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How Can All the Radio Stations Be #1?


Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"

Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. They ask for an information package to be mailed out to them; or faxed over if it's urgent (Ha!). When the rep asks questions that are essential to the provision of any information pertinent to the situation (demographics, psychographics, time frame, budget etc.), the caller says they know nothing. They were just told to call stations and gather information.

Being an obliging rep, the information is sent or faxed as requested ?.and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can't figure out how to make a decision?.so they buy print instead. Both sides of the prospective transaction lose.

The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume - unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.

Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?

You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, news, etc.). Identify any psychographics that may be pertinent.

No matter how much you would like to think so, everyone is not your customer. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on.

When you request information, be specific. State unequivocally that you only want information that is relevant to the consumer characteristics, you provide. All the information must be based on the same criteria, to provide a basis for comparison. How else will you determine which station reaches your best customers at a cost effective rate?

Bigger isn't always better, so choose your audience based on the criteria you set, and work with the creative team at the station to write and record messages to captivate your customers.

Copyright © 2005, Nancy Fraser, Nota Bene Consulting All Rights Reserved http://www.notable-marketing.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 24 / 2019

Digital news platform Patch pivots away from advertising to payments - Axios
Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? - Adweek
Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  Adweek

Because, honestly, a lot of these issues fall on the shoulders of big brands.


Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.


How Augmented Reality Will Become a Lynchpin of Future Advertising - Entrepreneur
How Augmented Reality Will Become a Lynchpin of Future Advertising  Entrepreneur

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.


AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes - PRNewswire
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  PRNewswire

SANTA CLARA, Calif., July 23, 2019 /PRNewswire/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...


Local strip club could be drawn into dispute with city over advertising sign - Fort Wayne's NBC
Local strip club could be drawn into dispute with city over advertising sign  Fort Wayne's NBC

FORT WAYNE, Ind. (Fort Wayne's NBC) – Strip clubs tend to be a magnet for controversy. Complaints have now been lodged about a sign outside Club 44 near ...


LHWH Advertising & PR Wins 36 New National Awards - Yahoo Finance
LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

Myrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...


Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019 - MediaPost Communications
Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019  MediaPost Communications

Microsoft, with its long history of teaching businesses how to test IT changes across their enterprise, had developed an Experiments feature for its advertising ...


DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role - AdAge.com
DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role  AdAge.com

Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency's North American chief ...


Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019 - MediaPost Communications
Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019  MediaPost Communications

Amazon top-of-search ad placements accounted for just 3% of impressions, but 35% of clicks and 45% of spend during the second quarter of 2019, according to ...


Internet advertising to grow at slowest rate since 2001 dotcom bust - The Guardian
Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Microsoft Advertising rolling out experiments A/B testing tool globally - Search Engine Land
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


Radio: What happened to all the advertising? - Press-Enterprise
Radio: What happened to all the advertising?  Press-Enterprise

Reader Victor D'Agostino has a question: why don't radio stations advertise themselves any more? “I remember when I would drive into a small town, there ...


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune - The San Diego Union-Tribune
LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
MLB Appears Ready To Dive into Uniform Patch Advertising  JD Supra

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


Digital Advertising Glossary For Marketing Your Local Business - Patch.com
Digital Advertising Glossary For Marketing Your Local Business  Patch.com

Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...


Google suspends Viagogo from advertising over trust concerns - CNBC
Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


Amazon Advertising Data Science Pioneer Teikametrics Introduces - AiThority
Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


Enterprise Sales Director - Advertising / Media Solutions - Numerator - Built In Chicago
Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


UK Adverts Getting Complaints After Gender Stereotype Ban - The National Law Review
UK Adverts Getting Complaints After Gender Stereotype Ban  The National Law Review

A recent gender stereotype rule has received complaints about adverts which appear to be in breach. The rule applies to broadcast and non-broadcast media ...


A+E, AMC and Cheddar join AT&T's Community advertising marketplace - FierceVideo
A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner - Broadcasting & Cable
MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Broadcasting & Cable

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need - GlobeNewswire
A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  GlobeNewswire

Tampa, Fla., July 23, 2019 (GLOBE NEWSWIRE) -- Current Initiatives (Current), is proud to announce a new joint project with Billy Mays III, son of advertising ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns - Adweek
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


$12,075 on paella and 32 other wacky things the candidates bought - POLITICO
$12,075 on paella and 32 other wacky things the candidates bought  POLITICO

The campaigns spent big on advertising and staffing — along with sometimes-bizarre odds and ends that fueled the startups.


Speedmaster Moonwatch advertising — 50 years ago and today - WatchPro USA
Speedmaster Moonwatch advertising — 50 years ago and today  WatchPro USA

Having worked almost all my life in media, it is fascinating to look back at how things were done decades ago compared to today. Back in July 1969, the world ...


We Need More Expensive Advertising 07/18/2019 - MediaPost Communications
We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


Ridgefield businesses warned about Sports Media Advertising scam - The Ridgefield Press
Ridgefield businesses warned about Sports Media Advertising scam  The Ridgefield Press

The Ridgefield High School Athletics Department has sent out a notice to the Chamber of Commerce warning local business owners about a possible scam ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings - powernationtv.com
Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson - JD Supra
US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson  JD Supra

Businesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...


Kroger hires firm to build branding, marketing - Dayton Daily News
Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


Beware of SCAM: Sports Media Advertising is not affiliated with Ridgefield High School - HamletHub
Beware of SCAM: Sports Media Advertising is not affiliated with Ridgefield High School  HamletHub

SCAM Warning for Local Businesses. Ridgefield High School Athletics Department would like to warn local business owners that the company Sports Media ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research - PRNewswire
Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research  PRNewswire

GURUGRAM, India, July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Snap's advertising platform saw a spike in interest in Q2 - Yahoo Finance
Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

New data from web analytics firm SimilarWeb found an encouraging trend regarding Snap Inc (SNAP). “More people are visiting Snapchat to advertise,” ...


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack - ExchangeWire
The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Google Makes YouTube Masthead Ads Available to All Advertisers - Search Engine Journal
Google Makes YouTube Masthead Ads Available to All Advertisers  Search Engine Journal

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


10 Agency Pros Share Their Best Podcast Advertising Tips - Forbes
10 Agency Pros Share Their Best Podcast Advertising Tips  Forbes

Members of Forbes Agency Council share tips for creating an attention-grabbing podcast ad.


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Advertising Campaign Basics (+ How to Make Yours Successful) - G2
Advertising Campaign Basics (+ How to Make Yours Successful)  G2

Executing an advertising campaign is no easy task. Learn more about the process behind the project and what it takes to get your advertising campaign to be ...


Amazon hires for 'stealth advertising innovation' team - Business Insider
Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis - BuzzFeed News
This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Cyprus lays out new casino advertising restrictions - CalvinAyre.com
Cyprus lays out new casino advertising restrictions  CalvinAyre.com

The Republic of Cyprus has unveiled new restrictions on how the country's lone casino operator can promote its wares to local residents. On Monday, the ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Cyprus Unveils Stricter Casino Advertising Standards - GamblingCompliance
Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


8 Pro Tips for Measuring Advertising Effectiveness - G2
8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Sid Vicious Misses Raw Reunion Despite Initial Advertising - Comicbook.com
Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


How To Make Sense Of Advertising In The Streaming TV Industry - Forbes
How To Make Sense Of Advertising In The Streaming TV Industry  Forbes

It is critical for advertisers and other key players in the industry to stay on top of the changing landscape and to understand the relationship between different ...


BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI - TheGamingEconomy
Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI  TheGamingEconomy

TheGamingEconomy's Daily Digest brings you the trending stories in gaming. In today's news: Amazon hiring for gaming 'stealth advertising innovation' team; ...


Set Expectations With Advertisers - Radio World
Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


Introducing the GUESS Fall 2019 Advertising Campaign - Yahoo Finance
Introducing the GUESS Fall 2019 Advertising Campaign  Yahoo Finance

This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and London local Emily Deyt-Aysage in a breathtaking ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Digital Advertising Consumption Market 2019 Prophesied to Grow at a Faster Pace by 2026 - Market Expert
Digital Advertising Consumption Market 2019 Prophesied to Grow at a Faster Pace by 2026  Market Expert

Despite the early warning signs of a global recession, the likelihood of an economic downturn continues to keep most advertisers out at night. Advertising ...


First Ad Perception Study of In-Video Advertising in France - PR Web
First Ad Perception Study of In-Video Advertising in France  PR Web

Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Debt relief: Companies experiment with new retention, advertising tools - Daily Herald
Debt relief: Companies experiment with new retention, advertising tools  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising - NorthEscambia.com
Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Big Tech Rages At UK Magazine For Featuring Nigel Farage. - Human Events
Big Tech Rages At UK Magazine For Featuring Nigel Farage.  Human Events

Big Tech and advertising firms are outraged at an international advertising magazine called Campaign for featuring the leader of the Brexit Party.


'The advertising of today': Panel discussion at Confex North - Event Industry News
'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Audience Town believes it can end ‘pay and spray’ advertising - Inman.com
Audience Town believes it can end ‘pay and spray’ advertising  Inman.com

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...


Kamala Harris' drug prices plan targets tax breaks for pharma advertising - FierceHealthcare
Kamala Harris' drug prices plan targets tax breaks for pharma advertising  FierceHealthcare

Sen. Kamala Harris, D-Calif., would get rid of the tax credit that pharmaceutical companies get for direct-to-consumer advertising and would tax companies that ...


NBC to Potential Advertisers: 2020 Olympics Will Generally Be Free of Divisive Politics - Sports Illustrated
NBC to Potential Advertisers: 2020 Olympics Will Generally Be Free of Divisive Politics  Sports Illustrated

NBC is preparing to net a large profit from ad sales during the 2020 Tokyo Olympics and is pitching potential advertisers on the hope that the Summer Games ...


BrewDog, Skittles, Oasis: when advertising goes meta - CampaignLive
BrewDog, Skittles, Oasis: when advertising goes meta  CampaignLive

Uncommon's recent 'Advert' campaign for BrewDog can be seen as both a meta take on advertising and stating the bleeding obvious. But as more brands adopt ...


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline - Houston Public Media
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Internet Advertising Market Expected to Secure Notable Revenue Share During 2019 to 2025| Major Players: Alphabet, Facebook, Baidu, Yahoo! - PortNews24
Internet Advertising Market Expected to Secure Notable Revenue Share During 2019 to 2025| Major Players: Alphabet, Facebook, Baidu, Yahoo!  PortNews24

A new business intelligence report released by HTF MI with title “Global Internet Advertising Market Status (2015-2019) and Forecast (2020-2024) by Region, ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Carousell appoints former Rakuten Marketing exec as managing director for advertising - Tech in Asia
Carousell appoints former Rakuten Marketing exec as managing director for advertising  Tech in Asia

JJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.


Spain: 6% fall in TV advertising | - Advanced Television
Spain: 6% fall in TV advertising |  Advanced Television

Spain's TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm ...


Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe - Rise Media
Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Rise Media

In-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...


Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi - Rise Media
Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi  Rise Media

The research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Facial Recognition Advertising Targets Customers - Business News Daily
Facial Recognition Advertising Targets Customers  Business News Daily

Walgreens is trying out facial recognition technology as a form of advertising to its customers.


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


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