Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

When Times Get Tough... or When to Really Advertise


The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.

It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick thinkers like you, that should be good news.

When the Pundits say, "Times are getting tougher," usually the first thing to get axed in business are ad and marketing budgets. This makes nearly no sense. But, to your competition, you should say, "Tighten that belt another couple of notches!"

Because that's when you go for the kill.

So-called "tough economic times" should be a boon to your marketing. It's then that your competition will pull back their advertising efforts. And you should increase yours. Your competition is purposely weakening its position. It is the perfect time to fortify yours.

Since most others are cutting back on their ad spending, media becomes more negotiable, if not altogether cheaper. Your messaging can become more visible with less clutter.

Your message also needn't be more hard-sell in this type of environment. Traditional notion dictates hard sell is the way to go. But proper strategy, creatively executed, will nearly always win over a hard sell approach. Creative ads always get noticed, and often garner free publicity.

Of course, you don't want to confuse "Bad Taste" with "Creative." If you have the proper strategy, that shouldn't be much of a concern. If you are presented ad concepts that bother you on a deeper level (more than the placement and size of your logo or other such trifles), maybe it's time to address the strategy as much as the concepts.

The big payoff really comes when bad economic times rebound into good. When people have more money to spend, your business will have a higher, better mind share than the folks who chose not to advertise. Higher mind share leads to higher market share when the public starts buying again.

There's the story of a brand of peanut butter that, due to government-mandated conversion of its factory for the effort during World War II, was not even commercially available. Yet, the brand was consistently advertised. When the war was over, guess which brand had higher market share?

And it's in this atmosphere of free spending that market share is hardest to hold onto. More dollars to throw around, more choices, the market gets diluted. Why not go into that phase the leader, or the biggest gainer?

So, when your competition rolls back their ad spending, pump yours up. You stand only to benefit from the less-competitive atmosphere. Still a little unsure? Then set up a dollar cost averaging system for marketing. Spend the same amount every week, every month, every quarter. You might be surprised you get more results in "down turned" markets.

Marketing is everything. If it weren't, your company would only subsist on word of mouth and chance.~

Republishing part of or entire article, in all forms, is welcomed, as long as author bio info is printed and proper authorship credit is given. As a courtesy, please send author a complimentary copy.

John is a freelance commercial writer based in Omaha, Nebraska. He publishes a free monthly e-zine focusing on branding, advertising, and marketing from his web site http://www.brandedbetter.com. Speaking with both agency and in- house experience, he knows the most valuable asset of a business is its brand.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. January / 18 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


Roku Is Introducing an OTT Advertising Measurement Service ... - Adweek

Adweek

Roku Is Introducing an OTT Advertising Measurement Service ...
Adweek
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or ...
Roku Introduces New Metrics for OTT Advertising CampaignsBroadcasting & Cable

all 9 news articles »

Google tightens YouTube rules to clean things up for advertisers - Los Angeles Times

Los Angeles Times

Google tightens YouTube rules to clean things up for advertisers
Los Angeles Times
Google is making the biggest changes to the advertising rules on YouTube since the video site's inception, another attempt to clean up its content and answer persistent complaints from advertisers. YouTube will now impose stricter criteria for the ...
YouTube is trying to clean itself up by making it much harder for small video makers to make moneyRecode
YouTube tightens rules for video creators to make money from advertisingFinancial Times
YouTube again revises rules to protect advertisers from offensive contentReuters
Khmer Times -Digital Music News -TMZ.com -Think with Google
all 312 news articles »

Omnicom: Is This High-Yield Advertising Agency A Buy? - Seeking Alpha

Omnicom: Is This High-Yield Advertising Agency A Buy?
Seeking Alpha
OMC regularly returns almost all of its profits to shareholders in the form of dividend payments and share buybacks. OMC has solid fundamentals and a manageable debt burden; however, revenue growth and net income growth are low. OMC appears to be ...


ROI for advertising is $8 on each dollar spent - Huntington Herald Dispatch

Huntington Herald Dispatch

ROI for advertising is $8 on each dollar spent
Huntington Herald Dispatch
ROI for advertising is $8 on each dollar spent. West Virginia Press Association; 3 hrs ago; (0) · Facebook · Twitter · Email. 0118_tourism_15399.jpg. WVPA photo Tourism Commissioner Chelsea Ruby tells Don Smith, executive director of the West Virginia ...

and more »

A Look at Advertising Preferences: Online Versus Print - Printing Impressions

Printing Impressions

A Look at Advertising Preferences: Online Versus Print
Printing Impressions
According to the latest Toluna consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” Americans are not very responsive to online advertising. A majority of respondents (71%) indicated that they do not pay attention to A ...


Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...


Kantar Advertising Report Finds Strong Synergies Between Facebook And TV - MediaPost Communications

MediaPost Communications

Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MediaPost Communications
For example, online ads are cost-effective in extending TV reach and building brand metrics from awareness through to purchase intent, per the report. However, consumers' attitudes are more positive toward traditional media than online advertising, and ...

and more »

13 Essential Tips To Increase Your Revenue As A New Advertising Agency - Forbes

Forbes

13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Forbes Agency Council. Successful PR, media strategy, creative and advertising ...

and more »

What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Everything that you need to know in advertising today.

and more »

Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market