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Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying Secrets OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

 

Bad Seduction - Advertising Techniques That Don't Work

I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

 

Media, the Internet, Yellow Pages, and Your Business

   If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.

 

Why Hire an Advertising/Marketing Consultant?

   As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

 

Advertise Where Its Forbidden To

   The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.

 

Fax Advertising : Hitting Your Target Immediately

   In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

 

How Do People Know You're in Business?

   One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

 

Do Your Business Cards Say Who You REALLY Are?

   Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Use a font that's easy to read. Don't fill the whole card with type - it looks crowded and people don't read it all. Consider using a fold-over card - I have found these to be extremely effective for a number of reasons: a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest. b) The fold over card is still unique - not many people use them. c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address. Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo).

   How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network: Leave one with a tip for a waitress when you "check in" at the doctor or dentist reception desk don't spell your name - give your card. Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with. Make sure all your children's friends parents know what you do and have your card. Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time. Enclose your card with each bill you pay. Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me. "Put the cards on community bulletin boards. When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card "Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

 

How to Make a Fortune from Unique Resistance-free Advertising

   One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.

 

How to Make Your Claims Believable

   When you hear claims like?? Best Lawnmower in the country? Absolute Lowest Prices In Existence? Leaves your hair cleaner than any other shampoo? do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'? Think about it. Everybody expects advertisers to exaggerate their claims.

 

How to Know if Direct Mail Will Work for Your Business

   Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

 

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

   When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.

 

Media Savvy - How To Lead, Persuade And Influence

   The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

 

Media Savvy - Media Skills For Rural Women

   The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

 

Media Savvy - Treat Them As You Would Your Best Customer

   The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 25 / 2019

eBay Sets Sights On $1B In Revenue From Advertising 04/25/2019  MediaPost Communications

eBay has been shifting its advertising efforts away from non-strategic third-party ad placements toward the company's first-party Promoted Listings product, and it ...


Online Platform Design Issues Lead to Certified False Advertising Class  Security Boulevard

A recent class certification decision in the Northern District of California highlights the importance of platform design. A group of hotel owners alleged that ...


Global Advertising & Branding Industry Almanac, 2019: Market Research, Statistics, Trends and 397 Leading Companies - ResearchAndMarkets.com  Yahoo Finance

The "Advertising & Branding Industry Almanac 2019: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies" book from ...


The industry says farewell to Steve Golin  AdAge.com

The ad industry remembers Steve Golin, founder of Anonymous *Content* and Propaganda Films, who succumbed to his battle with cancer on Sunday.


Advertising and Media Insider newsletter April 24  Business Insider

Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter taking over for Lucia this week. If you got this email ...


Domino’s Sales Plagued by Aggressive Third-Party Delivery Advertising  Skift Table

Consumers' growing appetite for third-party delivery services is finally affecting Domino's Pizza where it hurts — its pocketbook. Strategic marketing on.


Chicago advertising firm creates significant opportunities for FHSU students  FHSU News

Her message was simple, but inspiring nonetheless. “This year is about meaningful impact,” Kerri Soukup told a group of 25 Fort Hays State University graphic ...


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


Study finds differences in storefront tobacco advertising by product type  Medical Xpress

In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion ...


Sweden could ban online casino advertising  Reuters

Sweden's government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise ...


Direct-to-consumer brands increasing spending on traditional advertising  Business Insider

As DTC brands reach scale, they are taking a page out of traditional brands' playbook.


Ayre/Rhinehart Realtors® Launches Listing Advertising Campaigns With Adwerx Enterprise For The Greater Midland Area of Michigan  Yahoo Finance

Ads will be customized through the Adwerx Enterprise Automated Listing Advertising Program. DURHAM, N.C., April 24, 2019 /PRNewswire/ -- Ayre/Rhinehart ...


More Than 90% of Small Businesses Will Increase Advertising Spending in 2019  MarTech Series

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising ...


Saluki Ad Club finishes second in district advertising competition  SIU News

CARBONDALE, Ill. – Missing the top spot by less than one point, students from Southern Illinois University Carbondale's Saluki Ad Club finished second earlier ...


CarMax hires The Martin Agency as the chain's advertising agency of record  Richmond.com

Goochland County-based automotive retailer CarMax Inc. has hired The Martin Agency, with headquarters in Richmond, as the chain's advertising agency of ...


Blockchain-Based Brave Launches Digital Advertising Model For Desktop 04/25/2019  MediaPost Communications

With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. Brave, a privacy browser and ...


Good Life Networks Property, 495 Communications, Partners with inMobi, a Mobile Advertising Company That Reaches 1.5BN Mobile Devices  Yahoo Finance

Vancouver, British Columbia--(Newsfile Corp. - April 24, 2019) - Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (" GLN", or the " Company"), ...


Relevance and value of the Publisac: TC Transcontinental launches advertising campaign  GlobeNewswire

MONTREAL, April 24, 2019 (GLOBE NEWSWIRE) -- TC Transcontinental (TSX: TCL.A TCL.B), owner of the Publisac, is launching a Publisac advertising ...


How to structure your Amazon Advertising account for success  ClickZ

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.


APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy  MarTech Series

The Onslaught of *Content* Produced Will Require an Entrepreneurial Approach for Marketers. Advertising Production Resources [APR] has released its 18th ...


MDG Advertising. 20 years young.  Yahoo Finance

Thanks to our dedicated staff and loyal clients for making this journey epic. BOCA RATON, Fla., April 24, 2019 /PRNewswire/ -- MDG Advertising, with offices in ...


Cheatsheet: Facebook’s facing a $3b+ fine but has 7m advertisers  Digiday

Facebook's largest growth in impressions are coming from Stories, but the ad products aren't bringing in as much revenue due to cheap pricing.


Ozark Walmart Accused Of Falsely Advertising Appearance By Wrestler Bushwhacker Luke  KFSM 5Newsonline

OZARK, Ark. (KFSM) — A brawl is brewing between a local Walmart and Hall of Fame wrestler Bushwhacker Luke. Fans claim that a Walmart in Ozark falsely ...


Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Advertising Signposts For The Cannabis Industry 04/23/2019  MediaPost Communications

The global legal cannabis market is projected to hit $166 billion by 2025, according to Euromonitor. It is the fastest-growing market in the world, according to ...


PandoLogic Partners with iCIMS to Streamline Job Advertising for Employers  Yahoo Finance

pandoIQ integrates into the iCIMS Talent Platform to connect employers more efficiently to job seekers through programmatic sourcing. NEW YORK, April 24, ...


Microsoft Awards Broadplace Advertising Elite Status in the Bing Partner Program  Yahoo Finance

LEATHERHEAD, England, April 24, 2019 /PRNewswire/ -- Microsoft has named Broadplace Advertising as one of a select group of top performing partners to ...


Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


How to Win over Customers with Advertising Technology  MarTech Series

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, ...


Light beers trade charges in advertising lawsuit  Agri-Pulse

The feud between Miller Lite and Bud Light is heating up, with the parent companies of both brews offering their own versions of the fight that started with a ...


AT&T settles 5G E false advertising lawsuit with Sprint  CNET

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Sprint and AT&T on Monday reached a settlement -- characterized by both as "amicable" -- over a ...


Viewing/Listening Habits & Advertising  Radio Ink

(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...


Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


Eureka Springs City Advertising has Festival of the Arts in May and so much more (041819)  KSNF/KODE - FourStatesHomepage.com

Browse through our local government website and learn more about our award-winning city...


INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


MU strategic communication professor Shelly Rodgers named nation's most productive advertising scholar  The Maneater

Each year, the SECU awards one full-time professor at each of its 14 universities with the SEC Faculty Achievement Award. In order to win the award, nominees ...


ADVERTISING: Advertorial — HOLLY CARLING: Stress: A weighty matter  Coeur d'Alene Press

There is a very strong correlation between stress and weight gain. Since we all have stress in our lives, then.


10 Steps You Can Take To Keep Advertisers From Dictating Your Life  Forbes

Commercials, advertisements, and marketers work tirelessly to convince us that products manufactured on assembly lines will make us happier. But in reality ...


A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


Connected TV CPMs, Advertising Rise 04/24/2019  MediaPost Communications

Connected TV CPMs -- the cost per thousand viewers -- has registered recent growth. But that could soften in the coming periods with more inventory. According ...


Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Academia and False Advertising  FrontPage Magazine

Historical ignorance, ideological obsession -- and the deception of the American public.


A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Privacy FAQs: If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling” consumers’ information?  JD Supra

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff's friendly ballot ...


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely  http://cbtnews.com/

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  INSIDER

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal  Law.com

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...


Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


Lawyers in Charter challenge argue advertising protects sex-trade workers  CBC News

Prohibiting the advertising of sexual services puts sex-trade workers at risk of harm, lawyers arguing against Canada's prostitution laws said this morning in a ...


Walmart wants to become a big advertising player like Amazon  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Direct Response Advertisers Doubled Their Spend On Snapchat In Q1  AdExchanger

Snap is seeing a nice bump from performance advertisers. The platform said Tuesday that its revenues from direct-response buyers doubled over the past year, ...


Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.


One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


Huge Demands for New Opportunities on Internet Advertising Market 2021: Top Key Players Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, and Pandora  Investor Strategy

Global Internet Advertising Market Research Report 2016 is a professional and in-depth study on the current state of the Internet Advertising industry. The report ...


Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


Latest Innovative research report on Internet Video Advertising Market by Top Key Players like Accedo, Accenture, ARRIS International, BAM Technologies, Brightcove, Cisco Systems  Market Reports

Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs ...


Snap stock rises after slew of new product announcements, but analysts remain wary  CNBC

Snap unveiled a host of new products on Thursday, including a new gaming platform and advertising network for more revenue opportunities.


For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Global Mobile Advertising Market Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads, AdColony, Liftoff Mobile, Inc  StockNewsMagazine

Global MOBILE ADVERTISING Market research report is structured by performing the systematic, objective and exhaustive study of the facts related to several ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


Mobile Advertising Platform Market Continues to Thrive the Industry 2026  AppWebRadar

The Mobile Advertising Platform Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Boulder woman calls for gun reform through billboard advertisements  FOX 31 Denver

BOULDER, Colo. -- A Boulder woman is making a statement along Highway 34 in Greeley. Lindasue Smollen thinks Colorado can do more to help put an end to ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


Programmatic advertisers ramp up efforts to deal direct with publishers  Digiday

As more advertisers set up their own ad tech deals, they're taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the ...


What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


How a SA exec used 'scheduling' to build an advertising giant  Business Insider South Africa

Joe Public co-founder Pepe Marais plans a strategy to achieve his vision every year. He then breaks down his goals for every month, and then, for every week.


Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Niagara Falls courting visitors with advertising in New York City - Buffalo  Buffalo Business First

The targeted tourism campaign hits Manhattan, five boroughs.


UK Advertisers Spent £13.44 billion on Digital Advertising Last Year  PerformanceIN

The results are in for the annual IAB UK and PwC Digital Adspend study, which reveals that UK advertisers spent £13.44 billion on digital advertising in 2018.


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


Lamar Advertising Co (LAMR) Shares Bought by Avalon Advisors LLC  Finance Daily

Avalon Advisors LLC lifted its position in shares of Lamar Advertising Co (NASDAQ:LAMR) by 10.9% during the first quarter, according to its most recent Form ...


Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing  CNBC

What Accenture Interactive means for consultancies' push into advertising.


NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym  MEAWW

A Kentucky food truck owner was the target of the online community's ire after promoting t-shirts apparently mocking the LGBTQ acronym.


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Anne Arundel County delegate posts advertisements, tries to sell car on official social media  CapitalGazette.com

Anne Arundel County Del. Sid Saab, R-Crownsville, was posting a car for sale and messages about his urgent care clinic on his delegate social media account.


False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


Classifieds | Classified advertising  Chicago Reader

REAL ESTATE RENTALS ANOTHER CHANCE TO LIVE where you can walk to beach, bus, red line and shops. Awesome living room. Big bedrooms with walk...


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Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.


Avoid Being Vague
We are bombarded with thousands of marketing messages daily? on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.


How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.


Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will make you more money. It may be what is not so obvious, which most people never think of that may make you money.


Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.


Direct Response Advertising; Radio vs. TV
Radio advertising vs. television advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV.


How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.


The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.


Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.


Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.


Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..


The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.


How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.


80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.


Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of Prescott Weddings.


How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.


Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV? "I can't answer that questions until I ask a number of questions first.


The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.


Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.

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