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Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

Online Classifieds

Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it. Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice.

Create Your Own Business Cards, Part 2

This is the second part of creating your own business card. If you missed the first one, let me know: mailto: webmistress@janes-place.com

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.

Push vs. Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your Product or Service. You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

Persistent Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.  Scrolling LED sign for sale $45.00

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 25 / 2019

eBay Sets Sights On $1B In Revenue From Advertising 04/25/2019 - MediaPost Communications
eBay Sets Sights On $1B In Revenue From Advertising 04/25/2019  MediaPost Communications

eBay has been shifting its advertising efforts away from non-strategic third-party ad placements toward the company's first-party Promoted Listings product, and it ...


Online Platform Design Issues Lead to Certified False Advertising Class - Security Boulevard
Online Platform Design Issues Lead to Certified False Advertising Class  Security Boulevard

A recent class certification decision in the Northern District of California highlights the importance of platform design. A group of hotel owners alleged that ...


Global Advertising & Branding Industry Almanac, 2019: Market Research, Statistics, Trends and 397 Leading Companies - ResearchAndMarkets.com - Yahoo Finance
Global Advertising & Branding Industry Almanac, 2019: Market Research, Statistics, Trends and 397 Leading Companies - ResearchAndMarkets.com  Yahoo Finance

The "Advertising & Branding Industry Almanac 2019: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies" book from ...


The industry says farewell to Steve Golin - AdAge.com
The industry says farewell to Steve Golin  AdAge.com

The ad industry remembers Steve Golin, founder of Anonymous *Content* and Propaganda Films, who succumbed to his battle with cancer on Sunday.


Advertising and Media Insider newsletter April 24 - Business Insider
Advertising and Media Insider newsletter April 24  Business Insider

Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter taking over for Lucia this week. If you got this email ...


Domino’s Sales Plagued by Aggressive Third-Party Delivery Advertising - Skift Table
Domino’s Sales Plagued by Aggressive Third-Party Delivery Advertising  Skift Table

Consumers' growing appetite for third-party delivery services is finally affecting Domino's Pizza where it hurts — its pocketbook. Strategic marketing on.


Chicago advertising firm creates significant opportunities for FHSU students - FHSU News
Chicago advertising firm creates significant opportunities for FHSU students  FHSU News

Her message was simple, but inspiring nonetheless. “This year is about meaningful impact,” Kerri Soukup told a group of 25 Fort Hays State University graphic ...


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


Study finds differences in storefront tobacco advertising by product type - Medical Xpress
Study finds differences in storefront tobacco advertising by product type  Medical Xpress

In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion ...


Sweden could ban online casino advertising - Reuters
Sweden could ban online casino advertising  Reuters

Sweden's government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise ...


Direct-to-consumer brands increasing spending on traditional advertising - Business Insider
Direct-to-consumer brands increasing spending on traditional advertising  Business Insider

As DTC brands reach scale, they are taking a page out of traditional brands' playbook.


Ayre/Rhinehart Realtors® Launches Listing Advertising Campaigns With Adwerx Enterprise For The Greater Midland Area of Michigan - Yahoo Finance
Ayre/Rhinehart Realtors® Launches Listing Advertising Campaigns With Adwerx Enterprise For The Greater Midland Area of Michigan  Yahoo Finance

Ads will be customized through the Adwerx Enterprise Automated Listing Advertising Program. DURHAM, N.C., April 24, 2019 /PRNewswire/ -- Ayre/Rhinehart ...


More Than 90% of Small Businesses Will Increase Advertising Spending in 2019 - MarTech Series
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019  MarTech Series

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising ...


Saluki Ad Club finishes second in district advertising competition - SIU News
Saluki Ad Club finishes second in district advertising competition  SIU News

CARBONDALE, Ill. – Missing the top spot by less than one point, students from Southern Illinois University Carbondale's Saluki Ad Club finished second earlier ...


CarMax hires The Martin Agency as the chain's advertising agency of record - Richmond.com
CarMax hires The Martin Agency as the chain's advertising agency of record  Richmond.com

Goochland County-based automotive retailer CarMax Inc. has hired The Martin Agency, with headquarters in Richmond, as the chain's advertising agency of ...


Blockchain-Based Brave Launches Digital Advertising Model For Desktop 04/25/2019 - MediaPost Communications
Blockchain-Based Brave Launches Digital Advertising Model For Desktop 04/25/2019  MediaPost Communications

With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. Brave, a privacy browser and ...


Good Life Networks Property, 495 Communications, Partners with inMobi, a Mobile Advertising Company That Reaches 1.5BN Mobile Devices - Yahoo Finance
Good Life Networks Property, 495 Communications, Partners with inMobi, a Mobile Advertising Company That Reaches 1.5BN Mobile Devices  Yahoo Finance

Vancouver, British Columbia--(Newsfile Corp. - April 24, 2019) - Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (" GLN", or the " Company"), ...


Relevance and value of the Publisac: TC Transcontinental launches advertising campaign - GlobeNewswire
Relevance and value of the Publisac: TC Transcontinental launches advertising campaign  GlobeNewswire

MONTREAL, April 24, 2019 (GLOBE NEWSWIRE) -- TC Transcontinental (TSX: TCL.A TCL.B), owner of the Publisac, is launching a Publisac advertising ...


How to structure your Amazon Advertising account for success - ClickZ
How to structure your Amazon Advertising account for success  ClickZ

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.


APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy - MarTech Series
APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy  MarTech Series

The Onslaught of *Content* Produced Will Require an Entrepreneurial Approach for Marketers. Advertising Production Resources [APR] has released its 18th ...


Ozark Walmart Accused Of Falsely Advertising Appearance By Wrestler Bushwhacker Luke - KFSM 5Newsonline
Ozark Walmart Accused Of Falsely Advertising Appearance By Wrestler Bushwhacker Luke  KFSM 5Newsonline

OZARK, Ark. (KFSM) — A brawl is brewing between a local Walmart and Hall of Fame wrestler Bushwhacker Luke. Fans claim that a Walmart in Ozark falsely ...


Thanks A Bunch To Our Advertisers - Above the Law
Thanks A Bunch To Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


MDG Advertising. 20 years young. - Yahoo Finance
MDG Advertising. 20 years young.  Yahoo Finance

Thanks to our dedicated staff and loyal clients for making this journey epic. BOCA RATON, Fla., April 24, 2019 /PRNewswire/ -- MDG Advertising, with offices in ...


Cheatsheet: Facebook’s facing a $3b+ fine but has 7m advertisers - Digiday
Cheatsheet: Facebook’s facing a $3b+ fine but has 7m advertisers  Digiday

Facebook's largest growth in impressions are coming from Stories, but the ad products aren't bringing in as much revenue due to cheap pricing.


Stop Facebook’s targeted advertising by changing your account settings - Fox News
Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Advertising Signposts For The Cannabis Industry 04/23/2019 - MediaPost Communications
Advertising Signposts For The Cannabis Industry 04/23/2019  MediaPost Communications

The global legal cannabis market is projected to hit $166 billion by 2025, according to Euromonitor. It is the fastest-growing market in the world, according to ...


PandoLogic Partners with iCIMS to Streamline Job Advertising for Employers - Yahoo Finance
PandoLogic Partners with iCIMS to Streamline Job Advertising for Employers  Yahoo Finance

pandoIQ integrates into the iCIMS Talent Platform to connect employers more efficiently to job seekers through programmatic sourcing. NEW YORK, April 24, ...


Microsoft Awards Broadplace Advertising Elite Status in the Bing Partner Program - Yahoo Finance
Microsoft Awards Broadplace Advertising Elite Status in the Bing Partner Program  Yahoo Finance

LEATHERHEAD, England, April 24, 2019 /PRNewswire/ -- Microsoft has named Broadplace Advertising as one of a select group of top performing partners to ...


Walmart Wants to Take On Amazon in Digital Advertising - The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


How to Win over Customers with Advertising Technology - MarTech Series
How to Win over Customers with Advertising Technology  MarTech Series

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, ...


Light beers trade charges in advertising lawsuit - Agri-Pulse
Light beers trade charges in advertising lawsuit  Agri-Pulse

The feud between Miller Lite and Bud Light is heating up, with the parent companies of both brews offering their own versions of the fight that started with a ...


AT&T settles 5G E false advertising lawsuit with Sprint - CNET
AT&T settles 5G E false advertising lawsuit with Sprint  CNET

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Sprint and AT&T on Monday reached a settlement -- characterized by both as "amicable" -- over a ...


Here's how advertisers are getting tech companies to clean up their act or risk losing billions - CNBC
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


Viewing/Listening Habits & Advertising - Radio Ink
Viewing/Listening Habits & Advertising  Radio Ink

(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...


Eureka Springs City Advertising has Festival of the Arts in May and so much more (041819) - KSNF/KODE - FourStatesHomepage.com
Eureka Springs City Advertising has Festival of the Arts in May and so much more (041819)  KSNF/KODE - FourStatesHomepage.com

Browse through our local government website and learn more about our award-winning city...


INTRODUCING: The 10 people transforming advertising - Business Insider
INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20 - The Motley Fool
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


MU strategic communication professor Shelly Rodgers named nation's most productive advertising scholar - The Maneater
MU strategic communication professor Shelly Rodgers named nation's most productive advertising scholar  The Maneater

Each year, the SECU awards one full-time professor at each of its 14 universities with the SEC Faculty Achievement Award. In order to win the award, nominees ...


ADVERTISING: Advertorial — HOLLY CARLING: Stress: A weighty matter - Coeur d'Alene Press
ADVERTISING: Advertorial — HOLLY CARLING: Stress: A weighty matter  Coeur d'Alene Press

There is a very strong correlation between stress and weight gain. Since we all have stress in our lives, then.


10 Steps You Can Take To Keep Advertisers From Dictating Your Life - Forbes
10 Steps You Can Take To Keep Advertisers From Dictating Your Life  Forbes

Commercials, advertisements, and marketers work tirelessly to convince us that products manufactured on assembly lines will make us happier. But in reality ...


A love letter to digital advertising from a direct mail CEO - VentureBeat
A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


Connected TV CPMs, Advertising Rise 04/24/2019 - MediaPost Communications
Connected TV CPMs, Advertising Rise 04/24/2019  MediaPost Communications

Connected TV CPMs -- the cost per thousand viewers -- has registered recent growth. But that could soften in the coming periods with more inventory. According ...


Why Amazon creates groups of advertising teams - Business Insider
Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up Call - AdAge.com
A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Academia and False Advertising - FrontPage Magazine
Academia and False Advertising  FrontPage Magazine

Historical ignorance, ideological obsession -- and the deception of the American public.


A Watchful Eye on Facebook’s Advertising Practices - The New York Times
A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Privacy FAQs: If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling” consumers’ information? - JD Supra
Privacy FAQs: If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling” consumers’ information?  JD Supra

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff's friendly ballot ...


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising - AdAge.com
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB - Adweek
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely - http://cbtnews.com/
How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely  http://cbtnews.com/

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play - INSIDER
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  INSIDER

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky - Eater
Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal - Law.com
Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal  Law.com

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...


Amazon Plans to Use Digital Media to Expand Its Advertising Business - The Motley Fool
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach - Gizmodo
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


Lawyers in Charter challenge argue advertising protects sex-trade workers - CBC News
Lawyers in Charter challenge argue advertising protects sex-trade workers  CBC News

Prohibiting the advertising of sexual services puts sex-trade workers at risk of harm, lawyers arguing against Canada's prostitution laws said this morning in a ...


Walmart wants to become a big advertising player like Amazon - CNN
Walmart wants to become a big advertising player like Amazon  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Direct Response Advertisers Doubled Their Spend On Snapchat In Q1 - AdExchanger
Direct Response Advertisers Doubled Their Spend On Snapchat In Q1  AdExchanger

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, ...


Metro should go slow in considering advertisements on its buses [Editorial] - Houston Chronicle
Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.


One of the world's largest advertisers is calling for tech companies to do better - NBC News
One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership - CNBC
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Four Tips For Advertising On Facebook Like A Pro - Forbes
Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


3 Companies Battling for This Massive Advertising Opportunity - The Motley Fool
3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too - Entrepreneur
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


Huge Demands for New Opportunities on Internet Advertising Market 2021: Top Key Players Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, and Pandora - Investor Strategy
Huge Demands for New Opportunities on Internet Advertising Market 2021: Top Key Players Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, and Pandora  Investor Strategy

Global Internet Advertising Market Research Report 2016 is a professional and in-depth study on the current state of the Internet Advertising industry. The report ...


Podcasting is now a big business. Can it grow its advertising base? - Barron's
Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


Snap stock rises after slew of new product announcements, but analysts remain wary - CNBC
Snap stock rises after slew of new product announcements, but analysts remain wary  CNBC

Snap unveiled a host of new products on Thursday, including a new gaming platform and advertising network for more revenue opportunities.


Latest Innovative research report on Internet Video Advertising Market by Top Key Players like Accedo, Accenture, ARRIS International, BAM Technologies, Brightcove, Cisco Systems - Market Reports
Latest Innovative research report on Internet Video Advertising Market by Top Key Players like Accedo, Accenture, ARRIS International, BAM Technologies, Brightcove, Cisco Systems  Market Reports

Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs ...


For true transparency around political advertising, US tech companies must collaborate - TechCrunch
For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Detroit advertising icon Fred Yaffe dies at 86 - Detroit Free Press
Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Global Mobile Advertising Market Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads, AdColony, Liftoff Mobile, Inc - StockNewsMagazine
Global Mobile Advertising Market Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads, AdColony, Liftoff Mobile, Inc  StockNewsMagazine

Global MOBILE ADVERTISING Market research report is structured by performing the systematic, objective and exhaustive study of the facts related to several ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands - Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


Mobile Advertising Platform Market Continues to Thrive the Industry 2026 - AppWebRadar
Mobile Advertising Platform Market Continues to Thrive the Industry 2026  AppWebRadar

The Mobile Advertising Platform Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Boulder woman calls for gun reform through billboard advertisements - FOX 31 Denver
Boulder woman calls for gun reform through billboard advertisements  FOX 31 Denver

BOULDER, Colo. -- A Boulder woman is making a statement along Highway 34 in Greeley. Lindasue Smollen thinks Colorado can do more to help put an end to ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy - Motley Fool
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising - Adweek
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Disney In One Buy: How Disney Is Unifying Its Advertising Approach - AdExchanger
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook - CNN
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Programmatic advertisers ramp up efforts to deal direct with publishers - Digiday
Programmatic advertisers ramp up efforts to deal direct with publishers  Digiday

As more advertisers set up their own ad tech deals, they're taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the ...


What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


George Zimmerman caught advertising on Tinder - then kicked off - TheGrio
George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


Unilever to pick 'trusted publishers' for digital advertising - Reuters
Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


How a SA exec used 'scheduling' to build an advertising giant - Business Insider South Africa
How a SA exec used 'scheduling' to build an advertising giant  Business Insider South Africa

Joe Public co-founder Pepe Marais plans a strategy to achieve his vision every year. He then breaks down his goals for every month, and then, for every week.


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky - Forbes
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Niagara Falls courting visitors with advertising in New York City - Buffalo - Buffalo Business First
Niagara Falls courting visitors with advertising in New York City - Buffalo  Buffalo Business First

The targeted tourism campaign hits Manhattan, five boroughs.


UK Advertisers Spent £13.44 billion on Digital Advertising Last Year - PerformanceIN
UK Advertisers Spent £13.44 billion on Digital Advertising Last Year  PerformanceIN

The results are in for the annual IAB UK and PwC Digital Adspend study, which reveals that UK advertisers spent £13.44 billion on digital advertising in 2018.


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever - Forbes
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Facebook keeps advertisers addicted after a year of scandals - CNBC
Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests - The Intercept
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


Lamar Advertising Co (LAMR) Shares Bought by Avalon Advisors LLC - Finance Daily
Lamar Advertising Co (LAMR) Shares Bought by Avalon Advisors LLC  Finance Daily

Avalon Advisors LLC lifted its position in shares of Lamar Advertising Co (NASDAQ:LAMR) by 10.9% during the first quarter, according to its most recent Form ...


Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing - CNBC
Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing  CNBC

What Accenture Interactive means for consultancies' push into advertising.


NRA sues OKC advertising agency Ackerman McQueen - NewsOK.com
NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym - MEAWW
BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym  MEAWW

A Kentucky food truck owner was the target of the online community's ire after promoting t-shirts apparently mocking the LGBTQ acronym.


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies - Adweek
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Anne Arundel County delegate posts advertisements, tries to sell car on official social media - CapitalGazette.com
Anne Arundel County delegate posts advertisements, tries to sell car on official social media  CapitalGazette.com

Anne Arundel County Del. Sid Saab, R-Crownsville, was posting a car for sale and messages about his urgent care clinic on his delegate social media account.


False advertising lawsuits are on the rise: Marketer's Brief Podcast - AdAge.com
False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop - USA TODAY
AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


Advertising A Game About Weed Is Hard - Kotaku
Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters - ChristianityToday.com
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


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