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How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad:            ==============================================
                                                      A BETTER PIANO
                      A well tuned and adjusted piano is a beautiful instrument.
                    ==============================================

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I

Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs

I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

More Articles from Advertising Information:
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 20 / 2018

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BBC News

Father sues McDonald's over 'advertising' of Happy Meals
BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...



Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...Business Insider
Business Insider
all 272 news articles »


AdAge.com (blog)

Advertising has an ageism problem
AdAge.com (blog)
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...



Adweek

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand ... - Adweek
Adweek
iHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio AdvertisingDigital Music News

all 24 news articles »


Kaiser Health News

Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer AdvertisingKaiser Health News
Playing on fear and fun, hospitals follow pharma in direct-to ...News-Medical.net
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tviSpot.tv
iSpot.tv -iSpot.tv
all 15 news articles »


SportsPro Media

Eleven Sports awards STV UK advertising brief
SportsPro Media
The deal will see STV represent all of Eleven's digital platforms and sponsorship agreements and forms part of STV's three-year strategy to drive its own digital advertising growth. A new partnership will enable advertisers to target their products and ...

and more »


National Hog Farmer

USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
National Hog Farmer
A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ...



MarTech Series

Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
MarTech Series
This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ...

and more »


Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...



Paid Content Promotion: Advertising Audiences Actually Want
The Content Standard by Skyword
Here's a theory: companies still think creative product advertising counts as content marketing. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. But until directors break free from the siloed ...


Google News

 


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