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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isn't Everything

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Don't Want to be Different

To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports updated Tue. March / 19 / 2019


Addressable TV Is Creating New Advertising Capabilities....And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

How well do you know the names of women who pursued careers in advertising and media despite the odds stacked against them and the norms of their time?


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Kazerman Tapped for Advanced Advertising Post at Discovery  Broadcasting & Cable

Keith Kazerman has been promoted to executive VP, digital sales, advanced advertising and research.


Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


NCC Media Expands into Online Digital Ad Sales  Multichannel News

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Industry execs at Ad Week are predicting that 2019 will mark a turning point for influencer marketing.


Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Advertising with Eastern Shore Radio  Shore Daily News

Why advertise on WESR? Because we have been serving and reflecting Accomack and Northampton Counties for over 60 years. We offer very affordable ...


A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.

The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...


US the big buyer as the UK's ad industry hits $9 billion in overseas sales  CNBC

The U.K. advertising industry exported £6.9 billion ($9.1 billion) worth of services in 2017 and the U.S. is its largest buyer, according to a report published ...


That's So Houston!: Billboard advertising brunch that's blocked by clouds  KHOU.com

It's a classic case of "who dunnit?" – a billboard advertising brunch that's blocked by clouds. Chinedu Ogu tries to crack this case in this week's “That's So ...


Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


DeSoto School Board advertising for new NDHS athletic director, coach  KTBS

The DeSoto Parish School Board is accepting applications for athletic director and head football coach at North DeSoto High School.


Facebook announces changes to political advertising to meet new federal rules  PrinceGeorgeMatters.com

OTTAWA — Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including ...


SEC promises revised advertising rule soon  InvestmentNews

Investment Management director Dalia Blass says current rule disconnected from way world works.


Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


TV networks partner to standardize addressable advertising | Media  AdAge.com

The goal of "Project OAR," which stands for Open Addressable Ready, is to create a standard for delivering ads to individual households on smart TVs.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


The show goes on for in-cinema advertising: Brands use power of big screen  Business Standard

The siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


The future of native advertising is mobile  The Drum

Native advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...


Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch, CEO of PCG Digital  http://cbtnews.com/

We recently spoke with CEO, Glenn Pasch, and got his insight into how a successful dealership can see bigger returns from their marketing budget.


GNB Voc-Tech athletics to handle its own advertising  SouthCoastToday.com

NEW BEDFORD — The Athletics Department will handle all its own advertising initiatives, a first at Greater New Bedford Regional Vocational Technical School.


4 Strategies for Effectively Advertising on Google, Facebook, and Amazon  Total Retail

There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


MedShadow Foundation Advertising Guidelines  MedShadow

MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.  Business Insider

Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


‘Political advertising is toxic category that we avoid’  BusinessLine

Looking along the lines of freemium model for revenue generation: BBC Global News CEO.


Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDP

JCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...


The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Is television advertising entering full recession?  Telegraph.co.uk

It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...


HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


ADVERTISEMENT FOR BIDS  Duluth News Tribune

ADVERTISEMENT FOR BIDS. SANDSTONE CITY HALL AND FIRE HALL REPAIRS & IMPROVEMENTS. Sealed bids will be received until 10:00 a.m. on ...


5 Reasons You MUST Spend Money Outside of PPC  Search Engine Journal

Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.


Connecticut Supreme Court rules Remington can be sued for advertising  KOAA 5

HARTFORD, Conn. (AP) – The Latest on a Connecticut court reinstating part of a wrongful death lawsuit filed by victims of the Newtown school shooting against ...


Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


Video: Man Arrested For Stealing Flag Off Of Pro-Trump Advertisement Vehicle  Gothamist

A man was arrested in Manhattan this weekend for stealing a flag off of a notorious pro-Trump vehicle that has been traveling around the country ever since ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed News

As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...


Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Facebook blocks Johnson City coffee shop from advertising CBD oil  Johnson City Press (subscription)

On Feb. 26, Dos Gatos Coffee Bar owner Dick Nelson was shocked to see an email from Facebook saying it does “not support ads for (his) business model.


Snap surges on BTIG upgrade, advertising outlook  Yahoo Finance

Snapchat surging over 10% after longtime skeptic BTIG upgraded the stock, saying it will outperform due to advertising sales. Yahoo Finance's Jackie DeAngelis ...


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising  Seeking Alpha

MannKind (MNKD) investors saw another week of slow script traction with Afrezza. For the week ending March 1st, scripts came in at just over 630 with retail ...


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLive

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.


'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


Deutsch’s Head of Music Straddles the Record and Advertising Industries  Adweek

Growing up in Utah, Eryk Rich's interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record ...


YouTube Wants to Teach Marketers How to Create More Targeted Advertising at SXSW  Adweek

In recent years, YouTube has used festivals like South by Southwest and Sundance to showcase work intended to teach marketers how to become better ...


U.S. Islamic Council Calls On Advertisers To Boycott Fox News Until Jeanine Pirro Is Fired  HuffPost

The Council on Islamic-American Relations criticizes "Judge Jeanine's" "long history of Islamophobic hate rhetoric."


Google Is Rolling Out New App Advertising Solutions for Developers  Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target ...


3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Why You Should Pair Programmatic Advertising with Paid Search  Search Engine Journal

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


Minneapolis advertising agency Fallon names Rocky Novak its new CEO  Star Tribune

Minneapolis-based advertising agency Fallon Worldwide has promoted Rocky Novak to become its new chief executive. As CEO, the former managing director ...


DAZN Adds Advertisements in Company and Platform Restructuring  SportTechie

To assist DAZN's new advertising division, the company also announced the launch of an off-platform data-driven network called DAZN+.


What's going on at Facebook, and will it affect advertisers?  Econsultancy

Will Facebook's top-executive brain drain leaves Zuckerberg more and more isolated? What does it for advertisers mean amid the company's recent scandals?


Walmart Fights Back at Amazon by Getting Into the Advertising Game  Investorplace.com

Walmart makes a ton of consumer data and now, it's starting to use that data to sell advertising. That's a huge win for WMT stock holders.


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


CD Baby Unveils Bespoke Advertising Options for Independent Artists  Billboard

As companies like Spotify and TuneCore escalate efforts to engage unsigned clients, CD Baby is now offering unique audio and banner ad opportunities for ...


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Aberdeen criticised for advertising analyst roles as internships  Training Ground Guru

ABERDEEN are advertising for a pair of performance and scouting analysts - but have listed the roles as unpaid internships rather than jobs.


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