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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

? An Introduction letter that garners results

? An accurate Demographic Analysis extrapolated of 5 major markets

? Sponsorship Value Analysis to determine the worth of your opportunity

? Sponsorship presentation in Word and PowerPoint

? Press Release creation announcing sponsorship opportunity

? Press Release distributed to all major markets announcing your opportunity

? We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

? Professional Sponsorship Contract/Agreement you can use to seal the deal

? One-hour Professional Consultation to ensure you're going in the right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. December / 18 / 2018

Advertisers Are Leaving Tucker Carlson After Finally Realizing He Is Who He's Always Been - The Root
Advertisers Are Leaving Tucker Carlson After Finally Realizing He Is Who He's Always Been  The Root

Fox News' Tucker Carlson just proved that even a Fox News host can never go full racist, unless he's Sean Hannity. Advertisers are reportedly dropping from ...


Borden Dairy hires Curiosity Advertising | Agency News - AdAge.com
Borden Dairy hires Curiosity Advertising | Agency News  AdAge.com

Borden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.


Legal and Public Health Issues in Drug Advertising Pricing Examined - Medical Bag
Legal and Public Health Issues in Drug Advertising Pricing Examined  Medical Bag

Direct-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.


Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation - PRNewswire
Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation  PRNewswire

BOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising ...


Facebook was manipulated by Russians, who used the same targeting tools that advertisers love - CNBC
Facebook was manipulated by Russians, who used the same targeting tools that advertisers love  CNBC

The same tools that made Facebook effective for marketers enabled abuse by Russians.


Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show  TVNewser

Newport Beach Ca.,-based insurance company Pacific Life has decided to suspend advertising on Tucker Carlson Tonight in response to remarks the host ...


What Directors Need to Know About Digital Advertising Fraud - Forbes
What Directors Need to Know About Digital Advertising Fraud  Forbes

In this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.


What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from the story behind the demise of millennial media darling Mic to ad buyers' worries about AT&T's Xandr ...


PupSocks Boosts Paid Social Advertising Revenue 12% With Predictive AI - Retail TouchPoints - Retail TouchPoints
PupSocks Boosts Paid Social Advertising Revenue 12% With Predictive AI - Retail TouchPoints  Retail TouchPoints

PupSocks gives pet owners the chance to show how much they love their pets by custom-printing their faces on socks, mugs, tote bags and more. With suc...


How Alexa Is Changing The Future Of Advertising - Forbes
How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


Andrew Ng on AI regulation, online advertising, and self-driving cars - Business Insider
Andrew Ng on AI regulation, online advertising, and self-driving cars  Business Insider

Andrew Ng, formerly of Google and Baidu, believes regulation is the key to growing the artificial-intelligence industry.


Google Debuts Pay For Conversions In Display Advertising 12/17/2018 - MediaPost Communications
Google Debuts Pay For Conversions In Display Advertising 12/17/2018  MediaPost Communications

The option, released on Thursday, allows advertisers to choose to pay for conversions rather than clicks when using display campaigns. Paying for conversions ...


New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations - Adweek
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  Adweek

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...


British industry watchdog bans sexist stereotypes in advertising - Fast Company
British industry watchdog bans sexist stereotypes in advertising  Fast Company

A new Advertising Standards Association code reflects what smart brands already know: Sexism doesn't (and shouldn't) sell.


Kan. man admits advertising 15-year-old for sex acts - Hays Post
Kan. man admits advertising 15-year-old for sex acts  Hays Post

WICHITA, KAN. – A Kansas man pleaded guilty Monday to federal sex trafficking charges, according to U.S. Attorney Stephen McAllister. Carter is being held in ...


CTV Advertising Is Booming And The TV Industry Is Rejoicing - Forbes
CTV Advertising Is Booming And The TV Industry Is Rejoicing  Forbes

CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


Why smarter SSPs would be a boon to publishers and advertisers - Marketing Land
Why smarter SSPs would be a boon to publishers and advertisers  Marketing Land

Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today's digital supply chain, and yet their current offerings do not fully ...


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want - WIRED
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

With Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.


Digital Data Gives Billboard Owners More Reason to ‘Love a Good Traffic Jam’ - The New York Times
Digital Data Gives Billboard Owners More Reason to ‘Love a Good Traffic Jam’  The New York Times

The average one-way trip for commuters in the U.S. is close to a half-hour — plenty of time for marketers to target them in new ways through old media.


Camp Fire lawsuits target PG&E for advertising about its safety work - San Francisco Chronicle
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


How Savvy Advertising Helped Make Stereo Technology Mainstream - Smithsonian.com
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.com

Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.


The Future of Video Advertising Is Artificial Intelligence - Entrepreneur
The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


AT&T's advertising walled garden - Business Insider
AT&T's advertising walled garden  Business Insider

AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising - Adweek
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


DeltaDNA: In-game advertising becomes viable alternative to in-app purchases - VentureBeat
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeat

Free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.


London bans junk food advertising on public transportation - CNN
London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


After an ad boycott, Dollar Shave Club and others are back on Hannity - Fast Company
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast Company

Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience - Search Engine Journal
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Spotify takes swipe at Opera House advertising controversy - AdNews
Spotify takes swipe at Opera House advertising controversy  AdNews

Spotify has poked fun at the Opera House advertising controversy in a new billboard campaign.


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


ASCI processes complaints against 590 advertisements - ETBrandEquity.com
ASCI processes complaints against 590 advertisements  ETBrandEquity.com

In August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Denver online retailers caught in advertising sweep - The Denver Channel
Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


Interactive ads will be the new face of display advertising - Nieman Journalism Lab at Harvard
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

"Ad impressions and CTR numbers will become things of the past sooner than you think."


PG&E Sued for Spending on Advertising Instead of Fire Safety - Bloomberg
PG&E Sued for Spending on Advertising Instead of Fire Safety  Bloomberg

PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...


Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To - The New York Times
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York Times

Facebook has always sold data to advertisers, and it probably always will.


Amazon product ads evolution: A harbinger of Amazon local advertising? - Search Engine Land
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


AdVent: Advertising agency professionals share their festive gripes - The Drum
AdVent: Advertising agency professionals share their festive gripes  The Drum

Christmas is the time of giving and for goodwill but also it's a great time to moan too. As a result, The Drum Network asked member agencies what they hated ...


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Youth internship scheme failing despite $2.5m advertising blitz - The Guardian
Youth internship scheme failing despite $2.5m advertising blitz  The Guardian

The government's youth internship scheme is failing to attract participants and businesses at a staggering rate, despite a $2.5m advertising blitz.


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


How Brands Can Use Digital Techniques to Improve Their TV Advertising - Adweek
How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019 - Allentown Morning Call
12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019  Allentown Morning Call

Twelve regional artists who work in mediums from acrylic to hand-cut stained glass and fiber have been chosen as the winners of the 5th annual ArtPop ...


The Best Target For Addressable TV Advertising Is Not The One You Think - Forbes
The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

As television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


Discovery: Advertising Impact Minimal, Buy The News - Seeking Alpha
Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Five questions Amazon must answer to get a larger share of advertising budgets in 2019 - The Drum
Five questions Amazon must answer to get a larger share of advertising budgets in 2019  The Drum

Amazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...


FreeWheel Taps Award-Winning Ad Tech Executive Sarah Foss to Lead Strategic Initiatives for Its “Advertisers” Division - Business Wire
FreeWheel Taps Award-Winning Ad Tech Executive Sarah Foss to Lead Strategic Initiatives for Its “Advertisers” Division  Business Wire

FreeWheel, a Comcast Company, today announced it appointed Sarah Foss as senior vice president, strategic initiatives for FreeWheel Advertisers.


Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go - Nintendo Life
Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go  Nintendo Life

The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


Disney in Deal With Google on Advanced Advertising - Broadcasting & Cable
Disney in Deal With Google on Advanced Advertising  Broadcasting & Cable

The Walt Disney Co.'s Direct-To-Consumer & International division has made a deal to use Google's advertising technology across Disney's digital properties.


AdTheorent Releases Advanced Predictive Technology For Advertisers 12/19/2018 - MediaPost Communications
AdTheorent Releases Advanced Predictive Technology For Advertisers 12/19/2018  MediaPost Communications

Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that relies on models to score and create unique advertising ...


Facebook testing search advertising as new revenue stream - Seeking Alpha
Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


Jose Mourinho sacked: One-man car cleaning firm gets £1m free advertising as Man Utd give Jose the boot - The Sun
Jose Mourinho sacked: One-man car cleaning firm gets £1m free advertising as Man Utd give Jose the boot  The Sun

Manchester firm Auto Clean's brand beamed across world from back of the car the Old Trafford chief arrived in at the Aon Training Centre to learn of his ...


Stricter rules on 'chugging' and advertising in city centre approved - Nottinghamshire Live
Stricter rules on 'chugging' and advertising in city centre approved  Nottinghamshire Live

The Public Spaces Protection Order has been passed.


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Fad or future? Video Advertising’s $28 Billion Question - MarTech Advisor
Fad or future? Video Advertising’s $28 Billion Question  MarTech Advisor

Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...


Farm Families of Mississippi advertising making an impact - Delta Farm Press
Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Advertisers unfazed by latest Facebook bombshell | Tech - AdAge.com
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.com

Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


The state of advertising has never been better - Campaign US
The state of advertising has never been better  Campaign US

Creativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy' - Bitcoinist
Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

US cryptocurrency exchange Coinbase has received intense criticism for giving Venezuelan families a grand total of $1 per day - in altcoin ZCash, which it ...


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Amazon.com Is Getting Even More Serious About TV and Advertising - Motley Fool
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley Fool

The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


Selling Native Advertising? Here's What You Should Know - Folio: - Folio Magazine
Selling Native Advertising? Here's What You Should Know - Folio:  Folio Magazine

Recently, MediaRadar published a trend report about native advertising. Every day, we see custom *content* weaving its way into just about every form of ...


Iceland’s orang-utan sends grim message on TV advertising - Financial Times
Iceland’s orang-utan sends grim message on TV advertising  Financial Times

The most successful television commercial this Christmas did not appear on television. The No Palm Oil ad from Iceland, the UK supermarket chain, featured a ...


iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  Adweek

iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich - Washington Examiner
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

As other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.


Snapchat Still Isn't Attracting Advertisers - Motley Fool
Snapchat Still Isn't Attracting Advertisers  Motley Fool

Snap is struggling to grow its advertiser base, which is key to its self-serve platform.


Strip club exposes N.J. ban on BYOB advertising as unconstitutional - NJ.com
Strip club exposes N.J. ban on BYOB advertising as unconstitutional  NJ.com

Stiletto, a strip club with locations in Atlantic City and Carlstadt, filed a lawsuit challenging New Jersey's ban on BYOB advertising.


Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment - Nonprofit Quarterly
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit Quarterly

December 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


Piano teams up with True[x] to combine advertising and paywalls - TechCrunch
Piano teams up with True[x] to combine advertising and paywalls  TechCrunch

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...


Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration - AdExchanger
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchanger

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


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