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What Does Your Business Card Say?


Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

You card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?"

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

eMail: BizCardBack@BigIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 22 / 2018

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Stop Burying Digital Advertising
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There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...


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Forbes

Obamacare: Death By A Thousand Advertising Cuts
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Apple Could Become a Multibillion-Dollar Ad Business - Barron's - Barron's

Barron's

Apple Could Become a Multibillion-Dollar Ad Business - Barron's
Barron's
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SEC FORM 4 - SEC.govSEC.gov
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Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign - Hastings Tribune

Olean Times Herald

Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
Hastings Tribune
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising CampaignOlean Times Herald

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Apple Search Advertising: Their Next Multi-Billion Dollar Business? - WebProNews

WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

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The facts behind some of the advertising in the MacArthur-Kim contest - Burlington County Times

Burlington County Times

The facts behind some of the advertising in the MacArthur-Kim contest
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These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making ...

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Facebook Is Testing Multi-Brand Advertising Units - We are Social Media (press release) (blog)

We are Social Media (press release) (blog)

Facebook Is Testing Multi-Brand Advertising Units
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Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit. Facebook is running out of ad space in News Feed and it seems the company is currently testing a solution to this problem by allowing multiple ...


Lisbon Tech International Advertising Festival Now Open for Entries - Branding in Asia Magazine

Lisbon Tech International Advertising Festival Now Open for Entries
Branding in Asia Magazine
... the Lisbon Tech International Advertising Festival, a spin-off of the Lisbon International Advertising Festival. This new festival is exclusively focused on Digital, Innovation, and Technology. “This new spin-off of the Lisbon Advertising Festival ...

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14 Ways Print Advertising Can Provide New Audience Potential For Your Company - Forbes

Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
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Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


InMobi Acquires US Based Advertising and Data Company, Pinsight Media - MarTech Series

MarTech Series

InMobi Acquires US Based Advertising and Data Company, Pinsight Media
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