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Advertising Basics for Beginners


So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:

1. People don't like ads until they see something they want or need.

2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.

3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.

4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.

5. Networking with others is a good way to make sales, but nothing beats good ad copy.

6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.

Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.

Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 01 / 2020

The Natural: Elon Musk’s Non-Traditional Approach To Tesla Advertising - Forbes
The Natural: Elon Musk’s Non-Traditional Approach To Tesla Advertising  Forbes

National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’ - Variety
National TV Advertising Fell 27% in April, But Madison Ave. Rushed to ‘Masked Singer’  Variety

Personalization isn't the fate of advertising - The Drum
Personalization isn't the fate of advertising  The Drum

AVOD Acquisitions Could Spur Advanced Advertising - Multichannel News
AVOD Acquisitions Could Spur Advanced Advertising  Multichannel News

Lawyer Advertising Rules on Settlements Passed in Louisiana - Bloomberg Law
Lawyer Advertising Rules on Settlements Passed in Louisiana  Bloomberg Law

Advertisers face tough decisions on buying NFL commercial time - NBCSports.com
Advertisers face tough decisions on buying NFL commercial time  NBCSports.com

Some Thoughts About Combating Racist Content in Advertising - Lexology
Some Thoughts About Combating Racist Content in Advertising  Lexology

Local TV Advertising's Slow Comeback 06/02/2020 - MediaPost Communications
Local TV Advertising's Slow Comeback 06/02/2020  MediaPost Communications

4 most common myths of in-game advertising debunked - The Drum
4 most common myths of in-game advertising debunked  The Drum

Hillsboro Launches Business Advertising Campaign - Loudoun Now
Hillsboro Launches Business Advertising Campaign  Loudoun Now

10 times that Elon Musk proved Tesla doesn't need advertising - Business Insider - Business Insider
10 times that Elon Musk proved Tesla doesn't need advertising - Business Insider  Business Insider

COVID-19 Transforms Out-Of-Home Advertising - Entrepreneur
COVID-19 Transforms Out-Of-Home Advertising  Entrepreneur

This Election Season, Digital Advertising is a Potent Weapon - MediaVillage
This Election Season, Digital Advertising is a Potent Weapon  MediaVillage

How AT&T is adapting its advertising to the coronavirus - Business Insider
How AT&T is adapting its advertising to the coronavirus  Business Insider

Advertising messages during coronavirus - CBS News
Advertising messages during coronavirus  CBS News

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Advertising Industry Begins Process To Gain Data Certification 06/01/2020 - MediaPost Communications
Advertising Industry Begins Process To Gain Data Certification 06/01/2020  MediaPost Communications

Sony is advertising this week’s PS5 event on US television - Video Games Chronicle
Sony is advertising this week’s PS5 event on US television  Video Games Chronicle

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic - The New York Times
The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic  The New York Times

League Of Legends Introduces A New Way To Show Advertising In Esports Games - GameSpot
League Of Legends Introduces A New Way To Show Advertising In Esports Games  GameSpot

Tesla shareholders will vote on advertising for first time ever - Business Insider - Business Insider
Tesla shareholders will vote on advertising for first time ever - Business Insider  Business Insider

Anheuser Busch InBev : Bud Light King's Advertising Reigns Supreme In Seventh Circuit - marketscreener.com
Anheuser Busch InBev : Bud Light King's Advertising Reigns Supreme In Seventh Circuit  marketscreener.com

Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address - Adweek
Greg Hahn Quickly Returns to Advertising, Opening NY Office for Canada’s No Fixed Address  Adweek

This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry - Adweek
This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry  Adweek

Alphabet to see advertising revenue decline this year but Facebook manages to grow - Warc
Alphabet to see advertising revenue decline this year but Facebook manages to grow  Warc

Monday Sector Leaders: Apparel Stores, Advertising Stocks - Nasdaq
Monday Sector Leaders: Apparel Stores, Advertising Stocks  Nasdaq

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] - Search Engine Journal
Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]  Search Engine Journal

Mediatel News: Advertising in a crisis - Mediatel News
Mediatel News: Advertising in a crisis  Mediatel News

How The Pandemic Is Changing Advertising - WBEZ
How The Pandemic Is Changing Advertising  WBEZ

How To Harness Effective Visuals In Advertising - Forbes
How To Harness Effective Visuals In Advertising  Forbes

WFA launches data ethics in advertising guide - MobileMarketing Magazine
WFA launches data ethics in advertising guide  MobileMarketing Magazine

Advertising with a made-for-mobile mindset - ClickZ
Advertising with a made-for-mobile mindset  ClickZ

Mobile Advertising Market Report 2020 Geographical Segmentation, Trends, Revenue & Competitive Strategies To 2027 - BіоPhаrmа Dіvе
Mobile Advertising Market Report 2020 Geographical Segmentation, Trends, Revenue & Competitive Strategies To 2027  BіоPhаrmа Dіvе

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape - Forbes
Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape  Forbes

Sound Publishing offers grants to advertisers - Sequim Gazette
Sound Publishing offers grants to advertisers  Sequim Gazette

Programmatic Advertising Platform Market to Witness Rapid Growth by 2026 with Top Key Players like DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com - Cole of Duty
Programmatic Advertising Platform Market to Witness Rapid Growth by 2026 with Top Key Players like DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com  Cole of Duty

Bid to curb deceptive attorney advertisements clears final hurdle - The Advocate
Bid to curb deceptive attorney advertisements clears final hurdle  The Advocate

Lamar Advertising Company [REIT] [LAMR] Stock trading around $66.30 per share: What’s Next? - The DBT News
Lamar Advertising Company [REIT] [LAMR] Stock trading around $66.30 per share: What’s Next?  The DBT News

Programmatic Display Advertising Market Proposal, Demand And Trade Analysis 2020 To 2026 - News Distinct
Programmatic Display Advertising Market Proposal, Demand And Trade Analysis 2020 To 2026  News Distinct

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It) - Entrepreneur
The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)  Entrepreneur

Exclusive: New York Times phasing out all 3rd-party advertising data - Axios
Exclusive: New York Times phasing out all 3rd-party advertising data  Axios

Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic - Business Insider
Q&A with Buzzfeed's SVP of ad strategy on advertising alongside editorial content during a pandemic  Business Insider

Advertising Agency Billing Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast - Cole of Duty
Advertising Agency Billing Software Market: Future Development, Top Manufacturers, Trends, Share, Size and Forecast  Cole of Duty

Mobile advertising company donates billboard to high school scholar that lost her battle with cancer - The Philadelphia Tribune
Mobile advertising company donates billboard to high school scholar that lost her battle with cancer  The Philadelphia Tribune

Podcast Advertising: Is Programmatic the Next Big Thing? - Entrepreneur
Podcast Advertising: Is Programmatic the Next Big Thing?  Entrepreneur

Trump's coronavirus response renews Iowa 2020 election focus - Los Angeles Times
Trump's coronavirus response renews Iowa 2020 election focus  Los Angeles Times

Advertisers Question Quibi Payments - Los Angeles Business Journal
Advertisers Question Quibi Payments  Los Angeles Business Journal

The importance of advertising - Idaho State Journal
The importance of advertising  Idaho State Journal

Q&A: eBay Advertising exec on real intent, cookies and new tech - SmartBrief
Q&A: eBay Advertising exec on real intent, cookies and new tech  SmartBrief

Local Internet Advertising: Advantages And Benefits For Online Sellers And Other - NationEditions
Local Internet Advertising: Advantages And Benefits For Online Sellers And Other  NationEditions

Forecast models: Advertising 90-degree heat again next weekend? - Minnesota Public Radio News
Forecast models: Advertising 90-degree heat again next weekend?  Minnesota Public Radio News

Media Earnings Predict The Future Of Advertising - Forbes
Media Earnings Predict The Future Of Advertising  Forbes

Cloud Advertising Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, etc. | InForGrowth - Cole of Duty
Cloud Advertising Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, etc. | InForGrowth  Cole of Duty

The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’ - The New York Times
The Atlantic Lays Off 68, Citing ‘a Bracing Decline in Advertising’  The New York Times

Potential Impact of COVID-19 on Interactive Advertising Market Overview, Regional And Restraint Analysis By 2020 – 2026 - Cole of Duty
Potential Impact of COVID-19 on Interactive Advertising Market Overview, Regional And Restraint Analysis By 2020 – 2026  Cole of Duty

Big brands are telling TV networks they might not be buying as many ads as planned - Marketplace
Big brands are telling TV networks they might not be buying as many ads as planned  Marketplace

Advertisers signal glimmers of optimism, start spending again - Search Engine Land
Advertisers signal glimmers of optimism, start spending again  Search Engine Land

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic - ThePrint
From remote shoots to topical plots, how advertising races to stay relevant in the pandemic  ThePrint

Social Advertising Software Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc. | InFor Growth - 3rd Watch News
Social Advertising Software Market 2020-2026 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Twitter, AdRoll, Facebook, MediaMath, Marin Software, etc. | InFor Growth  3rd Watch News

Global ERP Software for Advertising Agencies Market 2025 Top Manufacturers : Mavenlink, Hubstaff, Workamajig, AgencyHub, SpiraPlan, Producteev - Cole of Duty
Global ERP Software for Advertising Agencies Market 2025 Top Manufacturers : Mavenlink, Hubstaff, Workamajig, AgencyHub, SpiraPlan, Producteev  Cole of Duty

Trump campaign plans $1 million advertising attack after Biden's black voters comment - CNN
Trump campaign plans $1 million advertising attack after Biden's black voters comment  CNN

Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV - AdExchanger
Advertisers Cooling On TV Spots; Comcast Spins Off Blockgraph Into JV  AdExchanger

The impact of native advertising across the consumer journey - ClickZ
The impact of native advertising across the consumer journey  ClickZ

Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder - FoodNavigator.com
Kellogg's drops advertising from Joe Wicks' YouTube channel after Pringles blunder  FoodNavigator.com

As GDPR turns two, what's changed in the digital advertising world? - The Drum
As GDPR turns two, what's changed in the digital advertising world?  The Drum

David Droga, John Boiler and more advertising icons star in new documentary - AdNews
David Droga, John Boiler and more advertising icons star in new documentary  AdNews

Indoor Location-based Search and Advertising Market 2020: Emerging Top Key Players like Apple, Broadcom, Cisco Systems, Estimote, Facebook, Foursquare Labs, Polaris Wireless, Verizon Media - Cole of Duty
Indoor Location-based Search and Advertising Market 2020: Emerging Top Key Players like Apple, Broadcom, Cisco Systems, Estimote, Facebook, Foursquare Labs, Polaris Wireless, Verizon Media  Cole of Duty

News Outlets Want More Advertisers to Act Like Burger King - The New York Times
News Outlets Want More Advertisers to Act Like Burger King  The New York Times

LED Billboard Advertising Market Advancements, Behaviour, Challenges, Opportunities, Top Companies and Forecast by 2026| LG Electronics, Toshiba, Panasonic - News Distinct
LED Billboard Advertising Market Advancements, Behaviour, Challenges, Opportunities, Top Companies and Forecast by 2026| LG Electronics, Toshiba, Panasonic  News Distinct

Daily Mail owner's print advertising revenues plunge by 70% - The Guardian
Daily Mail owner's print advertising revenues plunge by 70%  The Guardian

Global Online Advertising Market Expected to Reach Highest CAGR by 2025 Top Players: Amazon, Aol, Baidu, Facebook, Google, IAC - Cole of Duty
Global Online Advertising Market Expected to Reach Highest CAGR by 2025 Top Players: Amazon, Aol, Baidu, Facebook, Google, IAC  Cole of Duty

'Non-advertising' hiring up due to feds' new appointments policy, data shows - The Hill Times
'Non-advertising' hiring up due to feds' new appointments policy, data shows  The Hill Times

Food Brands Are Bringing Back Funny Advertisements - Eater
Food Brands Are Bringing Back Funny Advertisements  Eater

Advertising Agency Billing Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Asana, Monday, FreshBooks, AdPlugg, Shortlist, etc. | InFor Growth - 3rd Watch News
Advertising Agency Billing Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: Asana, Monday, FreshBooks, AdPlugg, Shortlist, etc. | InFor Growth  3rd Watch News

Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say - CNBC
Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say  CNBC

Calling time on irresponsible junk food advertising to children - New Food
Calling time on irresponsible junk food advertising to children  New Food

Council relaxes rules on outdoor restaurant seating and advertising - South Tahoe Now
Council relaxes rules on outdoor restaurant seating and advertising  South Tahoe Now

COVID-19 Impact on Global Internet Advertising Market 2020: Industry Share, Trends, Growth and SWOT Analysis by Top Vendors, Demand and Forecast Research to 2025 - 3rd Watch News
COVID-19 Impact on Global Internet Advertising Market 2020: Industry Share, Trends, Growth and SWOT Analysis by Top Vendors, Demand and Forecast Research to 2025  3rd Watch News

Programmatic Display Advertising Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026 - Cole of Duty
Programmatic Display Advertising Market 2020 Segmentation, Application, Technology and Analysis Report Forecast to 2026  Cole of Duty

Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil - Media, Telecoms, IT, Entertainment - Brazil - Mondaq News Alerts
Consortium Administration Company Will Have To Disclose Its Services' Real Conditions After Misleading Advertising In Brazil - Media, Telecoms, IT, Entertainment - Brazil  Mondaq News Alerts

How Agencies & Advertisers Can Make the Most of Paid Media Right Now - Search Engine Journal
How Agencies & Advertisers Can Make the Most of Paid Media Right Now  Search Engine Journal

(Covid-19) Impact Analysis : Contextual Advertising Market Report Examines Latest Trends, Key Drivers Supporting Growth, Trends and Forecast from 2020 to 2025 - Cole of Duty
(Covid-19) Impact Analysis : Contextual Advertising Market Report Examines Latest Trends, Key Drivers Supporting Growth, Trends and Forecast from 2020 to 2025  Cole of Duty

engage:BDR deploys new revenue stream in web advertising - Proactive Investors Australia
engage:BDR deploys new revenue stream in web advertising  Proactive Investors Australia

From Takeovers to Topview ads, what it costs to advertise on TikTok - Digiday
From Takeovers to Topview ads, what it costs to advertise on TikTok  Digiday

Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020 - MediaPost Communications
Performance Marketing, Advertising Blazes New Trails In Search, Digital 05/15/2020  MediaPost Communications

Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada - Mondaq News Alerts
Product Advertising And Marketing In The Time Of COVID-19 - Media, Telecoms, IT, Entertainment - Canada  Mondaq News Alerts

Campaign Connect starts tomorrow | Advertising - Campaign Asia
Campaign Connect starts tomorrow | Advertising  Campaign Asia

Global Online Advertising Management Software Market; Research Analysis and Growth Forecast by Manufacturers & Geographical Regions from 2020-2026 - 3rd Watch News
Global Online Advertising Management Software Market; Research Analysis and Growth Forecast by Manufacturers & Geographical Regions from 2020-2026  3rd Watch News

Mobile Advertising Market Shows a Rapid Growth By 2022 | Applovin, Avazu, Chartboost, Facebook, Flurry, Google - WaterCloud News
Mobile Advertising Market Shows a Rapid Growth By 2022 | Applovin, Avazu, Chartboost, Facebook, Flurry, Google  WaterCloud News

Advertisers Seek to Revise Deal Terms With Streamer Quibi - The Wall Street Journal
Advertisers Seek to Revise Deal Terms With Streamer Quibi  The Wall Street Journal

Online Advertisement Market Anticipated Forecast 2026 In Key Regions World (United States, International Organization And China) - Cole of Duty
Online Advertisement Market Anticipated Forecast 2026 In Key Regions World (United States, International Organization And China)  Cole of Duty

Karan Johar's birthday celebration and the art of shooting advertisements during a pandemic - Moneycontrol
Karan Johar's birthday celebration and the art of shooting advertisements during a pandemic  Moneycontrol

CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert - The New York Times
CBS Courts Advertisers Virtually, With a Zinger From Stephen Colbert  The New York Times

Fewer advertisers means more bad ads from ad exchanges - Digiday
Fewer advertisers means more bad ads from ad exchanges  Digiday

Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content - Digiday
Digiday Research: 40% of advertisers won’t advertise near coronavirus-related content  Digiday

How advertisers are using TikTok during the recession - Digiday
How advertisers are using TikTok during the recession  Digiday

From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks - The Wall Street Journal
From PepsiCo to GM, Big Advertisers Set to Cancel Commitments to TV Networks  The Wall Street Journal

Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns - AdExchanger
Quibi Disappoints Advertisers; Some Upfront Discussions Forego Outcomes-Based Campaigns  AdExchanger

News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers - Digiday
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers  Digiday

U.S. Is Said to Plan to File Antitrust Charges Against Google - The New York Times
U.S. Is Said to Plan to File Antitrust Charges Against Google  The New York Times

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