Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

OfficeJax modular office furniture systems cubicles partitions room dividers

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Alternatively they'll flick all the way through and then go back to bits they've noticed and that have interested them. They're just as likely to flick through from back to front as they are from front to back.

What all this teaches us is that despite seeming logical, writing for brochures and leaflets in the form of a story that starts at the beginning, goes through the middle and finishes at the end, is not necessarily the best way forward.

Obviously you can't make every page stand alone with a message on it that says "in case you're flicking through backwards or only want to read this page, here's a summary of our corporate profile again." But there are some tricks you can use to get this random reading pattern to work a bit more effectively for you, rather than against you.

A lot depends on the type and style of brochure or leaflet you want to write, of course. In my experience, generally speaking the more specific the purpose of a brochure or leaflet the more likely readers are to read it properly and thoroughly.

If a leaflet contains assembly instructions, or a brochure contains technical specifications of equipment, there's a good chance that readers will start at least near the beginning and then work through towards the end. Once again, that's because readers will only get their full value from the leaflet or brochure - the "what's in it for them" - by reading it properly. Where you get the worst random grasshopper reading, however, is with the less specific documents like "welcome" leaflets or "corporate" brochures. So let's look at how we can minimize the problems with those.

Despite all of the above, often it is still worthwhile to organize your content in a reasonably logical order. Many people do absorb brochures in the usual order, and even if they don't they still expect to find the introduction at the beginning, the substantiations in the middle and the conclusion at the end. This approach is useful for the moderately subject-specific document, like a leaflet about a new service or a brochure about a new line of garden furniture.

The trick here is to put the main points in as crossheadings (some people call them sub-headings) in bold type, so that someone scanning the document will get the gist of your message even if they don't have time to read the body text.

You should also ensure that the crossheadings make sense in their own right and that understanding them is not wholly dependent on their being read in any particular order. Body text should support and expand on each crossheading and lead the reader towards the next one, but without creating a "cliffhanger" (in case the reader is going in the wrong order).

For the more general subject matter - the most likely to be skimmed, scanned, flicked through, read upside down or otherwise not absorbed properly at all - here's some advice from US writer John Butman from "Writing Words That Sell" which he and I co-authored some years back. This is what John calls "chunking:"

"Chunking means that the story you are writing is not, in fact, a story at all. It doesn't have a sequential flow. It's a string of tiny stories, each with its own message. Each chunk is relatively separate and each page or page-spread is also reasonably separate. This approach means that you need to be careful about antecedents - you can't refer to something mentioned on page one, because the reader may have started reading on page twelve."

I find that John's "chunking" approach works particularly well when there is a lot of visual material, with the "chunks" of text acting almost like expanded captions to illustrations. With "chunking" you may also use crossheadings, but their importance in telling the story by themselves is not as critical. Crossheadings here, then, can be more cryptic or abstract provided that they are relevant.

And a quick word about style, particularly if you are writing a "corporate" brochure or leaflet: this medium, equaled only (perhaps) by the "corporate" website is the most prone to suffer from the curse of "corporate speak." Sadly it would be very easy for me to illustrate what I mean just by including excerpts here from corporate brochures I could find in the offices of both small and large companies based in the city where I live. The curse of "corporate speak" lurks everywhere regardless of the environment, rather like cold viruses or head lice.


Catalogues

Many people fail to realize that catalogues should be written. Often their objective in creating a catalogue is to cram in as many products as they can with descriptive copy kept to a few mis-spelled words in tiny type squashed into a corner. These people are the on-paper equivalent of the "stack 'em high, sell 'em cheap" species you encounter in retailing.

However in a retail environment customers can usually pick up the products, have a good look at them, read the on-pack copy and find out all they need to know, so the fact that they're in a no-frills environment doesn't matter too much. When a product is pictured in the small, two-dimensional environment of the printed page it's not only no-frills but also very lonely, unless the product has the support of some well-chosen words to inform readers and encourage them to buy it.

Considering that for many businesses and other organizations their catalogue is their only shop window - or at least represents, potentially, a very significant revenue stream - you would think that everyone's attention and skill would be focused on its written content as much as its other elements. But no. All too often catalogues look as though their copy has been written by a well-meaning high school pupil who can look forward to a glorious future as a street sweeper.

Yes, of course some products that get sold via a catalogue do not need a lot of description and the only words you need to include are choice of colors/sizes/quantities etc.

But what about the "how to order" messages?

I don't know about you, but if I'm thinking of buying something from a catalogue there's nothing that puts me off faster than having to spend a lot of time figuring out how to fill out the form, who to make the check out to and where to mail it, etc. The same applies if I have to hunt around for website details.

It's not difficult to get the process right. Simply work out the steps you want customers to take, write them down simply, rough out the order form itself, and then try it out on your mother, your brother, your neighbor, the milkman, or anyone else - provided they are not involved with your organization. That's a cheap and fast way of discovering any flaws in the system, especially small goofs that can get overlooked so easily if you're too familiar with them.

And here's another one. How many times have you looked at a catalogue only to find that crucial information you should keep (like contact details for ordering, delivery information etc) is placed either on the order form itself or on the back of the page the order form is on? The result is when you mail off your completed order form you're obliged to mail that important information away with it. Stupid, huh.

There is no mystery about creating good catalogues - only common sense. It's perfectly okay in my view to keep your writing crisp and concise because it helps to use the space more efficiently. But whatever you do, never lose sight of the fact that the way a catalogue is written and designed says a lot more about your organization than you think. If it is cluttered, unclear and illogical, customers will think your company is too. If it is busy but accessible, clear and easy to understand and logically planned, well - need I say more?

Retailers spend fortunes on the design, layout and flow of their in store displays. Supermarkets can increase or decrease their turnover by thousands, simply by moving the fresh produce from the back wall to the side wall or by putting the bakery beyond the delicatessen or by increasing the aisle width by a few centimeters. Think of your catalogue as a paper-based store or supermarket, and you'll find it easier to give it the consideration and respect it deserves.


Instruction leaflets and manuals

A few years ago I bought a new computer, printer, keyboard and monitor all at the same time. I heaved all the boxes into my office at home and unpacked each piece enthusiastically. There was metal and plastic and cabling and cardboard and polystyrene and bubble wrap all over the floor. My two dogs picked their way through it, sniffing suspiciously as if all these items were chickens lying dead and headless after a fox tack.

I sat cross-legged in the middle, leafing anxiously through the instruction booklets, desperately trying to find the English language pages. When I did, I couldn't understand a word, largely because the instructions a) had been compiled by technical people who assumed substantial prior knowledge even though it was a "home" computer and b) whoever had written the UK version must have been taught English by Donald Duck.

And do you think the manufacturer might have supplied a simple instruction sheet telling me how to bolt it all together? No. Every piece had its own awful instructions but as far as the manufacturer was concerned, each item was on its own.

So I phoned my dear computer guru Jason and booked him to come over the next day and sort it out, despite him telling me it was easy and I could do it myself.

"Just read the instructions," he said.

"I can't understand the ****ing instructions," I shouted back down the phone. "You come and do it, I'll watch what you do, then I'll write it down and send the text to the manufacturers with an invoice for my time. At least that way poor so-and-sos who buy this kit in the future will find out how to get it working without having a nervous breakdown."

There's one very strong point that emerges from this true story. When people read, listen to or watch a set of instructions, they often do it in fairly stressful circumstances, in uncomfortable surroundings, in poor light, etc. Accessibility, simplicity, visibility, and clarity are vital.

People who buy products that require instructions, need to know how to use the product as easily as possible. And because many people are technodorks like me, instructions need to be understood by the lowest common denominator.

Logically then, you might think, the best person to write instructions for technodorks like me is someone who knows every last detail about the product, how it was made, how it works, what it does, and what its inside leg measurement is. In other words, an expert. This could not be further from the truth.

Instructions should never be written by experts, because they know too much. What this means is that they are very prone to making the mistake of assuming the reader knows a little bit about the subject matter already. To an expert, the fact that before you begin assembling the bookcase you need to align sections A, B and C with each other may be so blindingly obvious it's not even worth mentioning. To someone like me it's not just worth mentioning, it's absolutely essential if I'm not to spend the next three hours wondering why on earth I can't find any bolt holes that line up.

Wherever practical, instructions should be written by someone who knows as much as, but no more than, the audience. For any form of instructions to be followed by non-technical users, the writer should assume zero prior knowledge and the best way to ensure s/he does that, is if s/he doesn't have any prior knowledge her/himself. Provided that the writer has a logical mind and the ability to write clearly and simply, s/he can't fail to work out and then write good, usable instructions - because if s/he understands them so will everyone else.

Equally, instructions should not be written by the sales people, the marketing executives, the guys in the lab, the production staff, or anyone else - even you - if there's a risk they might have become familiar with the subject matter. Familiarity can breed if not contempt, at least wrongful assumptions about the audience's existing knowledge. For any product to be used by ordinary folks in the street, try to get the instructions written by someone from a totally unrelated department or even from outside your organization. Failing that, get them tested by one or more typical users who have no prior knowledge of the product, and edit them carefully on the strength of the feedback you get.

There is nothing that will blacken the name of your product and your company faster than a customer like me not being able to put your product together easily.

Although customers like me will get over it after taking a cold shower and asking the brainy next-door neighbor to interpret the instructions, we'll probably remember all those bad things next time we're shopping for the sort of products you sell. And we'll buy your competitor's.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

(c) Suzan St Maur 2003 - 2005


Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Wed. August / 21 / 2019

Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Facebook Lets Users Prevent Targeted Advertising With New Tool  pymnts.com

Facebook announced it has launched a new privacy tool called Off-Facebook Activity so users can prevent their info from being sent for targeted advertising.


Baidu Warns on Advertising Business — WSJ  Morningstar.com

Search-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...


MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswire

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.


Resort fees: Bait and switch or false advertising? | Letters  Orlando Sentinel

Great editorial Tuesday (“Stop gouging hotel visitors”). I have long resented paying a resort fee for things I don't use. Are these hidden costs bait and switch, ...


Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


Here's what you need to know in advertising and media this week  Business Insider

Nanigans, an early Facebook marketing partner, is seeking a buyer for part of its business, an apparent casualty of Facebook's pivot to privacy.


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA Features

Over the last few weeks, SVA has highlighted students in our Voices se...


Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business First

There are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.


Is Huawei a Threat to Google's Advertising Business?  Market Realist

Huawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.


Mesmerize announces new advertising partnership with Davenport Citibus  Quad City Times

Mesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...


State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Spate of Recent False Advertising Class Actions Take On Animal Treatment Label Claims  JD Supra

In the last few months, a handful of class actions have been filed challenging label claims regarding the treatment of the animals providing the food item in ...


Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


AI For Media, Marketing & Advertising 08/19/2019  MediaPost Communications

MediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...


EE issues a formal complaint about Three's advertising of 'real 5G'  Telecoms Tech

UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its 'real 5G' marketing.


BEER-WARE OF WHAT YOU SAY: Can my literally true ad still be false advertising?  Wisconsin Law Journal

If you're in the business of brewing (or any other advertising), be careful about trash talking the competition, even if what you are saying is "technically.


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Supervisors approve advertising for bids on old mall property  WTOK

The Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...


chembid establishes first advertising opportunity for chemical suppliers  EPPM

chembid has recently expanded its *service* portfolio of premium services with its new Product Ads, an additional *service* that allows suppliers to highlight product ...


Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...


What’s Driving Amazon’s $10 Billion Advertising Business  Forbes

Amazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...


OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeek

Renewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...


Judge trims Weight Watchers' false advertising case against upstart Noom  Reuters

A federal judge on Monday trimmed a false advertising lawsuit the weight-loss company WW International Inc (formerly Weight Watchers) brought against upstart ...


Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drum

head of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.


What in-game mobile advertising offers  Warc

Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...


Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

One of Australia's most prominent shock jocks has sparked an advertising boycott after telling his listeners that Australian prime minister Scott Morrison should ...


Nicky Lane joins TRBusiness in advertising & business development role  TRBusiness

TRBusiness is delighted to announce that experienced media professional, Nicky Lane, has joined the company in an advertising and business development ...


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019  MediaPost Communications

Decades ago, TV advertisers used to have what was called “hit lists” -- TV shows they weren't going to buy because of controversial, violent, inappropriate or ...


A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Oregon dairy cooperative Tillamook hit with false advertising class action  IEG Policy

Animal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019  MediaPost Communications

Travel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.


This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles Times

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...


Vast majority of Australians support ban on misleading political advertising  The Guardian

The vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...


Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing Magazine

Fortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...


Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews English

Advertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...


Due Diligence, Understanding of Laws Is Important for Publishing Cannabis Advertisements | Corporate Counsel  Law.com

Cannabis lawyers say publishers seeking to advertise for cannabis brands should have an internal policy on what kind of advertising to accept and do due ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health Organization

As called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...


Amazon Advertising: The 2019 Guide  Search Engine Journal

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...


Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


Lee Jeans is doubling its digital advertising budget  Digiday

Lee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


Contextual Advertising Market Competitive Dynamics & Global Outlook 2025 by Top Key players like Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI  Insta Newsletters

Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile ...


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Facebook's VP of advertising David Fischer on the marketer of the future  The Drum

Facebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


All advertisers to come under ASCI purview, rules Delhi district court  BusinessLine

The decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...


How Amazon Is Transforming Programmatic Advertising  Market Realist

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.


Broadband firms face clampdown on ads for ‘misleading’ top speeds  The Irish Times

Watchdog says ads for internet speeds must alert customers to level of availability.


Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  Entrepreneur

More *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...


Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPost

A Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...


ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNews

By Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...


Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


Amobee launches connected TV advertising data marketplace  FierceVideo

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...


BH: Second-half breakout ahead? | Truth in advertising  247Sports

Battle for starting spots? Waiting on a 5-star? All that and more for premium subscribers when they enter THE House!


Amazon Advances in the Digital Advertising Space  Market Realist

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.


Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNet

Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...


Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPost

Long John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...


Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


WeQ Partners With TiKTok to Deliver Native Advertising Campaigns  Talking Influence

WeQ Influencers has partnered with TikTok to help brands and agencies deliver native advertising campaigns on the platform. Social marketing agency WeQ ...


Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


Norwin considers advertising on its website  Tribune-Review

Norwin School District may use the popularity of its website to make money from digital advertising. The school board is considering hiring Thought Process ...


ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso  Shots

Directed by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.


How to spruce up your advertising  The Standard

Advertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...


Twitter to no longer accept advertising from Chinese state-controlled news media  Forex Factory

Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. Twitter said in a statement ...


Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBC

The Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.


Amazon’s high-flying advertising growth levels out  Marketing Land

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...


West Fargo Public Schools victim of advertising scam  Valley News Live

Thursday morning the West Fargo Public School District, specifically Sheyenne High School and West Fargo High School, were being associated with a scam ...


The Context of Contextual Advertising  G2

Contextual advertising works by only posting advertisements relevant to the *content* of the web page it's being hosted on. Makes sense, doesn't it? Learn more ...


Advertising climate change danger could be deemed partisan: election officials  Yahoo News Canada

Elections Canada has warned environmental groups that running ads about the dangers of climate change during the upcoming federal campaign could be ...


US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish Examiner

A series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.


Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Archangels leads investment in digital advertising innovator  Deadline News

QueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...


More advertisers pull out over Jones rant  SBS News

Koala Mattress, Anytime Fitness and Volkswagen Australia are the latest big-name brands to cut ties with Alan Jones' radio show.


New report calls for rethink on esports advertising strategies  AffiliateINSIDER

Bookmakers across the UK are being forced to rethink their current advertising strategies associated with esports tournaments/events following a new report ...


Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

@Scott you are correct on all counts and these are some good objectives. The challenge is "how" since the entire open ad-tech / ID syncing space relies on ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


Our free link exchange service
Free link exchange text or graphic ad

OfficeJax Modular Office Systems and solutions

Free online ebooks tips home remedies how to articles and information on advertising from the Advertising Information Channel.

surplus goods in all categories home office military crafts hobbies

ADVERTISE with us
AD space available
text link AD's $.10
 or less

Place your ad here

 

 

 

OWN YOUR OWN MONEYMAKING WEB SITE
With Resell Rights

Details

Affiliate Mask

AutoResponder

ClickBank

Instant Site Maker

Perpetual Traffic Generator

PopUp

Scratch Card Generator

TollBooth

 

More coming soon

 

 

 

Get Your site listed in 2 Mins!

                     

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

OfficeJax modular office furniture systems cubicles partitions room dividers
 free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.


Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.


Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.


Buying Radio? Read This and Don't Waste Your Money
Pay close attention and make it work the best for you. No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.


Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.


Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful! When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.


How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.


Scrolling LED signs
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.


Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


LED Score Boards
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy - efficient and able to produce a very bright light.


Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.


Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.


How to Make Your Claims Believable
When you hear claims like? Best Lawnmower in the country? Absolute Lowest Prices In Existence? Leaves your hair cleaner than any other shampoo? do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'? Think about it. Everybody expects advertisers to exaggerate their claims.


Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.


13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.


Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.


Forgot The Ad Budget? Don't Panic!
Bob is excited about his new business. He secured funding.


Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

OfficeJax Modular Office Systems and solutions

 

 


GET 100% free co-op reciprocal advertising
 for your web site
 see bottom of this AD

Place Your AD FREE

Free BACKLINK for
Higher Page Rank
Free Traffic

1,000,000 free hits
per month  Guaranteed
 Free Viral Marketing
 X-Treme Traffic

BUY-A-LINK

Text-AD links $.10 or less ! ! !

5000+ BACKLINKS

 FREE 5000+text AD's linking to your site NoCost CoOp XChange

BELOW WHOLESALE

Why pay retail?
Why pay wholesale? _/_/BUY SURPLUS_/_/


click above to start receiving free Advertising+Traffic to your site today!

 

 

 


 

 


 

 


 

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2019 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market