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What's The Frequency?

The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition. On the Internet there are thousands of programs and Business Opportunities being created every month or so it seems! Everyone is trying to find his or her niche in the Business world.

Advertising Basics for Beginners

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website. Read, understand and use them and burst open the floodgate of sales.

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really only two key elements that will determine how well your brochure is received by prospects.

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important.

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few details about a business.

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.

More Articles from Advertising Information:
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 03 / 2020

Cannes Lions advertising festival canceled due to coronavirus - CNBC
Cannes Lions advertising festival canceled due to coronavirus  CNBC

‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic - The New York Times
‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic  The New York Times

DMI Honored with Five Local American Advertising Federation Awards - Herald-Mail Media
DMI Honored with Five Local American Advertising Federation Awards  Herald-Mail Media

ON Advertising acquires Evans Communications - AZ Big Media
ON Advertising acquires Evans Communications  AZ Big Media

City Weekly and other smaller newsgathering operations hit hard as advertising craters amid COVID-19 - Salt Lake Tribune
City Weekly and other smaller newsgathering operations hit hard as advertising craters amid COVID-19  Salt Lake Tribune

Cox Media offering free television advertising to local restaurants amid COVID-19 pandemic - KLAS - 8 News Now
Cox Media offering free television advertising to local restaurants amid COVID-19 pandemic  KLAS - 8 News Now

Facebook Widens Its Advertising Net, Looks Like a Bargain - Market Realist
Facebook Widens Its Advertising Net, Looks Like a Bargain  Market Realist

Lamar Advertising Withdraws Guidance Amid Coronavirus Scare - Yahoo Finance
Lamar Advertising Withdraws Guidance Amid Coronavirus Scare  Yahoo Finance

Google to lift coronavirus-related ad blockade for political advertisers - The Washington TImes
Google to lift coronavirus-related ad blockade for political advertisers  The Washington TImes

Here are 2 ways metro Phoenix restaurants can get free advertising during coronavirus - AZCentral
Here are 2 ways metro Phoenix restaurants can get free advertising during coronavirus  AZCentral

Native Advertising: An Introduction for PPC Marketers - Search Engine Journal
Native Advertising: An Introduction for PPC Marketers  Search Engine Journal

Wellness brands grapple with advertising during coronavirus - Glossy
Wellness brands grapple with advertising during coronavirus  Glossy

Should I Stop Advertising? by Spike Santee | Lessons in Leadership - All Access Music Group
Should I Stop Advertising? by Spike Santee | Lessons in Leadership  All Access Music Group

Advertising phrases that echo today’s needs: Yenke Peddler antiques - cleveland.com
Advertising phrases that echo today’s needs: Yenke Peddler antiques  cleveland.com

Movie advertising is now just making Zoom backgrounds - The Verge
Movie advertising is now just making Zoom backgrounds  The Verge

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest - Yahoo Finance
Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest  Yahoo Finance

'We're not in advertising mode': Anheuser-Busch CMO Marcel Marcondes on staying relevant - Digiday
'We're not in advertising mode': Anheuser-Busch CMO Marcel Marcondes on staying relevant  Digiday

Global Location Based Advertising (LBA) Industry - Benzinga
Global Location Based Advertising (LBA) Industry  Benzinga

Friday Sector Laggards: Credit Services & Lending, Advertising Stocks - Nasdaq
Friday Sector Laggards: Credit Services & Lending, Advertising Stocks  Nasdaq

Global Cross-Platform and Mobile Advertising Industry - Benzinga
Global Cross-Platform and Mobile Advertising Industry  Benzinga

Political Advertising Sees Slowdown 04/06/2020 - MediaPost Communications
Political Advertising Sees Slowdown 04/06/2020  MediaPost Communications

Companies Avoid Advertising Next to Coronavirus News - The Wall Street Journal
Companies Avoid Advertising Next to Coronavirus News  The Wall Street Journal

Cox Media Offering Free Advertising to Local Restaurants During COVID-19 - News15 | Lafayette, LA - FOX 15
Cox Media Offering Free Advertising to Local Restaurants During COVID-19 - News15 | Lafayette, LA  FOX 15

Navigating TV advertising during and after coronavirus - AdAge.com
Navigating TV advertising during and after coronavirus  AdAge.com

Campaign advertising adapts to new coronavirus reality - CNN
Campaign advertising adapts to new coronavirus reality  CNN

5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic - Entrepreneur
5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic  Entrepreneur

Coronavirus COVID-19 advertising decline hits struggling community newspapers - Crain's Chicago Business
Coronavirus COVID-19 advertising decline hits struggling community newspapers  Crain's Chicago Business

Location Based Advertising to 2025 - Market Analysis, Trends and Forecasts - ResearchAndMarkets.com - Yahoo Finance
Location Based Advertising to 2025 - Market Analysis, Trends and Forecasts - ResearchAndMarkets.com  Yahoo Finance

Local Media Consortium and Brand Safety Institute Create Media Buying "Local News Advertising Whitelist" to Unlock Local News Media Advertising Inventory During Crises - MarTech Series
Local Media Consortium and Brand Safety Institute Create Media Buying "Local News Advertising Whitelist" to Unlock Local News Media Advertising Inventory During Crises  MarTech Series

Lamar Advertising Withdraws 2020 Guidance - Quick Facts - Nasdaq
Lamar Advertising Withdraws 2020 Guidance - Quick Facts  Nasdaq

How Can We Make Online Advertising Kinder to Users? - Coingape
How Can We Make Online Advertising Kinder to Users?  Coingape

AB InBev Shifting Out Of "Advertising Mode" Amid Crisis - SportsBusiness Daily
AB InBev Shifting Out Of "Advertising Mode" Amid Crisis  SportsBusiness Daily

COVID-19 severely affected student newspapers' advertising sales. This is how some news organizations are coping - Student Press Law Center
COVID-19 severely affected student newspapers' advertising sales. This is how some news organizations are coping  Student Press Law Center

How Advertisers Are Responding to the Coronavirus Crisis - eMarketer
How Advertisers Are Responding to the Coronavirus Crisis  eMarketer

BBB National Programs' National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims - Yahoo Finance
BBB National Programs' National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims  Yahoo Finance

Advertisers 'don't want to sound tone deaf': Candid thoughts of publishers navigating crisis - Digiday
Advertisers 'don't want to sound tone deaf': Candid thoughts of publishers navigating crisis  Digiday

Honda Updates Advertising Theme to ‘The Power of Something Greater’ - Branding in Asia Magazine
Honda Updates Advertising Theme to ‘The Power of Something Greater’  Branding in Asia Magazine

Trump accused of using coronavirus briefing as corporate advertising spot - The Guardian
Trump accused of using coronavirus briefing as corporate advertising spot  The Guardian

2020 Stimulus offers advertising discounts - Pike County News Watchman
2020 Stimulus offers advertising discounts  Pike County News Watchman

Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist 04/03/2020 - MediaPost Communications
Local Media Consortium, Brand Safety Institute Partner On Local News Advertising Whitelist 04/03/2020  MediaPost Communications

Google Offers $340 Million Advertising Credits - Search Engine Journal
Google Offers $340 Million Advertising Credits  Search Engine Journal

IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics - The Drum
IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics  The Drum

The Silent Betrayal — How Advertising let down the faithful. Chapter 10 - Best Media Info
The Silent Betrayal — How Advertising let down the faithful. Chapter 10  Best Media Info

How Ford is balancing the company's coronavirus action and brand advertising - Fast Company
How Ford is balancing the company's coronavirus action and brand advertising  Fast Company

How Fox Sports is keeping advertisers calm in the absence of live sports - AdAge.com
How Fox Sports is keeping advertisers calm in the absence of live sports  AdAge.com

A+E Networks Ad Sales Chief On COVID 19-Impacted Upfronts, ‘Live PD’s’ Return, TV Advertising And What’s Next - Deadline
A+E Networks Ad Sales Chief On COVID 19-Impacted Upfronts, ‘Live PD’s’ Return, TV Advertising And What’s Next  Deadline

Kovels: Sign advertising paint sold for more than $3,000 at auction - Winston-Salem Journal
Kovels: Sign advertising paint sold for more than $3,000 at auction  Winston-Salem Journal

Advertising after coronavirus must rediscover human instincts - CampaignLive
Advertising after coronavirus must rediscover human instincts  CampaignLive

Detroit advertising agency releases powerful video on city's toughness - Detroit Sports Nation
Detroit advertising agency releases powerful video on city's toughness  Detroit Sports Nation

Local newspapers in trouble amid the coronavirus pandemic due to evaporating advertising revenue - Newzjunky.com
Local newspapers in trouble amid the coronavirus pandemic due to evaporating advertising revenue  Newzjunky.com

Small business support program offers free advertising backed by the St. Louis Post-Dispatch and The Hartford - STLtoday.com
Small business support program offers free advertising backed by the St. Louis Post-Dispatch and The Hartford  STLtoday.com

The Advertising Industry Must Act Now To Help Combat The Coronavirus - Forbes
The Advertising Industry Must Act Now To Help Combat The Coronavirus  Forbes

China's Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising - MarTech Series
China's Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising  MarTech Series

Newspapers to lose £50m in online ads as firms use coronavirus 'blacklist' - The Guardian
Newspapers to lose £50m in online ads as firms use coronavirus 'blacklist'  The Guardian

Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM - ExchangeWire
Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM  ExchangeWire

Here's How Much Revenue Digital Advertising Giants Are Losing Due to Coronavirus - Motley Fool
Here's How Much Revenue Digital Advertising Giants Are Losing Due to Coronavirus  Motley Fool

New York : Independent Advertising Agency KSV Acquired by Employees - Citybizlist Real Estate
New York : Independent Advertising Agency KSV Acquired by Employees  Citybizlist Real Estate

Account-Based Advertising Software Market by Terminus, ListenLoop, 6sense, Metadata, Triblio - Curious Desk
Account-Based Advertising Software Market by Terminus, ListenLoop, 6sense, Metadata, Triblio  Curious Desk

A Conversation With: Michael Keenan of Keenan-Nagle Advertising Inc. - Lehigh Valley Business
A Conversation With: Michael Keenan of Keenan-Nagle Advertising Inc.  Lehigh Valley Business

The Global Programmatic Advertising Market is expected to grow from USD 2,412.12 Million in 2018 to USD 5,123.12 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 11.36% - GlobeNewswire
The Global Programmatic Advertising Market is expected to grow from USD 2,412.12 Million in 2018 to USD 5,123.12 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 11.36%  GlobeNewswire

TV advertising didn’t die, it just moved online - TechCrunch
TV advertising didn’t die, it just moved online  TechCrunch

Lamar Advertising Company Withdraws Financial Guidance for 2020 & Announces Board Is Evaluating Dividend Plans - GlobeNewswire
Lamar Advertising Company Withdraws Financial Guidance for 2020 & Announces Board Is Evaluating Dividend Plans  GlobeNewswire

Lamar Advertising Company [REIT] [LAMR] – Analyzing the LAMR using Fundamentals and Trend Analysis - The Dwinnex
Lamar Advertising Company [REIT] [LAMR] – Analyzing the LAMR using Fundamentals and Trend Analysis  The Dwinnex

Advertising to plummet 30% this year in ‘shock’ to Irish industry, warns Core - The Irish Times
Advertising to plummet 30% this year in ‘shock’ to Irish industry, warns Core  The Irish Times

Netflix, NFL, Swarovski, Pizza Hut: The Drum Digital Advertising Awards 2020 finalists - The Drum
Netflix, NFL, Swarovski, Pizza Hut: The Drum Digital Advertising Awards 2020 finalists  The Drum

Consumers Want To Hear That Advertisers Help Communities During Pandemic – Survey - Deadline
Consumers Want To Hear That Advertisers Help Communities During Pandemic – Survey  Deadline

Choosing A Digital Advertising Platform In The Age Of AI - Forbes
Choosing A Digital Advertising Platform In The Age Of AI  Forbes

Beyond event cancellations, the coronavirus' impact on advertising starts to sink in - Business Insider - Business Insider
Beyond event cancellations, the coronavirus' impact on advertising starts to sink in - Business Insider  Business Insider

How Travel Brands Are Approaching TV Advertising Now - Skift
How Travel Brands Are Approaching TV Advertising Now  Skift

Programmatic Advertising: The Key to Success for Nonprofits - Business 2 Community
Programmatic Advertising: The Key to Success for Nonprofits  Business 2 Community

Advertising spend tipped to hit deepest lows in May and June - Independent.ie
Advertising spend tipped to hit deepest lows in May and June  Independent.ie

Advertising budgets could take a $3B hit over coronavirus - New York Post
Advertising budgets could take a $3B hit over coronavirus  New York Post

ANA Guide Provides Legal Advice For Advertising During Pandemic 04/02/2020 - MediaPost Communications
ANA Guide Provides Legal Advice For Advertising During Pandemic 04/02/2020  MediaPost Communications

Appcast Announces Recruitment Advertising Grant Program to Help Address COVID-19 Pandemic Hiring Needs - Associated Press
Appcast Announces Recruitment Advertising Grant Program to Help Address COVID-19 Pandemic Hiring Needs  Associated Press

The Power Of Purpose: How The Advertising, Marketing And Media Industries Can Help Fight Coronavirus - Forbes
The Power Of Purpose: How The Advertising, Marketing And Media Industries Can Help Fight Coronavirus  Forbes

Why Don’t We Just Ban Targeted Advertising? - WIRED
Why Don’t We Just Ban Targeted Advertising?  WIRED

Exclusive: Inside Quibi's advertising strategy - Axios
Exclusive: Inside Quibi's advertising strategy  Axios

Newspapers warn they could lose £50m from coronavirus advertising 'blocklists' - Metro.co.uk
Newspapers warn they could lose £50m from coronavirus advertising 'blocklists'  Metro.co.uk

Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet - The Wall Street Journal
Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet  The Wall Street Journal

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites - ExchangeWire
Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites  ExchangeWire

Investors Have No Chemistry Yet With :Lamar Advertising Company (REIT), (NASDAQ: LAMR) - News Align
Investors Have No Chemistry Yet With :Lamar Advertising Company (REIT), (NASDAQ: LAMR)  News Align

Facebook Usage Soars, But Online Advertising Plunges - The Wall Street Journal
Facebook Usage Soars, But Online Advertising Plunges  The Wall Street Journal

ADVERTISEMENT FOR BIDS FABRICATE AND DELIVER BAR SCREENS TRINITY RIVER PUMP STATION - The Baytown Sun
ADVERTISEMENT FOR BIDS FABRICATE AND DELIVER BAR SCREENS TRINITY RIVER PUMP STATION  The Baytown Sun

Alphabet Earnings Estimates Fall as Digital Advertising Weakens - Barron's
Alphabet Earnings Estimates Fall as Digital Advertising Weakens  Barron's

With sports events shelved and consumers in lockdown, the advertising industry is in free fall - NBC News
With sports events shelved and consumers in lockdown, the advertising industry is in free fall  NBC News

Facebook says coronavirus hits advertising sales - Reuters
Facebook says coronavirus hits advertising sales  Reuters

Fox News' Top Advertisers Silent Over Its Coronavirus Coverage - Hollywood Reporter
Fox News' Top Advertisers Silent Over Its Coronavirus Coverage  Hollywood Reporter

Coronavirus shapes up as a double wallop for media businesses' advertising and events - Poynter
Coronavirus shapes up as a double wallop for media businesses' advertising and events  Poynter

Advertisers say COVID-19 will hit harder than 2008 financial crisis: IAB report - AdAge.com
Advertisers say COVID-19 will hit harder than 2008 financial crisis: IAB report  AdAge.com

Spain restricts igaming advertising amid Covid-19 pandemic - iGaming Business
Spain restricts igaming advertising amid Covid-19 pandemic  iGaming Business

The History Of Advertising In A Recession - B&T
The History Of Advertising In A Recession  B&T

How the Ad-Tech Industry Is Trying to Resurrect Targeted Advertising - Adweek
How the Ad-Tech Industry Is Trying to Resurrect Targeted Advertising  Adweek

SF Weekly and SF Evergreen Temporarily Cease Printing Over Loss of Advertisers - SFist
SF Weekly and SF Evergreen Temporarily Cease Printing Over Loss of Advertisers  SFist

News Corp to suspend print editions of 60 local newspapers as advertising revenue slumps - The Guardian
News Corp to suspend print editions of 60 local newspapers as advertising revenue slumps  The Guardian

Amazon Cut Spending on Google Advertising in Recent Days - Bloomberg
Amazon Cut Spending on Google Advertising in Recent Days  Bloomberg

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Ford reads the culture right with new coronavirus response advertising - Fast Company
Ford reads the culture right with new coronavirus response advertising  Fast Company

Advertising boss creates a digital pub to raise staff morale during COVID-19 - Realbusiness
Advertising boss creates a digital pub to raise staff morale during COVID-19  Realbusiness

Under Modi, India’s Press Is Not So Free Anymore - The New York Times
Under Modi, India’s Press Is Not So Free Anymore  The New York Times

Digital fingerprints are the new cookies — and advertisers want yours - The Next Web
Digital fingerprints are the new cookies — and advertisers want yours  The Next Web

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