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Radio Interview 101


Different Types of Station Contact

Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.

Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. (Interestingly, high-level music airplay promotion campaigns DO charge enough for personal visits.) Regardless, if there is ever a chance to meet face to face with a host, do it... they will never forget you.

The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every host in the country, and, since hosts are big phone-people. Plus, radio people are used to being hit with calls from music promoters, syndication promoters, equipment salespeople, audience calls, etc. Two things about the phone, however,... you have to hit the hosts at the right time (especially music-station morning crew hosts/producers), and you have to sound good doing it.

Printed ads in radio publications are used by a lot of people who are trying to book interviews, and while these ads do generate "some" calls from smaller stations, I'll go ahead and say that an ad's purpose is not so much to generate calls as it is to build awareness (much like a billboard on the side of the road just builds awareness.) These printed "trade" ads certainly do have a use, but I just would not rely on them to make your phone ring.

Ads on radio websites are even a bit less useful than printed ads, as far as awareness-building is concerned (and certainly as far as generating calls is concerned.) It has something to do with radio's fight over the internet for streaming, artists, banner sales, etc. Regardless, radio does not take things seriously that are presented via banner ads ONLY. However, if you have a great site, adding a banner (that links to your site) as part of your phone campaign makes good sense.

Email contact is good for college stations and music-directors at community stations, but it is very weak at convincing commercial stations on FIRST contact. Once they know you, however, email is a good tool to get booking-times and dates across. Email has to be pin-point to the person... personalized and all. You cannot send one email to a list of people... they will never respond, and they will block you.

Fax is most certainly just an image builder (like a billboard), and not a booking tool. Getting your guest's point across in a fax (if used by itself) usually never works since it never gets to the right person. And you can't send it multiple times to the same fax machine, since that would not be welcomed.

Postal mail is a bit better than fax, as far as getting to the right person is concerned, but the cost involved, along with the proper-addressing hassle, makes mail prohibitive except for simple postcard-type image builders, or when mailing a book or book-cover is really needed. A nice thing about mailings is that you can target several guests with multiple pieces, mailed in intervals so that you don't fill up the receptionist's desk with your stuff.

Bryan Farrish Radio Promotion is an independent radio interview promotion company.
www.radio-media.com.
310-998-8305


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. July / 03 / 2020

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
  1. The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC
  2. Facebook is working to persuade advertisers to abandon their boycott. So far, they aren’t impressed.  The Washington Post
  3. For 'Insta-brands,' boycotting Facebook ads isn't easy  Los Angeles Times
  4. PlayStation Suspends Advertising on Facebook and Instagram, Joins #StopHateForProfit Campaign  Gadgets 360
  5. Kline & Specter, Citing Hate Speech Concerns, Halts Advertising on Facebook | The Legal Intelligencer  Law.com
  6. View Full Coverage on Google News

Digital Advertising in Motion | | djournal.com - Northeast Mississippi Daily Journal
Digital Advertising in Motion | | djournal.com  Northeast Mississippi Daily Journal

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Germany to curb tobacco advertising - DW (English)
Germany to curb tobacco advertising  DW (English)

Playstation Halts Facebook Advertising For #StopHateForProfit Boycott - CBR - Comic Book Resources
Playstation Halts Facebook Advertising For #StopHateForProfit Boycott  CBR - Comic Book Resources

Former Chicago Tribune advertising staffer dies at 90: ‘Always a joyous person’ - Chicago Tribune
Former Chicago Tribune advertising staffer dies at 90: ‘Always a joyous person’  Chicago Tribune

Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu - The Drum
Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu  The Drum

Top 5 Social advertising tips for Independence Day 2020 - Martechcube
Top 5 Social advertising tips for Independence Day 2020  Martechcube

EGBA responsible advertising code gains egta approval - Casino Beats
EGBA responsible advertising code gains egta approval  Casino Beats

How Roku and Other Advertising Technology Companies Are Upending Traditional TV - Motley Fool
How Roku and Other Advertising Technology Companies Are Upending Traditional TV  Motley Fool

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Tuberville campaign bus that burned more for advertising than travel - AL.com
Tuberville campaign bus that burned more for advertising than travel  AL.com

Desjardins suspends posting and advertising on Facebook and Instagram - Yahoo Finance
Desjardins suspends posting and advertising on Facebook and Instagram  Yahoo Finance

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads - KoMarketing Associates
B2B Advertising: 20 Examples of Terrific B2B Social Media Ads  KoMarketing Associates

German parliament restricts tobacco advertising - Xinhua | English.news.cn - Xinhua
German parliament restricts tobacco advertising - Xinhua | English.news.cn  Xinhua

UK competition watchdog seeks to curb Google and Facebook's dominance of online advertising - CNBC
UK competition watchdog seeks to curb Google and Facebook's dominance of online advertising  CNBC

Adelphic Expands Programmatic Audio Advertising Capabilities - AiThority
Adelphic Expands Programmatic Audio Advertising Capabilities  AiThority

The new Bodyform advert is a bloodshed moment for women's advertising - Telegraph.co.uk
The new Bodyform advert is a bloodshed moment for women's advertising  Telegraph.co.uk

Sony looking to buy Warframe publisher, halts Facebook advertising - TheSixthAxis
Sony looking to buy Warframe publisher, halts Facebook advertising  TheSixthAxis

Apple and ad industry clash over iOS 14 popup seeking permission for tracking - 9to5Mac
Apple and ad industry clash over iOS 14 popup seeking permission for tracking  9to5Mac

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords - NBC News
Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords  NBC News

Phantom Fireworks to snuff out Bay State mailers after AG launches ‘cease and desist’ - Boston Herald
Phantom Fireworks to snuff out Bay State mailers after AG launches ‘cease and desist’  Boston Herald

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

UB to halt Facebook and Instagram advertising in July - UB News Center
UB to halt Facebook and Instagram advertising in July  UB News Center

Battleground Democrats' advertising strategy: Trump who? - POLITICO - Politico
Battleground Democrats' advertising strategy: Trump who? - POLITICO  Politico

Microsoft is reportedly suspending advertising on Facebook and Instagram - GeekWire
Microsoft is reportedly suspending advertising on Facebook and Instagram  GeekWire

Why the New Statesman chose to remove network advertising - New Statesman
Why the New Statesman chose to remove network advertising  New Statesman

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

UPDATED: Pettey resigns from ad commission - Hot Springs Sentinel
UPDATED: Pettey resigns from ad commission  Hot Springs Sentinel

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Connected TV Advertising - New Opportunities For Growth And Improvement - Small Screen
Connected TV Advertising - New Opportunities For Growth And Improvement  Small Screen

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

State warns Ramdev’s firm against advertising ‘Coronil’ - The Hindu
State warns Ramdev’s firm against advertising ‘Coronil’  The Hindu

The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return - The Drum
The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return  The Drum

Twitter Exposed Data Belonging to Advertisers Through the Web App - CPO Magazine
Twitter Exposed Data Belonging to Advertisers Through the Web App  CPO Magazine

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Ford joins social media advertising boycott to protest hate speech - Autoblog
Ford joins social media advertising boycott to protest hate speech  Autoblog

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

NZZ Media Group: Audienzz acquires Zulu5 for more transparency and quality in the digital advertising market - RealWire
NZZ Media Group: Audienzz acquires Zulu5 for more transparency and quality in the digital advertising market  RealWire

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market | Covid-19 Impact | Worldwide Demand, Growth Potential & Opportunity Outlook 2025 | HARVARD POLITICAL REVIEW, MDedge, FDA - 3rd Watch News
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market | Covid-19 Impact | Worldwide Demand, Growth Potential & Opportunity Outlook 2025 | HARVARD POLITICAL REVIEW, MDedge, FDA  3rd Watch News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Six lessons from David Ogilvy that advertisers should remember today - AdAge.com
Six lessons from David Ogilvy that advertisers should remember today  AdAge.com

Visit Santa Barbara pauses tourism advertisements - Santa Barbara News-Press
Visit Santa Barbara pauses tourism advertisements  Santa Barbara News-Press

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

France Programmatic Advertising Display Market COVID -19 Impact | Industry Analysis, Business Outlook, Revenue, Trends and Forecasts 2026 AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul - 3rd Watch News
France Programmatic Advertising Display Market COVID -19 Impact | Industry Analysis, Business Outlook, Revenue, Trends and Forecasts 2026 AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul  3rd Watch News

Smart Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report - openPR
Smart Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report  openPR

In-app Advertising Market Estimated to Grow according To Forecasts – Amobee, Inc., BYYD Inc, Chartboost, Facebook, Inc., Flurry, Google LLC, InMobi, Microsoft Corporation, Tapjoy, Inc., Verizon - 3rd Watch News
In-app Advertising Market Estimated to Grow according To Forecasts – Amobee, Inc., BYYD Inc, Chartboost, Facebook, Inc., Flurry, Google LLC, InMobi, Microsoft Corporation, Tapjoy, Inc., Verizon  3rd Watch News

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

The advertising business incentivizes segregation: industry veteran - Yahoo Finance
The advertising business incentivizes segregation: industry veteran  Yahoo Finance

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Advertise With Us - WBKO
Advertise With Us  WBKO

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Cross-Channel Performance Advertising Platform Market Dynamics, Forecast, Analysis and Supply Demand - 3rd Watch News
Cross-Channel Performance Advertising Platform Market Dynamics, Forecast, Analysis and Supply Demand  3rd Watch News

Indoor Location-based Search and Advertising Market Study for 2020 to 2027 providing information on Key Players, Growth Drivers and Industry challenges - 3rd Watch News
Indoor Location-based Search and Advertising Market Study for 2020 to 2027 providing information on Key Players, Growth Drivers and Industry challenges  3rd Watch News

Bodyform's new Womb Stories advert breaks every taboo period advertising has previously hidden from view - Metro.co.uk
Bodyform's new Womb Stories advert breaks every taboo period advertising has previously hidden from view  Metro.co.uk

Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers - The New York Times
Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers  The New York Times

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Advertising Agency Software Market 2020-2025 | Top Key Players: AccountAbility, daPulse, AD-IN-ONE, AdPlugg, Fieldbook, Automaton, Deltek - 3rd Watch News
Advertising Agency Software Market 2020-2025 | Top Key Players: AccountAbility, daPulse, AD-IN-ONE, AdPlugg, Fieldbook, Automaton, Deltek  3rd Watch News

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Outdoor Advertising Market Growth 2025: including key players Clear Channel Outdoor Holdings, Inc., JCDecaux - 3rd Watch News
Outdoor Advertising Market Growth 2025: including key players Clear Channel Outdoor Holdings, Inc., JCDecaux  3rd Watch News

Talking Diversity And Equality In Advertising With Belinda Smith - AdExchanger
Talking Diversity And Equality In Advertising With Belinda Smith  AdExchanger

Global Out-of-home Advertising Market Growth and Status with Deployment Types, Energing Trends, Growth Rate, Risk Analysis, Price Strategies and Revenue Generation 2020-2026 - 3rd Watch News
Global Out-of-home Advertising Market Growth and Status with Deployment Types, Energing Trends, Growth Rate, Risk Analysis, Price Strategies and Revenue Generation 2020-2026  3rd Watch News

Mark Davis: You think I want to sell advertising on Black Hole seats? - Yahoo Sports
Mark Davis: You think I want to sell advertising on Black Hole seats?  Yahoo Sports

PSVR Patent Filed For Advertisements Displayed Within The Headset - IGN
PSVR Patent Filed For Advertisements Displayed Within The Headset  IGN

Blockchain in Media, Advertising, and Entertainment Industry 2020 Market Trends, Share, Size, Growth, Supply and Manufacturers Analysis Research Report 2026 - 3rd Watch News
Blockchain in Media, Advertising, and Entertainment Industry 2020 Market Trends, Share, Size, Growth, Supply and Manufacturers Analysis Research Report 2026  3rd Watch News

Purplebricks starts new 'annoying' TeamGB advertising campaign - The Negotiator
Purplebricks starts new 'annoying' TeamGB advertising campaign  The Negotiator

Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform - Newsweek
Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform  Newsweek

Verizon Hits The Pause Button On Facebook Advertisements In Support Of Civil Rights Campaign - Yahoo Finance
Verizon Hits The Pause Button On Facebook Advertisements In Support Of Civil Rights Campaign  Yahoo Finance

Fox News Host Tucker Carlson Loses More Advertisers - The New York Times
Fox News Host Tucker Carlson Loses More Advertisers  The New York Times

Location-based Search and Advertising Market 2020 Key vendors Analysis with Industry Opportunities: Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista | Forecast Report Till 2026 - 3rd Watch News
Location-based Search and Advertising Market 2020 Key vendors Analysis with Industry Opportunities: Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista | Forecast Report Till 2026  3rd Watch News

The Big Story: Google's Fees, Facebook Advertisers Flee - AdExchanger
The Big Story: Google's Fees, Facebook Advertisers Flee  AdExchanger

'Blurry area' for what counts as advertising after influencer's posts found to be misleading in landmark ruling - expert - TVNZ
'Blurry area' for what counts as advertising after influencer's posts found to be misleading in landmark ruling - expert  TVNZ

Advertising is moving further toward digital every day. This training can get you ready - The Next Web
Advertising is moving further toward digital every day. This training can get you ready  The Next Web

New Stateman drops programmatic network advertising - Press Gazette
New Stateman drops programmatic network advertising  Press Gazette

Israeli advertisers are not quick to jump on the Facebook boycotting wagon - CTech
Israeli advertisers are not quick to jump on the Facebook boycotting wagon  CTech

Premier League LIVE: Premier League advertising picks up in India on Star Sports - InsideSport
Premier League LIVE: Premier League advertising picks up in India on Star Sports  InsideSport

The Star reopens with a wave of cheeky advertising - AdNews
The Star reopens with a wave of cheeky advertising  AdNews

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

As brand advertising budgets get pinched, publishers pivot to cater to direct response - Digiday
As brand advertising budgets get pinched, publishers pivot to cater to direct response  Digiday

How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future - AdExchanger
How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future  AdExchanger

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page - Social Media Today
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page  Social Media Today

Facebook under pressure as advertisers pause campaigns - CNN
Facebook under pressure as advertisers pause campaigns  CNN

What's in an Advertisement? A lot! - Times Now
What's in an Advertisement? A lot!  Times Now

NFL to sell advertising on lower rows of seats this season, per report - Cincy Jungle
NFL to sell advertising on lower rows of seats this season, per report  Cincy Jungle

Facebook targets 'false news' amid growing pressure from advertisers - BBC News
Facebook targets 'false news' amid growing pressure from advertisers  BBC News

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV - Deadline
Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV  Deadline

Albertsons Ends Social Media Advertisements - Progressive Grocer
Albertsons Ends Social Media Advertisements  Progressive Grocer

Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace - The Wall Street Journal
Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace  The Wall Street Journal

Admatazz wins digital advertising mandate for Bgauss - ETBrandEquity.com
Admatazz wins digital advertising mandate for Bgauss  ETBrandEquity.com

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