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What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.

Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of this article.

Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR ranking, awards etc). Now, x-out all the FEATURES of your products or service.

The number one rule, the only rule, for great advertising is "Sell the Benefits".

Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM or "What's In It For Me?" Ease pain and you gain.

You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words "See me for all your plumbing needs." Three little girls on TV yelling an unintelligible slogan about their daddy's store. It's all about them. It should be all about the customer.

Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.

How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?

Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.

We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.

The first time you make the list and cross out the me me mees and all the features, you may have only one or two points left to promote. Make a new list and think "them them them". Think benefits.

The ads that stick in your head are the ones that promise to make your life easier. The appliance store promising to deliver at the appointed time. You don't have to stay home all day waiting for the truck. A real benefit. It makes no difference if the TV is made by Acme or Zenith? They will deliver on time. Let's go there. Benefits.

The company that says their plumber will show up clean, on time, and not smell. Another benefit!

Who cares what a financial advisor looks like, but tell people they can retire and not eat dog food and you get their attention. Benefit.

Funny thing, the ads about benefits are the ones we make the mental note to remember. Hmmm.

Sell the benefits and you don't have to sell yourself.

For more about advertising, get my article "What's Your Selling Sentence?" Send a blank eMail to MailTo:SellingSentence@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 26 / 2019

Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks - The New York Times
Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Advanced Advertising: Panel Says Advanced Ads Have Place in OTT - Multichannel News
Advanced Advertising: Panel Says Advanced Ads Have Place in OTT  Multichannel News

Despite the growing number of consumers switching to ad-free subscription streaming services, a group of advanced advertising executives told an industry ...


No Advertising, As Apple Announces New Video Subscription Service - AdExchanger
No Advertising, As Apple Announces New Video Subscription Service  AdExchanger

Apple entered the streaming and original *content* space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, ...


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game - Broadcasting & Cable
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Milan fashion houses are hitting the wrong advertising note | Opinion - Raleigh News & Observer
Milan fashion houses are hitting the wrong advertising note | Opinion  Raleigh News & Observer

Milan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...


Advertising students focus on hot dogs for competition - The Business Journal
Advertising students focus on hot dogs for competition  The Business Journal

More than 20 students from Fresno State will be competing with more than 130 other colleges in the world's largest advertising competition. Set for Saturday at ...


Amazon's Next Move to Boost Its Advertising Business - Motley Fool
Amazon's Next Move to Boost Its Advertising Business  Motley Fool

The e-commerce giant will ride the biggest trend in advertising in 2019.


The Republican introduces POP Network news and advertising video screens - MassLive.com
The Republican introduces POP Network news and advertising video screens  MassLive.com

What makes POP Network special, said advertising director Mark A. French, is that it can tell retailers basic demographic information about who is watching the ...


Advertising scam targeting local businesses that support sports posters - Herald Review
Advertising scam targeting local businesses that support sports posters  Herald Review

The Grand Rapids Police Department is warning area businesses of a scam involving a group calling themselves Sports Media. Posing as an advertising ...


Is In-App Advertising Safer For Brands? 03/26/2019 - MediaPost Communications
Is In-App Advertising Safer For Brands? 03/26/2019  MediaPost Communications

As the meaning of brand safety becomes more unclear with the onset of emerging technologies, industry experts like Scott Silverman, vice president and general ...


Kovel's antiques: Advertising signs - Observer-Reporter
Kovel's antiques: Advertising signs  Observer-Reporter

Advertising signs with bold-colored graphics, interesting product names and pictures of Uncle Sam and other patriotic designs sell for high prices. They sell best ...


Trend reversed – No German royalty withholding tax on online advertising services - JD Supra
Trend reversed – No German royalty withholding tax on online advertising services  JD Supra

After German tax authorities in the state of Bavaria and others had begun to order some German companies, as part of ongoing audit procedures, to retroactively ...


Adobe: 5 big predictions for digital advertising - Business Insider
Adobe: 5 big predictions for digital advertising  Business Insider

A new report from Adobe outlines the past 25 years of digital advertising and predicts future change in programmatic TV and more ad-tech consolidation.


On advertising, free speech and dreary Mondays | Opinion - Kykernel.com
On advertising, free speech and dreary Mondays | Opinion  Kykernel.com

I woke up this morning, put on my yellow rain jacket because the forecast called for rain, and went to the Kernel newsroom.


Why Pinterest Is The Future Of Advertising 03/25/2019 - MediaPost Communications
Why Pinterest Is The Future Of Advertising 03/25/2019  MediaPost Communications

Today, while Google tries to discern your interest with all kinds of powerful and sneaky algorithms, Pinterest has a much more honest and transparent equation: ...


United States Healthcare Advertising Market Report 2019: Trends, Share, Size, Growth, Opportunity and Forecasts 2018-2024 - GlobeNewswire
United States Healthcare Advertising Market Report 2019: Trends, Share, Size, Growth, Opportunity and Forecasts 2018-2024  GlobeNewswire

Dublin, March 25, 2019 (GLOBE NEWSWIRE) -- The "US Healthcare Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast ...


How Mexican advertising featuring rich white people perpetuates racism and classism - The Conversation - UK
How Mexican advertising featuring rich white people perpetuates racism and classism  The Conversation - UK

Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


Verizon Is 'First & Only' with 5G? Advertising Arbiter Says Nope - Light Reading
Verizon Is 'First & Only' with 5G? Advertising Arbiter Says Nope  Light Reading

Is Verizon the first and only carrier to 5G? Verizon says yes, but the National Advertising Division, a unit administered by the Better Business Bureau, says no.


Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily - PR Daily
Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily  PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...


Crisis management: When your celebrity advertising endorser generates negative publicity - EurekAlert
Crisis management: When your celebrity advertising endorser generates negative publicity  EurekAlert

Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Advertising for Japan's casinos to be limited to international arrival areas at travel hubs - The Japan Times
Advertising for Japan's casinos to be limited to international arrival areas at travel hubs  The Japan Times

The government decided Tuesday it will only allow casino advertisements to be displayed in international arrival areas of air and sea terminals that are us.


What Are Analysts Saying About Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) Future? - Simply Wall St
What Are Analysts Saying About Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) Future?  Simply Wall St

Based on Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) earnings update on 31 December 2018, analysts seem cautiously optimistic, with earnings ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit - USA TODAY
Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Asia’s AnyMind pulls in another $8M and expands into outdoor advertising - TechCrunch
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunch

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.


YouTube is targeting TV advertisers with this year’s upfront pitch - Digiday
YouTube is targeting TV advertisers with this year’s upfront pitch  Digiday

YouTube is focusing this year's upfront pitch on its most TV-like *content* in an effort to convince advertisers that it can compete with traditional TV.


Phillies Ace Aaron Nola to 'Pitch' for Yuengling in Advertising Gig Once Discouraged - NBC 10 Philadelphia
Phillies Ace Aaron Nola to 'Pitch' for Yuengling in Advertising Gig Once Discouraged  NBC 10 Philadelphia

Phillies pitcher Aaron Nola announced his partnership as a brand ambassador with Yuengling Brewery Monday. This makes Nola one of the first active MLB ...


Advertising watchdog ends investigation into controversial ‘Michael Jackson is innocent’ posters - NME Live
Advertising watchdog ends investigation into controversial ‘Michael Jackson is innocent’ posters  NME Live

The UK's advertising watchdog has announced the end of its investigation into posters claiming Michael Jackson is innocent of child sex abuse.


Apple started its Special Event with a trippy ode to Apple ads - Fast Company
Apple started its Special Event with a trippy ode to Apple ads  Fast Company

How do you introduce an event that you explicitly call a “Special Event”? It needs to be pretty damned special, right? For Monday's corporate mass *service* ...


U.S. lawsuit on hotels' internet advertising moves forward - Reuters
U.S. lawsuit on hotels' internet advertising moves forward  Reuters

A federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...


How is Snapchat's Advertising Business Doing? - eMarketer
How is Snapchat's Advertising Business Doing?  eMarketer

Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this ...


Avengers: Endgame - AMC Theatres Advertising an Epic Runtime - CBR
Avengers: Endgame - AMC Theatres Advertising an Epic Runtime  CBR

AMC Theatres and Fandango are reporting a runtime for Avengers: Endgame that's epically long.


YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children - Tubefilter
YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children  Tubefilter

A Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...


Facebook is going to stop letting advertisers target by race, gender, or age - MIT Technology Review
Facebook is going to stop letting advertisers target by race, gender, or age  MIT Technology Review

The firm spent $5 million yesterday settling three cases that claimed Facebook's practices allowed employers to illegally exclude women from being served ads ...


George P. Kell, a retired advertising agency copy director and outdoorsman, dies - Baltimore Sun
George P. Kell, a retired advertising agency copy director and outdoorsman, dies  Baltimore Sun

George P. Kell, a retired advertising agency copy director who earlier held posts with Project HOPE and a Washington, D.C., hospital, died March 16 from ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social - Social Media Today
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media Today

A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


MannKind - Afrezza Scripts Still Flat Despite Advertising - Seeking Alpha
MannKind - Afrezza Scripts Still Flat Despite Advertising  Seeking Alpha

Afrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


Advertisers say Facebook outage led to 'chaos' in buying - AdAge.com
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


Online now nearly half of global advertising spend: Zenith - Which-50
Online now nearly half of global advertising spend: Zenith  Which-50

Online advertising spend is creeping slowly but surely towards the 50 per cent mark of total global ad spend, according to the latest forecasts by Zenith. It is now ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Hardware Stores Find "True Value" In Hyper-Local Advertising - Forbes
Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


WWE Already Advertising Kofi Kingston's WWE Title Match At WrestleMania 35 - Ringside News
WWE Already Advertising Kofi Kingston's WWE Title Match At WrestleMania 35  Ringside News

Kofi Kingston fought hard for the chance to earn a WWE Title match and it has been taken away from him time and time again. Vince McMahon is really paying.


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Advertising Week Europe Briefing: Audio’s coming of age - Digiday
Advertising Week Europe Briefing: Audio’s coming of age  Digiday

Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...


NBCUniversal, Sky team up to expand global advertising product - Reuters
NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


Do Ryan ToysReview and other YouTube unboxing videos exploit children? - Vox.com
Do Ryan ToysReview and other YouTube unboxing videos exploit children?  Vox.com

This January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...


Sam Ehlinger noticed maroon advertising at Austin airport - KVUE.com
Sam Ehlinger noticed maroon advertising at Austin airport  KVUE.com

"Texas A&M advertising efforts (around the airport) proves their large insecurity about being the little brother in the State of Texas," Ehlinger tweeted.


Global Recruitment Advertising Annual Report 2019: Automation, Artificial Intelligence and ATSs are the Triple-A Must-Haves in Recruitment Advertising and Technology - PRNewswire
Global Recruitment Advertising Annual Report 2019: Automation, Artificial Intelligence and ATSs are the Triple-A Must-Haves in Recruitment Advertising and Technology  PRNewswire

DUBLIN, March 25, 2019 /PRNewswire/ -- The "2019 Recruitment Advertising Annual Report" report has been added to ResearchAndMarkets.com's offering.


Congress Moves to Ban Discriminatory Advertising on Social Media - Nextgov
Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


Setback in the Growth of Digital Advertising - TechiExpert.com
Setback in the Growth of Digital Advertising  TechiExpert.com

Mobvista, a leading technology platform providing mobile advertising and mobile analytics services to the app developers globally participated in the AdTech ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


Advertisements will soon sprout up at Fall River's Government - Turn to 10
Advertisements will soon sprout up at Fall River's Government  Turn to 10

Selling space in city hall. Visitors to Fall River's Government Center will soon see advertisements inside. The mayor sees the move as a money generator for the ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


EU regulators fine Google $1.7 billion in online advertising case - Kennebec Journal & Morning Sentinel
EU regulators fine Google $1.7 billion in online advertising case  Kennebec Journal & Morning Sentinel

BRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...


The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China - Olean Times Herald
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China  Olean Times Herald

LOS ANGELES--(BUSINESS WIRE)--Mar 26, 2019--In response to global marketers' focus on China as a key growth market, advertising technology leader The ...


Late-Night Trend: Advertisers Making Deals That Affect the Content of Shows — An Example Is Tonight's 'Tonight' Show - Television Week
Late-Night Trend: Advertisers Making Deals That Affect the Content of Shows — An Example Is Tonight's 'Tonight' Show  Television Week

Tonight's installment of NBC's “Tonight Show starring Jimmy Fallon” will veer away from the usual format, dispensing with the opening monologue and the ...


AirAsia Blasted for “Sexist Advertising” By Leftist Women's Group in Australia – CTN News - Chiang Rai Times
AirAsia Blasted for “Sexist Advertising” By Leftist Women's Group in Australia – CTN News  Chiang Rai Times

The airline drew widespread criticism on social media, where it was branded “sexist” and accused of promoting sex tourism in a string of posts. Share on ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


What Radio Can Learn From Online Advertising? - Radio Ink
What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


Clorox sues Lysol maker for false advertising - MarketWatch
Clorox sues Lysol maker for false advertising  MarketWatch

The Clorox Company CLX on Wednesday said it filed a lawsuit against Reckitt Benckiser Group PLC RBGLY, saying that company's ads falsely claim its Lysol...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


WATCH: How to make the most of your advertising platform - Inman.com
WATCH: How to make the most of your advertising platform  Inman.com

Listen in to learn top strategies for advertising online and how to make the most of the platforms available to you from Nextdoor's Lauren Nemeth, Zillow's Curt ...


Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats - Arkansas Times
Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats  Arkansas Times

Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


Clever Advertising Creatively Encourages Denver to Conserve Water - My Modern Met
Clever Advertising Creatively Encourages Denver to Conserve Water  My Modern Met

How do you encourage people to use less water? This was a quandary that Denver Water hired the creative agency Sukle to help solve. For over a decade, they ...


Location-based Search Advertising Market Price Archives - Business Herald
Location-based Search Advertising Market Price Archives  Business Herald

The tailor-made study probes into the current and future trends of that are likely to shape the development of the Location-based Search Advertising Industry to ...


Adomni Launches First-of-its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers - PRNewswire
Adomni Launches First-of-its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers  PRNewswire

LAS VEGAS, March 25, 2019 /PRNewswire/ -- Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, today announced a ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


The big 'tech-tonic' shift: As Amazon begins to break the advertising duopoly – what's left for anyone else? - Marketing Tech
The big 'tech-tonic' shift: As Amazon begins to break the advertising duopoly – what's left for anyone else?  Marketing Tech

Sitting on mounds of data, Amazon has long been murmured as a contender with the power to disrupt the dominance of Google and Facebook in digital ...


At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. - Business Insider
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business Insider

Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...


Apple's announcement is more advertisement than pivot, analyst says - CNBC
Apple's announcement is more advertisement than pivot, analyst says  CNBC

CNBC's "Power Lunch" team breaks down Apple's new *service* packages with Ed Lee, reporter with The New York Times, and Walter Piecyk, managing director ...


Without Major Sponsors, Tucker Carlson's Show Leans on Fox News "House" Ads - Hollywood Reporter
Without Major Sponsors, Tucker Carlson's Show Leans on Fox News "House" Ads  Hollywood Reporter

'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots.


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Bing Ads Removed 900 Million Bad Advertisements In 2018 03/26/2019 - MediaPost Communications
Bing Ads Removed 900 Million Bad Advertisements In 2018 03/26/2019  MediaPost Communications

The massive amount of search advertisements removed by Bing, as well as Google, in the past year demonstrates the need to clean up the web to provide ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


NBCUniversal, Sky unveil joint advertising solutions - L.A. Biz
NBCUniversal, Sky unveil joint advertising solutions  L.A. Biz

The move marks the first joint advertising initiative since NBCUniversal's parent company Comcast Corp. acquired Sky six months ago for $39 billion.


Talking Cat App Should Keep Quiet on Advertising, CARU Recommends - JD Supra
Talking Cat App Should Keep Quiet on Advertising, CARU Recommends  JD Supra

A mobile application that features a talking cat and is geared toward children must clearly disclose its advertising *content*, must delete inappropriate ads in the ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


BE Exclusive: Creativity at test as FSSAI pushes new advertising norms - ETBrandEquity.com
BE Exclusive: Creativity at test as FSSAI pushes new advertising norms  ETBrandEquity.com

Under the new proposed framework, food brands are prohibited to advertise or make claim undermining the products of other manufacturers.


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


JC Decaux and the City Melbourne in fight over Telstra payphone advertising - mUmBRELLA*
JC Decaux and the City Melbourne in fight over Telstra payphone advertising  mUmBRELLA*

The City of Melbourne is in a fight with JC Decaux and Telstra after the council claimed the companies' large format payphone ad displays could cost the.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


MillerCoors Is Suing Anheuser-Busch Over Recent Advertisements - The Inquisitr News
MillerCoors Is Suing Anheuser-Busch Over Recent Advertisements  The Inquisitr News

Two beer companies are going at in a major marketing war. Major beer companies MillerCoors and Anheuser-Busch have been rivals for years, always trying to ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Advertising with Eastern Shore Radio - Shore Daily News
Advertising with Eastern Shore Radio  Shore Daily News

Why advertise on WESR? Because we have been serving and reflecting Accomack and Northampton Counties for over 60 years. We offer very affordable ...


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