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Super Secret Tip For Using PPC Search Engine Advertising Successfully


It's not about traffic; it's about generating leads. That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.

How are you currently using PPC?

Most (and this is spoken from experience) PPC advertisers bid on tens of thousands of keywords and direct all of that traffic to the same page on their website. While it is a good idea to use as many keywords and key phrases as possible in your overall PPC marketing campaigns, what a prospect finds when they visit your landing page is more important.

How should you be using PPC?

If you are you only trying to "make the sale," you could be losing the visitors who are looking for information about your products or services. By exchanging informational sales material for a prospect's contact information, you will dramatically increase your long-term return on investment.

Research has shown that when customers are knowledgeable about the products and services they are seeking, they are more likely in the future to buy from the organization that provided them the information in the first place. If you are paying one cent per visitor and receive just five sign-ups for a newsletter, you have already covered your costs because the average value of one qualified email address is over twenty-five cents! So to answer the question of how you should be using PPC, you should use it not just to make direct sales, but to generate leads.

Putting it into practice:

There are many ways that successful web marketers get Internet surfers to provide personal information. The most preferred are 1) surveys and contests in exchange for a "freebie" and 2) newsletters and articles, which provide information about what the surfer is searching for. To put this into practice, promote a page that equally 1) provides information about your product or service and 2) emphasizes your special offer or offering. You will see that even if they don't directly purchase the product or service you are selling, chances increase exponentially that they will want to find out more information and sign up for your special offer thus providing you with a qualified lead.

Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com - where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.


Todays News by officejax free advertising and ad exchange solutionsToday's Advertising news reports resources updated Tue. October / 23 / 2018  

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Forbes

Move Over, Television: What Type Of Advertising Tops All Others Combined?
Forbes
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new milestone unexpectedly quickly. It will account for 43 percent of all ad spending—and it will ...

and more »


Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...



SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Today's top headlines delivered to your inbox. Sign up for our other newsletters (View our Privacy Policy). Sign up for News At Noon. The latest headlines with your lunch. Sign up for our other newsletters (View our Privacy Policy). Weather Center.



Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
2018: The Health Care Election - Wesleyan Media Project - Wesleyan UniversityWesleyan Media Project - Wesleyan University
October 20, 2018 - TwitterTwitter

all 90 news articles »


Adweek

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Adweek
“They feel ignored by advertising. And at the same time, they feel they are stronger, sexier, cooler and more who they want to be than they ever have before,” said Keating. Current work for Exuviance, an anti-aging skin product line, illustrates how ...



Adweek

What a Decentralized Web Means for Digital Advertising
Adweek
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...



WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

and more »


Olean Times Herald

Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
Hastings Tribune
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising CampaignOlean Times Herald

all 9 news articles »


Barron's

Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Barron's
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.

and more »


Burlington County Times

The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...

and more »

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 free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.


Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.


Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. ppc how to


Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. ppc how to


Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. ppc how to


Direct Response Advertising; Radio vs. TV
Radio advertising vs. television advertising. Many new advertisers assume that they should start on radio and "move up" sometime later to TV. ppc how to


Moving Message Board
Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.


Don't Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. ppc how to


How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.


Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right. ppc how to


Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. ppc how to


Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.


Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.


Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.


16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. ppc how to


Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.


Hit Them With Benefits
More about advertising from BIG Mike McDaniel. It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

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