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Write Attention Getting Advertisements

The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing.

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.

Why People Fail in Mail Order

Mail order is a very complicated business.  Every phase must be planned, analyzed and tested.

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.

Power Headlines for Promotion Success

Do you send email to your Online audience to let them know about an upcoming telecast, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on this subject, or included as part of the contents in several mail-order books stating:  "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many other promises, there are pros and cons involved. The pros are fairly obvious.

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:    1. PERSUASIVE SELLING COPY.

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website.

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc.

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.

Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.

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Advertising information related ebooks tips articles from the Advertising Information Channel:
 

Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.


Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.


Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.


How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.


What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


Where's My Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.


Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.


The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.


The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.


The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.


5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.


Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.


7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.


How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.


Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers.


Mortgage Marketing - Broadcast Advertising vs. Direct Advertising
Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Fri. April / 19 / 2019  

Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  Variety

Analysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.


Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


DTC Drug Advertising: Study Finds Mixed Impact on Patients, Prescribers  Regulatory Focus

A new literature review of studies of direct-to-consumer (DTC) prescription drug advertising identifies potential positives and negatives for DTC advertising on ...


Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  Adweek

PUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.


Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Facebook accused of banning conservative activist from advertising anti-socialism video  Washington Times

Facebook has come under fire from a conservative activist who accused the social network of censoring video footage of his speech slamming socialism.


Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


RESAAS Launches Advertising Division to Service Inbound Demand  Associated Press

Press release *content* from ACCESSWIRE. The AP news staff was not involved in its creation.


Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership  Variety

NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...


Maryland tourism office unveils new advertising campaign  Baltimore Business Journal

The campaign's slogan is a riff on another familiar phrase.


Advertising truck sighted and cited in Old Town  KeysNews.com

A roving billboard truck that displays animated digital advertisements for its clients while driving around the island has been getting attention in recent months, ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Woman Who Tried to Raffle Off Scottish Castle Rapped by Advertising Watchdog  Bloomberg

The owner of a Scottish castle has been rapped by the advertising watchdog over a raffle she launched to get rid of the property.


How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


Your Event's Comprehensive Social Media Advertising Calendar  hypebot.com

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...


Daktronics Expands Digital Billboard Offering, Installs New Product For Lamar Outdoor Advertising  Digital Signage Connection

BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard ...


Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs  Broadcasting & Cable

NEW YORK – April 18, 2019 – Beachfront today announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto.


Introducing Fashionista's Real-Time Advertising Private Marketplace  Fashionista

The newest, easiest way to reach Fashionista's loyal audience.


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


TeamSnap Expands its Advertising Platform to Meet Increased Demand  TippNews DAILY

BOULDER, Colo., April 18, 2019 (SEND2PRESS NEWSWIRE) — TeamSnap, the household name in integrated youth sports management, announced today ...


SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech Series

Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...


Robocallers, Advertising Consent – TMO Daily Observations 2019-04-18  The Mac Observer

Andrew Orr and Dave Hamilton join host Kelly Guimont to discuss robocall blocking and a new law concerning consent to get advertising.


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


How the power of persuasion goes way beyond mere advertising  The Conversation - UK

Consumption has become the primary form of self-identity and self-expression.


Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Houston startup has created a less intrusive video advertising experience  InnovationMap

Steven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...


3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Why this font is gaining popularity in healthcare advertising  Becker's Hospital Review

Serif fonts, which contain small strokes at the end of characters, are often used in newspapers or books. Now, the font type is also gaining traction in the ...


The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute  TPM

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...


Coldwell Banker King Uses The Adwerx Enterprise Automated Listing Advertising Program To Power Online Ad Campaigns  PRNewswire

DURHAM, N.C., April 18, 2019 /PRNewswire/ -- Coldwell Banker King, a real estate brokerage with five offices in North Carolina, has implemented the Adwerx ...


Mobile advertisement company Carvertise is expanding to the DC area  Technical.ly

The Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...


Advertising deadline for SLO County Visitors Guide  A-Town Daily News

Summer is coming and so are millions of travelers. “Now is the time to advertise your business to the rush of tourists coming to our county this summer,” says ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


Walmart wants to become a big advertising player like Amazon  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Lamar Advertising Company (REIT) (LAMR) And Methanex Corporation (MEOH): The Dust Has Settled  GV Times

2 analysts out of 7 Wall Street brokerage firms rate Lamar Advertising Company (REIT) (NASDAQ:LAMR) as a Buy, while 2 see it as a Sell. The rest 3 describe it ...


What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


Facebook Further Automates Some Core Advertising, Business Tools 04/16/2019  MediaPost Communications

Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...


Thanks So Much To All Of Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform, AdBridge™  PRNewswire

NEW YORK, April 18, 2019 /PRNewswire/ -- Extreme Reach today announced that James Shears, former General Manager of The Trade Desk's Advanced TV ...


On Reddit, brands choose when to start—and end—the conversation  AdAge.com

When Garrett Gillas started running Reddit ads for Stackery, a cloud computing *service*, the comments appeared quickly and often. They ranged from irrelevant ...


Judge blocks Spectrum ads suggesting Windstream customers will be hurt by bankruptcy  Lexington Herald Leader

A New York bankruptcy judge has issued a temporary restraining order against Charter Communications and Spectrum saying the companies could no longer ...


Advertisers Were Shocked by Accenture's Acquisition of Droga5, but They Shouldn't Have Been  Adweek

As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry's reaction was to this move.


Paid Political Advertising: Dew announces bid to become Attala County Sheriff  Kosciusko Star Herald

I, Herbert Dew, am announcing my candidacy for sheriff of Attala County. I would like to thank you for your support and the friendships that I have gained while ...


Waze pitch deck to out-of-home agencies  Business Insider

We compiled slides from recent pitch decks to agencies that Waze is using to pitch itself as a "digital out-of-home" platform.


The Case for Investing in AI for Advertising  Chief Marketer

AI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.


For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRER

CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...


Amazon and Alphabet stop boycotting each other  AdAge.com

YouTube will soon be available on Amazon's Fire TV while Amazon Prime Video will show up on Google's Chromecast and Android TV devices. The frosty ...


Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week.


Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


Panama enacts new rules for the advertising of health products  Lexology

Only 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered…


ADVERTISING: Advertorial — SHEREE DIBIASE: The effects of medication on breast cancer related lymphedema  Coeur d'Alene Press

According to the American Cancer Society, 15 to 28 percent of all breast cancer survivors will develop Breast.


John Grindrod: Watch for that advertising sleight of hand  LimaOhio.com

Back in my days of hanging around elementary gyms when my kiddos were wearing the red and gold of the St. Charles Redwings during the CYO portion of ...


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  Forbes

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...


Incredible possibilities of Multiscreen Advertising Market Studied in Detail along with Top Companies as Sky Mobile, Orange Telecom, Alphabet, Microsoft Corporation, Netflix, Roku, Amazon, AT&T  Market Reports

Targeting ads to specific devices and operating systems is the most established form of mobile ad targeting. The unique and persistent account ID used by social ...


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


Hormel advertising suit reveals what 'natural' meat really means  AdAge.com

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...


How Amazon Advertising More Than Doubled Its Revenue in a Year  Motley Fool

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry  Adweek

April 9, 2019. Toasted Collective is giving cannabis companies like Curaleaf and Next1Labs the ability to leverage the targeting data from its publishing partners.


How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  Variety

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.


A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Hormel Lawsuit Reveals What ‘Natural’ Meat Really Means  Bloomberg

The food giant won dismissal of a lawsuit claiming misleading advertising, but not before revealing what goes into its products.


Interact Marketing Announces Geofencing Advertising Service  Virtual-Strategy Magazine

With geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing *service* to clients.


Advertising ad nauseam  Daily Pioneer

The BJP machinery, which has spent time and money managing the image of one man, must keep in mind that even the best marketing campaigns can't fix a ...


Surveys Aren't Advertisements - 3rd Circuit Rejects TCPA “Pretext” Theory  The National Law Review

It sometimes seems that identifying “advertising” *content* in a text, call or fax remains as ephemeral in TCPAWorld as identifying obscenity was to the late Justice ...


3 Lessons Learned From My First Month Working in Advertising  Adweek

Henry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


People Have Lost The Plot Over This Raunchy Property Ad Video  LADbible

When you think about property advertisements, you probably picture those run of the mill images of the kitchen, dining room and bedrooms to showcase the best ...


Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


Editorial: Leave advertisements out of space  University of Pittsburgh The Pitt News

A Russian startup company announced in January it wants to take advertising to a new terrain — the sky. The company, StartRocket, said the ads would be ...


$100,000 fines proposed for New York City's 'eyesore' advertising barges  Brooklyn Daily Eagle

A storm is brewing between politicians and Ballyhoo Media, the company responsible for operating New York City's 60-foot-wide advertising barge.


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

In the newest progression towards full-scale late capitalist dystopia, Pepsi is planning to turn the night sky into its very own billboard. The soda company is ...


Facebook Announces Plans to Stop Discrimination in Housing, Employment, and Credit Advertising  Pacific Standard

Facebook announced Tuesday that the company would stop allowing advertisers of housing, jobs, and credit to target people based on characteristics such as ...


Hormel wins advertising lawsuit over 'natural' term on its meats  Food Dive

The D.C. Superior Court dismissed a lawsuit filed by the Animal Legal Defense Fund that alleged "natural" claims on Hormel's packaging were misleading ...


Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The Guardian

As #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.


Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Advertising is Changing -- Know How to Lean into the Change  Entrepreneur

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.


Partnership For Safe Medicines Launches Advertising Campaign In Florida To Oppose Importation  PRNewswire

TALLAHASSEE, Fla., April 16, 2019 /PRNewswire/ -- Importation undermines our core efforts to keep our medicine supply safe. State and federal authorities ...


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