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Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Womentisements

The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo

Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The Headline; The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Wed. March / 20 / 2019



A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats  Arkansas Times

Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...


Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019  MediaPost Communications

Discovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Using Advertising Dollars To GIve Back. | Newsradio 1020 KDKA  NewsRadio 1020 KDKA

Mike Geiger, Owner of Moe's found a better way to spend his advertising dollars. Instead of taking the ad money and buying all commercials they are spending ...


Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

In a speech at the Investment Adviser Association Conference, the Director of the Securities & Exchange Commission's Division of Investment Management, ...


West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety  Beckley Register-Herald

West Virginia's attorney general filed a consumer protection lawsuit Tuesday morning against the state's Catholic diocese – the Diocese of Wheeling-Charleston ...


Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Purpose advertising: The best an ad can be?  Aljazeera.com

An insight into the world of advertising and the challenge of striking a balance between purpose and profit.


SEC promises revised advertising rule soon  InvestmentNews

Investment Management director Dalia Blass says current rule disconnected from way world works.


Advertising and Media Insider newsletter March 20  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


NCC Media Expands into Online Digital Ad Sales  Multichannel News

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...


Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


MedShadow Foundation Advertising Guidelines  MedShadow

MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


DAZN Offers Advertising As It Expands Commercial Capabilities  Forbes

DAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...


UK advertising body slams financial services firm over Brexit-related ad  FinanceFeeds

Advertisement stating “No one really knows what's going on with this whole Brexit malarkey … and some say it could affect the amount of food available” has ...


Seychelles Tourism Board's first of its kind global advertising campaign  Travel Daily News International

MUMBAI - Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in ...


TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Is this computer advertisement following me? | News, Sports, Jobs  The Daily Times

Dear Heloise: After I searched for a particular handbag online, I then started noticing advertisements for that handbag on my social media pages and my email ...


I Gave Up and Let Instagram Shop for Me  The Atlantic

The first product I ever bought directly from an internet ad was a pair of Nike VaporMax sneakers, which cost $200 and were a rosy shade often referred to as ...


Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLine

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...


At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business Insider

Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...


Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  Forbes

YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  PR Web

New York, NY (PRWEB) March 19, 2019 -- JW Player, an independent video technology company, today announced it has expanded its proprietary Video ...


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Sweden set for advertising clampdown  CasinoBeats

The Spelinspektionen could introduce measures that place a restriction on gambling advertising, as it also unveils a new link-up with the Konsumentverket.


CBS Seeks Up to $1.5 Million for Ads in ‘The Big Bang Theory’ Series Finale (EXCLUSIVE)  Variety

CBS hopes to get a bigger bang out of the very last episode of “The Big Bang Theory.” The network is seeking between $1.2 million and $1.5 million for a ...


Ad Fraud Biggest Setback in Growth of Digital Advertising: Mobvista  DATAQUEST

Mobvista is trying to produce the best practices for identifying and reporting ad fraud and leveraging technology like machine learning to fight fraud.


The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024  Global Industry Journal

Global Digital Billboard Advertising Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


How to Effectively Use Mobile Advertising: Inspiring Examples from Innovative Brands  MarTech Advisor

An effective mobile advertising strategy can do wonders for your brand. We selected four mobile advertising examples to inspire you.


Ahead of GDC 2019, Google drops new app advertising solutions  App Developer Magazine

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue.


Digital advertising fraud ecosystem stirs up a $1.63-billion scam  Business Standard

Read more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...


Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Calling time on formula milk adverts  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...


HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


Advertising fraud: Biggest Setback in growth of digital advertising, says Mobvista  The Asian Age

Ad fraud is a modern-day epidemic globally and the fact is that there is no single way to tackle the menace of it.


Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed News

As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...


Film Financing From Advertisers And Distributors  Forbes

Advertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...


Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


A Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today  Adweek

Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019 ...


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Banking Advertising Expenditure Takes A Dive  B&T

Aussie banks have cut their advertising expenditure Off the back of the Hayne Royal Commission and intense public scrutiny, early data from the STandard ...


Dentsu Aegis buys Redder Advertising | Advertising  Campaign Asia-Pacific

Vietnamese creative and digital shop will rebrand under DAN umbrella.


Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily Mail

Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.


'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


Facebook makes changes to advertising, reach measures  Seeking Alpha

Facebook (FB +0.2%) is changing up advertising metrics, replacing what was a single measure of relevance with three other measures, Bloomberg reports.


DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  Cointelegraph

Sponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...


Karl Eller, UA alumnus, businessman and advertising executive dies  AZFamily

University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.


The Pitch: Advertising and marketing news for 3.12.19  RichmondBizSense

Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the ...


There's no such thing as 'junk food' – so how will an advertising ban work?  Spectator.co.uk

When the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…


Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...


Advertisers urged to boycott Fox News until Jeanine Pirro is fired  AOL

The Council on Islamic-American Relations entered the fray after the ex-judge's Saturday show was pulled over her inflammatory comments about Ilhan Omar.


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


5 Reasons You MUST Spend Money Outside of PPC  Search Engine Journal

Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.


Is television advertising entering full recession?  Telegraph.co.uk

It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers  Adweek

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...


Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.


Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe  Daily Mail

She's *fresh* off the industry's hottest runways following her appearances at various Fashion Weeks. And Winnie Harlow proved she can look just as good off the ...


What will the food advertising restrictions mean for pubs?  MorningAdvertiser.co.uk

Restrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...


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