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news and reports updated Fri. January / 18 / 2019
Advertising Trends You Should Consider in 2019 Entrepreneur
It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Barbara Gardner Proctor, pioneering advertising executive, dies Chicago Tribune
Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says The New York Times
About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
Advertising and Promotion panel sets meeting Pine Bluff Commercial
The Pine Bluff Advertising and Promotion Commission will meet at 4 p.m. Wednesday, Jan. 23, at the A&P offices at the University of Arkansas at Pine Bluff ...
Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years - Cancer Therapy Advisor
Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years Cancer Therapy Advisor
The spend on medical marketing in the United States has dramatically grown over a 20-year span, but drug marketing as a proportion of total US drug spending ...
Verizon plans multiple advertising efforts leading up to Super Bowl commercial Boston Herald
If Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers ...
What that Gillette ad says about the trend in woke advertising CNN
New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade Adweek
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Advertising network compromised to deliver credit card stealing code ZDNet
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 Washington Post
Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
State Broadcaster Probed Over Advertising Campaign Caixin Global
State Broadcaster Probed Over Advertising Campaign.
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence - Associated Press
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence Associated Press
NEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 AdExchanger
As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard - Business Insider South Africa
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard Business Insider South Africa
South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions - We are Social Media
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions We are Social Media
Facebook has announced that new restrictions on political advertising will now be extending to more regions globally.
Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly Forbes
Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.
Why targeted advertising is becoming creepy Ericsson
Many are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments Adweek
The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ Fox News
The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising Fox Business
The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block Business Wire
Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime Zacks.com
As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program PRNewswire
DURHAM, N.C., Jan. 17, 2019 /PRNewswire/ -- Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program ...
Bing Ads to become exclusive search advertising platform for Verizon, including Yahoo, with new deal OnMSFT.com OnMSFT.com - OnMSFT
Bing Ads to become exclusive search advertising platform for Verizon, including Yahoo, with new deal OnMSFT.com OnMSFT.com OnMSFT
Back in 2007, Microsoft famously attempted to acquire Yahoo!, but settled for the Bing-Yahoo Search Alliance, which placed Bing Search and ads on the Yahoo ...
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 MediaPost Communications
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
Rep. Randy Hunt to File Truth in Advertising Internet Access Bill Cape Cod Today
From State Rep. Randy Hunt (R-Sandwich):. I'll be filing a bill tomorrow called “An Act to promote truth in advertising relative to internet access plans.” This bill ...
Globe cuts ties with advertising executive The Boston Globe
The Boston Globe has cut ties with its vice president for advertising, Michael Bentley, an executive whose name was removed this week from the paper's ...
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot PRNewswire
BATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...
How is Roku Making Money Through Advertising? eMarketer
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky Daily Mail
StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
NFL “Pre-Game” Advertising Impact Report GlobeNewswire
CHICAGO, Jan. 17, 2019 (GLOBE NEWSWIRE) -- As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands ...
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth - Youth Today
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth Youth Today
A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste Paste Magazine
Credit where it's due: this is a great commercial by Gillette.
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy Rolling Stone
Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...
Five Ways To Improve Your Social Video Advertising Forbes
According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
Government moves to regulate advertising of medical services The New Times
A traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads - Digiday
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads Digiday
Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Marketing Land
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...
Two Stafford residents ripped off after advertising items on Craigslist Fredericksburg.com
The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? - RIABiz
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? RIABiz
The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.
Pioneering black woman in advertising dies | Agency News AdAge.com
Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
Advertising Archetypes For Non-Archetypal Holidays Forbes
Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle 01/17/2019 - MediaPost Communications
Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle 01/17/2019 MediaPost Communications
The world of advanced advertising continues to innovate. Take the example of Conneckt, which makes use of AI to dynamically insert interactive advertising in ...
This Russian startup wants to put billboards in space. Astronomers ar Astronomy Magazine
Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody ScienceAlert
Will there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...
Working with McConnell: Getting your company seen on base Wichita Business Journal
With around 17,000 total personnel, McConnell Air Force Base in Wichita is in many ways its own city — one bustling with military members ready to spend ...
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? Philly.com
Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
Survey: Amazon will win advertising dollars away from Facebook Recode
Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...
How Female Founders Are Fighting The Gender Bias In Advertising And The Media Forbes
The MTA has rejected Dame Products' ad campaign on the basis of sexual *content*, even after accusation of gender bias when evaluation advertisers. CES also ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising Journal & Courier
Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
How the Advertising Landscape Will Continue to Evolve in 2019 Adweek
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Rapid TV News - Traditional TV advertising value ‘to collapse’ by 2023 Rapid TV News
Traditional commercial TV, to date has dominated living rooms but a study from analyst Rethink has forecast not one, but two major price corrections in broadcas ...
I saw the future of advertising, and damn is it scary Android Central
The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest Dash News
Posted by Justin Szilard | Jan 17, 2019 | News |. Dash Community Advertisement Generates Venezuelan Merchant and Consumer Interest. A new advertising ...
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 Fast Company
Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
Financial Review: Lamar Advertising (LAMR) & UMH PROPERTIES/SH SH (NYSE:UMH) Fairfield Current
Lamar Advertising (NASDAQ:LAMR) and UMH PROPERTIES/SH SH (NYSE:UMH) are both finance companies, but which is the superior business? We will ...
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal Verizon Communications
Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...
5 resolutions for programmatic advertising in 2019 | Opinion AdAge.com
In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...
New creative chief at one of Pittsburgh's biggest ad agencies Pittsburgh Business Times
Joe Burke's promotion marks latest in a series of recent leadership changes, additions.
Social media advertising can boost fake news — or beat it MIT Sloan News
New research shows social media advertising can spread falsehoods or amplify facts.
'Golden Age' Of Television Requires Better Advertising: David Sable BeetTV
LAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it's going to change within a ...
Amazon's Cloud and Advertising Businesses Could Lift Profits Motley Fool
Don't overlook these two fast-growing and lucrative revenue streams.
Here are our 10 most popular media and advertising stories of 2018 INSIDER
2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
Atlanta-based firm will handle advertising for Asheville tourism Asheville Citizen-Times
The firm, 360i, will be tasked with providing advertising, marketing and data services to help market Asheville's tourism culture to the world.
Amazon sends out free samples as it beefs up advertising arm The Verge
Amazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show AdAge.com
An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
The Media’s Post-Advertising Future Is Also Its Past The Atlantic
It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
What Matters When It Comes To Advertising: Connections Outpace Budget Forbes
Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
7 tips to make your small business an Instagram star USA TODAY
Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue - Digiday
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue Digiday
When the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...
Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets Science Daily
Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News Forbes
Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...
Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company Simply Wall St
One of the best investments we can make is in our own knowledge and skill set. With that in mind, this article will work through how we can use Return On Equity ...
The Top Data-Driven Advertising Stories And Trends Of 2018 AdExchanger
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell Rochester Democrat and Chronicle
A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.
Maine media companies come together to form advertising network Press Herald
Maine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds Forbes
What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers Variety
Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.
Smith Advertising founder sentenced to maximum 5 years The Fayetteville Observer
TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis Economic Times
The third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
Over a Dozen Companies Have Pulled Their Advertising From Tucker Carlson's Show Pacific Standard
Insurance company Pacific Life's decision to temporarily pull advertisements from Fox News' Tucker Carlson Tonight following Carlson's latest anti-immigrant ...
How Instagram is making outdoor advertising better IRL Fast Company
1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
It Looks Like Verizon's Online Advertising Project Is a Flop The Motley Fool
The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity NPR
Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google - Business Insider
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google Business Insider
Dear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 Forbes
Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
6 Here's Amazon's Latest Foray into Advertising Market Realist
Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys Adweek
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway Forbes
Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.
Advertising: Why billboards and outdoor ads are booming in a smartphone age Curbed
Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...
Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies Long Beach Press Telegram
Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...
9 Ways Advertising Can Take Advantage of Digital Growth in 2019 Adweek
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...
At least 25 advertisers drop Tucker Carlson over immigration remarks Axios
Companies are pulling their advertisements from Tucker Carlson's show on Fox News after he said mass immigration makes the U.S. "poorer and dirtier.".
ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle - Coeur d'Alene Press
ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle Coeur d'Alene Press
You're gaining weight, or for some reason can't gain weight, and as a result you are tired. Because you're tir.
What you need to know in advertising today Business Insider
Everything that you need to know in advertising today, from streaming TV's advertising challenges, to the expiration of CBS' contract with Nielsen.
Sharing Data for Deals? More Like Watching It Go With a Sigh The New York Times
Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...
Stock on Hold Zone: Lamar Advertising Company (REIT) (LAMR) Wall Street Morning
Technical analysis of Lamar Advertising Company (REIT) (LAMR) stock is the study of technical indicators and past trends. For technical analysis of stock and ...
Immowelt and Google top YouTube's 2018 EMEA advertising rankings CampaignLive
Google's viral Home Alone tribute featuring Macaulay Culkin has landed second spot on the 2018 YouTube EMEA ads leaderboard, behind a four-minute film ...
5 things we learned about AT&T’s media and advertising business in 2018 Digiday
When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi - AffiliateINSIDER
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi AffiliateINSIDER
Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia, according to reports from Australian marketing news site Mumbrella.
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Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must be planned, analyzed and tested.
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a necessary evil. At least that's how some businesses approach it.
What Is Most Important - Copy Or Picture?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business. "Most brochures are nothing more than a collection of a few pictures and a few details about a business.
Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.
Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day..
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year: Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing.
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich! Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is. "Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cash flow.
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