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Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.  Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with the idea of trying a door-to-driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for the local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought.  Since I have leg injuries from an auto accident, I needed to find a way to cover the same amount of territory as my competing sales people.  The company already supplied a few thousand door hangers; however, the advertisement brought awareness to all of the local 11 dealerships and I wanted to build awareness just to the dealership that I was at, and more specifically, I wanted the traffic created to come specifically to me. 

Keeping in mind the flyer campaign I was apart of at a professional basketball game in which the sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement-therefore, two ads can be printed on every page-that put emphasis on my name, my contact information, and schedule.  You can substitute any advertising design on this half-page ad. 

I chose a colored card-stock weighted paper for printing because I needed paper weight for the distribution method used and a lower cost than the cost of printing in color.  Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it.  But for the purpose of this campaign, you do not need to spend a fortune making your company look good in print.

Once the printing is done, cut the full-page printed page in half, which produces two half-page ads.  Next, take the ads and roll them into a cigar shape and secure with small rubber bands.  Tiny rubber bands can be purchased at the local office supply company, but the best bet for the appropriate size can be located at a local beauty supply company-ask for small hair braiding bands, usually kept in 500 and 1000 count.  Keep a large box handy to place the rolled ads in until it is time to distribute. 

Now it is time to distribute.  Normally, door hangers would take about 2 ½ hours to distribute 500 hangers and would receive a few inquiries for the effort; so being limited to the amount of walking I could do, I decided to drive a car and throw the ads onto the edge of the driveway at peoples houses.  I wanted the advertisement to be in the same placement as the local newspaper so the ad had the best chance to be noticed, picked up, and acted on by the potential customer. 

As a homeowner, I myself have had numerous advertisements thrown in my driveway, and as the homeowner I am responsible for picking up the ads in my yard.  I have seen ads for grass cutters, electricians, Avon sales, donations to thrift stores, and many more, so any kind of message can be placed on these ads. 

Now with the new way to distribute, I could get 2000 ads out in approximately 1 ½ hours and had responses before I returned to the dealership.  It makes me wonder how many people really do watch the front of their house and wonder what a slow moving vehicle was throwing at their house.  After seeing the instant results of my effort, every sales person at the dealership enacted the same door-to-driveway campaign for the shear fact of the number of ads distributed for the time distributed was achieved with far less effort than before.  Results we quicker and slightly higher; but, I do not know the exact increase numbers because I did not do any kind of analysis on exact number of responses for the number distributed.  I do know that I got a lot out a lot quicker than before and I didn't have to walk anywhere except to the car.

A few things to keep in mind:
? Make sure it is NOT going to rain on the day that you distribute.
? Try NOT to distribute after 2:00 PM because of children being released from school and them walking and playing in the streets.
? Try NOT to distribute during the weekend because that is when you want people to be acting on the ad that has been delivered, and the kids are in the streets again.
? The perfect time seems to be between 10 AM and 12 PM, a two-hour break in morning commute traffic and the beginning of lunch hour traffic.
? Keep a map and mark the streets covered as to not deliver in the same area too often.

Written by eRix © 2004-08-28   Permission to Reproduce in Entirety. 

Webmaster to:
www.aimhockey.com
www.avonbymaki.com
www.quality-gifts-galore.com

eric b smith tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 18 / 2019

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UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.com

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Crackdown in junk food advertising another hit to embattled restaurants  The Caterer.com

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Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

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Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

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Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

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US eSports advertising revenue to top US$200mil by 2020: report - Tech News  The Star Online

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Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers  AdExchanger

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As Esports Gain in Popularity, Advertisers Are Coming to Play  Barron's

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New Zealand advertisers reconsider social media in wake of Christchurch attacks - Stuff.co.nz
New Zealand advertisers reconsider social media in wake of Christchurch attacks  Stuff.co.nz

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Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences - Daily Mail
Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences  Daily Mail

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Germany Forced Tesla To Drop Misleading Model 3 Advertising - CarBuzz
Germany Forced Tesla To Drop Misleading Model 3 Advertising  CarBuzz

The United States isn't the only market where the Tesla Model 3 is proving popular. Norway is Europe's most popular EV market but Tesla is anxious to break ...


Online and Making Thousands, at Age 4: Meet the Kidfluencers - The New York Times
Online and Making Thousands, at Age 4: Meet the Kidfluencers  The New York Times

Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be ...


To our readers and advertisers, from The Outer Banks Voice - The Outer Banks Voice
To our readers and advertisers, from The Outer Banks Voice  The Outer Banks Voice

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Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law

'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.


Your Health Data Are a Gold Mine for Advertisers - The Atlantic
Your Health Data Are a Gold Mine for Advertisers  The Atlantic

Hospitals across the nation are piloting voice-enabled smart speakers in patients' rooms, including Cedars-Sinai Medical Center in Los Angeles and Boston ...


Anger at timing of HFSS advertising consultation - British Baker
Anger at timing of HFSS advertising consultation  British Baker

Health chiefs have come under fire for launching a consultation on advertising of foods high in fat, sugar or salt (HFSS) while the industry faces B..


YouTube pedophilia, “Momo suicide challenge”: child safety issues on the platform - Vox.com
YouTube pedophilia, “Momo suicide challenge”: child safety issues on the platform  Vox.com

Youtube has a pedophile ring and an alleged "Momo suicide challenge." Now advertisers are jumping ship.


Gun adverts will no longer be accepted by Stuff - Stuff.co.nz
Gun adverts will no longer be accepted by Stuff  Stuff.co.nz

Media company Stuff "will not be taking any future gun advertising", chief executive Sinead Boucher says. Stuff newspapers including The Dominion Post and ...


GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03/12/2019 - MediaPost Communications
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers 03/12/2019  MediaPost Communications

The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybrid business models, but the impact on ad-supported options will ...


10 Funniest Comic Advertisements - WhatCulture
10 Funniest Comic Advertisements  WhatCulture

Now you too can wield Superman's trademark... Ray Gun?!


BuzzFeed looks to bring more advertisers to its commerce business - Digiday
BuzzFeed looks to bring more advertisers to its commerce business  Digiday

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher's ad capabilities with its growing commerce operation. This week ...


PlayStation Goes Hard on Captain Marvel Advertising - Push Square
PlayStation Goes Hard on Captain Marvel Advertising  Push Square

If you're making the trip to a local cinema over the weekend for Captain Marvel, you may be in for more of a PlayStation 4-based feast than you were originally ...


Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign - Gloucestershire Live
Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign  Gloucestershire Live

'It was not our intention to encourage anyone to break existing rules'


Google now accepts rupiah for paid advertisements - The Jakarta Post - Jakarta Post
Google now accepts rupiah for paid advertisements - The Jakarta Post  Jakarta Post

We have changed our policy to automatically charge our clients with Indonesian billing addresses in rupiah instead of US dollar,


Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers - Marketing Land
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers  Marketing Land

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad ...


YouTube Trends of the Moment for Savvy Advertisers, Q1 2019 - Adweek
YouTube Trends of the Moment for Savvy Advertisers, Q1 2019  Adweek

Every day, a huge amount of new *content* is uploaded to YouTube, generating billions of views. As a YouTube trend spotter, my job is to sift through all of that ...


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