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news and reports resources updated Thu. November / 21 / 2019
Fearless: How One Couple Launched The Largest Independent, Hispanic-Owned U.S. Advertising Agency - Forbes
Fearless: How One Couple Launched The Largest Independent, Hispanic-Owned U.S. Advertising Agency Forbes
Facebook launches new safety tools for advertisers as criticism continues over false political ads - CNBC
Facebook launches new safety tools for advertisers as criticism continues over false political ads CNBC
In-Stadium Video Advertising Gains Traction Across MiLB and NASCAR Front Office Sports
Is Ben & Jerry's misleading consumers? Lawsuit says 'happy cow' representation not quite true - USA TODAY
Is Ben & Jerry's misleading consumers? Lawsuit says 'happy cow' representation not quite true USA TODAY
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019 - MediaPost Communications
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019 MediaPost Communications
Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content - Wall Street Journal
Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content Wall Street Journal
Milwaukee advertising exec Bill Eisner dies Milwaukee Business Journal
Google to Restrict User Information It Gives Advertisers The Wall Street Journal
Harvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’ - Fortune
Harvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’ Fortune
How Effective Is Facebook Advertising? Mother Jones
The Advertising Industry Has a Problem: People Hate Ads The New York Times
The convergence of advertising and marketing MIT Technology Review
Getting rid of microtargeting in political advertising is a terrible idea The Washington Post
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine Land
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote Search Engine Land
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - Business Insider
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up Business Insider
Long Branch scam is advertising fake home rentals, cops say Asbury Park Press
Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth? - Forbes
German doctors call for complete ban on smoking advertising The Local Germany
Advertising bets on a team's Twitter account? Welcome to sports gambling in 2019 - Pittsburgh Post-Gazette
Advertising bets on a team's Twitter account? Welcome to sports gambling in 2019 Pittsburgh Post-Gazette
Apple Stock Gets Price-Target Hikes As Advertising Business Touted Investor's Business Daily
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market The New York Times
Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory The Wall Street Journal
25 Fascinating Years of Digital Advertising [Infographic] Social Media Today
TripAdvisor Journeys Into Non-Travel Advertising AdExchanger
Advertising on Car Window Helps Woman Find a Kidney Donor NBC 5 Dallas-Fort Worth
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads The Washington Post
Walmart is rolling out tools and API to grab Amazon advertisers Business Insider
Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost - Sacramento Bee
Roku Doubles Down on Advertising Tech Motley Fool
Here's why Facebook dominates in digital advertising Fox Business
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. The New York Times
How to Invest in Digital Advertising The Motley Fool
The Problem of Political Advertising on Social Media The New Yorker
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations Washingtonian
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead Search Engine Journal
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot - Minneapolis Star Tribune
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot Minneapolis Star Tribune
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ - The Philadelphia Inquirer
Allan Kalish, 94, an advertising icon who ‘should have been a third baseman for the Phillies’ The Philadelphia Inquirer
Meredith's Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue - Folio: - Folio Magazine
Meredith's Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue - Folio: Folio Magazine
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - Digiday
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon Digiday
Executive Spotlight: Lamar Advertising Company's Jay Johnson Greater Baton Rouge Business Report
Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge - Business Wire
Newspaper Advertising Market Procurement Intelligence Report | Newspaper Advertising Price Trends, Newspaper Advertising Suppliers and Procurement Insights Now Available from SpendEdge Business Wire
Millions Are Being Poured Into An Advertising Push For Propositions CC And DD Before The Election - Colorado Public Radio
Millions Are Being Poured Into An Advertising Push For Propositions CC And DD Before The Election Colorado Public Radio
Why Politicians Want Your Smart-TV Data The Atlantic
Democratic Strategists Set Up $75 Million Digital Campaign to Counter Trump The New York Times
Juul Marketing Chief Leaves as E-Cigarette Maker Suspends Advertising The Wall Street Journal
I worked on political ads at Facebook. They profit by manipulating us. The Washington Post
Behind Apple's 'Slow-Roll' Marketing Push for Its New Streaming Service The New York Times
SEC: Changes to Investment Advertising and Cash Solicitation Proposed The National Law Review
Amazon advertising exec joins Boston e-commerce startup Boston Business Journal
Google's copying Facebook, Microsoft's trying to steal ad dollars from Amazon, and WPP's big loss - Business Insider
Google's copying Facebook, Microsoft's trying to steal ad dollars from Amazon, and WPP's big loss Business Insider
GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print 11/04/2019 - MediaPost Communications
GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print 11/04/2019 MediaPost Communications
Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms - AdAge.com
Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms AdAge.com
$13 Billion Dollars In Missing Digital Video Advertising Revenue. How To Capture That Money. - Forbes
General election: The Independent needs you to send us any political advertising you see on Facebook - The Independent
General election: The Independent needs you to send us any political advertising you see on Facebook The Independent
Mispadu: Advertisement for a discounted Unhappy Meal We Live Security
Microsoft Advertising unveils interface redesign Search Engine Land
Do advertisements on the side of vans and trucks violate Vermont billboard ban? - Burlington Free Press
Do advertisements on the side of vans and trucks violate Vermont billboard ban? Burlington Free Press
Don’t abolish political ads on social media. Stop microtargeting. The Washington Post
Facebook’s Libra Will Generate Revenue Through Advertising (But Your Data Will Remain Safe) - BeInCrypto
Facebook’s Libra Will Generate Revenue Through Advertising (But Your Data Will Remain Safe) BeInCrypto
Advertising information related ebooks tips articles
from the Advertising Information Channel:
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.
Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Creating a Winning Logo
Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must be planned, analyzed and tested.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
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