We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.
Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's limitations along with costs associated with it.
At this time, I also I need to dispel a myth that has been around for as long as there has been printed advertising. Many, many business people believe that if they do a 1 time mass mailing it should be a slam dunk in sales.
Let me be the first to say. "With over 36 years of selling to the public, it simply doesn't work that way!" If you plan on being in business longer than 1 day, then you must continually advertise to keep the clientele coming to you.
Advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.
So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.
So How Does Post Card Advertising Work?
You create an ad on a Post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't setup your address book you would need to do this before you do a mail merge.
Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.
So Where Do I Get Good Addresses From?
Before you can get good addresses, you must first know who it is you are wanting to target before you do your mail out. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you?
First, go to the large search engines and do some research to find out who uses your type of product and/or services. Once you uncover who they are, you then know who your target market will be.
As a side note, there are companies that do sell mailing lists that contain groups of people, organizations and businesses. It is all gathered and cataloged and based on personal interests and/or work related. You can buy these mailing lists or start your own.
Secondly you have to determine how often you will be sending your post cards out. The amount of times you repeat your message, to those you target, will determine how well they remember you. Let me show you how I am targeted by companies that I do business with and that get my attention as well as my order.
ImpactYourArea.com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. It could be product announcements, new product samples, promotions and/or valuable insight to generating more sales.
Some companies send me information at least once a month. Others 4 times a year. Then there are those companies that send me something only once a year.
Of those three company types which do you think I remember more? It would be those that send me something once a month.
From this example it should be clear that getting your message out repeatedly and often is how your prospects are going to remember you, your product and/or services.
So What Are The Limitations With Post Card Advertising?
Let's say you plan to send out 5000 post cards in a one time mailing. If you are targeting prospects that use your type of service or product, then statistically you should draw 1-2% in responses. Meaning that roughly 50 people may show some interest.
That doesn't necessarily mean you have converted the prospect into a buyer. It only means they have shown an interest in your offer and are willing to take it to the next step.
The next step, for them, is to find out a little bit more about your offer. These are your "Tire Kickers". Of those that responded your chance of converting them is also 1-2%.
So your chances of converting prospect to buyer, from your 1 time mail out could be 4-6 buyers from your original 5000 post card mail out.
Now most would say that the campaign was a failure. However, by the way this medium works it was right on target.
So How Do You Increase Response Rate?
Instead of sending out a 1 time mass mailing of 5000 post cards, consider sending out a smaller amount and do it in monthly increments. Repeat the mail out process once a month for 12-24 months.
So How Much Should You Send Out?
I would start small and build from that. This gives you the ability to spend a little at a time while measuring how each mail out converted. This keeps your advertising costs down and manageable.
Start with 500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years.
Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases. There is also a good chance that those you target may pass your offer onto someone else.
In conclusion, never allow the idea that advertising once will be the solution to gaining repeat business. Don't forget that post card advertising does work if you learn how to do it right and you repeat the process over and over.
Copyright 2005 © Woody Quiñones & www.Impactyourarea.com
About the Author: Woody Quiñones has been selling to the public since the age of 10. With over 36 years of marketing experience he has started several businesses with little or no money. Including his popular website, http://www.ImpactYourArea.com Woody is also an Authorized Kaeser & Blair Dealer, a published online writer, a licensed and certified locksmith of 17 years and can be located on numerous online business forums.
Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. We're in TV ...
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
Don Kennedy joins as Chief Revenue Officer as Protenus continues rapid growth and accelerated sales. BALTIMORE, May 22, 2019 /PRNewswire/ -- Protenus, ...
Even if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually ...
Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
Roku wants to take a stab at marketers' TV-sized budgets and is pitching them insights on its cord-cutters.
25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
DUBLIN , May 22, 2019 /PRNewswire/ -- The "FDA Scrutiny of Promotion and Advertising Practices" conference has been added to ResearchAndMarkets.com's ...
Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...
WASHINGTON (Reuters) - Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its ...
Local businesses can extend their advertising reach across the World Wide Web through Kingsdale Media, an eastern North Carolina digital marketing agency ...
Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.
LOS GATOS, Calif.--(BUSINESS WIRE)--May 22, 2019--. Roku, Inc. (NASDAQ: ROKU) today announced Activation Insights, a powerful new tool to target ...
Welcome to our Asia Regulatory Roundup, our weekly overview of the top regulatory news in Asia. TGA Releases Advertising Breach 'Stop Clock' Policies as ...
In Hershey Creamery Company v. Liberty Mutual Fire Insurance Company and Liberty Insurance Corporation, No. 1:18-CV-694, 2019 WL 1900397 (M.D. Penn.
Facebook has recently acquired a new patent for technology that could completely change the way advertisers acquire photos using social media. The latest ...
Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising.
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...
It happened around 6 a.m. Monday, but authorities say they didn't discover the crash until nearly 7 hours later.
Recent months have seen a noticeable uptick in news about gaming advertising bans and restrictions across the globe. United States Media, Telecoms, IT, ...
There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...
Some in Colorado are worried a controversial billboard advertising abortion may give their state.
Yesterday a new GDPR complaint regarding RTB was lodged, against Google and other major companies alleging that they leak vast scale of personal data to ...
Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...
New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
The Sandy Township Supervisors, at Monday's meeting, gave authorization to Manager Shawn Arbaugh to advertise a proposed property inspection ordinance.
The exponential growth of Digital Out of Home (DOOH) advertising over the last few years has not been without controversy. In urban areas across the world, ...
Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...
Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...
Advertising is ubiquitous in nature, but it is a necessary effort for any small business that wants to grow and thrive in a competitive marketplace. The.
Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.
Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...
There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...
5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...
You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
Margin of Safety Calculated for NASDAQ:LAMR | High Dividend Yield, News, Real Estate.
Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...
The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.
Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.
At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Advertising spending in Russia in 1Q19 stood at RUB111bn ($1.7bn), the growth of the ad market slowing down to 4% from 13% for the same quarter of ...
Sponsored *Content* by Lamar Advertising, Volunteers of American Ohio & Indiana.
The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.
It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.
As brands increasingly use data management platforms or customer relationship management platforms to enhance sales, the California Consumer Privacy Act ...
The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...
Comcast Ventures, Comcast's investment arm, is trying to create new television advertisers by teaching its DTC portfolio companies to buy TV.
Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.
Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...
Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.
Your digestive health is directly impacted by your lifestyle and the foods you choose to eat. By taking steps to improve your habits, your digestive system will ...
Ever provocative, Calvin Klein issued an apology for its recent ad showcasing a kiss between Bella Hadid and Lil Miquela following complaints of "queerbaiting."
Supply path optimization help ad buyers handle resellers, duplicate auctions and more.
Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.
Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...
For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this.
More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...
TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.
Twitter Chief Financial Officer Ned Segal said Monday that boiling trade tensions between the United States and China could affect a lot of businesses, but he ...
The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
Is Pressman Advertising Limited (NSE:PRESSMN) a good dividend stock? How would you know? Dividend paying companies with growing earnings can be ...
Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
India Business News: Mumbai, May 22 () Advertising sector watchdog ASCI upheld complaints against 229 misleading advertisements in March this year, ...
Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...
Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...
Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.
The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...
The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.
Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...
Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
The firm said growth in advertising sales slowed to 15 percent from a year earlier.
Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'
J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...
Amazon's ad sales are still growing, but much slower than before.
In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...
Consumers race to digital video for fewer ads, but they might find tailored pitches instead.
How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...
Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...
Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...
Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.
ADVERTISING RELATED ARTICLES:
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? The answer's no secret ..
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying Secrets: OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:" Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were.
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, Wedding services.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what's its and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market