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Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy


Response rates to Yellow Page advertising are declining

There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.

Simply tinkering with ad size (or options like color) can't compensate for the adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.

Advertising only in the Yellow Pages is no longer a safe bet

- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally

- People increasingly trust the Internet as a source of information about major purchases (and has overtaken the newspaper for used car sales)

- Internet Yellow Pages (IYP) are kept up to date (unlike print directories) and can be searched from anywhere - their usage is growing 25% a year

- Local Search lets search engines (like Google) include small, local businesses in their search results (even without them having a website) - over 25% of all search queries request Local Search results

- A large percentage of young adults or business buyers never consult the Yellow Page directory at all - and they control an expanding chunk of dollars spent

Rethink the role Yellow Page advertising plays for your enterprise

Take a serious look at how much you rely on the Yellow Page directory to bring new business. Are most or all of your promotional dollars spent there? Do your expectations match the number and kinds of customers your ad actually brings you?

Your strategy needs to consider all the ways you attract new customers. Recognize changed customer preferences and buying habits for your specific type of operation. The issue isn't whether or not to advertise in the Yellow Pages. If you've been there you should continue. But switch some of those dollars into marketing methods that connect with buyers who won't look for you there.

Follow these steps, with them all sending a clear, consistent message

1. Get listed in Internet Yellow Pages (IYP); there are many of them; some are free

2. Make sure your website provides the information search engines require for Local Search. Learn how to do that at http:www.yellowpagesage.com/localsearch.html

3. Beef up your website with the information customers look for (or join a portal of local businesses)

4. Submit articles about your enterprise online; find extensive assistance at http://www.promotewitharticles.com

Keep track of what's delivering new business. Commit to asking every new customer and caller how they found you. That's the only way to know which method is winning; or where to shift emphasis and money for the next year.

Pursue ways to increase business from your existing customers

The value of Yellow Page advertising is mainly to attract new customers. People who know you already are more likely to find your number in the business white (alphabetical) listings. Start working harder to strengthen those relationships so they stay loyal. Efforts spent to serve them better (or to get referrals from them) does more for profits than constantly chasing new customers can.

Get started well BEFORE the directory deadline

Some day soon it's time to renew your directory listing for another year. Let this be the year that you've figured out your strategy well in advance. Make your new strategy a front-burner, squeeky-wheel priority. Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html explains how to make your Yellow Page ad and Internet marketing support each together effectively.

If your next directory deadline hasn't come yet, there's still time to change your ad for next year (like add your website address address - a study found 60% of directory users only call Yellow Page ads with a website!). If you're already committed, spend the next year getting the rest of your strategy in place. Your timely efforts can compensate for the decline in Yellow Page advertising's effectiveness. And you won't be caught off guard.

© 2004, Lynella Grant

--Dr. Lynella Grant Author, Yellow Page Smarts, Make more money from your Directory ad in tandem with your Web site. Get a YP ad critique. 719-395-9450 grant@yellowpagesage.com

Free YP resources at http://www.yellowpagesage.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. December / 16 / 2018

Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show - TVNewser
  1. Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show  TVNewser
  2. Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants  Newsweek
  3. Pacific Life pulls Tucker Carlson ads as the Fox host faces backlash  Mashable
  4. Tucker Carlson suggested immigrants make the U.S. ‘dirtier’ — and it cost Fox News an advertiser  The Washington Post
  5. View full coverage on Google News

Restoration planned for century-old advertising in Ashland - Richland Source
Restoration planned for century-old advertising in Ashland  Richland Source

ASHLAND -- Building owner Matt Wurster said he plans to preserve and restore the more than 100 year-old advertising on the side of the former Napa Auto ...


Three local advertising agencies help Virginia Lottery with image, ads and strategy - Richmond.com
Three local advertising agencies help Virginia Lottery with image, ads and strategy  Richmond.com

The Virginia Lottery has tapped a new Richmond branding agency to help freshen up its brand 30 years after the first lottery ticket was sold in 1988.


DeltaDNA: In-game advertising becomes viable alternative to in-app purchases - VentureBeat
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeat

After years of uncertain experimentation, free-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs) ...


How Alexa Is Changing The Future Of Advertising - Forbes
How Alexa Is Changing The Future Of Advertising  Forbes

Many wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...


Youth internship scheme failing despite $2.5m advertising blitz - The Guardian
Youth internship scheme failing despite $2.5m advertising blitz  The Guardian

Only 4785 PaTH internships completed in first 18 months, after promise of 30000 a year.


CTV Advertising Is Booming And The TV Industry Is Rejoicing - Forbes
CTV Advertising Is Booming And The TV Industry Is Rejoicing  Forbes

CTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.


New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations - Adweek
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  Adweek

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...


12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019 - Allentown Morning Call
12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019  Allentown Morning Call

Twelve regional artists who work in mediums from acrylic to hand-cut stained glass and fiber have been chosen as the winners of the 5th annual ArtPop ...


AT&T's advertising walled garden - Business Insider
AT&T's advertising walled garden  Business Insider

AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...


How Savvy Advertising Helped Make Stereo Technology Mainstream - Smithsonian.com
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.com

Stereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.


The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call - AdAge.com
The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call  AdAge.com

A U.K. watchdog is cracking down on gender stereotypes in ads. CBS reportedly paid an actress $9.5 to settle a harassment claim.


The Future of Video Advertising Is Artificial Intelligence - Entrepreneur
The Future of Video Advertising Is Artificial Intelligence  Entrepreneur

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...


Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want - WIRED
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIRED

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Global Mobile Advertising Market 2018 – Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi - Industry News Insights
Global Mobile Advertising Market 2018 – Applovin Corporation, Avazu, Chartboost, Facebook, Flurry, Google, InMobi  Industry News Insights

The market report, titled “Mobile Advertising Market“, is an extensive research based on Mobile Advertising market, which inspects the intensive structure of the ...


What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.


Camp Fire lawsuits target PG&E for advertising about its safety work - San Francisco Chronicle
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco Chronicle

Pacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience - Search Engine Journal
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


After an ad boycott, Dollar Shave Club and others are back on Hannity - Fast Company
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast Company

Dollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


Denver online retailers caught in advertising sweep - The Denver Channel
Denver online retailers caught in advertising sweep  The Denver Channel

A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...


How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising - Adweek
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  Adweek

The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...


Interactive ads will be the new face of display advertising - Nieman Journalism Lab at Harvard
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard

Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...


PG&E Sued for Spending on Advertising Instead of Fire Safety - Bloomberg
PG&E Sued for Spending on Advertising Instead of Fire Safety  Bloomberg

PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...


Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com - Associated Press
Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com  Associated Press

DUBLIN--(BUSINESS WIRE)--Dec 14, 2018--The “Global Outdoor Advertising Market 2019-2023” report has been added to ResearchAndMarkets.com's offering ...


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


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Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


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4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

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Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To - The New York Times
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York Times

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The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns - Baltimore Sun
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore Sun

Maryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...


The Best Target For Addressable TV Advertising Is Not The One You Think - Forbes
The Best Target For Addressable TV Advertising Is Not The One You Think  Forbes

OTT targeting based on algorithms that predict consumers future desires may make more sense than selling them products they already have an opinion on.


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Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


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Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.com

Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...


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Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

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Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

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Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


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Coinbase Slammed For Venezuela ZCash Airdrop Being an 'Advertising Strategy'  Bitcoinist

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Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit Quarterly

December 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...


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Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


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The state of advertising has never been better  Campaign US

How about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...


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Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


A new 6-Count Class Action Lawsuit has been Filed against Apple for Falsely Advertising new iPhone Specifications that aren't Accurate - Patently Apple
A new 6-Count Class Action Lawsuit has been Filed against Apple for Falsely Advertising new iPhone Specifications that aren't Accurate  Patently Apple

Christian Sponchiado, a citizen of San Mateo County, California and Courtney Davis a citizen of the State of New York who resides in Kings County have jointly ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Snapchat Still Isn't Attracting Advertisers - Motley Fool
Snapchat Still Isn't Attracting Advertisers  Motley Fool

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Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment - HuffPost
Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment  HuffPost

The Trump administration last year eliminated television advertising for HealthCare.gov despite projections suggesting that Obamacare enrollment would fall by ...


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Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


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Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington Examiner

A restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


AAF Amarillo accepting entries for 2019 American Advertising Awards - abc7amarillo.com
AAF Amarillo accepting entries for 2019 American Advertising Awards  abc7amarillo.com

The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...


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Iceland’s orang-utan sends grim message on TV advertising  Financial Times

The most successful television commercial this Christmas did not appear on television. The No Palm Oil ad from Iceland, the UK supermarket chain, featured a ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


Is the Eagles New Norm False Advertising? - 973espn.com
Is the Eagles New Norm False Advertising?  973espn.com

The Carson Wentz saga exploded on Wednesday at the NovaCare Complex after a mysterious back injury emerged.


How Brands Can Use Digital Techniques to Improve Their TV Advertising - Adweek
How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


YouTube drops paywall from some Originals, explores advertising - Marketing Land
YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


Fortnite leaker FNBRLeaks sent cease and desist for advertising the “sale of game modification tools” - VG247
Fortnite leaker FNBRLeaks sent cease and desist for advertising the “sale of game modification tools”  VG247

Epic Games has sent a cease and desist letter to Fortnite leaker FNBRLeaks over 'promoting and advertising' the sale of "game modification tools."


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex - The Drum
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex  The Drum

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‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Fad or future? Video Advertising’s $28 Billion Question - MarTech Advisor
Fad or future? Video Advertising’s $28 Billion Question  MarTech Advisor

Online video advertising, especially on Facebook, has taken off dramatically in recent years, Kazu Takiguchi discusses whether there is a future in video ...


Disney in Deal With Google on Advanced Advertising - Broadcasting & Cable
Disney in Deal With Google on Advanced Advertising  Broadcasting & Cable

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Farm Families of Mississippi advertising making an impact - Delta Farm Press
Farm Families of Mississippi advertising making an impact  Delta Farm Press

Mississippi Farm Bureau Federation Farm Families advertising campaign is making an impact with Miss., consumers.


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam - WHO TV Des Moines
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


Maryland panel approves ban on most cannabis advertising - WJLA
Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


Minneapolis' Olson advertising agency renamed as part of ICF Next - Star Tribune
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday - TechCrunch
Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday  TechCrunch

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” ...


Sexist adverts limit our children’s horizons. Let’s keep fighting them - The Guardian
Sexist adverts limit our children’s horizons. Let’s keep fighting them  The Guardian

As the new ruling on sexist ads show, damaging stereotypes still abound, says Guardian writer Joanna Moorhead.


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Sarasota advertising executive sentenced to 40 years in prison for fraud scheme - Tampa Bay Business Journal
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business Journal

The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...


Advertising guru Maurice Levy backs P2P lender Blend Network - The Times
Advertising guru Maurice Levy backs P2P lender Blend Network  The Times

High-profile backers such as advertising mogul Maurice Levy and hedge fund tycoon Jean-Philippe Blochet have invested £10m in a British peer-to-peer ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


The big lessons of political advertising in 2018 - Salon
The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


H&R Block Spotlights Its Customer-centric Advantage In Its New Advertising Campaign For 2019 Tax Season - Franchising.com
H&R Block Spotlights Its Customer-centric Advantage In Its New Advertising Campaign For 2019 Tax Season  Franchising.com

H&R Block, Inc. (NYSE: HRB) - the industry leader in tax return preparation - continues to transform its approach to offer a better tax experience for consumers.


iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  Adweek

iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


Amazon.com Is Getting Even More Serious About TV and Advertising - Motley Fool
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley Fool

The e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


Modi Spent Nearly $1 Billion on Advertisements, Foreign Trips - Bloomberg
Modi Spent Nearly $1 Billion on Advertisements, Foreign Trips  Bloomberg

Prime Minister Narendra Modi's hectic travel schedule and his government's advertising blitz over the past four-and-a-half years have cost Indian taxpayers ...


Modi’s trips around the world and advertising cost Indian taxpayers US$ 920 million - NewsIn.Asia
Modi’s trips around the world and advertising cost Indian taxpayers US$ 920 million  NewsIn.Asia

By Iain Marlow/Bloombergquint. New Delhi, December 15: Prime Minister Narendra Modi's hectic travel schedule and his government's advertising blitz over the ...


Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram - The Drinks Business
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks Business

Drinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...


Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia - Skift
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  Skift

German transnational hotel comparison site Trivago is headed for Australia's federal court later this month, facing fines of millions of dollars over.


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