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Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused to refund her money and worse yet, claimed it was her fault. Appallingly, they accused her of placing the sign on a dirty car surface.

Although surfaces should always be cleaned before any type of signage is placed on them, rarely should a magnetic sign "blow" off, if ever. The sign company that sold her the original magnetic probably made two glaring errors. 1) They used an inexpensive magnetic material not meant for vehicles, especially moving ones. The sign business is intensely competitive and some disreputable companies turn to cheap material for an edge. 2) They cut corners and I mean literally! They cut square corners instead of rounded corners. Rounded corners prevent the wind from "catching" an edge.

In fairness to the company, maybe they didn't know any better. There are tricks of the trade that can come only with experience. But that does not help the woman that lost her sign. And even though these companies don't last long because they loose repeat business, it agitates me to see a customer have a bad experience buying a sign.

So if you are off to buy a magnetic sign, concentrate on getting the right material. Make sure you ask for 30 mil thickness with rounded corners. And don't let them charge you for the rounding. It should be a standard!

Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Mon. June / 18 / 2018  

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Forbes

Facebook Will Ban Some Businesses From Advertising...And Other Small Business Tech News This Week
Forbes
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Facebook will now ban “bad” businesses from advertising. Facebook has announced the global rollout of a new policy that will now ...



New York Post

City has spent $44M on subway, bus advertising since 2014
New York Post
The city has spent nearly $44 million advertising on buses and subways since January 2014, records show. Health Department posters promoting safe sex and social services are responsible for $42.5 million in city contracts with Outfront Media, the firm ...



Building Indiana (press release) (blog)

The Legalities of Legal Advertising
Building Indiana (press release) (blog)
Did you know that at one point in history the marketing and advertising of your legal firm or law services was actually illegal? It took a Supreme Court ruling in the late 1970's to overturn that forgotten rule, but despite the reversal, there are ...



Quartz

Cannes Lions bingo: The ad industry's top buzzwords in 2018
Quartz
The Cannes Lions advertising conference—okay, fine, International Festival of Creativity—takes place this week on the French Riviera. Once again, Quartz is producing a special edition of our Daily Brief email for the festival, which runs from June 18-22.
It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this yearEconomic Times
Cannes awards entries fall by a fifth in watershed yearCampaign Asia-Pacific

all 26 news articles »


NewCo Shift

The Principles of Post-Advertising
NewCo Shift
The post-advertising world is not one without advertising, but one where our use of traditional ads and brands has peaked and a new model for growth is emerging. Five areas play a key role in shaping this change — lessons from the businesses ...



Forbes

The Race To No. 3 In Digital Advertising - Forbes
Forbes
There's a very interesting mêlée kicking up digital dust as various players compete for the No. 3 slot in digital advertising—and the winner could very well one ...

and more »


Variety

Unilever Presses Digital Influencers to Drop Bots, Fake Followers
Variety
Several big advertisers have begun to use influencers more often. Procter & Gamble, the U.S., consumer products giant that competes directly with Unilever, has started to work with more of them. “We are getting others to speak on our behalf,” P&G Chief ...
Unilever takes stand against digital media's fake followersReuters
Unilever Needs Influencer Advertising and Advertising Business Clean Its ActIndependent Recorder

all 29 news articles »


Look out, Facebook and Google: Amazon is becoming an ...
MarketWatch
While much has been said about Amazon.com Inc.'s aggressive bets on brick-and-mortar retail, health care and many other industries, the company has quietly ...

and more »


Taking a stand against sexism and racism in the advertising industry
BBC News
Taking a stand against sexism and racism in the advertising industry. After being confused for a prostitute at a networking event, magazine editor Sherry Collins says she is taking an advert out to stop it happening to other women. 5m ago. Share this ...



Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Until a few months ago, Marni Walden was Verizon's EVP and president of global media. And during her long run at the telecom giant, Walden helped steer ...

and more »

Google News

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Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important.


Moving Message Board
Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.


Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.


How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.


Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.


What Colors Make Your Services Most Attractive?
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Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.


80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.


100 Excellent Words and 70 Action Getting Phrases for Ad Writing
 100 Excellent Words Absolutely. Amazing.


Choosing a Print Mail Dealer
  "Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.


11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards.


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1. You can get ad copy ideas by studying similar product's advertising material.


Indoor LED Displays
To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.


Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know. Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.


Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out. Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.


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The First UK Man To Become a Human Billboard an Interview
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In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated .Radio fills the gap.


The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

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