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Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"

While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?

I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company - six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of."

Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.

What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool - but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?

For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.

Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts - think about it, instant (creditable, free) publicity.

S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more. Contact him at snestor@stormfrontdevelopment.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 19 / 2020

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Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

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[Trends 2020] Here's What Will Redefine Outdoor Advertising  Entrepreneur

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Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

4 Best Practices To Keep In Mind For Your AR Advertising Campaign - Grit Daily
4 Best Practices To Keep In Mind For Your AR Advertising Campaign  Grit Daily

U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020 - Adweek
U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

How Doubling Down on Addressable Technology Can Transform An Advertising Buy - Broadcasting & Cable
How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

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Sign spinning isn’t just about advertising, it’s a sport too  WBTV

11 key Walmart executives who are leading its advertising business - Business Insider Nordic
11 key Walmart executives who are leading its advertising business  Business Insider Nordic

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds - Yahoo Finance
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  Yahoo Finance

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI - Adweek
Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI  Adweek

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising - The Guardian
Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

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Exhibit features historic Venice advertising from the 1920s  Sarasota Herald-Tribune

AdTech Roundup: Top Coolest Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Coolest Things in Advertising Technology  MarTech Series

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

Tenn. lawmaker files bill allowing college athletes to be compensated for advertising - WMC
Tenn. lawmaker files bill allowing college athletes to be compensated for advertising  WMC

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Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

Skala: Advertising agencies tell strange stories - Kearney Hub
Skala: Advertising agencies tell strange stories  Kearney Hub

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Amazon's Expanding Its Video-Advertising Business  The Motley Fool

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

Digital Advertising and Data Privacy Regulation Debate - The National Law Review
Digital Advertising and Data Privacy Regulation Debate  The National Law Review

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019 - MarTech Series
Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019  MarTech Series

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

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Whitepaper: A Field Guide to Banishing Bad Advertising  Fast Casual

Windstream Pushes Misleading Advertising Claims Against Charter - Wall Street Journal
Windstream Pushes Misleading Advertising Claims Against Charter  Wall Street Journal

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

The Craziest Thing at CES Could Change OOH Advertising - Adweek
The Craziest Thing at CES Could Change OOH Advertising  Adweek

Hulu gets creative in effort to reinvent TV for streaming - AdAge.com
Hulu gets creative in effort to reinvent TV for streaming  AdAge.com

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'Ghost signs' offer glimpse into SC's advertising past  Charleston Post Courier

UCLA advertising schemes take advantage of unsuspecting students - Daily Bruin
UCLA advertising schemes take advantage of unsuspecting students  Daily Bruin

Student-run advertising agency looks to expand - The Appalachian Online
Student-run advertising agency looks to expand  The Appalachian Online

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Verizon’s Super Bowl advertising will focus on, what else, 5G - Fortune
Verizon’s Super Bowl advertising will focus on, what else, 5G  Fortune

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Chipotle Won the Advertising Battle Last Quarter - QSR magazine
Chipotle Won the Advertising Battle Last Quarter  QSR magazine

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

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36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill - The Hill
Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill  The Hill

Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News - Dagoretti News
Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News  Dagoretti News

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Company pitches real revenue from virtual advertising  My Citizens News

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

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Facebook’s revised political advertising policy doubles down on division  The Verge

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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Brands and Agencies Are Bullish on New Walmart Advertising Partners Program  Adweek

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WiCipedia: CES Recap, Salary Reveals & Outdated Advertising  Light Reading

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New Subway boss John Chidsey seizes control of ad budget  New York Post

Spotify Rolls Out Technology Aimed at Helping Podcast Advertisers - Wall Street Journal
Spotify Rolls Out Technology Aimed at Helping Podcast Advertisers  Wall Street Journal

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Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show  The Telegraph

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The streaming wars aim to kick off a new era in TV advertising  CNBC

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

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YouTube advertisers blindsided by climate change denial videos  The Verge

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CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

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UPDATED: 22 Months After Advertising, Framingham City Council Yet To Hire An Auditor  framinghamsource.com

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W2O Acquires Healthcare Advertising Boutique 21Grams  The Holmes Report

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Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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Why Is the Apple TV Constantly Advertising at Us?  TidBITS

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Spotify to Suspend Political Advertising  Wall Street Journal

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Blockchain in Media, Advertising, and Entertainment Market Size by Global Industry Share, Growth, Regional Analysis, Upcoming Trends, Key Manufacturers, Technology Updates and Development Factors and 2024 Forecast – Dagoretti News  Dagoretti News

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The Duke of Wellington is advertising for a '100 per cent trustworthy' steward  Daily Mail

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Fishbat Explains the Vital Role Patient Recruitment Advertising Will Play in 2020  MarTech Series

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Cross-Platform and Mobile Advertising Market: Global Industry Share, Size, Trends, Growth, Investment Analysis, Development Factors, Future Scope, Challenges and Forecast to 2024 – Dagoretti News  Dagoretti News

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The Pitch: Advertising and marketing news for 1.14.20  RichmondBizSense

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Video is now more lucrative for Chinese advertisers than news sites  Abacus

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The House advertising fight  Politico

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Why the 2010s were a "decade of duality" in marketing and advertising - and what needs to change  Econsultancy

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Responsive search ads available globally in all Microsoft Advertising interfaces  Search Engine Land

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Jan 18 | Win FREE Advertising Package for a Year!!! | Danbury  Patch.com

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9 Comparative Advertising Examples to Help You Get Ahead  Business 2 Community

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Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta  Search Engine Land

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Amazon challenges Google and Facebook's hold on digital ad market  AdAge.com

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Twitter Sorry for Helping Advertisers Reach Homophobes  Advocate.com

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Quibi video startup explained: Marketing, revenue, execs, advertising  Business Insider

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: How will poor posture affect your life?  Coeur d'Alene Press

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From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

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Is Google Advertising Revenue 70%, 80%, Or 90% Of Alphabet’s Total Revenue?  Forbes

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

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Facebook enables disinformation with advertising policy | Columns  Effingham Daily News

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GDPR will force programmatic advertising to evolve in 2020 — and that’s a good thing  The Next Web

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Video sites now more attractive than news sites for online advertisers in China  Tech in Asia

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Facebook backtracks on plans to monetise WhatsApp with advertising  MobileMarketing Magazine

France fines Google 150 million euros for opaque advertising rules - Reuters
France fines Google 150 million euros for opaque advertising rules  Reuters

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What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]  TVRev

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Michigan wants Weedmaps to stop advertising illegal marijuana businesses  MLive.com

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TikTok explores curated content feed to lure advertisers  Financial Times

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Super Bowl 2020: the ins and outs of the big game's advertisers  The Drum

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The shared economy comes to advertising  The Next Web

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Maryland lawmakers propose tax on digital advertising revenue  MNE Tax

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Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people  Seattle Times

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Complete Overview of Internet Advertising Market by Emerging Trends, Incredible Possibilities and Opportunities – Dagoretti News  Dagoretti News

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KMA wins college advertising award for Gulf Coast State College work  The News Herald

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Prwirepro advertising releases all new digital ebook online marketing series  MENAFN.COM

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