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news and reports resources updated Wed. March / 20 / 2019
A Few Pioneering Women Every Advertising Industry Pro Should Know Forbes
As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away Forbes
For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...
Advertising Week Europe briefing: 5 themes that will dominate the week Digiday
Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...
Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats Arkansas Times
Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...
Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 - MediaPost Communications
Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 MediaPost Communications
Discovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...
Advertising Week Europe briefing: Influencer marketing under pressure to show results Digiday
Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats Digiday
At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.
7 Powerful Benefits of Using PPC Advertising Search Engine Journal
Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
NBCUniversal, Sky team up to expand global advertising product Reuters
(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity Adweek
When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...
The definitive guide to what’s in and out at Advertising Week Europe 2019 Digiday
Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...
Using Advertising Dollars To GIve Back. | Newsradio 1020 KDKA NewsRadio 1020 KDKA
Mike Geiger, Owner of Moe's found a better way to spend his advertising dollars. Instead of taking the ad money and buying all commercials they are spending ...
Trading Nation: Facebook's targeted advertising business CNBC
Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.
SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States Mondaq News Alerts
In a speech at the Investment Adviser Association Conference, the Director of the Securities & Exchange Commission's Division of Investment Management, ...
West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety - Beckley Register-Herald
West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety Beckley Register-Herald
West Virginia's attorney general filed a consumer protection lawsuit Tuesday morning against the state's Catholic diocese – the Diocese of Wheeling-Charleston ...
Fox News' Tucker Carlson Continues to Lose Advertisers Rolling Stone
On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...
Purpose advertising: The best an ad can be? Aljazeera.com
An insight into the world of advertising and the challenge of striking a balance between purpose and profit.
SEC promises revised advertising rule soon InvestmentNews
Investment Management director Dalia Blass says current rule disconnected from way world works.
Advertising and Media Insider newsletter March 20 Business Insider
Welcome to the Advertising and Media Insider newsletter.
Why Brands Are Flocking To Amazon Advertising Forbes
In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...
NCC Media Expands into Online Digital Ad Sales Multichannel News
NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...
Has the Native Advertising Market Matured? eMarketer
The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...
MedShadow Foundation Advertising Guidelines MedShadow
MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard Adweek
For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? Forbes
It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. Forbes
The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.
Digital out-of-home advertising is fracturing into many channels MarTech Today
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.
Some advertisers are quitting Facebook, chiding the company's 'despicable business model' CNBC
Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.
DAZN Offers Advertising As It Expands Commercial Capabilities Forbes
DAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...
UK advertising body slams financial services firm over Brexit-related ad FinanceFeeds
Advertisement stating “No one really knows what's going on with this whole Brexit malarkey … and some say it could affect the amount of food available” has ...
Seychelles Tourism Board's first of its kind global advertising campaign - Travel Daily News International
Seychelles Tourism Board's first of its kind global advertising campaign Travel Daily News International
MUMBAI - Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in ...
TV Networks Form New Consortium to Advance Targeted Advertising The Wall Street Journal
Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.
Is this computer advertisement following me? | News, Sports, Jobs The Daily Times
Dear Heloise: After I searched for a particular handbag online, I then started noticing advertisements for that handbag on my social media pages and my email ...
I Gave Up and Let Instagram Shop for Me The Atlantic
The first product I ever bought directly from an internet ad was a pair of Nike VaporMax sneakers, which cost $200 and were a rosy shade often referred to as ...
Blockchain for the Advertising Industry Law.com
While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine Land
DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...
Latest Pure Michigan advertising charge puts UP on display Crain's Detroit Business
A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...
How streaming impacts digital advertising and consumer entertainment TechRepublic
Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.
‘With evolving consumer demand, role of advertising has altered dynamically’ BusinessLine
Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. - Business Insider
At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. Business Insider
Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...
Snap shares surge 10% after longtime skeptic upgrades to buy CNBC
Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...
Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks Forbes
Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.
Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon Forbes
YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade HuffPost
Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships PR Web
New York, NY (PRWEB) March 19, 2019 -- JW Player, an independent video technology company, today announced it has expanded its proprietary Video ...
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More Adweek
“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.
You're being used to steal $50 billion in digital advertising Fast Company
A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.
Sweden set for advertising clampdown CasinoBeats
The Spelinspektionen could introduce measures that place a restriction on gambling advertising, as it also unveils a new link-up with the Konsumentverket.
CBS Seeks Up to $1.5 Million for Ads in ‘The Big Bang Theory’ Series Finale (EXCLUSIVE) Variety
CBS hopes to get a bigger bang out of the very last episode of “The Big Bang Theory.” The network is seeking between $1.2 million and $1.5 million for a ...
Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista DATAQUEST
Mobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.
The push and pull of travel advertising PhocusWire
The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash Hollywood Reporter
Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...
Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024 - Global Industry Journal
Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024 Global Industry Journal
Global Digital Billboard Advertising Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant Splinter
Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...
How to Effectively Use Mobile Advertising: Inspiring Examples from Innovative Brands - MarTech Advisor
How to Effectively Use Mobile Advertising: Inspiring Examples from Innovative Brands MarTech Advisor
An effective mobile advertising strategy can do wonders for your brand. We selected four mobile advertising examples to inspire you.
Ahead of GDC 2019, Google drops new app advertising solutions App Developer Magazine
The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue.
Digital advertising fraud ecosystem stirs up a $1.63-billion scam Business Standard
Read more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...
Modi government advertising blitz dries up as Indian poll rules kick in Reuters
NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...
Sons rent billboard advertising dad’s birthday and phone number: report Fox News
A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...
Can the 'New' Facebook Hold On to Advertising Dominance? Bloomberg
Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...
How to Succeed in Advertising Boycotts Without Really Trying RealClearPolitics
On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising TechCrunch
The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...
YouTube pulls advertising from anti-vaxxer videos Mashable
YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...
Calling time on formula milk adverts The BMJ
BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...
HISD seeks outside help, increased advertising to stop enrollment losses Houston Chronicle
Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...
Advertising fraud: Biggest Setback in growth of digital advertising, says Mobvista The Asian Age
Ad fraud is a modern-day epidemic globally and the fact is that there is no single way to tackle the menace of it.
Battling Bans, China’s Huawei Goes on an Advertising Offensive The Wall Street Journal
As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising Adweek
San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not HuffPost
For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...
Former West Covina Man Admits Advertising Child Pornography Online KTLA Los Angeles
A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...
19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry BuzzFeed News
As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...
Film Financing From Advertisers And Distributors Forbes
Advertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...
Man accused of posing as LSU athletics employee, advertising bogus job WAFB
A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry Forbes
Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option Social Media Today
While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...
A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today Adweek
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. In These Times
Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section NPR
Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...
Banking Advertising Expenditure Takes A Dive B&T
Aussie banks have cut their advertising expenditure Off the back of the Hayne Royal Commission and intense public scrutiny, early data from the STandard ...
Dentsu Aegis buys Redder Advertising | Advertising Campaign Asia-Pacific
Vietnamese creative and digital shop will rebrand under DAN umbrella.
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe Daily Mail
Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.
'Aladdin' Advertisement Sparks Controversy Forbes
Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.
Facebook makes changes to advertising, reach measures Seeking Alpha
Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports.
DAZN to add advertising partners to OTT platforms SportsPro Media
Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain - Cointelegraph
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain Cointelegraph
Sponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...
Karl Eller, UA alumnus, businessman and advertising executive dies AZFamily
University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.
The Pitch: Advertising and marketing news for 3.12.19 RichmondBizSense
Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the ...
There's no such thing as 'junk food' – so how will an advertising ban work? Spectator.co.uk
When the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…
Facebook decided which users are interested in Nazis — and let advertisers target them directly - Los Angeles Times
Facebook decided which users are interested in Nazis — and let advertisers target them directly Los Angeles Times
Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...
Advertisers urged to boycott Fox News until Jeanine Pirro is fired AOL
The Council on Islamic-American Relations entered the fray after the ex-judge's Saturday show was pulled over her inflammatory comments about Ilhan Omar.
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth Forbes
There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies - Deadline
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies Deadline
EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...
5 Reasons You MUST Spend Money Outside of PPC Search Engine Journal
Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.
Is television advertising entering full recession? Telegraph.co.uk
It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...
Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers Adweek
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...
Facebook and Instagram’s outage cost advertisers thousands of dollars The Verge
Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.
Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe - Daily Mail
Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe Daily Mail
She's *fresh* off the industry's hottest runways following her appearances at various Fashion Weeks. And Winnie Harlow proved she can look just as good off the ...
What will the food advertising restrictions mean for pubs? MorningAdvertiser.co.uk
Restrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...
Advertising information related ebooks tips articles
from the Advertising Information Channel:
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.
Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Creating a Winning Logo
Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must be planned, analyzed and tested.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
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