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Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let's define a few terms before answering these questions.

1. "Page views" or "page impressions." These terms are interchangeable and they refer to the number of times that a page within a website has been displayed on a website.

2. "Banner view." Like a page view, a banner view is the number of times that a banner has been displayed on website.

3. "Click through." A click through is the number of times a website visitor has "clicked" on a particular banner ad and was transferred to the website of the banner advertiser.

4. "CTR." CTR is the acronym for "click through rate," which is the ratio of the number of banner view versus the number of times visitors have "clicked through" to your website. CTR is expressed as a percentage, so a click through rate of 1% means that for every 1,000 banner views, 10 visitors have clicked through to your site.

5. "CPM." CPM is an acronym for "cost per M," where "M" is the ancient Roman numeral for 1,000. Translation: CPM is the price your business will pay to have its banner advertisement displayed 1,000 times on a website, e.g. the cost of 1,000 banner views. So, for example, if the CPM to advertise on a site is $80.00 your business will pay $80.00 for every 1,000 banner views.

6. "ROS." ROS is the acronym for "run of site," which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular keyword is entered into a search engine.

Everyone who is in charge of a advertising or marketing department (that's you if you're the sole shareholder of the company) knows that advertising is, in large part, a numbers game. The more frequently your message is seen or heard, the more likely the consumer is to purchase your service or product. Take Mattress Mac with Gallery Furniture , for example. If you live in the Houston area, or if your radio can pick up the signal of almost any Houston area radio station, you cannot go a single day without hearing or seeing an advertisement for Gallery Furniture. Peppering your senses with constant reminders that "Gallery Furniture Saves You Money!" has enabled Mr. McIngvale to build his single location furniture store into an empire. (Of course, advertising alone won't do it; you still must have a quality product or service). I have no scientific data to support this assertion, but I'll make it anyway: I'm willing to bet that Gallery Furniture is known to more people in the greater Houston area than any other single business. How did that come to be? Mattress Mac understands the advertising numbers game and plays it better than anybody else.

Banner ads are a numbers game. The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn't sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any given banner. The best way is by targeting a particular banner ad to a narrow audience, an audience that is looking specific for a product or service just like yours. Highly-targeted can boost your CTR to as much as 2%-3% or higher and significantly increase the traffic to your website.

Another valuable purpose of the banner ad is branding. Intertwined with the messages Gallery Furniture delivers about particular sales events or types of furniture is the company's consistent and recognizable logo, color scheme, and tag lines. Your banner advertisements can, and should, perform the same function; they should be designed using your company's logo and colors, at a minimum. Sometimes incorporating the tag line is the way to go, but other times you may want to advertise a particular special offer, product, etc. The important thing is that you take advantage of the numbers game by continually displaying your name, logo, and colors. The more visitors that see you, the more they will come to associate your name with your type of product or service, and the more likely they will be in the future to buy from you.

Henry J. Fasthoff, IV
Principal & General Counsel
HoustonBusiness.com


Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Thu. April / 18 / 2019

Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


Introducing Fashionista's Real-Time Advertising Private Marketplace  Fashionista

The newest, easiest way to reach Fashionista's loyal audience.


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership  Variety

NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


How the power of persuasion goes way beyond mere advertising  The Conversation - UK

Consumption has become the primary form of self-identity and self-expression.


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Mobile advertisement company Carvertise is expanding to the DC area  Technical.ly

The Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...


NM ad agencies win regionals, head to nationals  Albuquerque Business First

Agencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


INCA calls High Court ruling against full-fibre advertising standards disappointing  Virtual-Strategy Magazine

INCA calls for Government and Ofcom support to reduce fibre advertising confusion to ensure customers are fully informedLondon, UK, April, 17, 2019 – The ...


The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...


Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Take Advertising From Anybody?  Escalon Times

Almost any newspaper, television station and social media venue will sell advertising – to anybody. How many media outlets in this nation have the resources to ...


NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute  TPM

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...


SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  PRNewswire

NEW YORK, April 18, 2019 /PRNewswire/ -- SpotX, the leading global video advertising and monetization platform, today announced a new partnership with ...


Thanks So Much To All Of Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


Coldwell Banker King Uses The Adwerx Enterprise Automated Listing Advertising Program To Power Online Ad Campaigns  PRNewswire

DURHAM, N.C., April 18, 2019 /PRNewswire/ -- Coldwell Banker King, a real estate brokerage with five offices in North Carolina, has implemented the Adwerx ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


UK advertising watchdog ties itself in knots over broadband marketing  Telecoms.com

The UK Advertising Standards Authority has ruled that Vodafone's 'Gigafast' *service* was misleading because some people might reckon that means 1 Gbps.


Judge blocks Spectrum ads suggesting Windstream customers will be hurt by bankruptcy  Lexington Herald Leader

A New York bankruptcy judge has issued a temporary restraining order against Charter Communications and Spectrum saying the companies could no longer ...


How does RTB Display advertising work  SWNS Stories

If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can calm you down as you are not the only one ...


3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Stripe President John Collison on international expansion, advertising  Business Insider

Stripe's John Collison explains the way in which its payments tech is helping grow the entire internet economy.


Facebook's Anti-Bias Vows May Not Kill Suit Against Advertisers  Bloomberg

Facebook's vow to block ads on its platform from being programmed to discriminate based on demographics ended a string of lawsuits against the social ...


What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


Walmart wants to build its advertising business  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019  MediaPost Communications

Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...


Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


Panama enacts new rules for the advertising of health products  Lexology

Only 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered…


People Have Lost The Plot Over This Raunchy Property Ad Video  LADbible

When you think about property advertisements, you probably picture those run of the mill images of the kitchen, dining room and bedrooms to showcase the best ...


Advertisers Were Shocked by Accenture's Acquisition of Droga5, but They Shouldn't Have Been  Adweek

As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry's reaction was to this move.


Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


ADVERTISING: Advertorial — SHEREE DIBIASE: The effects of medication on breast cancer related lymphedema  Coeur d'Alene Press

According to the American Cancer Society, 15 to 28 percent of all breast cancer survivors will develop Breast.


The Advantages of Bilingual Advertising 04/17/2019  MediaPost Communications

For decades, the rule of thumb was that advertising on English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in ...


The Case for Investing in AI for Advertising  Chief Marketer

AI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.


Trump administration charges Facebook with 'discriminatory' housing advertising practices  CNBC

The Trump administration charged Facebook on Thursday with "discrimination" in its advertising practices for housing. In a civil compliant, the Department of ...


Editorial: Russia should leave advertisements out of space  University of Pittsburgh The Pitt News

A Russian startup company announced in January it wants to take advertising to a new terrain — the sky. The company, StartRocket, said the ads would be ...


Waze pitch deck to out-of-home agencies  Business Insider

We compiled slides from recent pitch decks to agencies that Waze is using to pitch itself as a "digital out-of-home" platform.


Interact Marketing Announces Geofencing Advertising Service  PR Web

With geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing *service* to clients.


Classifieds  Chicago Reader

REAL ESTATE RENTALS GENERAL ANOTHER CHANCE TO LIVE where you can walk to beach, bus, red line and shops. Awesome living room. Big bedrooms ...


For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


Advertising as camouflage  CampaignLive

In 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.


ADVERTISING: Advertorial — HOLLY CARLING: Foggy Days: Reasons for brain fog and poor memory  Coeur d'Alene Press

In our quest for greater brain clarity, we need to understand that it is never normal to have brain fog, poor.


How Are Advertising Agencies Approaching Transparency Audits?  eMarketer

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director ...


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Hormel advertising suit reveals what 'natural' meat really means  AdAge.com

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...


LEGAL ADVERTISING  The Lincoln County News

NOTICE OF INTENT TO FILE. Please take notice that Seal Rock Cove LLC of 309 Back Shore Road in Round Pond, Maine is intending to file a Natural ...


Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: On the move  Coeur d'Alene Press

It is hard to believe it, but the dinner party will be open 12 years this year! To think of how Coeur d'Alene.


ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Mind body connection  Coeur d'Alene Press

You might not realize this, but our emotional and physical health are connected. Whatever the emotion is, our.


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Natural solutions for Raynaud's  Coeur d'Alene Press

Raynaud's syndrome is a condition where small blood vessels narrow (vasospasm) and temporarily restrict blood.


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


Rauxa Advertising Agency Doubles Its Seattle Presence  Bisnow

Woman-owned advertising agency Rauxa will double its presence in Seattle this spring by moving into the entire 37th floor at 1000 Second Ave., a 11,310 SF ...


Five Secrets for Effectively Advertising in America  Photonics.com

The global photonics industry is expected to grow by nearly $335 billion in just the next four years. Yes, you read that correctly – that'


Hormel Lawsuit Reveals What ‘Natural’ Meat Really Means  Bloomberg

The food giant won dismissal of a lawsuit claiming misleading advertising, but not before revealing what goes into its products.


Huge Enlighten in In-app Advertising Market by Advertising Industry in Forecast Years 2019-2025| Amobee, Byyd, Chartboost, Flurry, Google AdMob, InMobi, One by AOL, Tapjoy, and Tune Inc  Market Reports

A new statistical data titled as, Global In-App Advertising Market has recently published by The Research Insights to its extensive repository. The base year ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

In the newest progression towards full-scale late capitalist dystopia, Pepsi is planning to turn the night sky into its very own billboard. The soda company is ...


3 Lessons Learned From My First Month Working in Advertising  Adweek

Henry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where ...


Partnership For Safe Medicines Launches Advertising Campaign In Florida To Oppose Importation  PRNewswire

TALLAHASSEE, Fla., April 16, 2019 /PRNewswire/ -- Importation undermines our core efforts to keep our medicine supply safe. State and federal authorities ...


Learn How to Fight Advertising Fatigue in Today's Saturated Space  MarTech Series

Digital ads aren't delivering what audiences want, and that means they are struggling to boost ad impact and results. To break through, marketers must adopt ...


Video Advertising Software Market Outlook 2026: Top Companies, Trends and Growth Factors  TechnoBleak

Video Advertising Software Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...


CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


Social Advertising Software Market Huge Demand Across World with Key Players like 4C, WordStream, FastTony.es, Marin Software, MediaMath, Kenshoo, Twitter, Adobe, AdRoll, LinkedIn, needls, Advertising Studio, Sprinklr and more.  Market Reports

Social media advertising software are used in different corporations for advertise on social media sites like Facebook, Twitter, and LinkedIn and more .Social ...


Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The Guardian

As #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.


Verbatim: John Crawford criticizes Tim Smith, alleging negative advertising | The scoop  Fort Wayne Journal Gazette

Fort Wayne City Councilman John Crawford, a Republican candidate for mayor, issued this news release today:


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Hormel wins advertising lawsuit over 'natural' term on its meats  Food Dive

The D.C. Superior Court dismissed a lawsuit filed by the Animal Legal Defense Fund that alleged "natural" claims on Hormel's packaging were misleading ...


Pinterest is an advertising — not social media — company: Fund manager  Yahoo Finance UK

Richard Clodel, manager of Janus Henderson's global technology fund, discusses Pinterest's upcoming IPO.


Pepsi beats profit estimates as advertising push lifts sales  The Globe and Mail

PepsiCo Inc's quarterly sales and profit beat Wall Street estimates on Wednesday, as the beverage maker's advertising and marketing push helped drive sales ...


NYC restaurant getting backlash for advertising 'clean' American Chinese cuisine  Fox News

Lucky Lee's, which recently opened in NYC, is calling its dishes "clean," and offered to provide an alternative to American-Chinese cuisine that can make diners ...


Advertising group Publicis' shares boosted by $4.4 billion Epsilon deal: Reuters  PE Hub

PARIS (Reuters) – Publicis' shares rose on Monday as analysts welcomed the French advertising company's $4.4 billion takeover of marketing and data ...


Stephen Curry is the star of Facebook's pitch to advertisers  AdAge.com

Facebook is flaunting the star power of its new show with Stephen Curry as it tries to convince advertisers that its Watch video portal is the place to spend.


Parties spent Rs 250 cr on programmatic advertising this poll season: Bhargav Patel, IQM  Exchange4Media

IQM Corporation's CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck  AdExchanger

“Let it go, let it go” is the theme song for any advertisers who might've had their hearts set on an ad-supported option for Disney+. There won't be one, Disney ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit  Adweek

In America, we're pretty used to ads telling us how to find a chain's nearest location, but the directions are usually based on interstate exits or measured in ...


How you can make the most of your YouTube video advertising  Marketing Land

If you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Facebook Is Introducing Cost Cap Bidding To Help Advertisers Maximise Results  We are Social Media

Facebook announced it's introducing cost cap, a new bidding type that will help advertisers maximise their cost efficiency by getting the most results at, or below, ...


Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


False medical advertising - Science & Tech  WORLD News Group

Hundreds of stem cell clinics in the United States are offering expensive treatments for conditions ranging from heart disease to orthopedic problems. But little ...


Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.com

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.


Philo is Prepping to Bring Targeted Advertising to Their Skinny Bundle  The Streamable

Philo — the entertainment-only live streaming *service* Live TV Streaming *Service* has added revealed a roster of top advertising technology and sales partners ...


The Top Podcast Advertisers In March Were...  Radio Ink

The folks at Magellan identified 1,197 brands or products that advertised on the top 2,000 podcasts (in Apple) during the month of March. Here are the top 15.


Dems target Juul over Altria ties, advertising tactics | TheHill  The Hill

Senate Democrats are pressing e-cigarette manufacturer Juul for information about its advertising practices and recent partnership with Altria, amid what ...


Why advertisers are excited about Snap's new gaming platform  CNBC

Snap made a slew of announcements, including a new ad-supported gaming platform, at its first partner summit Thursday as it casts a wider net for ad revenue.


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Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.


What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.


Don't Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.


What Do Your Ads Say?
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program. Everything.

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