Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and
frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages
pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your
company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you
should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't
know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they
#1 in and is it a group of ears you want to reach? "Quite often a radio "Account Manager" or "Account Executive" which are
pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the
real decision maker, someone who is looking at radio as a possible advertising medium.
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small
businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right.
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age Individual. Allow me
to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at
your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more precious that person became.
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Response rates to Yellow Page advertising are declining. There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year.
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards
and don't make an effort to get them into the hands of those who can hire them or buy from them.
Business cards with nothing on the back are wasted opportunities to sell. Use the back of your card to expand and reaffirm your
selling sentence (which should be prominent on the front of your card).
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.
Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all
the thinking about business cards is over once the order is placed.
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need
a card that looks good, tells what you do and makes it easy to contact you.
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Has the Native Advertising Market Matured? eMarketer
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from the Advertising Information Channel:
One of the best and easiest ways to advertise without
having to worry about shelf life of those who would most
likely use your services or buy the products from your
small business is to use inserts in your local newspaper. A
marketing piece might also be to insert our flyers in the
Write Attention Getting Advertisements
The most important aspect of any business is selling the
product or service. Without sales, you aren't generating
any income and your business will die.
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste
commercials that claim, "Three out of four dentists
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then
again, I probably don't have to.
Electronic Display Boards
Electronic display boards signify high priority messaging,
allowing you to communicate critical, and time-sensitive
information. Electronic display boards are present at many
fast food restaurants today, aiding, and restaurants to
increase sales, publicity and improve their service to you.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But,
touring can be very expensive.
Advertise Where Its Forbidden To
The most common way to drive people to your business site
is advertising. You cannot succeed without advertising,
this is a fact.
The ONLY Type Of Advertising People LOVE!!
Can it be? Is there advertising that people actually
love? You bet there is! And you are already very aware of
it. The type of advertising I'm referring to is promotional
items, also known as advertising specialties.
Ads Don't Sell - People Do!
More about advertising by BIG Mike McDaniel. Advertising is
not a substitute for good sales technique and superb
customer service. Inserting an ad in a handy newspaper to
call attention to a line of goods will not sell those goods
unless you can back it up with intelligent, well directed
sales efforts in the store.
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that
the sign is made out of as the substrate. Examples include,
wood, vinyl banners, aluminum, coroplast, etc.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the
new millennium. What will things look like at the end of the
1st decade of the new millennium in the world of
advertising? I thought I'd project where the ad industry is
headed and what 2010 (or sooner) might look like.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The headline should summarize the
whole offer. It should grab the eye, and make you want to
read the subheading.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from
various radio stations? Do they all tell you they are #1
and you don't know who to believe? Most of them probably
are #1 so believe it or not, they aren't lying to you. The
question is, "What are they #1 in and is it a group of ears
you want to reach? "Quite often a radio "Account Manager" or
"Account Executive" which are pseudonyms for radio sales
person, receives a call from someone who states they are
gathering information for someone else, the real decision
maker, someone who is looking at radio as a possible
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce
unrestrictive operating funds for your nonprofit
organization year after year. And such an annual direct
mail program, if done right, should produce more funding
for your organization each year.
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of
Thought a Year. Before long, your Yellow Page directory rep
will be paying you a visit. It's an annual event that
happens several months before next year's directory goes to press.
Lamination of Signs
I suspect that everyone has an idea of what lamination is
even if you have only seen it in passing. Restaurant menus
are a common example.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!. When it is
critical knowledge, its presence can drive our success,
while its absence may contribute to our failure. I will
attempt to convey in this report some useful and practical
knowledge about how to write awesome ads for the World Wide Web.
Increase Business By Being Nice
I have been reading articles on increasing sales using
search engine optimization as well as writing them for a
very long time and I have not seen many which point out the
best way to increase sales. The answer is obvious yet often
overlooked; you just have to be as good to your customers
as you would expect any other site owner to treat you.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been
approached by at least several different radio station
sales representatives. In most cases, he or she comes armed
with all the latest rating information demonstrating,
beyond the shadow of a doubt, that his or her station is
number one among just the kind of people who would buy your
products or services.
Why Most Advertisements Stink!
Question: What do you think the most important part of
any ad is? Your company name? Your telephone
number? Your offer? Look at your own
advertising. What stands out? What is in the
largest print? If it's your company name or logo hold
out your wrist so I can whack it with a stick.
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