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So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:
1. People don't like ads until they see something they want or need.
2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.
3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.
4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.
5. Networking with others is a good way to make sales, but nothing beats good ad copy.
6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.
Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.
Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.
What you need to know in advertising today
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MDC Partners' KBS merges with Forsman & Bodenfors
Senecal, who later moved to global CEO at sibling CP&B, retired from advertising last year. "We chose the F&B name simply because of their reputation in the creative community and in the client community around the world," says Hayward. The initials ...
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Dealer Marketing Magazine
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales ...
Dealer Marketing Magazine
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St. Louis Business Journal
Former St. Louis advertising executive shot in carjacking attempt
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Tom Townsend, co-founder and former chief creative officer of St. Louis-based advertising agency Rodgers Townsend, was shot in the neck early Tuesday on the west side of Forest Park in an attempted carjacking. Kayia Smith, piano school director of ...
Matt Krauss: Rethinking 'free' advertising inserts
Editor's note: This commentary is by Matt Krauss, of Stowe, who is a happily retired state employee and a former Vermont legislator. Stowe Reporter, can we talk? I enjoy reading your newspaper. But the number of flyers in them is pushing me to consider ...
Sugar: Kinder rebuked for breaking kids' advertising rules
Websites Kindernauts and Magic Kinder broke online rules on advertising foods high in fat, sugar and salt to children, a watchdog has ruled. Campaigners have welcomed the judgement on the websites, an app and a YouTube channel that were promoting ...
New York Times
Stewart Airport Show Has Taken Off. The Payoff? Free Publicity.
New York Times
NEW WINDSOR, N.Y. — Through his headset on the sun-baked runway, Air Force Maj. Ray Geoffroy listened as the lead Thunderbird pilot commanded the F-16s above: “Ready, now pull. All. The. Way.” The noisy fighter jets rolled in unison and started a ...
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