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Don't Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs. Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Wed. November / 14 / 2018

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Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...



Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...



The Trade Desk: The Emerging Standard In Programmatic Advertising
Seeking Alpha
The company keeps on delivering 50% revenue growth and with programmatic advertising and CTV in the first innings, growth is set to continue for quite a while. The company is executing very well and is profiting from several positive feedback mechanisms.



Forbes

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
Forbes
But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...



How to create trust in native advertising for financial services
ClickZ
When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to trust their institutions. Making that trust the center of your campaigns is the best way to stand out ...



Ethics of advertising a topic at FSU
Sentinel & Enterprise
FITCHBURG -- Issues surrounding contemporary communications ethics, such as political advertising and advertising to children, will be explored at a public discussion organized by Fitchburg State University students and faculty this month at the Public ...



Patient social media influencers are new frontier in pharma advertising
Becker's Hospital Review
Social media influencers are people, in this case patients, who have a following on social media apps and receive payment to promote specific material, a new frontier for the drug industry and drug advertising. Wego Health is one such company that acts ...



Music Ally (blog)

2018 could be a $100bn year for digital advertising in the US
Music Ally (blog)
PricewaterhouseCoopers has published its latest report for ad-industry body the Interactive Advertising Bureau (IAB) tracking US digital-advertising revenues in the first half of 2018. The key figures: digital ad revenues in the US grew by 23.1% in the ...

and more »


Hollywood Reporter

Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data
Hollywood Reporter
A complaint filed contemporaneously by the DOJ's antitrust division claimed the companies have been sharing "competitively sensitive information" about advertising costs. "Broadcast television 'spot' advertising, which typically comprises the majority ...

and more »


Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
Wall Street Journal
Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...

and more »

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