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Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.  Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with the idea of trying a door-to-driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for the local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought.  Since I have leg injuries from an auto accident, I needed to find a way to cover the same amount of territory as my competing sales people.  The company already supplied a few thousand door hangers; however, the advertisement brought awareness to all of the local 11 dealerships and I wanted to build awareness just to the dealership that I was at, and more specifically, I wanted the traffic created to come specifically to me. 

Keeping in mind the flyer campaign I was apart of at a professional basketball game in which the sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement-therefore, two ads can be printed on every page-that put emphasis on my name, my contact information, and schedule.  You can substitute any advertising design on this half-page ad. 

I chose a colored card-stock weighted paper for printing because I needed paper weight for the distribution method used and a lower cost than the cost of printing in color.  Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it.  But for the purpose of this campaign, you do not need to spend a fortune making your company look good in print.

Once the printing is done, cut the full-page printed page in half, which produces two half-page ads.  Next, take the ads and roll them into a cigar shape and secure with small rubber bands.  Tiny rubber bands can be purchased at the local office supply company, but the best bet for the appropriate size can be located at a local beauty supply company-ask for small hair braiding bands, usually kept in 500 and 1000 count.  Keep a large box handy to place the rolled ads in until it is time to distribute. 

Now it is time to distribute.  Normally, door hangers would take about 2 ½ hours to distribute 500 hangers and would receive a few inquiries for the effort; so being limited to the amount of walking I could do, I decided to drive a car and throw the ads onto the edge of the driveway at peoples houses.  I wanted the advertisement to be in the same placement as the local newspaper so the ad had the best chance to be noticed, picked up, and acted on by the potential customer. 

As a homeowner, I myself have had numerous advertisements thrown in my driveway, and as the homeowner I am responsible for picking up the ads in my yard.  I have seen ads for grass cutters, electricians, Avon sales, donations to thrift stores, and many more, so any kind of message can be placed on these ads. 

Now with the new way to distribute, I could get 2000 ads out in approximately 1 ½ hours and had responses before I returned to the dealership.  It makes me wonder how many people really do watch the front of their house and wonder what a slow moving vehicle was throwing at their house.  After seeing the instant results of my effort, every sales person at the dealership enacted the same door-to-driveway campaign for the shear fact of the number of ads distributed for the time distributed was achieved with far less effort than before.  Results we quicker and slightly higher; but, I do not know the exact increase numbers because I did not do any kind of analysis on exact number of responses for the number distributed.  I do know that I got a lot out a lot quicker than before and I didn't have to walk anywhere except to the car.

A few things to keep in mind:
? Make sure it is NOT going to rain on the day that you distribute.
? Try NOT to distribute after 2:00 PM because of children being released from school and them walking and playing in the streets.
? Try NOT to distribute during the weekend because that is when you want people to be acting on the ad that has been delivered, and the kids are in the streets again.
? The perfect time seems to be between 10 AM and 12 PM, a two-hour break in morning commute traffic and the beginning of lunch hour traffic.
? Keep a map and mark the streets covered as to not deliver in the same area too often.

Written by eRix © 2004-08-28   Permission to Reproduce in Entirety. 

Webmaster to:
www.aimhockey.com
www.avonbymaki.com
www.quality-gifts-galore.com

eric b smith tampa, fl
b.a. marketing usf tampa, fl
a.s. information systems hcc tampa, fl


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 01 / 2020

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Local TV Advertising's Slow Comeback 06/02/2020  MediaPost Communications

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Hillsboro Launches Business Advertising Campaign  Loudoun Now

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Advertising Industry Begins Process To Gain Data Certification 06/01/2020 - MediaPost Communications
Advertising Industry Begins Process To Gain Data Certification 06/01/2020  MediaPost Communications

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COVID-19 Transforms Out-Of-Home Advertising  Entrepreneur

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This Election Season, Digital Advertising is a Potent Weapon  MediaVillage

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AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Advertising messages during coronavirus - CBS News
Advertising messages during coronavirus  CBS News

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Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address  Adweek

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The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic  The New York Times

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Monday Sector Leaders: Apparel Stores, Advertising Stocks  Nasdaq

Tesla shareholders will vote on advertising for first time ever - Business Insider - Business Insider
Tesla shareholders will vote on advertising for first time ever - Business Insider  Business Insider

League Of Legends Introduces A New Way To Show Advertising In Esports Games - GameSpot
League Of Legends Introduces A New Way To Show Advertising In Esports Games  GameSpot

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Alphabet to see advertising revenue decline this year but Facebook manages to grow  Warc

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Anheuser Busch InBev : Bud Light King's Advertising Reigns Supreme In Seventh Circuit  marketscreener.com

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This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry  Adweek

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] - Search Engine Journal
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Mediatel News: Advertising in a crisis  Mediatel News

How To Harness Effective Visuals In Advertising - Forbes
How To Harness Effective Visuals In Advertising  Forbes

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Advertising with a made-for-mobile mindset - ClickZ
Advertising with a made-for-mobile mindset  ClickZ

WFA launches data ethics in advertising guide - MobileMarketing Magazine
WFA launches data ethics in advertising guide  MobileMarketing Magazine

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Mobile Advertising Market Report 2020 Geographical Segmentation, Trends, Revenue & Competitive Strategies To 2027  BіоPhаrmа Dіvе

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Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape - Forbes
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape  Forbes

Sound Publishing offers grants to advertisers - Sequim Gazette
Sound Publishing offers grants to advertisers  Sequim Gazette

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Bid to curb deceptive attorney advertisements clears final hurdle  The Advocate

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15 Advertising Agencies In Philadelphia To Know  Built In

Exclusive: New York Times phasing out all 3rd-party advertising data - Axios
Exclusive: New York Times phasing out all 3rd-party advertising data  Axios

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The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)  Entrepreneur

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Programmatic Display Advertising Market Proposal, Demand And Trade Analysis 2020 To 2026  News Distinct

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Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic  Business Insider

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Advertising Agency Billing Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast  Cole of Duty

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Podcast Advertising: Is Programmatic the Next Big Thing?  Entrepreneur

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Mobile advertising company donates billboard to high school scholar that lost her battle with cancer  The Philadelphia Tribune

The importance of advertising - Idaho State Journal
The importance of advertising  Idaho State Journal

Advertisers Question Quibi Payments - Los Angeles Business Journal
Advertisers Question Quibi Payments  Los Angeles Business Journal

Q&A: eBay Advertising exec on real intent, cookies and new tech - SmartBrief
Q&A: eBay Advertising exec on real intent, cookies and new tech  SmartBrief

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Trump's coronavirus response renews Iowa 2020 election focus  Los Angeles Times

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Forecast models: Advertising 90-degree heat again next weekend?  Minnesota Public Radio News

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Media Earnings Predict The Future Of Advertising  Forbes

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Local Internet Advertising: Advantages And Benefits For Online Sellers And Other  NationEditions

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The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’  The New York Times

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As GDPR turns two, what's changed in the digital advertising world?  The Drum

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News Outlets Want More Advertisers to Act Like Burger King  The New York Times

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Bloomberg - Bloomberg
Bloomberg  Bloomberg

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From Takeovers to Topview ads, what it costs to advertise on TikTok  Digiday

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engage:BDR deploys new revenue stream in web advertising  Proactive Investors Australia

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Advertisers Seek to Revise Deal Terms With Streamer Quibi  The Wall Street Journal

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Karan Johar's birthday celebration and the art of shooting advertisements during a pandemic  Moneycontrol

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YouTube pursues TV advertisers with new program  Fox Business

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Fewer advertisers means more bad ads from ad exchanges  Digiday

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How advertisers are using TikTok during the recession  Digiday

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Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content  Digiday

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From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks  The Wall Street Journal

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