We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Response rates to Yellow Page advertising are declining
There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.
Simply tinkering with ad size (or options like color) can't compensate for the adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.
Advertising only in the Yellow Pages is no longer a safe bet
- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally
- People increasingly trust the Internet as a source of information about major purchases (and has overtaken the newspaper for used car sales)
- Internet Yellow Pages (IYP) are kept up to date (unlike print directories) and can be searched from anywhere - their usage is growing 25% a year
- Local Search lets search engines (like Google) include small, local businesses in their search results (even without them having a website) - over 25% of all search queries request Local Search results
- A large percentage of young adults or business buyers never consult the Yellow Page directory at all - and they control an expanding chunk of dollars spent
Rethink the role Yellow Page advertising plays for your enterprise
Take a serious look at how much you rely on the Yellow Page directory to bring new business. Are most or all of your promotional dollars spent there? Do your expectations match the number and kinds of customers your ad actually brings you?
Your strategy needs to consider all the ways you attract new customers. Recognize changed customer preferences and buying habits for your specific type of operation. The issue isn't whether or not to advertise in the Yellow Pages. If you've been there you should continue. But switch some of those dollars into marketing methods that connect with buyers who won't look for you there.
Follow these steps, with them all sending a clear, consistent message
1. Get listed in Internet Yellow Pages (IYP); there are many of them; some are free
2. Make sure your website provides the information search engines require for Local Search. Learn how to do that at http:www.yellowpagesage.com/localsearch.html
3. Beef up your website with the information customers look for (or join a portal of local businesses)
4. Submit articles about your enterprise online; find extensive assistance at http://www.promotewitharticles.com
Keep track of what's delivering new business. Commit to asking every new customer and caller how they found you. That's the only way to know which method is winning; or where to shift emphasis and money for the next year.
Pursue ways to increase business from your existing customers
The value of Yellow Page advertising is mainly to attract new customers. People who know you already are more likely to find your number in the business white (alphabetical) listings. Start working harder to strengthen those relationships so they stay loyal. Efforts spent to serve them better (or to get referrals from them) does more for profits than constantly chasing new customers can.
Get started well BEFORE the directory deadline
Some day soon it's time to renew your directory listing for another year. Let this be the year that you've figured out your strategy well in advance. Make your new strategy a front-burner, squeeky-wheel priority. Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html explains how to make your Yellow Page ad and Internet marketing support each together effectively.
If your next directory deadline hasn't come yet, there's still time to change your ad for next year (like add your website address address - a study found 60% of directory users only call Yellow Page ads with a website!). If you're already committed, spend the next year getting the rest of your strategy in place. Your timely efforts can compensate for the decline in Yellow Page advertising's effectiveness. And you won't be caught off guard.
© 2004, Lynella Grant
--Dr. Lynella Grant Author, Yellow Page Smarts, Make more money from your Directory ad in tandem with your Web site. Get a YP ad critique. 719-395-9450 email@example.com
Free YP resources at http://www.yellowpagesage.com
13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of ...
Where Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...
CVS promotes truth-in-advertising for beauty products
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulation
Cvs Health Corporation - CVS - Stock Price Today - Zacks
Top 10 Hedge Funds Holding CVS - Slide 1 of 10 - Holdings Channel
Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says
Amazon stock will add to its historic run in 2018 thanks to its booming advertising business, according to BMO Capital Markets. The firm raised its price target for Amazon to $1,600 from $1,200, the highest 12-month forecast on the e-commerce company ...
Amazon.com, Inc. Stock Soars To New High As Analysts Talk Up Advertising Effort
Here's how MLB marketing and advertising departments are dealing with the cold stove
"Regardless of what the transactions are, we still have a pretty firm deadline and timeline that we need to execute on," Boston Red Sox chief marketing officer Adam Grossman told CBS Sports. "We still go on sale with tickets at the same time, we still ...
Rapid City Journal
State tourism advertising to families, outdoors enthusiasts and 'bucket-listers'
Rapid City Journal
Secretary Jim Hagen said the new advertising would be displayed Thursday evening during the dinner and awards ceremony hosted by Gov. Dennis Daugaard. The messages will be on television, billboards and magazine pages. They're designed to catch the ...
Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express
Wireless in-flight entertainment provider Immfly announced today that it has partnered with Inadvia, a video advertising trading platform, to bring programmatic video advertising aboard Iberia Express. The collaboration makes Immfly the first wireless ...
Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
For example, online ads are cost-effective in extending TV reach and building brand metrics from awareness through to purchase intent, per the report. However, consumers' attitudes are more positive toward traditional media than online advertising, and ...
It's All About Data: How Magazine Media Wins the Digital Advertising Challenge
Cross-channel identification is key to frequency capping and sequencing/timing of advertising messages to the same user, Borsa says. Among advertisers she is seeing increased demand for tying web to mobile to shopper marketing. Meredith's hugely ...
Crain's Cleveland Business
CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...
ADVERTISING RELATED ARTICLES:
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea..
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
Where's Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific as possible.
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market