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It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?
There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister,
The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer.
My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste?
I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that you're after.
Why get that consumer's attention, only to then turn them off or away, with an inappropriate advertisement.
So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about.
It is up to you. however, to target your market appropriately and benefit from your hard won exposure.
P.S. By the way my sister hates the ad, too!
Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect. Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com for your free beauty balancing tips !
Raising transparency in the online advertising ecosystem
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New York Times
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New York Times
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Report: Twitter set to be the latest company to ban crypto advertising
Twitter Will Reportedly Ban Crypto-Related Advertising
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The Cambridge Analytica scandal: Proof advertising is now a major menace to society
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KFC, Kay Jewelers -- those are easy. Can you match these other slogans and brands?
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He says that as an automated advertising product, Pinterest's "shopping ads" take away a lot of the legwork for brands used to managing their own campaigns and advertising based on performance. Retailers can upload their product catalogs and showcase ...
Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities
Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities. Sudipto Ghosh Just now March 19, 2018. Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities. Dailymotion, a Vivendi-owned Platform Appointed Two ...
Scientific American (blog)
What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...
Lidl hires The Martin Agency for new advertising campaign
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