Cryptocurrency advertising is rising, and Coinzilla is at the forefront  EconoTimes

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How WWE Dealt With False Advertising Pre-Taped Match For RAW  Ringside News

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Advertising or art? Bristol restaurant asked to remove window signs  Turn to 10

New TripAdvisor China Venture Eyes Digital Advertising Revenues - Skift
New TripAdvisor China Venture Eyes Digital Advertising Revenues  Skift

Old is new again as traditional advertising channels make strides - Econsultancy
Old is new again as traditional advertising channels make strides  Econsultancy

3 steps to help improve diversity in advertising (And why that's smart) - AdAge.com
3 steps to help improve diversity in advertising (And why that's smart)  AdAge.com

Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech - AdExchanger
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech  AdExchanger

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As the wedding industry goes DTC, ring company Manly Bands is rethinking its advertising strategy  Digiday

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Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey  MarTech Series

The big problem with political advertising on social media - City A.M.
The big problem with political advertising on social media  City A.M.

Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST] - Search Engine Journal
Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]  Search Engine Journal

General Election 2019: Facebook takes down 'political' advertising - BBC News
General Election 2019: Facebook takes down 'political' advertising  BBC News

The 2020 election ignites a new debate: Does political advertising belong on platforms? - Digiday
The 2020 election ignites a new debate: Does political advertising belong on platforms?  Digiday

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Nine reports 'softness' in advertising dragging on earnings  AdNews

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Parimatch launches new advertising campaign featuring Conor McGregor  CalvinAyre.com

Elizabeth Warren criticizes Twitter's political advertising ban - Axios
Elizabeth Warren criticizes Twitter's political advertising ban  Axios

Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising - North Bay Business Journal
Latino Business Leadership Awards: Hector Velazquez, Nexo Advertising  North Bay Business Journal

New digital advertising tables debut at Sydney Airport - CMO
New digital advertising tables debut at Sydney Airport  CMO

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Homeopaths advertising autism 'cures' despite crackdown by advertising watchdog, Telegraph investigation finds  Telegraph.co.uk

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

The Rundown: Advertisers mull how much digital advertising is too much - Digiday
The Rundown: Advertisers mull how much digital advertising is too much  Digiday

Advertisers emerge as buyers for ad tech - Digiday
Advertisers emerge as buyers for ad tech  Digiday

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Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge  Business Wire

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Vermont environmental advocate sues Ben & Jerry’s for false advertising  Local 22/44 News

Emotion: The Super Weapon Of Marketing And Advertising - Forbes
Emotion: The Super Weapon Of Marketing And Advertising  Forbes

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

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How to Invest in Digital Advertising  The Motley Fool

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Advertisers Finally Get Involved in Shaping Audience Measurement  MediaVillage

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Art or advertising? Bristol board rules Chinese calligraphy will have to go  The Providence Journal

Google to Lift US Ban on Online Casino Advertising - HighstakesDB
Google to Lift US Ban on Online Casino Advertising  HighstakesDB

Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump - The New York Times
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump  The New York Times

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Black Crowes Announce 2020 Reunion Tour Via… Subway Advertisement?  Variety

Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia Inquirer
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’  The Philadelphia Inquirer

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Arlington students pushing back against vaping use, advertising  Poughkeepsie Journal

The unequal aplication of advertising transparency - StopFake.org
The unequal aplication of advertising transparency  StopFake.org

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

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Smaller Social Media Audiences Are What Advertisers Are Focusing On  WGN Radio - Chicago

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

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Big Data Pharmaceutical Advertising Market Report: Global, Regional and Country Wise Data Break up and Analysis in a Latest Research  Editorials 360

Nine lowers earnings forecasts as soft advertising market hits home - Sydney Morning Herald
Nine lowers earnings forecasts as soft advertising market hits home  Sydney Morning Herald

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

SEC Proposes Changes in Advertising Rules - National Association of Plan Advisors
SEC Proposes Changes in Advertising Rules  National Association of Plan Advisors

Reconciling Reach And Brand Safety In B2B Advertising - AdExchanger
Reconciling Reach And Brand Safety In B2B Advertising  AdExchanger

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Amazon CFO Talks One-Day Shipping, Torrid Advertising Growth, and More  The Motley Fool

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OPINION: Industry trend shows readership is rising as advertising falls  Paris News

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WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

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Virgin latest advertising ditches young air hostesses for a flying toupee called 'Wiggy'  Daily Mail

False Advertising: "We were hungry to evolve and do more" - Dork Magazine
False Advertising: "We were hungry to evolve and do more"  Dork Magazine

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Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

Truth in Advertising - Ms. Magazine
Truth in Advertising  Ms. Magazine

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