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Increase Business By Being Nice

I have been reading articles on increasing sales using search engine optimization as well as writing them for a very long time and I have not seen many which point out the best way to increase sales. The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down.

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what's-its and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.

The ONLY Type Of Advertising People LOVE!!

Can it be??? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.

Buying Radio? Read This and Don't Waste Your Money

Pay close attention and make it work the best for you. No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

Go Ahead I'm Listening

In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line. Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising.

Don't Be a Secret Agent

This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, Prescott Weddings.

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of Prescott Weddings.

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.

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Todays News by officejax free advertising and ad exchange solutionsMORE FREE ADVERTISING RESOURCES updated Mon. June / 24 / 2019

Filmmaker Creates First Gender Fluid Commercial Spec To Break Stereotypes In Advertising  Deadline

There are plenty of crowd-funding campaigns for TV and film projects, but as the demand for diversity and inclusivity becomes front and center, creators are ...


UK Bans 'Harmful' Gender Stereotypes In Advertising… Good Luck With That  89.3 KPCC

Hapless husbands and housework-burdened moms were being banished from British advertising, as a crackdown on “harmful” gender stereotypes came into ...


If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBC

Ad executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.


Tallahassee Democrat tells community stories through advertising, too | Skip Foster  Tallahassee.com

The only thing changing faster than the news these days is digital marketing and advertising.


Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Marijuana should be legal, but there are still good reasons to curtail pot advertising  Los Angeles Times

California's legal marijuana market is slowly growing, with more and more pot shops opening across the state to provide regulated and taxed cannabis to adult ...


How Social Media Influencers Are Used for Advertising  Inside Edition

A new type of advertising is on the rise: the social media influencer. Lori Loughlin's daughter Olivia Jade was raking in the cash as an influencer before her ...


Advertising and media execs really want Netflix to have ads  Digiday

Netflix has consistently said no to ads, but that isn't stopping advertisers and media executives from dreaming.


The online advertising industry breaks the law, says the UK's data watchdog  MIT Technology Review

An inquiry found that the global $200 billion ad tech sector is rife with illegal practices.The what sector?


CBS Sees Primetime, Late-Night Advertising Gains From Upfront (EXCLUSIVE)  Variety

Despite an array of new video options, Madison Avenue is still placing big bets on one of its standbys, fueling upfront surges at CBS.


Disgraced advertising bigwig Martin Sorrell laying low at Cannes Lions  Page Six

Shamed advertising guru Sir Martin Sorrell has been dubbed “the Invisible Man” at Cannes Lions, as he in town for the festival but mostly stays out of sight.


Rebranding advertising: time for a resurgence of the creative agency?  The Drum

I started my career in the London advertising industry in the summer of 2009. At the time, adland in London was an exciting place to be. The city was awash with ...


What if We All Just Sold Non-Creepy Advertising?  The New York Times

The big ad-tech companies know how to sell ads without damaging privacy, but they choose not to.


Lego marketing chief says the challenge with online advertising is that so much content is 'damaging' to kids  CNBC

Lego CMO Julia Goldin said the company focuses some YouTube advertising on adults because the company has concerns about kids' privacy on the site.


Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...


Women's Sex Toy Startup Sues MTA Over 'Double Standard' in Advertising Rules  Fortune

Dame Products sued New York's MTA after it rejected an ad campaign for Dame's sex toys geared toward women.


Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunch

Many of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...


What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  Forbes

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...


Gender Stereotypes Banned in British Advertising  The New York Times

No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”


Targeted TV Advertising Is Taking Off  The Wall Street Journal

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...


Google’s Ad Dominance Explained in Three Charts  The Wall Street Journal

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...


10 questions with... Michael Moszynski, CEO of London Advertising  The Drum

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a ...


CEO of AT&T's New Advertising Company Xandr Talks Reaching Maximum Advertising Reach in the Modern Age  Variety

AT&T's new advertising company Xandr still utilizes traditional marketing techniques but was created to adapt to advanced data and technology in the modern ...


The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values  Forbes

The Young Turks, the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values. "What I want ...


Online Advertising for Big Brands Gets ‘Ugly’  The Wall Street Journal

A lo-fi aesthetic spawned by amateurs spreads to big marketers trying to connect with their audience.


Rinck Advertising wins Broderson Awards  Lewiston Sun Journal

LEWISTON — Work from Rinck Advertising was honored recently at the Maine Ad + Design 2019 Broderson Awards ceremony in Portland. Rinck, a full-*service* ...


OpenAP and NCC Media partner to expand advanced advertising on TV  AdAge.com

Two TV groups are coming together to expand advanced advertising. NCC Media—a national ad sales, marketing and technology company—and OpenAP, ...


FDA Finalizes Guidance on Advertising and Promotional Material Submissions  Regulatory Focus

The US Food and Drug Administration (FDA) on Friday finalized guidance on the requirements and recommendations for submissions of promotional materials ...


Global Online Advertising Market to Witness a CAGR of 10.2% During 2019-2024 - ResearchAndMarkets.com  Yahoo Finance

The "Online Advertising Market - Growth, Trends, and Forecast " report has been added to ResearchAndMarkets.com's offering.


UK Outlaws Gender Stereotypes In Advertisements  The Daily Caller

Featuring advertisements with gender stereotypes to sell products is outlawed in the United Kingdom as of last week.


Advertising execs issue a warning to Facebook and Google – says they will take their business somewhere else  Digital Information World

Google and Facebook again came under light for not moderating the *content* that appears on their platform at the recent advertising seminar.


Instagram Lets Advertisers Promote Branded Content From Another Channel  Inc.

Retailers can create ads using organic posts from other channels that have branded *content*.


Making Downloadable Advertising Work  Forbes

As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...


Small shops, heavy advertisers less likely to ID for tobacco  Medical Xpress

Young people are less likely to be carded for cigarettes in certain types of shops, particularly in those that heavily advertise tobacco, a new study has found.


The Changing Culture Of Media Advertisements  Forbes

How has advertising from television to the internet changed how we view advertising over the years and how have our viewing expectations informed how ...


Against Advertising  Jacobin magazine

Advertisers thrive on perpetuating a system that is ravaging the planet. We can do without them — and a lot of the junk they're trying to sell us. Times Square ...


AdScribe Supports Publitalia '80 to Deliver Next-Generation HbbTV Interactive Advertising in Italy  Broadcasting & Cable

DUBLIN — June 19, 2019 — AdScribe, a subsidiary of Zenterio, announced that it has successfully brought next-generation, targeted advertising to Italian ...


What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry  Adweek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad ...


How eBay's and Amazon's Advertising Budgets Compare  Market Realist

eBay (EBAY) is exploring a shift that could see it pile more competitive pressure on Amazon (AMZN) as the companies battle for shoppers' wallets.


Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBC

Verizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...


Ahead of IPO, Affle acquires mobile advertising company RevX  YourStory

Affle International, Singapore-based parent of 13-year old adtech company Affle (India), has acquired US based mobile advertising company RevX Inc for an ...


Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off  Adweek

The Cannes Lions panel highlighted campaigns that work.


Meat is masculine: how food advertising perpetuates harmful gender stereotypes  Phys.Org

The UK Advertising Standards Authority has introduced a new rule in its advertising code which bans adverts which feature gender stereotypes "that are likely to ...


Price extensions now supported in Microsoft Advertising Editor  Search Engine Land

Price extensions launched in Microosoft Advertising a little over a year ago, allowing advertisers to show products and pricing in text ads in mobile and desktop ...


Project OAR’s bid to standardize addressable TV advertising moves into phase two  Digiday

For Project OAR to become the industry standard for how addressable TV advertising works, the organization needs as much support as it can get.


Brands and advertisers are scrambling to tap into TikTok  Fast Company

Director of U.S. marketing Stefan Heinrich is in Cannes on a mission to educate brands and advertisers on what the app is, and find out how ad creatives want to ...


At Cannes, Amazon's Twitch makes its pitch to advertisers  Fast Company

Amazon's popular gaming streaming *service* (and a whole lot more) is live, interactive, community-based, and full of young people. What's not to like? Well, it's ...


Digital Advertising Growth Will Slow This Year, Magna Report Predicts  Adweek

TV ad spend remains 'resilient' as other traditional platforms see more dramatic losses.


NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership  Adweek

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ...


The Wing Lands in Boston and Finds an Advertising Double Standard  Fortune

A planned series of subway ads ran into regulatory issues. One ad read, “The World was built for men. The Wing is built for you.”


Facebook Will Try to Fix Its Reputation With Advertisements  Yahoo Finance

The company will double its ad spending over the next two to three years.


How Facebook's Libra Will Turbo-Charge Its Ad Empire  Fortune

Facebook has revealed the details of its Project Libra crypto coin, an ambitious plan to bring digital currency like Bitcoin to billions of people worldwide. The plan ...


Spotify now allows advertisers to specifically target podcast listeners  The Verge

Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike before, where advertisers could ...


Display Advertising Stats: SEMrush Study Reveals Top GDN Trends  Search Engine Journal

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.


Advertisers Are Wary of Breaking Up Google and Facebook  Wall Street Journal

Advertisers have griped about the power Google and Facebook wield over the digital ad market. But they are generally wary of breaking up the tech giants.


VidMob raises $25M for its video advertising tools  TechCrunch

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob's seed funding back in 2015, ...


Marketers Turn Up Podcast Advertising  The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience ...


Cannes 2019: The big six ponder the future of advertising - Live at Cannes - MM&M  Medical Marketing and Media

If not quite a changing of the guard at the top of the holding companies, this year's Cannes welcomes some new faces – with some more familiar ones returning.


How Wine Companies Build Their Brands With Little Advertising  Adweek

Whether you were introduced to the brand's signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired ...


Should Brands Leave an Advertising Slot Because Its Show Hosts Are Problematic?  Adweek

Values aren't reflected in the subject of a show that your organization's ad appears before or after.


20 Women Leaders in Media, Marketing and Advertising on the Ultimate Power Meal  Adweek

Their dream dinner-party guests are a surprising, inspiring who's who of female achievement.


Facebook reaches deal with advertisers over bad video metrics  AdAge.com

The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions.


Changing the advertising storyboard  The Hindu

In the aftermath of Cannes Lions, six advertising industry experts from India tell us how advertising is becoming more inclusive of people and technologies.


IBM Watson Advertising and Adweek Create Institute for Brand Marketing™  Yahoo Finance

Professional development experience offers e-learning courses and live events to help educate marketers undergoing transformation in their space. CANNES ...


'My personal favorite was when Flo Rida played for AOL': Inside Advertising's Favorite Live Performers  Digiday

From Lady Gaga to Rick Ross, see which live performers have become "ad-famous" for making the event rounds.


Quibi Books $100M In Advertising, Two Thirds Of Its Launch-Year Inventory  Deadline

Quibi, the mobile video platform steered by Jeffrey Katzenberg and Meg Whitman, has announced it has sold two-thirds of its $150 million in advertising ...


Advertising may make people miserable, but it still has its uses  The Economist

Workers keen to buy more luxury goods keep toiling away.


Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...


Rick Steelhammer: Reading the fine print in an advertising disclaimer can be a life saver  Charleston Gazette-Mail

The commercials caught my eye and engaged my ears enough to watch half-heartedly a few times before I took the time to carefully view them all the way ...


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize  Digiday

“Once the first agency unionizes it gets easier for everyone else,” wrote a strategist on the industry message board app Fishbowl two weeks ago. The comment ...


Will Addressable Advertising Stave Off A Decline In Television Ad Spending?  Forbes

The article examines how the advantages of addressable television are helping it to grow on traditional television in the face of stiff competition for advertising ...


Google appeals $1.7 billion EU antitrust fine over 'illegal' advertising practices  CNBC

Google has appealed a $1.7 billion fine from the European Commission for stifling competition in the online advertising industry.


Facebook to Boost Ad Spending as It Tries to Restore Reputation  The Wall Street Journal

Facebook may more than double its global advertising spending as it aims to rebuild trust after a series of privacy missteps and other controversies dented the ...


Three Ways To Use Your POS System In Your Advertising Efforts  Forbes

Publicizing your specials within the community and via your POS can substantially increase your customers and revenue.


Amazon is poaching Madison Avenue to build its advertising business  Business Insider

Amazon has 190 full-time advertising jobs in New York open, and it comes at a time of a lot of volatility at agencies.


Digital Advertising Trends To Watch In 2019 And Beyond  Forbes

Earlier this month the Interactive Advertising Bureau assembled industry professionals for a day-long symposium in New York City. A slate of speakers ranging ...


Why Is Comcast Focusing on Addressable TV Advertising?  Market Realist

Cable *service* provider Comcast (CMCSA) is looking to develop its addressable TV ad strategies, as its management reportedly believes that TV is the best way ...


Why the power of TV advertising has been overstated  Chicago Booth Review

Television advertising may be considerably less effective than published studies suggest, according to Chicago Booth's Bradley Shapiro and Günter J. Hitsch ...


France's women smash TV viewing records, advertising costs spike  Reuters

PARIS (Reuters) - France is once again gripped by football fever — a year after the men's national team triumphed on the world stage, the women's team is ...


ITV Advertising Kylie Rae vs. Leva Bates For AEW Fyter Fest Pre-Show  411mania.com

It appears as if Kylie Rae will be facing Leva Bates at AEW Fyter Fest next weekend. ITV, the UK partner of AEW, posted to Twitter promoting the show and ...


What advertising means in the age of spatial computing  Econsultancy

Advertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.


Skywriting is the best thing the advertising business has ever done  Vox.com

A bizarre art form invented to promote Lucky Strike cigarettes could bounce back in the Instagram age, or it could die with the few people who know how to do it.


Sex Tech Company Dame Sues NYC Subways Over ‘Sexist’ Advertising Rules  Refinery29

The New York subways are plastered with images of sad, drooping cactuses — an image meant to suggest erectile dysfunction in ads for the men's wellness ...


NBCUniversal offers refunds to programmatic advertisers following ad insertion error  Digiday

NBCUniversal has notified advertisers of an error that may have led to the wrong advertisers' video ads running on the TV conglomerate's...


What advertisers should know about the Facebook and Google probes  AdAge.com

The specter of a regulatory inquiry into the tech industry is already being felt by advertisers, who are stuck in limbo while the Federal Trade Commission, ...


3 Advertising Strategies That Can Be Applied to Your HR Department  Adweek

In today's fast-paced world, it's rare that people stay at companies for years on end. One might say this is especially true for the marketing industry. A report by ...


Millennial parents don't want advertisers to sell them gender stereotypes  Motherly Inc.

Advertisements are meant to sell us things, but they also sell us ideas. When we were growing up in the 1990s the commercials on TV weren't just selling us toys ...


Anderson Advertising expands client roster  AZ Big Media

An influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility ...


Roku jumps after Guggenheim says advertising on streaming platforms becoming more profitable  CNBC

Guggenheim raised its recommendation of Roku to buy from neutral on Wednesday, as the firm sees the stock jumping nearly 28% over the next year due to ...


Drugmakers sue to stop rule requiring list prices in consumer advertising  MedCity News

The Trump administration's decision to require drugmakers to include list prices in their direct-to-consumer television advertisements had already drawn ...


P&G cozies up to creators as it looks to 'reinvent advertising'  Marketing Dive

Procter & Gamble (P&G) revealed several new creative partnerships at the Cannes Lions festival this week that are intended to "reinvent advertising" by merging ...


With streaming, TV advertising is getting more targeted than ever  Greater Baton Rouge Business Report

Cars.com is making a move that gives a glimpse of where the ad business may be heading. The online auto finder used to do the lion's share of its marketing ...


Procter & Gamble isn't so sure about ads anymore, but has content aplenty  AdAge.com

Just a few years ago, Procter & Gamble Co. Chief Brand Officer Marc Pritchard poked fun at all the talk about “*content*,” pointing out it was ultimately advertising.


10 Cheap Advertising Ideas for Your Small Business  Small Business Trends

If your small business is stuggling with a limited budget, here are 10 cheap advertising ideas to get the word out about your business for under $50.


It's complicated: advertising cannabis  talkbusiness.net

The Green Wave is sweeping the country. And, no, I'm not talking about Tulane University athletics. It hasn't been newsworthy in decades. According to Pew ...


IC Advertising Students Win National Competition  Ithaca College

A group of students from Ithaca College won the American Advertising Federation's National Student Advertising Competition on Friday, June 7, in Hollywood, ...


Cannes Lions bingo: The advertising industry's top buzzwords in 2019  Quartz

The Cannes Lions advertising conference—or, International Festival of Creativity, if you will—takes place this week on the French Riviera. Quartz is again ...


Unity Bulks Up Advertising Capabilities with Responsive AR Ads  Next Reality

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the ...


2 of Advertising's Foremost Female Leaders Discuss Cannes Judging and the Changing Industry  Adweek

Goodby Silverstein & Partners' Margaret Johnson and Ogilvy's Leslie Sims interviewed each other for Brandweek.


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free online ebooks tips news reports do it yourself how to articles home remedies  More advertising information related articles from the Advertising Information Channel:

Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.


A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.


The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.


Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.


Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.


A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.


Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.


What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.


Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.


What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.


Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.


5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true. 'They seem set in stone yet they are deadly to the advertiser.


See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.


Is there anything new under the sun? Here is how to find out if your bright idea is unique.
 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.


Media Planning: Smart Choices for Your Success
Media Planning for Smart people. You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.


Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.


5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.


3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.


Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.


Ads Don't Sell - People Do !
More about advertising by BIG Mike McDaniel Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.

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